{"id":6756,"date":"2020-12-30T08:00:56","date_gmt":"2020-12-30T00:00:56","guid":{"rendered":"https:\/\/social-stand.com\/?p=6756"},"modified":"2020-12-29T12:30:47","modified_gmt":"2020-12-29T04:30:47","slug":"that-stack-of-unexecuted-marketing-plans","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/that-stack-of-unexecuted-marketing-plans\/","title":{"rendered":"\u90a3\u4e00\u5806\u672a\u57f7\u884c\u7684\u71df\u92b7\u8a08\u5283"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u6211\u731c\u6bcf\u500b\u53c3\u8207\u71df\u92b7\u7684\u4eba\u90fd\u6709\u5e7e\u500b\u751a\u81f3\u5e7e\u5341\u500b\u672a\u57f7\u884c\u7684\u8a08\u5283\u5b58\u5132\u5728\u8a08\u7b97\u6a5f\u7684\u67d0\u500b\u5730\u65b9\u3002\u4f5c\u70ba\u4ee3\u7406\u5546\uff0c\u60a8\u6703\u767c\u73fe\u9019\u662f\u4e00\u7a2e\u719f\u6089\u7684\u505a\u6cd5\u3002\u5373\u4f7f\u60a8\u7684\u4ee3\u7406\u6a5f\u69cb\u8d0f\u5f97\u4e86\u63a8\u92b7\uff0c\u5ba2\u6236\u7684\u504f\u597d\u4e5f\u53ef\u80fd\u6703\u767c\u751f\u8b8a\u5316\u3002\u8a72\u8a08\u5283\u53ef\u80fd\u6703\u88ab\u8003\u616e\u6216\u91cd\u65b0\u8003\u616e\u81f3\u6b7b\u3002\u5c0d\u65bc\u9019\u4e9b\u672a\u5be6\u65bd\u7684\u71df\u92b7\u8a08\u5283\uff0c\u5b8c\u7f8e\u4e3b\u7fa9\u53ef\u80fd\u662f\u932f\u8aa4\u7684\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/that-stack-of-unexecuted-marketing-plans\/#Blame_It_on_Perfectionism\" >\u6b78\u548e\u65bc\u5b8c\u7f8e\u4e3b\u7fa9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/that-stack-of-unexecuted-marketing-plans\/#Be_Agile_Keep_Changing_and_Moving_Forward\" >\u654f\u6377\uff1a\u4e0d\u65b7\u6539\u8b8a\u548c\u524d\u9032<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/that-stack-of-unexecuted-marketing-plans\/#Being_Agile_Is_a_Mentality_Didnt_Google_Launch_Gmail_in_Beta_for_Five_Years\" >\u654f\u6377\u662f\u4e00\u7a2e\u5fc3\u614b\u3002 Google \u63a8\u51fa Gmail \u7684 Beta \u7248\u4e0d\u662f\u4e94\u5e74\u4e86\u55ce\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/that-stack-of-unexecuted-marketing-plans\/#Gaining_Experience_Is_Better_Than_a_Perfect_Expectation_that_Remains_Unexecuted\" >\u7372\u5f97\u7d93\u9a57\u52dd\u904e\u6c92\u6709\u57f7\u884c\u7684\u5b8c\u7f8e\u671f\u671b<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Blame_It_on_Perfectionism\"><\/span><b>\u6b78\u548e\u65bc\u5b8c\u7f8e\u4e3b\u7fa9<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5e74\u521d\u670b\u53cb\u60f3\u62cd\u8996\u983b <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-offers-courses-on-how-to-create-content-that-stands-out\/\"><span style=\"font-weight: 400;\">\u5167\u5bb9\u8ab2\u7a0b<\/span><\/a><span style=\"font-weight: 400;\">.\u6211\u652f\u6301\u4ed6\u5728\u7b2c\u4e00\u8f2a\u7684\u8ab2\u7a0b\u8cbb\u7528\uff0c\u4e26\u548c\u4ed6\u5750\u4e0b\u4f86\u559d\u4e0b\u5348\u8336\u3002\u6211\u5206\u4eab\u4e86\u4e00\u4e9b\u95dc\u65bc\u6211\u7684\u7814\u7a76\u7684\u4e8b\u60c5 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-expands-photovideo-transfer-to-dropbox-and-koofr\/\"><span style=\"font-weight: 400;\">\u8edf\u4ef6<\/span><\/a><span style=\"font-weight: 400;\"> \u5e73\u53f0\u3002\u4ee4\u4ed6\u9a5a\u8a1d\u7684\u662f\uff0c\u6211\u4f5c\u70ba\u4e00\u500b\u4e0d\u62cd\u6232\u7684\u201c\u5c40\u5916\u4eba\u201d\uff0c\u7adf\u7136\u5728\u9019\u65b9\u9762\u77e5\u8b58\u6df5\u535a\u3002\u534a\u5e74\u591a\u904e\u53bb\u4e86\uff0c\u4ed6\u62cd\u4e8650\u591a\u90e8\u77ed\u7247\uff0c\u6211\u9084\u5728\u539f\u5730\u3002\u9664\u4e86\u6211\u5728\u93e1\u982d\u524d\u5bb3\u7f9e\u7684\u85c9\u53e3\u4e4b\u5916\uff0c\u4ed6\u9084\u63d0\u51fa\u4e86\u53e6\u4e00\u7a2e\u89c0\u9ede\uff0c\u4e00\u91dd\u898b\u8840\u2014\u2014\u5b8c\u7f8e\u4e3b\u7fa9\u7684\u932f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u958b\u5c55\u696d\u52d9\u548c\u71df\u92b7\uff0c\u5236\u5b9a\u8a08\u5283\u7576\u7136\u662f\u660e\u667a\u7684\u3002\u8a08\u5283\u53ef\u80fd\u6703\u6539\u8b8a\uff0c\u4f46\u6c92\u6709\u8a08\u5283\u5c31\u4e0d\u53ef\u80fd\u9032\u884c\u3002\u70ba\u8ffd\u6c42\u6975\u81f4\u5b8c\u7f8e\uff0c\u4e0d\u8981\u932f\u904e\u898f\u5283\u7684\u7b2c\u4e00\u6b65\u3002\u61c9\u8a72\u901a\u904e\u63d0\u4f9b\u6700\u5c0f\u53ef\u884c\u7522\u54c1\u4f86\u5be6\u65bd\u65b0\u7684\u5546\u696d\u7406\u5ff5\uff08<\/span><a href=\"https:\/\/www.agilealliance.org\/glossary\/mvp\/#:~:text=A%20minimum%20viable%20product%20(MVP)%20is%20a%20concept%20from%20Lean,customers%20with%20the%20least%20effort.\"><span style=\"font-weight: 400;\">MVP<\/span><\/a><span style=\"font-weight: 400;\">)\uff0c\u71df\u92b7\u601d\u8def\u4e5f\u8981\u4e00\u8def\u8a66\u9ede\u8abf\u6574\u3002\u5766\u7387\u5730\u8aaa\uff0c\u8aaa\u8d77\u4f86\u5bb9\u6613\u505a\u8d77\u4f86\u96e3\uff0c\u6211\u4e5f\u5728\u63a8\u52d5\u81ea\u5df1\u6539\u8b8a\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Be_Agile_Keep_Changing_and_Moving_Forward\"><\/span><b>\u654f\u6377\uff1a\u4e0d\u65b7\u6539\u8b8a\u548c\u524d\u9032<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u6e2c\u8a66\u65b0\u7684\u5167\u5bb9\u548c\u71df\u92b7\u7406\u5ff5\uff0c\u6211\u4f7f\u7528\u4e86\u6211\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-expands-photovideo-transfer-to-dropbox-and-koofr\/\"><span style=\"font-weight: 400;\">\u516c\u53f8<\/span><\/a><span style=\"font-weight: 400;\"> \u53ca <\/span><a href=\"https:\/\/berniewong.net\/\"><span style=\"font-weight: 400;\">\u500b\u4eba\u9801\u9762<\/span><\/a><span style=\"font-weight: 400;\"> \u8a66\u4e00\u8a66\u3002\u6700\u8fd1\uff0c\u6211\u76f4\u63a5\u8207\u5ba2\u6236\u5206\u4eab\u4e86\u4e0d\u540c\u7684\u60f3\u6cd5\uff0c\u4ed6\u5011\u975e\u5e38\u9858\u610f\u654f\u6377\u4e26\u53c3\u8207\u9019\u4e9b\u4e0d\u65b7\u8abf\u6574\u7684\u71df\u92b7\u8a08\u5283\u3002\u9019\u5c0e\u81f4\u4e86\u4e00\u4e9b\u65b0\u7684\u5167\u5bb9\u548c\u683c\u5f0f\uff0c\u5b83\u5011\u4ee3\u8868\u4e86\u8207\u4ee5\u524d\u6846\u67b6\u7684\u4e0d\u540c\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Being_Agile_Is_a_Mentality_Didnt_Google_Launch_Gmail_in_Beta_for_Five_Years\"><\/span><b>\u654f\u6377\u662f\u4e00\u7a2e\u5fc3\u614b\u3002 Google \u63a8\u51fa Gmail \u7684 Beta \u7248\u4e0d\u662f\u4e94\u5e74\u4e86\u55ce\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5169\u9031\u524d\uff0c\u6211\u70ba\u9999\u683c\u91cc\u62c9\u96c6\u5718\u9032\u884c\u4e86\u6578\u5b57\u71df\u92b7\u57f9\u8a13\u3002\u6211\u5011\u4ea4\u63db\u4e86\u8a31\u591a\u7406\u8ad6\u548c\u53c3\u8003\u6848\u4f8b\u3002\u6c92\u60f3\u5230\u9019\u9ebc\u5927\u7684\u516c\u53f8\u5728\u57f9\u8a13\u8ab2\u7a0b\u7d50\u675f\u5f8c\u6703\u7acb\u5373\u505a\u51fa\u8abf\u6574\u3002\u4ee4\u6211\u9a5a\u559c\u7684\u662f\uff0c\u8a72\u516c\u53f8\u5df2\u7d93\u5728\u6e2c\u8a66\u4e00\u4e9b\u65b0\u60f3\u6cd5\u65b9\u9762\u53d6\u5f97\u4e86\u9032\u5c55\uff0c\u9810\u8a08\u5c07\u5728\u672a\u4f86\u5e7e\u9031\u5167\u5be6\u65bd\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gaining_Experience_Is_Better_Than_a_Perfect_Expectation_that_Remains_Unexecuted\"><\/span><b>\u7372\u5f97\u7d93\u9a57\u52dd\u904e\u6c92\u6709\u57f7\u884c\u7684\u5b8c\u7f8e\u671f\u671b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6211\u662f\u4e00\u540d\u6578\u5b57\u71df\u92b7\u4eba\u54e1\uff0c\u591a\u5e74\u4f86\u4e00\u76f4\u4e3b\u6301\u5ee3\u64ad\u7bc0\u76ee\u3002\u6211\u4e0d\u559c\u6b61\u5beb\uff0c\u4e5f\u6015\u5beb\u4e0d\u597d\u3002\u65bc\u662f\uff0c\u9019\u500b\u71df\u92b7\u6b04\u76ee\u5728\u7de8\u8f2f\u7684\u63a8\u52d5\u4e0b\u8a95\u751f\u4e86\u3002\u662f\u76f8\u6a5f\u5bb3\u7f9e\u7684\u4e00\u90e8\u5206\uff0c\u4e5f\u5bb3\u6015\u751f\u7522\u4e0d\u8db3 <\/span><a href=\"https:\/\/doubleuvideo.com\/contact\/\"><span style=\"font-weight: 400;\">\u9ad8\u8cea\u91cf\u7684\u8996\u983b\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6c7a\u5b9a<\/span><a href=\"https:\/\/www.facebook.com\/mpinvestor.club\"><span style=\"font-weight: 400;\"> \u660e\u5831\u8ca1\u7d93<\/span><\/a><span style=\"font-weight: 400;\"> \u5c07\u63a8\u51fa\u76f4\u64ad\u7bc0\u76ee\u8207\u5927\u5bb6\u5206\u4eab\u71df\u92b7\u7d93\u9a57\u3002\u5b83\u53ef\u80fd\u4e0d\u4e00\u5b9a\u662f\u6700\u597d\u7684\uff0c\u4f46\u8981\u6709\u654f\u6377\u7684\u5fc3\u614b\uff0c\u4e26\u52aa\u529b\u4e0d\u65b7\u6539\u9032\u3002\u4f60\u5fc5\u9808\u9081\u51fa\u9019\u4e00\u6b65\u3002<\/span><\/p>\n<p><strong>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong> <a href=\"https:\/\/berniewong.net\/that-stack-of-unexecuted-marketing-plans\/\">https:\/\/berniewong.net\/that-stack-of-unexecuted-marketing-plans\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>I\u2019m guessing that everyone involved in marketing has several, or even dozens of, unimplemented plans stored somewhere in the computer. As an agency, you\u2019ll find this a familiar practice. Even if your agency wins a pitch, there may be changes in client preferences. The plan may either be considered or reconsidered to death. Perfectionism may [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6757,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6],"tags":[1188,1191,1189,1190],"class_list":["post-6756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","tag-agility","tag-marketing-plans","tag-perfectionism","tag-stack"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>That Stack of Unexecuted Marketing Plans - Social Stand<\/title>\n<meta name=\"description\" content=\"I\u2019m guessing that everyone involved in marketing has several, or even dozens of, unimplemented plans stored somewhere in the computer. As an agency,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/that-stack-of-unexecuted-marketing-plans\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"That Stack of Unexecuted Marketing Plans - Social Stand\" \/>\n<meta property=\"og:description\" content=\"I\u2019m guessing that everyone involved in marketing has several, or even dozens of, unimplemented plans stored somewhere in the computer. 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