{"id":6747,"date":"2021-01-05T08:00:59","date_gmt":"2021-01-05T00:00:59","guid":{"rendered":"https:\/\/social-stand.com\/?p=6747"},"modified":"2021-07-11T13:59:48","modified_gmt":"2021-07-11T05:59:48","slug":"drops-trends-on-instagram-marketing","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/drops-trends-on-instagram-marketing\/","title":{"rendered":"Instagram \u71df\u92b7\u8da8\u52e2\u4e0b\u964d"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u591a\u5e74\u4f86\uff0c\u8857\u982d\u54c1\u724c\u4e00\u76f4\u5728\u4f7f\u7528\u4e00\u7a2e\u51fa\u8272\u7684\u71df\u92b7\u7b56\u7565\u2014\u2014Drops\u3002 <\/span><a href=\"https:\/\/www.psfk.com\/report\/the-art-of-the-drop-report\"><span style=\"font-weight: 400;\">\u6ef4<\/span><\/a><span style=\"font-weight: 400;\"> \u662f\u9650\u91cf\u7248\u7522\u54c1\u7684\u9650\u6642\u767c\u5e03\u3002\u9019\u7a2e\u6280\u8853\u5728\u8ffd\u96a8\u8005\u4e2d\u5275\u9020\u4e86\u8208\u596e\u548c\u7dca\u8feb\u611f\uff0c\u5f9e\u800c\u6709\u6548\u5730\u63a8\u52d5\u4e86\u8f49\u5316\u3002\u96a8\u8457\u8fd1\u671f\u66dd\u5149 <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-expands-reels-to-50-new-regions\/\"><span style=\"font-weight: 400;\">\u6372\u8ef8<\/span><\/a><span style=\"font-weight: 400;\"> \u5728 Instagram \u4e0a <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-boosts-exposure-of-reels-on-its-main-feed\/\"><span style=\"font-weight: 400;\">\u4e3b\u8981\u98fc\u6599<\/span><\/a><span style=\"font-weight: 400;\">, \u964d\u4f4e Instagram \u71df\u92b7\u7684\u8da8\u52e2\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/drops-trends-on-instagram-marketing\/#New_Customer_Base_Engagement\" >\u65b0\u7684\u5ba2\u6236\u7fa4\u53c3\u8207\u3002<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/drops-trends-on-instagram-marketing\/#Purpose-focus_Engagement\" >\u4ee5\u76ee\u7684\u70ba\u4e2d\u5fc3\u7684\u53c3\u8207\u3002<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/drops-trends-on-instagram-marketing\/#Demand_Engagement\" >\u9700\u6c42\u53c3\u8207\u3002<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/drops-trends-on-instagram-marketing\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">\u96a8\u8457\u96fb\u5b50\u5546\u52d9\u7684\u84ec\u52c3\u767c\u5c55\uff0c\u4e16\u754c\u5404\u5730\u7684\u4f01\u696d\u90fd\u63a1\u7528\u4e86 Drops\u3002\u5728 Instagram \u4e0a\uff0c\u5b83\u570d\u7e5e\u201c\u5c11\u5ba3\u50b3\uff0c\u591a\u66dd\u5149\u2026\u2026\u201d\u7684\u539f\u5247\u767c\u5c55\uff0c\u54c1\u724c\u53ef\u4ee5\u901a\u904e\u591a\u7a2e\u65b9\u5f0f\u5728 Instagram \u4e0a\u63a1\u7528 Drops \u6280\u8853\u3002 3 \u500b\u6700\u597d\u7684\u4f8b\u5b50\u5305\u62ec\uff1a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_Customer_Base_Engagement\"><\/span><b>\u65b0\u5ba2\u6236\u7fa4\u53c3\u8207<\/b><span style=\"font-weight: 400;\">. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/business.instagram.com\/micro_site\/url\/?click_creative_path%5b0%5d=link&amp;click_from_context_menu=true&amp;country=PH&amp;destination=https%3A%2F%2Fwww.instagram.com%2Fmcdonaldstw%2F&amp;event_type=click&amp;last_nav_impression_id=03JzyWEuPGrYkCK9Z&amp;max_percent_page_viewed=92&amp;max_viewport_height_px=578&amp;max_viewport_width_px=1280&amp;orig_http_referrer=https%3A%2F%2Fbusiness.instagram.com%2Fblog&amp;orig_request_uri=https%3A%2F%2Fbusiness.instagram.com%2Fblog%2Ftrends-drops-limited-releases-on-instagram%2F&amp;primary_cmsid=2497365327231538&amp;primary_content_locale=en_US&amp;region=apac&amp;scrolled=true&amp;session_id=1WDM0717kb4qqCoFa&amp;site=igb&amp;extra_data%5bcreative_detail%5d=IGAccount_mcdonaldstw_link\"><span style=\"font-weight: 400;\">\u53f0\u7063\u9ea5\u7576\u52de<\/span><\/a><span style=\"font-weight: 400;\"> \u5408\u4f5c\u5925\u4f34 <\/span><a href=\"https:\/\/www.instagram.com\/apujan\/?hl=en\"><span style=\"font-weight: 400;\">\u963f\u666e\u8b93<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u99d0\u502b\u6566\u7684\u8457\u540d\u53f0\u7063\u6642\u88dd\u8a2d\u8a08\u5e2b\u3002\u4ed6\u5011\u95dc\u65bc\u9ed1\u8272\u6f22\u5821\u7684\u6700\u65b0\u5ee3\u544a\u4ee5\u5438\u5f15\u5e74\u8f15\u4e00\u4ee3\u7684\u6642\u5c1a\u8a2d\u8a08\u70ba\u7279\u8272\u3002 Reels \u7a81\u51fa\u4e86\u9ed1\u8272\u6f22\u5821\u7684\u9650\u91cf\u767c\u5e03\uff0c\u4e26\u5e36\u6709\u5012\u8a08\u6642\u8a08\u6642\u5668\uff0c\u5728\u6b64\u904e\u7a0b\u4e2d\u5438\u5f15\u4e86\u65b0\u7684\u5ba2\u6236\u7fa4\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Purpose-focus_Engagement\"><\/span><b>\u4ee5\u76ee\u7684\u70ba\u4e2d\u5fc3\u7684\u53c3\u8207<\/b><span style=\"font-weight: 400;\">. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u591a\u65bc <\/span><a href=\"https:\/\/www.facebook.com\/facebookcurated\/posts\/744798632790634\"><span style=\"font-weight: 400;\">50%<\/span><\/a><span style=\"font-weight: 400;\"> \u7684\u5168\u7403\u6d88\u8cbb\u8005\u8868\u793a\uff0c\u4ed6\u5011\u66f4\u559c\u6b61\u5f9e\u652f\u6301\u4ed6\u5011\u6240\u4fe1\u5949\u7684\u76f8\u540c\u50f9\u503c\u89c0\u7684\u54c1\u724c\u90a3\u88e1\u8cfc\u8cb7\u5546\u54c1\u3002\u9019\u662f\u6839\u64da Facebook IQ \u8abf\u67e5\u5f97\u51fa\u7684\u3002 <\/span><a href=\"https:\/\/baggu.com\/\"><span style=\"font-weight: 400;\">\u5df4\u53e4<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u53ef\u91cd\u8907\u4f7f\u7528\u7684\u888b\u5b50\u548c\u5176\u4ed6\u7269\u54c1\u7684\u88fd\u9020\u5546\uff0c\u8207\u6d3b\u52d5\u5bb6\u548c\u865b\u64ec\u85dd\u8853\u5bb6\u5408\u4f5c\uff0c <\/span><a href=\"https:\/\/www.thecut.com\/2020\/07\/sage-adams-they-seem-cool.html\"><span style=\"font-weight: 400;\">\u8056\u4eba\u4e9e\u7576\u65af<\/span><\/a><span style=\"font-weight: 400;\">. Sage \u8a2d\u8a08\u4e86\u9650\u91cf\u7248\u53ef\u91cd\u8907\u4f7f\u7528\u7684\u888b\u5b50\uff0c\u76ee\u7684\u662f Baggu \u6dfb\u52a0\u5230\u4ed6\u5011\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/getting-started-with-facebook-and-instagram-shops\/\"><span style=\"font-weight: 400;\">\u5546\u5e97<\/span><\/a><span style=\"font-weight: 400;\"> \u5728\u6709\u9650\u7684\u6642\u9593\u5167\u3002 100%\u7684\u6536\u76ca\u6350\u8d08\u7d66 <\/span><a href=\"https:\/\/business.instagram.com\/micro_site\/url\/?click_creative_path%5b0%5d=link&amp;click_from_context_menu=true&amp;country=PH&amp;destination=https%3A%2F%2Fwww.instagram.com%2Fp%2FCHy1pW8gK0B%2F&amp;event_type=click&amp;last_nav_impression_id=03JzyWEuPGrYkCK9Z&amp;max_percent_page_viewed=92&amp;max_viewport_height_px=578&amp;max_viewport_width_px=1280&amp;orig_http_referrer=https%3A%2F%2Fbusiness.instagram.com%2Fblog&amp;orig_request_uri=https%3A%2F%2Fbusiness.instagram.com%2Fblog%2Ftrends-drops-limited-releases-on-instagram%2F&amp;primary_cmsid=2497365327231538&amp;primary_content_locale=en_US&amp;region=apac&amp;scrolled=true&amp;session_id=1WDM0717kb4qqCoFa&amp;site=igb&amp;extra_data%5bcreative_detail%5d=IGPost_BorderKindness_link\"><span style=\"font-weight: 400;\">\u908a\u5883\u5584\u826f<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Demand_Engagement\"><\/span><b>\u9700\u6c42\u53c3\u8207<\/b><span style=\"font-weight: 400;\">. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7121\u8ad6\u5927\u5c0f\uff0cDrops \u90fd\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u5438\u5f15\u53d7\u773e\uff0c\u5f9e\u800c\u5275\u9020\u9700\u6c42\u53c3\u8207\u5ea6\u3002 <\/span><span style=\"font-weight: 400;\">\u660e\u986f\u7684\u4ee3\u7406<\/span><span style=\"font-weight: 400;\">\uff0c\u7e3d\u90e8\u4f4d\u65bc\u8056\u4fdd\u7f85\uff0c\u662f\u4e00\u4f4d\u5275\u610f\u5ee3\u544a\u5546\uff0c\u4f7f\u7528\u7570\u60f3\u5929\u958b\u7684\u5973\u6027\u4eba\u7269\u5f62\u8c61\u3002 <\/span><a href=\"https:\/\/www.cea.com.br\/\"><span style=\"font-weight: 400;\">C &amp; A \u5df4\u897f<\/span><\/a><span style=\"font-weight: 400;\"> \u8207\u4ed6\u5011\u5408\u4f5c\u767c\u5e03 <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-features-branded-content-as-ads\/\"><span style=\"font-weight: 400;\">\u54c1\u724c\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400;\"> \u5047\u671f\u3002\u9019\u4e9b\u54c1\u724c\u5167\u5bb9\u5728\u5e7e\u79d2\u9418\u5167\u552e\u51fa\u4e86\u5c0f\u6536\u85cf\u54c1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u622a\u81f3\u76ee\u524d\uff0cInstagram \u71df\u92b7\u8da8\u52e2\u4e0b\u964d <\/span><a href=\"https:\/\/business.instagram.com\/blog\/trends-drops-limited-releases-on-instagram\/\"><span style=\"font-weight: 400;\">2020 \u5e74 12 \u6708<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Drops \u662f\u4e00\u7a2e\u5f88\u597d\u7684\u6280\u5de7\uff0c\u53ef\u4ee5\u8b93\u89c0\u773e\u5c0d\u6392\u4ed6\u6027\u611f\u5230\u8208\u596e\u3002\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u5c07\u5b83\u5011\u7528\u4f5c\u76f4\u63a5\u9023\u63a5\u6d88\u8cbb\u8005\u7684\u5e38\u898f\u6a21\u578b\u3002\u54c1\u724c\u53ef\u4ee5\u4f7f\u7528 Drops \u5438\u5f15\u4ed6\u5011\u7684\u5fe0\u5be6\u5ba2\u6236\u3002\u6216\u8005\u4ed6\u5011\u53ef\u4ee5\u901a\u904e\u5f15\u5165\u65b0\u5167\u5bb9\u4f86\u5efa\u7acb\u65b0\u7684\u5ba2\u6236\u7fa4\u3002\u8a23\u7ac5\u662f\u5229\u7528 Instagram \u71df\u92b7\u5de5\u5177\u4f86\u5275\u5efa Drops\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/business.instagram.com\/blog\/trends-drops-limited-releases-on-instagram\/\"><span style=\"font-weight: 400;\">https:\/\/business.instagram.com\/blog\/trends-drops-limited-releases-on-instagram\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>For years, street brands have been using an excellent marketing tactic \u2013 Drops. Drops are time-restricted releases of limited-edition products. Such a technique creates excitement and a sense of urgency among followers making it effective in driving conversion. With the recent exposure of Reels on Instagram\u2019s main feed, Drops trends on Instagram marketing. Drops have [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6787,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,316,6],"tags":[807,1185,28,348,310],"class_list":["post-6747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media-marketing","category-social-media-","tag-branded-content","tag-drops","tag-instagram-2","tag-reels","tag-shops"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Drops Trends on Instagram Marketing - Social Stand<\/title>\n<meta name=\"description\" content=\"For years, street brands have been using an excellent marketing tactic \u2013 Drops. Drops are time-restricted releases of limited-edition products. Such a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/drops-trends-on-instagram-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drops Trends on Instagram Marketing - Social Stand\" \/>\n<meta property=\"og:description\" content=\"For years, street brands have been using an excellent marketing tactic \u2013 Drops. Drops are time-restricted releases of limited-edition products. 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