{"id":6643,"date":"2020-12-22T08:00:51","date_gmt":"2020-12-22T00:00:51","guid":{"rendered":"https:\/\/social-stand.com\/?p=6643"},"modified":"2021-05-12T14:14:11","modified_gmt":"2021-05-12T06:14:11","slug":"oberlo-releases-social-media-trends-to-guide-2021-online-strategies","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/oberlo-releases-social-media-trends-to-guide-2021-online-strategies\/","title":{"rendered":"Oberlo \u767c\u5e03\u793e\u4ea4\u5a92\u9ad4\u8da8\u52e2\u4ee5\u6307\u5c0e 2021 \u5e74\u5728\u7dda\u7b56\u7565"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u662f\u6bcf\u500b\u54c1\u724c\u6230\u7565\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206\u3002\u5728\u6578\u5b57\u6642\u4ee3\uff0c\u54c1\u724c\u5be6\u65bd\u65e2\u6709\u6548\u53c8\u5f15\u4eba\u5165\u52dd\u7684\u793e\u4ea4\u5a92\u9ad4\u6230\u7565\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u91cd\u8981\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u5728 2020 \u5e74 11 \u6708 13 \u65e5\uff0cOberlo \u767c\u5e03\u4e86\u4e00\u5f35\u4fe1\u606f\u5716\uff0c\u5217\u51fa\u4e86\u9032\u5165 2021 \u5e74\u6bcf\u500b\u71df\u92b7\u4eba\u54e1\u9700\u8981\u4e86\u89e3\u7684\u5341\u5927\u793e\u4ea4\u5a92\u9ad4\u8da8\u52e2\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/oberlo-releases-social-media-trends-to-guide-2021-online-strategies\/#The_Proliferation_of_Memes_on_Social_Media\" >\u6a21\u56e0\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u64f4\u6563<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/oberlo-releases-social-media-trends-to-guide-2021-online-strategies\/#Start_Profiting_From_Your_Social_Media_Videos\" >\u958b\u59cb\u5f9e\u60a8\u7684\u793e\u4ea4\u5a92\u9ad4\u8996\u983b\u4e2d\u7372\u5229<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/oberlo-releases-social-media-trends-to-guide-2021-online-strategies\/#Social_Media_Trends_Niche_Platforms_Growing_in_Popularity\" >\u793e\u4ea4\u5a92\u9ad4\u8da8\u52e2\uff1a\u5229\u57fa\u5e73\u53f0\u8d8a\u4f86\u8d8a\u53d7\u6b61\u8fce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/oberlo-releases-social-media-trends-to-guide-2021-online-strategies\/#Social_Media_Stories_Are_Not_Going_Anywhere\" >\u793e\u4ea4\u5a92\u9ad4\u6545\u4e8b\u7121\u8655\u53ef\u53bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/oberlo-releases-social-media-trends-to-guide-2021-online-strategies\/#Digital_Disinformation_on_the_Rise\" >\u6578\u5b57\u865b\u5047\u4fe1\u606f\u5448\u4e0a\u5347\u8da8\u52e2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/social-stand.com\/zh\/oberlo-releases-social-media-trends-to-guide-2021-online-strategies\/#Social_Commerce_Is_the_Future\" >\u793e\u4ea4\u5546\u52d9\u662f\u672a\u4f86<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/social-stand.com\/zh\/oberlo-releases-social-media-trends-to-guide-2021-online-strategies\/#Authenticity_Matters_in_Social_Media_Marketing\" >\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u4e2d\u7684\u771f\u5be6\u6027\u5f88\u91cd\u8981<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/social-stand.com\/zh\/oberlo-releases-social-media-trends-to-guide-2021-online-strategies\/#Social_Media_as_a_Discovery_Engine\" >\u793e\u4ea4\u5a92\u9ad4\u4f5c\u70ba\u767c\u73fe\u5f15\u64ce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/social-stand.com\/zh\/oberlo-releases-social-media-trends-to-guide-2021-online-strategies\/#Growth_in_Messaging_Apps\" >\u6d88\u606f\u61c9\u7528\u7684\u589e\u9577<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/social-stand.com\/zh\/oberlo-releases-social-media-trends-to-guide-2021-online-strategies\/#Customer_Service_via_Social_Media\" >\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\u63d0\u4f9b\u5ba2\u6236\u670d\u52d9<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"The_Proliferation_of_Memes_on_Social_Media\"><\/span><span style=\"font-weight: 400;\">\u6a21\u56e0\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u64f4\u6563<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6a21\u56e0\u5df2\u7d93\u5b58\u5728\u4e86\u5f88\u9577\u6642\u9593\uff0c\u4f46\u5728\u904e\u53bb\u5e7e\u500b\u6708\u4e2d\u5b83\u5011\u8d8a\u4f86\u8d8a\u53d7\u6b61\u8fce\u3002\u6a21\u56e0\u7684\u4f7f\u7528\u548c\u63d0\u53ca\u5f9e 2019 \u5e74 8 \u6708\u7684 1980 \u842c\u589e\u52a0\u5230 2020 \u5e74 7 \u6708\u7684 2490 \u842c\u3002\u6a21\u56e0\u7684\u4f7f\u7528\u91cf\u5728 4 \u6708\u9054\u5230\u9802\u5cf0\uff0c\u9054\u5230 2800 \u842c\uff0c\u9019\u662f\u5168\u7403\u5c01\u9396\u7684\u9ad8\u5cf0\u671f\u3002\u7531\u65bc\u6301\u7e8c\u7684\u51a0\u72c0\u75c5\u6bd2\u5927\u6d41\u884c\uff0c\u64da\u5831\u5c0e\uff0c\u5728\u904e\u53bb\u7684\u5e7e\u500b\u6708\u88e1\uff0c\u7f8e\u570b\u5927\u7d04\u6709 88.1% \u7684\u793e\u4ea4\u5a92\u9ad4\u7528\u6236\u6bcf\u5929\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u82b1\u8cbb\u81f3\u5c11 30 \u5206\u9418\u3002\u4f7f\u7528\u548c\u63d0\u53ca\u6a21\u56e0\u7684\u6fc0\u589e\u53ef\u80fd\u662f\u54c1\u724c\u53ef\u4ee5\u5728\u81ea\u5df1\u7684\u793e\u4ea4\u5a92\u9ad4\u7b56\u7565\u4e2d\u5229\u7528\u548c\u4f7f\u7528\u7684\u6771\u897f\u3002<\/span><\/p>\n<p><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u96d6\u7136\u9019\u4e0d\u662f\u4e00\u500b\u65b0\u8da8\u52e2\uff0c\u4f46\u904e\u53bb\u5e7e\u500b\u6708\u6a21\u56e0\u7684\u65e5\u76ca\u6d41\u884c\u53ef\u80fd\u8868\u660e\u5b83\u5011\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u8207\u89c0\u773e\u4e92\u52d5\u7684\u80fd\u529b\u3002\u7531\u65bc\u6a21\u56e0\u901a\u5e38\u5f88\u6709\u8da3\u4e14\u8207\u89c0\u773e\u76f8\u95dc\uff0c\u56e0\u6b64\u5b83\u5011\u901a\u5e38\u6703\u7372\u5f97\u9ad8\u6c34\u5e73\u7684\u53c3\u8207\u5ea6\u3002\u54c1\u724c\u53ef\u4ee5\u8003\u616e\u5229\u7528\u5b83\u5011\u4f86\u9069\u61c9\u4ed6\u5011\u7684\u54c1\u724c\u548c\u71df\u92b7\u5de5\u4f5c\uff0c\u4e26\u5275\u5efa\u81ea\u5df1\u7684\u54c1\u724c\u7279\u5b9a\u6a21\u56e0\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Start_Profiting_From_Your_Social_Media_Videos\"><\/span><span style=\"font-weight: 400;\">\u958b\u59cb\u5f9e\u60a8\u7684\u793e\u4ea4\u5a92\u9ad4\u8996\u983b\u4e2d\u7372\u5229<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8996\u983b\u5df2\u6210\u70ba\u793e\u4ea4\u5a92\u9ad4\u4e2d\u4e00\u7a2e\u6d41\u884c\u7684\u5167\u5bb9\u5f62\u5f0f\uff0c\u56e0\u6b64\u5e73\u53f0\u70ba\u4f01\u696d\u63d0\u4f9b\u4e86\u66f4\u591a\u5229\u7528\u8996\u983b\u5167\u5bb9\u548c\u5275\u4f5c\u8005\u901a\u904e\u5176\u5167\u5bb9\u7372\u5229\u7684\u65b9\u5f0f\u3002\u8996\u983b\u6d41\u7684\u53d7\u6b61\u8fce\u7a0b\u5ea6\u6fc0\u589e\uff0c\u9810\u8a08\u5728 2020 \u5e74\u81f3 2027 \u5e74\u9593\u5c07\u589e\u9577 20.4%\u3002\u6839\u64da Techcrunch \u7684\u6578\u64da\uff0c\u8d85\u904e <\/span><a href=\"https:\/\/techcrunch.com\/2020\/06\/09\/alibaba-aliexpress-influencer-recruitment\/\"><span style=\"font-weight: 400;\">400\u842c<\/span><\/a><span style=\"font-weight: 400;\"> 2020\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8209\u8fa6\u4e86\u73fe\u5834\u8cfc\u7269\u6703\u8b70\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u963f\u91cc\u5df4\u5df4\u751a\u81f3\u5ba3\u5e03\u8a08\u5283\u62db\u52df\u548c\u57f9\u8a13\u8996\u983b\u5f71\u97ff\u8005\u901a\u904e\u901f\u8ce3\u901a\u9032\u884c\u92b7\u552e\uff0c\u9019\u8868\u660e\u76f4\u64ad\u8996\u983b\u6d41\u5c07\u7e7c\u7e8c\u5b58\u5728\u3002\u9664\u6b64\u4e4b\u5916\uff0cInstagram \u4e5f\u5728\u958b\u767c\u5176\u8996\u983b\u529f\u80fd\u3002\u8a72\u5e73\u53f0\u73fe\u5728\u5141\u8a31\u5728 IGTV \u8996\u983b\u64ad\u653e\u4e4b\u524d\u5c55\u793a\u5ee3\u544a\uff0c\u4e26\u5141\u8a31\u5275\u4f5c\u8005\u5f9e\u9019\u4e9b\u5ee3\u544a\u4e2d\u7372\u5f97\u5927\u7d04 55% \u7684\u6536\u5165\u3002<\/span><\/p>\n<p><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u548c\u4f01\u696d\u90fd\u61c9\u8a72\u7814\u7a76\u5982\u4f55\u5728\u71df\u92b7\u7b56\u7565\u4e2d\u5229\u7528\u76f4\u64ad\u3002\u4ed6\u5011\u53ef\u80fd\u80fd\u5920\u66f4\u597d\u5730\u8207\u76ee\u6a19\u53d7\u773e\u4e92\u52d5\uff0c\u4e5f\u53ef\u80fd\u63a5\u89f8\u5230\u65b0\u7684\u53d7\u773e\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_Media_Trends_Niche_Platforms_Growing_in_Popularity\"><\/span><span style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u9ad4\u8da8\u52e2\uff1a\u5229\u57fa\u5e73\u53f0\u8d8a\u4f86\u8d8a\u53d7\u6b61\u8fce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u4ecd\u7136\u662f\u6700\u5927\u7684\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\uff0c\u4f46\u8f03\u5c0f\u7684\u5e73\u53f0\u5df2\u7d93\u6210\u70ba\u9818\u8dd1\u8005\u3002\u4e00\u500b\u4f8b\u5b50\u662f TikTok\uff0c2019 \u5e74\u7528\u6236\u4f7f\u7528\u6642\u9577\u540c\u6bd4\u589e\u9577 210%\u3002\u7531\u65bc TikTok \u8d8a\u4f86\u8d8a\u53d7\u6b61\u8fce\uff0c\u8d8a\u4f86\u8d8a\u591a\u7684\u54c1\u724c\u548c\u4f01\u696d\u6b63\u5728\u63a2\u7d22\u5982\u4f55\u5229\u7528\u8a72\u5e73\u53f0\u4f86\u767c\u63ee\u81ea\u5df1\u7684\u512a\u52e2\u3002 Reddit \u662f\u53e6\u4e00\u500b\u65e5\u76ca\u7a81\u51fa\u7684\u5229\u57fa\u5e73\u53f0\u3002\u6700\u65b0\u8da8\u52e2\u8868\u660e\u5b83\u662f\u4e00\u7a2e\u6709\u6548\u7684\u71df\u92b7\u6e20\u9053\uff0c\u5c24\u5176\u662f\u5728 2019 \u5e74\u5b83\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u6d41\u884c\u4e4b\u5f8c\u3002<\/span><\/p>\n<p><b>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u71df\u92b7\u4eba\u54e1\u548c\u54c1\u724c\u53ef\u4ee5\u7814\u7a76\u9019\u4e9b\u5229\u57fa\u5e73\u53f0\uff0c\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u4ed6\u5011\u5982\u4f55\u9032\u5165\u9019\u4e9b\u5e02\u5834\u4e26\u5229\u7528\u5b83\u5011\u4f86\u767c\u63ee\u81ea\u5df1\u7684\u512a\u52e2\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_Media_Stories_Are_Not_Going_Anywhere\"><\/span><span style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u9ad4\u6545\u4e8b\u7121\u8655\u53ef\u53bb<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u767c\u5e03\u6545\u4e8b\u6216\u6709\u6642\u9650\u7684\u5167\u5bb9\u5728\u5404\u7a2e\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u6d41\u884c\u3002\u6545\u4e8b\u662f\u589e\u9577\u6700\u5feb\u7684\u793e\u4ea4\u5a92\u9ad4\u8da8\u52e2\u4e4b\u4e00\uff0c\u7d71\u8a08\u6578\u64da\u8868\u660e\u5b83\u5011\u5c07\u5728\u672a\u4f86\u5e7e\u5e74\u7e7c\u7e8c\u589e\u9577\u3002\u4f8b\u5982\uff0cInstagram Stories \u7684\u6bcf\u65e5\u6d3b\u8e8d\u7528\u6236\u5df2\u5f9e 2016 \u5e74\u7684 1 \u5104\u589e\u52a0\u5230 2019 \u5e74\u7684 5 \u5104\u3002Facebook \u548c WhatsApp \u7684 Stories \u5c0d\u61c9\u7528\u6236\u7684\u6578\u91cf\u591a\u5e74\u4f86\u4e5f\u6210\u500d\u589e\u9577\u3002<\/span><\/p>\n<p><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8a31\u591a\u54c1\u724c\u5df2\u7d93\u5229\u7528 Stories \u529f\u80fd\u8207\u53d7\u773e\u4e92\u52d5\uff0c\u56e0\u6b64\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u63a2\u7d22\u65b0\u7684\u3001\u5275\u9020\u6027\u7684\u65b9\u5f0f\u4f86\u4f7f\u7528 Stories\u3002\u9019\u4e9b\u5167\u5bb9\u53ef\u4ee5\u7528\u4f5c\u5ee3\u544a\uff0c\u4e5f\u53ef\u4ee5\u7531\u54c1\u724c\u63a8\u5ee3\u4ee5\u91dd\u5c0d\u7279\u5b9a\u53d7\u773e\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Digital_Disinformation_on_the_Rise\"><\/span><span style=\"font-weight: 400;\">\u6578\u5b57\u865b\u5047\u4fe1\u606f\u5448\u4e0a\u5347\u8da8\u52e2<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u9ad4\u7684\u6d41\u884c\u4e5f\u6709\u5176\u5371\u5bb3\u3002\u8a31\u591a\u7528\u6236\u4f9d\u9760\u793e\u4ea4\u5a92\u9ad4\u7372\u53d6\u65b0\u805e\uff0c\u4f46\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u65b0\u805e\u4e26\u4e0d\u7e3d\u662f\u53ef\u9760\u6216\u771f\u5be6\u7684\u3002\u81ea COVID-19 \u5927\u6d41\u884c\u958b\u59cb\u4ee5\u4f86\uff0c\u6578\u5b57\u932f\u8aa4\u4fe1\u606f\u4e00\u76f4\u5728\u589e\u52a0\uff0c\u5c24\u5176\u662f\u7576\u4eba\u5011\u4e00\u76f4\u5728\u4f7f\u7528\u5b83\u4f86\u8207\u5916\u754c\u4fdd\u6301\u540c\u6b65\u6642\u3002\u5047\u65b0\u805e\u4e00\u76f4\u5b58\u5728\uff0c\u4f46\u5728\u904e\u53bb\u5e7e\u500b\u6708\u4e2d\u8b8a\u5f97\u66f4\u52a0\u7316\u7357\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f5c\u70ba\u5c0d\u5047\u65b0\u805e\u7684\u56de\u61c9\uff0c\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u5df2\u63a1\u53d6\u63aa\u65bd\u6253\u64ca\u932f\u8aa4\u4fe1\u606f\uff0c\u5176\u4e2d\u4e00\u4e9b\u5e73\u53f0\u5728\u5167\u5bb9\u4e2d\u6dfb\u52a0\u4e86\u8b66\u544a\u6a19\u7c64\uff0c\u4e26\u6dfb\u52a0\u4e86\u6307\u5411\u53ef\u9a57\u8b49\u4fe1\u606f\u7684\u8cc7\u6e90\u3002\u7136\u800c\uff0c\u6578\u5b57\u865b\u5047\u4fe1\u606f\u53ef\u80fd\u5728\u672a\u4f86\u5e7e\u5e74\u4ecd\u6703\u6301\u7e8c\u5b58\u5728\u3002\u00a0<\/span><\/p>\n<p><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u71df\u92b7\u4eba\u54e1\u548c\u54c1\u724c\u73fe\u5728\u9700\u8981\u8b66\u60d5\u4ed6\u5011\u50b3\u64ad\u7684\u4fe1\u606f\u985e\u578b\uff0c\u4e26\u78ba\u4fdd\u5b83\u662f\u771f\u5be6\u7684\u548c\u53ef\u9a57\u8b49\u7684\u3002\u5982\u679c\u767c\u73fe\u4ed6\u5011\u50b3\u64ad\u932f\u8aa4\u4fe1\u606f\uff0c\u4ed6\u5011\u53ef\u80fd\u6703\u5192\u8457\u640d\u5bb3\u8072\u8b7d\u7684\u98a8\u96aa\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_Commerce_Is_the_Future\"><\/span><span style=\"font-weight: 400;\">\u793e\u4ea4\u5546\u52d9\u662f\u672a\u4f86<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6839\u64da Oberlo \u7684\u8aaa\u6cd5\uff0c\u5728\u6240\u6709 Z \u4e16\u4ee3\u4e92\u806f\u7db2\u7528\u6236\u4e2d\uff0c\u6709 55.2% \u8cfc\u8cb7\u6642\u5c1a\u5546\u54c1\u662f\u56e0\u70ba\u4ed6\u5011\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u770b\u5230\u7684\u5167\u5bb9\u3002\u9019\u500b\u7279\u5b9a\u7684\u7528\u6236\u7fa4\u9ad4\u5728\u4ed6\u5011\u7684\u7db2\u4e0a\u8cfc\u7269\u4e2d\u4f54\u4e86\u5f88\u5927\u4e00\u90e8\u5206\uff0c\u9019\u70ba\u64c1\u6709\u5728\u7dda\u5e73\u53f0\u7684\u5546\u5e97\u5e36\u4f86\u4e86\u53ef\u89c0\u7684\u5229\u6f64\u3002\u5343\u79a7\u4e00\u4ee3\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u770b\u5230\u5546\u54c1\u5f8c\u4e5f\u50be\u5411\u65bc\u8cfc\u8cb7\u5546\u54c1\u3002 Oberlo \u8868\u793a\uff0c\u5728 14 \u81f3 34 \u6b72\u4e4b\u9593\u7684\u6240\u6709\u4e92\u806f\u7db2\u7528\u6236\u4e2d\uff0c\u7531\u65bc\u793e\u4ea4\u5a92\u9ad4\u7684\u5f71\u97ff\uff0c\u8d85\u904e\u4e00\u534a\u7684\u4eba\u8cfc\u8cb7\u4e86\u6642\u5c1a\u5546\u54c1\u3002<\/span><\/p>\n<p><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u4e86\u9019\u4e9b\u7d71\u8a08\u6578\u64da\uff0c\u71df\u92b7\u4eba\u54e1\u548c\u54c1\u724c\u61c9\u8a72\u8003\u616e\u5236\u5b9a\u81ea\u5df1\u7684\u793e\u4ea4\u5546\u52d9\u7b56\u7565\uff0c\u770b\u770b\u4ed6\u5011\u5982\u4f55\u5f9e\u4e2d\u53d7\u76ca\u3002\u9019\u4e5f\u53ef\u80fd\u662f\u63a5\u89f8\u5e74\u8f15\u4e00\u4ee3\u7684\u597d\u65b9\u6cd5\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Authenticity_Matters_in_Social_Media_Marketing\"><\/span><span style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u4e2d\u7684\u771f\u5be6\u6027\u5f88\u91cd\u8981<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u771f\u5be6\u6027\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u5f88\u91cd\u8981\u3002\u5728\u9078\u64c7\u5149\u9867\u54ea\u4e9b\u54c1\u724c\u6642\uff0c\u8a31\u591a\u6d88\u8cbb\u8005\u5df2\u5c07\u5176\u4f5c\u70ba\u4e00\u500b\u91cd\u8981\u56e0\u7d20\u3002 <\/span><a href=\"https:\/\/stackla.com\/wp-content\/uploads\/2019\/02\/Data-Report-2019-FINAL-FINAL.pdf\"><span style=\"font-weight: 400;\">90%<\/span><\/a><span style=\"font-weight: 400;\"> \u7684\u6d88\u8cbb\u8005\u5c07\u54c1\u724c\u7684\u771f\u5be6\u6027\u7f6e\u65bc\u5176\u4ed6\u56e0\u7d20\u4e4b\u4e0a\u3002\u5c0d\u65bc\u5e74\u8f15\u4eba\u7fa4\u4f86\u8aaa\u5c24\u5176\u5982\u6b64\u3002\u7136\u800c\uff0c\u54c1\u724c\u6709\u6642\u4ecd\u7136\u932f\u904e\u4e86\u5275\u9020\u771f\u5be6\u5167\u5bb9\u7684\u6a19\u8a8c\u3002\u9019\u5c31\u662f\u5967\u4f2f\u6d1b\u4e0d\u5f97\u4e0d\u8aaa\u7684\uff1a <\/span><i><span style=\"font-weight: 400;\">\u201c\u5118\u7ba1\u8d85\u904e 90% \u7684\u71df\u92b7\u4eba\u54e1\u8a8d\u70ba\u4ed6\u5011\u6b63\u5728\u5275\u9020\u8207\u6d88\u8cbb\u8005\u76f8\u95dc\u7684\u771f\u5be6\u5167\u5bb9\uff0c\u4f46 51% \u7684\u6d88\u8cbb\u8005\u8a8d\u70ba\u53ea\u6709\u4e0d\u5230\u4e00\u534a\u7684\u54c1\u724c\u6b63\u5728\u5275\u9020\u771f\u6b63\u771f\u5be6\u7684\u5167\u5bb9\u3002\u201d\u00a0<\/span><\/i><\/p>\n<p><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u671f\u671b\u548c\u54c1\u724c\u8f38\u51fa\u4e4b\u9593\u7684\u5dee\u8ddd\u4ecd\u7136\u5b58\u5728\uff0c\u56e0\u6b64\u54c1\u724c\u548c\u71df\u92b7\u4eba\u54e1\u53ef\u80fd\u6703\u9032\u4e00\u6b65\u7814\u7a76\u4ed6\u5011\u53ef\u4ee5\u505a\u4e9b\u4ec0\u9ebc\u4f86\u8b93\u6d88\u8cbb\u8005\u770b\u8d77\u4f86\u66f4\u771f\u5be6\u3002\u9019\u53ef\u4ee5\u5e6b\u52a9\u4ed6\u5011\u8207\u6d88\u8cbb\u8005\u5efa\u7acb\u9577\u671f\u95dc\u4fc2\uff0c\u5f9e\u800c\u5728\u672a\u4f86\u5e36\u4f86\u66f4\u591a\u6f5b\u5728\u92b7\u552e\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_Media_as_a_Discovery_Engine\"><\/span><span style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u9ad4\u4f5c\u70ba\u767c\u73fe\u5f15\u64ce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u65c5\u7a0b\u53ef\u80fd\u6703\u53d7\u5230\u4ed6\u5011\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u770b\u5230\u7684\u5167\u5bb9\u7684\u56b4\u91cd\u5f71\u97ff\u3002\u5728\u8cfc\u8cb7\u7522\u54c1\u6642\uff0c\u6d88\u8cbb\u8005\u8d8a\u4f86\u8d8a\u4f9d\u8cf4\u793e\u4ea4\u5a92\u9ad4\u3002\u5927\u7d04 1\/4 \u7684\u6d88\u8cbb\u8005\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\u63a5\u89f8\u5230\u65b0\u7522\u54c1\u548c\u65b0\u54c1\u724c\u3002 GlobalWebIndex \u9084\u767c\u73fe\uff0c43% \u7684\u6d88\u8cbb\u8005\u4f7f\u7528\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u7814\u7a76\u7522\u54c1\u3002<\/span><\/p>\n<p><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u548c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u4f7f\u7528\u4ed6\u5011\u7684\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4f5c\u70ba\u4ed6\u5011\u7684\u76ee\u9304\u3002\u9019\u610f\u5473\u8457\u4ed6\u5011\u9700\u8981\u958b\u767c\u5e73\u8861\u54c1\u724c\u89d2\u8272\u548c\u54c1\u724c\u4fe1\u606f\u7684\u5167\u5bb9\u3002\u7a81\u51fa\u5c0d\u4ed6\u5011\u7522\u54c1\u7684\u6b63\u9762\u8a55\u50f9\u4e5f\u53ef\u80fd\u5c0d\u4ed6\u5011\u6709\u597d\u8655\u3002\u9019\u6a23\u4e00\u4f86\uff0c\u6f5b\u5728\u5ba2\u6236\u5728\u67e5\u770b\u4ed6\u5011\u7684\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u6642\u5c31\u80fd\u5920\u770b\u5230\u4ed6\u5011\u9700\u8981\u4e86\u89e3\u7684\u95dc\u65bc\u54c1\u724c\u7684\u6240\u6709\u4fe1\u606f\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Growth_in_Messaging_Apps\"><\/span><span style=\"font-weight: 400;\">\u6d88\u606f\u61c9\u7528\u7684\u589e\u9577<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6d88\u606f\u61c9\u7528\u7a0b\u5e8f\u662f\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u7684\u6700\u65b0\u8da8\u52e2\u4e4b\u4e00\uff0c\u9810\u8a08\u7528\u6236\u7fa4\u5c07\u589e\u9577\u81f3 <\/span><a href=\"https:\/\/www.emarketer.com\/content\/global-messaging-apps-2019\"><span style=\"font-weight: 400;\">31.2\u5104<\/span><\/a><span style=\"font-weight: 400;\"> \u5230 2023 \u5e74\uff0c\u5168\u7403\u7528\u6236\u6578\u91cf\u5c07\u9054\u5230 90%\u3002\u5168\u7403 90% \u7684\u667a\u80fd\u624b\u6a5f\u7528\u6236\u81f3\u5c11\u4f7f\u7528\u4e00\u7a2e\u7576\u4eca\u53ef\u7528\u7684\u6d88\u606f\u50b3\u905e\u61c9\u7528\u7a0b\u5e8f\uff0c\u9019\u8868\u660e\u6b64\u985e\u61c9\u7528\u7a0b\u5e8f\u64c1\u6709\u9f90\u5927\u7684\u7528\u6236\u7fa4\u3002\u6d88\u8cbb\u8005\u4e5f\u66f4\u6709\u53ef\u80fd\u901a\u904e\u6d88\u606f\u50b3\u905e\u5e73\u53f0\u8207\u54c1\u724c\u548c\u4f01\u696d\u9032\u884c\u4ea4\u6d41\u3002\u00a0<\/span><\/p>\n<p><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u548c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u7814\u7a76\u5982\u4f55\u5229\u7528\u6d88\u606f\u50b3\u905e\u61c9\u7528\u7a0b\u5e8f\u9032\u884c\u71df\u92b7\u3002\u9019\u4e9b\u5e73\u53f0\u53ef\u4ee5\u7acb\u5373\u63a5\u89f8\u5230\u6578\u767e\u842c\u751a\u81f3\u6578\u5341\u5104\u7684\u7528\u6236\uff0c\u5b83\u5011\u53ef\u4ee5\u70ba\u54c1\u724c\u63d0\u4f9b\u4e00\u7a2e\u8207\u53d7\u773e\u4ea4\u6d41\u7684\u65b0\u65b9\u5f0f\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer_Service_via_Social_Media\"><\/span><span style=\"font-weight: 400;\">\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\u63d0\u4f9b\u5ba2\u6236\u670d\u52d9<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u56e0\u70ba\u6d88\u8cbb\u8005\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\u8207\u54c1\u724c\u548c\u4f01\u696d\u4ea4\u6d41\uff0c\u4ed6\u5011\u4e5f\u50be\u5411\u65bc\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\u8868\u9054\u4ed6\u5011\u7684\u64d4\u6182\u3002 Drift 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400;\">\u793e\u4ea4\u5a92\u9ad4\u5df2\u6210\u70ba\u6d88\u8cbb\u8005\u7684\u91cd\u8981\u4ea4\u6d41\u5de5\u5177\uff0c\u4f01\u696d\u4e5f\u4e00\u76f4\u5728\u4f7f\u7528\u5b83\u4f86\u978f\u56fa\u54c1\u724c\u5ba3\u50b3\u3002\u6d88\u8cbb\u8005\u9084\u8868\u793a\uff0c\u4ed6\u5011\u5c0d\u53ef\u4ee5\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\u8f15\u9b06\u8a2a\u554f\u7684\u54c1\u724c\u66f4\u6709\u4fe1\u5fc3\u548c\u4fe1\u5fc3\u3002<\/span><\/p>\n<p><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u61c9\u8003\u616e\u90e8\u7f72\u5ba2\u6236\u670d\u52d9\u4eba\u54e1\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u56de\u7b54\u67e5\u8a62\uff0c\u56e0\u70ba\u6d88\u8cbb\u8005\u5e0c\u671b\u901a\u904e\u9019\u4e9b\u5e73\u53f0\u8207\u54c1\u724c\u9032\u884c\u4ea4\u6d41\u3002\u64c1\u6709\u4ee3\u8868\u53ef\u4ee5\u5e6b\u52a9\u4ed6\u5011\u63d0\u4f9b\u5feb\u901f\u97ff\u61c9\uff0c\u4e26\u4e14\u53ef\u4ee5\u66f4\u597d\u5730\u8207\u6d88\u8cbb\u8005\u5efa\u7acb\u95dc\u4fc2\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u4ee5\u67e5\u770b\u5b8c\u6574\u7684\u4fe1\u606f\u5716 <\/span><span style=\"font-weight: 400;\">\u9019\u88e1\u3002<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Social media marketing is a big part of every brand\u2019s strategy. In the digital age, it has become increasingly important for brands to implement a social media strategy that\u2019s both effective and engaging. That is why on 13 November 2020, Oberlo released an infographic naming the top 10 social media trends every marketer needs to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6685,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,5,9,316,6,7],"tags":[708,296,1106,1146,23,344,1145],"class_list":["post-6643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-facebook","category-instagram","category-social-media-marketing","category-social-media-","category-social-stand","tag-customer-service","tag-ecommerce","tag-oberlo","tag-social-commerce","tag-social-media","tag-social-media-marketing","tag-social-media-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oberlo Releases Social Media Trends to Guide 2021 Online Strategies - Social Stand<\/title>\n<meta name=\"description\" content=\"Social media marketing is a big part of every brand\u2019s strategy. 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