{"id":6811,"date":"2021-01-08T08:00:49","date_gmt":"2021-01-08T00:00:49","guid":{"rendered":"https:\/\/social-stand.com\/?p=6811"},"modified":"2021-01-08T11:20:32","modified_gmt":"2021-01-08T03:20:32","slug":"facebook-launches-a-new-design-for-pages","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-launches-a-new-design-for-pages\/","title":{"rendered":"Facebook \u63a8\u51fa\u65b0\u7684\u9801\u9762\u8a2d\u8a08"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u4f3c\u4e4e\u201c\u559c\u6b61\u201d\u8a08\u6578\u4e0d\u518d\u8207 Facebook \u9801\u9762\u76f8\u95dc\u3002\u5b83\u4e26\u4e0d\u53cd\u6620 Facebook \u9801\u9762\u7684\u771f\u5be6\u5f71\u97ff\u529b\u3002\u8a31\u591a\u7528\u6236\u7d93\u5e38\u201c\u559c\u6b61\u201d\u9801\u9762\u4f5c\u70ba\u4e00\u7a2e\u6069\u60e0\uff0c\u4f46\u96a8\u5f8c\u53d6\u6d88\u95dc\u6ce8\u3002\u6700\u5f8c\u7684 <\/span><a href=\"https:\/\/techcrunch.com\/2020\/07\/22\/facebook-tests-a-new-page-design-with-a-cleaner-layout-and-no-more-like-button\/\"><span style=\"font-weight: 400;\">2020 \u5e74 7 \u6708<\/span><\/a><span style=\"font-weight: 400;\">, \u5e73\u53f0\u5617\u8a66\u53bb\u6389\u9078\u4e2d\u7684\u201c\u8d0a\u201d\u6309\u9215 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-provides-a-direct-mail-option-via-pages-app\/\"><span style=\"font-weight: 400;\">\u9801\u9762<\/span><\/a><span style=\"font-weight: 400;\"> \u4e00\u4e9b\u5275\u4f5c\u8005\u548c\u516c\u773e\u4eba\u7269\u3002\u4eca\u5929\uff0cFacebook \u63a8\u51fa\u4e86 Pages \u7684\u65b0\u8a2d\u8a08\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-launches-a-new-design-for-pages\/#New_Design_for_Pages\" >\u9801\u9762\u7684\u65b0\u8a2d\u8a08<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-launches-a-new-design-for-pages\/#New_Control_Options\" >\u65b0\u7684\u63a7\u5236\u9078\u9805<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-launches-a-new-design-for-pages\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_6835\" aria-describedby=\"caption-attachment-6835\" style=\"width: 568px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-6835\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/01\/Capture-1.png\" alt=\"\" width=\"568\" height=\"405\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/01\/Capture-1.png 568w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/01\/Capture-1-300x214.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/01\/Capture-1-16x12.png 16w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><figcaption id=\"caption-attachment-6835\" class=\"wp-caption-text\">Facebook<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"New_Design_for_Pages\"><\/span><b>\u9801\u9762\u7684\u65b0\u8a2d\u8a08<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pages \u7684\u65b0\u8a2d\u8a08\u4e0d\u518d\u5728\u4e3b\u9801\u4e0a\u986f\u793a\u201cLike\u201d\u6309\u9215\u3002\u9019 \u201d<\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-updates-its-page-follow-settings\/\"><span style=\"font-weight: 400;\">\u8ddf\u96a8<\/span><\/a><span style=\"font-weight: 400;\">\u201d\u6309\u9215\u96a8\u8457\u95dc\u6ce8\u8005\u6578\u91cf\u7684\u589e\u52a0\u800c\u8b8a\u5f97\u66f4\u52a0\u7a81\u51fa\u3002\u500b\u4eba\u8cc7\u6599\u5716\u50cf\u51fa\u73fe\u5728\u5c4f\u5e55\u4e2d\u592e\u4ee5\u7d66\u4e88\u66f4\u591a\u95dc\u6ce8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pages \u7684\u9019\u7a2e\u65b0\u8a2d\u8a08\u5f88\u6709\u610f\u7fa9\u3002 <\/span><span style=\"font-weight: 400;\">Facebook \u522a\u9664\u4e86\u201c\u559c\u6b61\u201d\u4e26\u5c08\u6ce8\u65bc\u201c\u95dc\u6ce8\u8005\u201d\uff0c\u4ee5\u7c21\u5316\u4eba\u5011\u8207\u4ed6\u5011\u6700\u559c\u6b61\u7684\u9801\u9762\u7684\u806f\u7e6b\u65b9\u5f0f\u3002 <\/span><span style=\"font-weight: 400;\">\u559c\u6b61\u4e3b\u9801\u7684\u4eba\u6703\u5728\u4ed6\u5011\u7684\u65b0\u805e\u63d0\u8981\u4e2d\u770b\u5230\u4e3b\u9801\u7684\u5e16\u5b50\u3002\u96d6\u7136\u95dc\u6ce8\u4e3b\u9801\u7684\u4eba\u5927\u591a\u6703\u6536\u5230\u4e3b\u9801\u4e0a\u4efb\u4f55\u66f4\u65b0\u7684\u63d0\u9192\u3002 <\/span><span style=\"font-weight: 400;\">\u8207\u8b9a\u4e0d\u540c\uff0c\u4e3b\u9801\u7684\u95dc\u6ce8\u8005\u4ee3\u8868\u53ef\u4ee5\u5f9e\u4e3b\u9801\u63a5\u6536\u66f4\u65b0\u7684\u4eba\uff0c\u9019\u6709\u52a9\u65bc\u8b93\u516c\u773e\u4eba\u7269\u66f4\u6e05\u695a\u5730\u4e86\u89e3\u4ed6\u5011\u7684\u7c89\u7d72\u7fa4\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_Control_Options\"><\/span><b>\u65b0\u7684\u63a7\u5236\u9078\u9805<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u9084\u70ba Pages \u7684\u65b0\u8a2d\u8a08\u6dfb\u52a0\u4e86\u65b0\u7684\u63a7\u5236\u9078\u9805\u3002\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8a72\u5e73\u53f0\u4f7f\u5728\u4e3b\u9801\u548c\u500b\u4eba\u8cc7\u6599\u4e4b\u9593\u5207\u63db\u8b8a\u5f97\u66f4\u52a0\u5bb9\u6613\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9801\u9762\u4e0a\u986f\u793a\u4e86\u5c08\u9580\u7684\u65b0\u805e\u63d0\u8981\uff0c\u4f9b\u7ba1\u7406\u54e1\u548c\u5275\u4f5c\u8005\u66f4\u597d\u5730\u8207\u4ed6\u5011\u7684\u95dc\u6ce8\u8005\u806f\u7e6b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u7d93\u904e\u9a57\u8b49\u7684 Facebook \u7528\u6236\u7684\u5e16\u5b50\u8a55\u8ad6\u4e0a\u6703\u986f\u793a\u201c\u95dc\u6ce8\u201d\u6309\u9215\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65b0\u7684\u5b8c\u6574\u6027\u548c\u5b89\u5168\u529f\u80fd\u4e5f\u53ef\u7528\u65bc\u6aa2\u6e2c\u5047\u5192\u3001\u7db2\u7d61\u91e3\u9b5a\u548c\u5783\u573e\u90f5\u4ef6\u5167\u5bb9\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Facebook \u70ba Pages on \u63a8\u51fa\u65b0\u8a2d\u8a08 <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-launches-updated-page-layout-for-public-figures-which-de-emphasize\/592874\/\"><span style=\"font-weight: 400;\">2021 \u5e74 1 \u6708 6 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u7684 Pages \u65b0\u8a2d\u8a08\u4f7f\u7528\u6236\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u67e5\u770b Pages \u4e0a\u7684\u95dc\u9375\u4fe1\u606f\u3002\u540c\u6642\uff0c\u5b83\u4e5f\u8b93\u7ba1\u7406\u54e1\u548c\u5275\u4f5c\u8005\u66f4\u5bb9\u6613\u6aa2\u67e5\u4ed6\u5011\u7684\u9801\u9762\u548c\u5e16\u5b50\u7684\u529b\u91cf\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u522a\u9664\u201c\u559c\u6b61\u201d\u6309\u9215\u610f\u5473\u8457\u9700\u8981\u5275\u5efa\u66f4\u591a\u4e92\u52d5\u5e16\u5b50\u3002 <\/span><a href=\"https:\/\/social-stand.com\/zh\/bernie-wong-at-branding-360-a-discussion-on-brand-evolution\/\"><span style=\"font-weight: 400;\">\u54c1\u724c<\/span><\/a><span style=\"font-weight: 400;\"> \u61c9\u8a72\u9f13\u52f5\u4ed6\u5011\u7684\u89c0\u773e\u9ede\u64ca CTA\u3001\u767c\u8868\u8a55\u8ad6\u6216\u5206\u4eab\u5e16\u5b50\uff0c\u4ee5\u66f4\u597d\u5730\u8207\u4ed6\u5011\u806f\u7e6b\u3002\u56e0\u6b64\uff0c\u9019\u610f\u5473\u8457\u66f4\u597d\u7684\u53c3\u8207\u5ea6\u6307\u6a19\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-launches-updated-page-layout-for-public-figures-which-de-emphasize\/592874\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/facebook-launches-updated-page-layout-for-public-figures-which-de-emphasize\/592874\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>It seems that the &#8220;Like&#8221; count is no longer relevant to Facebook Pages. It doesn&#8217;t reflect a Facebook Page&#8217;s real reach. Many users often &#8220;Like&#8221; a Page as a favor but then unfollowed them. Last July 2020, the platform experimented with removing the &#8220;Like&#8221; button on selected Pages of some creators and public figures. Today, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[10,1212,1211,1210,1209,1213],"class_list":["post-6811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-facebook","tag-follow","tag-like","tag-new-conrol-options","tag-new-design-for-pages","tag-reach"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Launches a New Design for Pages - Social Stand<\/title>\n<meta name=\"description\" content=\"It seems that the &quot;Like&quot; count is no longer relevant to Facebook Pages. It doesn&#039;t reflect a Facebook Page&#039;s real reach. Many users often &quot;Like&quot; a Page as\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-launches-a-new-design-for-pages\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Launches a New Design for Pages - Social Stand\" \/>\n<meta property=\"og:description\" content=\"It seems that the &quot;Like&quot; count is no longer relevant to Facebook Pages. It doesn&#039;t reflect a Facebook Page&#039;s real reach. 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