{"id":6750,"date":"2021-01-07T08:00:06","date_gmt":"2021-01-07T00:00:06","guid":{"rendered":"https:\/\/social-stand.com\/?p=6750"},"modified":"2021-01-05T12:56:27","modified_gmt":"2021-01-05T04:56:27","slug":"the-rise-of-lo-fi-video-on-instagram","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/the-rise-of-lo-fi-video-on-instagram\/","title":{"rendered":"Instagram \u4e0a Lo-fI \u8996\u983b\u7684\u8208\u8d77"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">COVID-19 \u5927\u6d41\u884c\u6e1b\u7de9\u4e86\u8a31\u591a\u4f01\u696d\u7684\u767c\u5c55\u3002\u54c1\u724c\u958b\u59cb\u63a1\u53d6\u6210\u672c\u6548\u76ca\u63aa\u65bd\u3002\u5c0f\u578b\u4f01\u696d\u8f49\u5411\u4f7f\u7528\u79fb\u52d5\u8a2d\u5099\u5275\u5efa\u5167\u5bb9\u3002\u5927\u578b\u4f01\u696d\u8207\u6709\u5f71\u97ff\u529b\u7684\u4eba\u5408\u4f5c\uff0c\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u8207\u4ed6\u5011\u7684\u53d7\u773e\u5efa\u7acb\u806f\u7e6b\u3002\u7d50\u679c\u2014\u2014\u4f4e\u4fdd\u771f\u8996\u983b\u5728 Instagram \u4e0a\u7684\u8208\u8d77\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/the-rise-of-lo-fi-video-on-instagram\/#Brands_that_Make_It_Through_Reels\" >\u901a\u904e\u6372\u8ef8\u6210\u529f\u7684\u54c1\u724c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/the-rise-of-lo-fi-video-on-instagram\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_6794\" aria-describedby=\"caption-attachment-6794\" style=\"width: 284px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-6794\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/12\/Capture-5.png\" alt=\"\" width=\"284\" height=\"535\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/12\/Capture-5.png 284w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/12\/Capture-5-159x300.png 159w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/12\/Capture-5-6x12.png 6w\" sizes=\"(max-width: 284px) 100vw, 284px\" \/><figcaption id=\"caption-attachment-6794\" class=\"wp-caption-text\">Instagram<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.hyde.edu\/blog\/hyde_school_blog\/lo-fi-music-a-secret-to-focusing-during-study-sessions\/\"><span style=\"font-weight: 400;\">\u4f4e\u4fdd\u771f<\/span><\/a><span style=\"font-weight: 400;\"> \u610f\u5473\u8457\u4f4e\u4fdd\u771f\u5ea6\u3002\u4f4e\u4fdd\u771f\u8996\u983b\u662f\u5177\u6709 DIY \u611f\u89ba\u6216\u5916\u89c0\u7684\u77ed\u8996\u983b\u3002\u9019\u662f\u4e00\u500b\u5177\u6709\u6280\u8853\u7f3a\u9677\u7684\u8996\u983b\uff0c\u4f8b\u5982\u80cc\u666f\u566a\u97f3\u3001\u6709\u9650\u7684\u983b\u7387\u97ff\u61c9\u3001\u9670\u5f71\u6216\u8996\u983b\u5931\u771f\u3002\u9019\u7a2e\u985e\u578b\u7684\u5167\u5bb9\u958b\u59cb\u662f\u4f01\u696d\u524a\u6e1b\u5167\u5bb9\u5275\u5efa\u6210\u672c\u7684\u5fc5\u8981\u689d\u4ef6\u3002\u9019\u4e5f\u662f\u4e00\u7a2e\u4f7f\u67d0\u4eba\u5373\u4f7f\u5728\u5bb6\u4e2d\u4e5f\u80fd\u4fdd\u6301\u751f\u7522\u529b\u7684\u65b9\u6cd5\u3002\u5b83\u7684\u5e73\u6613\u8fd1\u4eba\u548c\u771f\u5be6\u6027\u5df2\u6210\u70ba Instagram \u71df\u92b7\u7684\u4e00\u5927\u6a5f\u6703\u3002\u4ed6\u5011\u73fe\u5728\u662f\u5e55\u5f8c\u89c0\u770b\u6b21\u6578\u6700\u591a\u7684\u5e16\u5b50 <\/span><a href=\"https:\/\/social-stand.com\/zh\/new-video-by-facebook-for-tips-on-branded-content-and-stories-ads\/\"><span style=\"font-weight: 400;\">\u6545\u4e8b<\/span><\/a><span style=\"font-weight: 400;\">, 1<\/span><span style=\"font-weight: 400;\">\u82f1\u77f3<\/span><span style=\"font-weight: 400;\">-\u4eba <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-rolls-out-option-to-share-instagram-live-on-igtv\/\"><span style=\"font-weight: 400;\">\u570b\u969b\u96fb\u8996<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u548c <\/span><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-instagram-reels-announcement\"><span style=\"font-weight: 400;\">\u6372\u8ef8<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brands_that_Make_It_Through_Reels\"><\/span><b>\u901a\u904e\u6372\u8ef8\u6210\u529f\u7684\u54c1\u724c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram \u5728\u5df4\u897f\u63a8\u51fa Reels <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-expands-use-of-reels\/\"><span style=\"font-weight: 400;\">2019 \u5e74 11 \u6708<\/span><\/a><span style=\"font-weight: 400;\"> \u4e26\u5728\u5168\u7403\u7bc4\u570d\u5167\u63d0\u4f9b <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-boosts-exposure-of-reels-on-its-main-feed\/\"><span style=\"font-weight: 400;\">2020 \u5e74 8 \u6708<\/span><\/a><span style=\"font-weight: 400;\">.\u5982\u4eca\uff0c\u4e16\u754c\u5404\u5730\u7684\u54c1\u724c\u90fd\u4f7f\u7528\u6b64\u985e\u5167\u5bb9\u4f86\u6fc0\u767c\u53d7\u773e\u4e26\u5f15\u8d77\u5171\u9cf4\u3002\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.instagram.com\/amaro\/\"><span style=\"font-weight: 400;\">\u963f\u99ac\u7f85<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5df4\u897f\u7684\u6642\u5c1a\u54c1\u724c\uff0c\u5728 Reels \u4e0a\u8df3\u9032\u63db\u88dd\u4f4e\u4fdd\u771f\u8996\u983b\uff0c\u5c55\u793a\u4ed6\u5011\u7684\u914d\u98fe\u548c\u670d\u88dd\u7cfb\u5217\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.instagram.com\/biggirlsdontcryanymore\/\"><span style=\"font-weight: 400;\">\u5927\u5973\u5b69\u4e0d\u8981\u518d\u54ed\u4e86<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4e00\u500b\u9762\u5411\u5927\u78bc\u5973\u6027\u7684\u6fb3\u5927\u5229\u4e9e\u54c1\u724c\uff0c\u901a\u904e UGC \u5167\u5bb9\u5229\u7528\u4f4e\u4fdd\u771f\u97f3\u6a02\u7684\u9b54\u529b\u3002\u4ed6\u5011\u6b63\u5728\u5411\u9867\u5ba2\u5c55\u793a\u5728\u73fe\u5be6\u751f\u6d3b\u4e2d\u7a7f\u8457\u4ed6\u5011\u7684\u670d\u88dd\u7cfb\u5217\u7684\u9867\u5ba2\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.instagram.com\/dunkin\/\"><span style=\"font-weight: 400;\">\u9127\u80af<\/span><\/a><span style=\"font-weight: 400;\"> \u4f7f\u7528\u7827\u677f\u3001\u5200\u548c\u4ed6\u5011\u7684\u7522\u54c1\u5275\u9020\u6709\u8da3\u548c\u4ee4\u4eba\u5782\u6d8e\u7684 Lo-fi \u6372\u8ef8\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.instagram.com\/wakibungu\/\"><span style=\"font-weight: 400;\">\u8105\u6587\u53e4<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4e00\u500b\u65e5\u672c\u6587\u5177\u54c1\u724c\uff0c\u901a\u904e Lo-fi Reels \u8996\u983b\u6fc0\u767c\u7d44\u7e54\u8005\u548c\u898f\u5283\u8005\u7684\u7d19\u8cea\u7dda\u689d\u3002<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f4e\u4fdd\u771f\u8996\u983b\u662f\u5728 Instagram \u4e0a\u5275\u5efa\u5f15\u4eba\u5165\u52dd\u7684\u5167\u5bb9\u7684\u4e00\u7a2e\u7d93\u6fdf\u9ad8\u6548\u7684\u65b9\u5f0f\u3002\u71df\u92b7\u4eba\u54e1\u61c9\u5617\u8a66\u5728 Reels \u4e0a\u4f7f\u7528\u6b64\u985e\u77ed\u8996\u983b\u3002\u54c1\u724c\u53ef\u4ee5\u901a\u904e\u5e55\u5f8c\u82b1\u7d6e\u3001\u821e\u8e48\u8996\u983b\u3001\u63db\u88dd\u3001\u53e3\u578b\u540c\u6b65\u3001\u7522\u54c1\u6559\u7a0b\u548c UGC \u8207\u89c0\u773e\u5efa\u7acb\u806f\u7e6b\u3002\u95dc\u9375\u662f\u771f\u5be6\u6027\u548c\u5275\u9020\u529b\u3002\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u4f7f\u7528\u4f4e\u4fdd\u771f\u8996\u983b\u4f86\u5c55\u793a\u54c1\u724c\u7684\u7368\u7279\u6027\u548c\u53ef\u7528\u6027\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/business.instagram.com\/blog\/trends-low-production-video\/\"><span style=\"font-weight: 400;\">https:\/\/business.instagram.com\/blog\/trends-low-production-video\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The COVID-19 pandemic has slowed down many businesses. Brands started adopting cost-efficiency measures. Small businesses pivoted to creating content using mobile devices. While large businesses partnered with influencers to connect to their audiences on social media. The result \u2013 the rise of Lo-fi videos on Instagram. Lo-fi means low fidelity. A lo-fi video is a [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,316,6],"tags":[27,28,1186,1187,348,286],"class_list":["post-6750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media-marketing","category-social-media-","tag-igtv","tag-instagram-2","tag-lo-fi","tag-lo-fi-video","tag-reels","tag-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Rise of Lo-fI Video on Instagram - Social Stand<\/title>\n<meta name=\"description\" content=\"The COVID-19 pandemic has slowed down many businesses. Brands started adopting cost-efficiency measures. Small businesses pivoted to creating content\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/the-rise-of-lo-fi-video-on-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of Lo-fI Video on Instagram - Social Stand\" \/>\n<meta property=\"og:description\" content=\"The COVID-19 pandemic has slowed down many businesses. Brands started adopting cost-efficiency measures. Small businesses pivoted to creating content\" \/>\n<meta property=\"og:url\" content=\"https:\/\/social-stand.com\/zh\/the-rise-of-lo-fi-video-on-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Stand\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-07T00:00:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/12\/SSB2012-051_The_Rise_of_Lo-FI_Video_on_Instagram-01-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1072\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cristy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"cristy\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instagram \u4e0a Lo-fI \u8996\u983b\u7684\u8208\u8d77 - \u793e\u6703\u7acb\u5834","description":"\u65b0\u51a0\u75ab\u60c5\u5c0e\u81f4\u8a31\u591a\u4f01\u696d\u71df\u904b\u653e\u7de9\u3002\u54c1\u724c\u958b\u59cb\u63a1\u53d6\u964d\u4f4e\u6210\u672c\u7684\u63aa\u65bd\u3002\u5c0f\u578b\u4f01\u696d\u5247\u8f49\u5411\u5167\u5bb9\u5275\u4f5c\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/social-stand.com\/zh\/the-rise-of-lo-fi-video-on-instagram\/","og_locale":"zh_HK","og_type":"article","og_title":"The Rise of Lo-fI Video on Instagram - Social Stand","og_description":"The COVID-19 pandemic has slowed down many businesses. 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