{"id":6535,"date":"2020-12-11T08:00:56","date_gmt":"2020-12-11T00:00:56","guid":{"rendered":"https:\/\/social-stand.com\/?p=6535"},"modified":"2020-12-07T13:44:55","modified_gmt":"2020-12-07T05:44:55","slug":"twitter-enables-frequency-capping-on-ads","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/twitter-enables-frequency-capping-on-ads\/","title":{"rendered":"Twitter \u555f\u7528\u5ee3\u544a\u983b\u7387\u4e0a\u9650"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u6578\u5b57\u71df\u92b7\u6210\u529f\u7684\u4e00\u500b\u95dc\u9375\u7d44\u6210\u90e8\u5206\u662f\u5176\u8986\u84cb\u7bc4\u570d\u7684\u6709\u6548\u6027\u3002\u9019\u610f\u5473\u8457\u6210\u672c\u66f4\u4f4e\uff0c\u4f46\u6295\u8cc7\u56de\u5831\u7387\u66f4\u9ad8\u3002\u6839\u64da Twitter \u7814\u7a76\uff0c80% \u5c0d\u5ee3\u544a\u7684\u6f5b\u5728\u5f71\u97ff\u767c\u751f\u5728\u524d 2 \u6b21\u66dd\u5149\u4e2d\u3002\u8a72\u5e73\u53f0\u9084\u6307\u51fa\uff0c\u6301\u7e8c\u6642\u9593\u70ba 4 \u5230 12 \u9031\u7684\u6d3b\u52d5\u6703\u5e36\u4f86\u66f4\u9ad8\u7684\u63d0\u5347\u3002\u56e0\u6b64\uff0cTwitter \u53ef\u4ee5\u5c0d\u5ee3\u544a\u8a2d\u7f6e\u983b\u6b21\u4e0a\u9650\u3002<\/span><\/p>\n<figure id=\"attachment_6575\" aria-describedby=\"caption-attachment-6575\" style=\"width: 996px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-6575\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/12\/Capture.png\" alt=\"\" width=\"996\" height=\"190\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/12\/Capture.png 996w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/12\/Capture-300x57.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/12\/Capture-768x147.png 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/12\/Capture-16x3.png 16w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/><figcaption id=\"caption-attachment-6575\" class=\"wp-caption-text\">\u63a8\u7279<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u983b\u6b21\u4e0a\u9650\u4f7f\u71df\u92b7\u4eba\u54e1\u80fd\u5920\u8a2d\u7f6e\u5728\u7279\u5b9a\u6642\u9593\u7bc4\u570d\u5167\u5411 Twitter \u7528\u6236\u5c55\u793a\u5ee3\u544a\u7684\u6b21\u6578\u9650\u5236\u3002 Twitter \u5efa\u8b70\u5982\u679c\u54c1\u724c\u91dd\u5c0d\u7684\u662f\u6f0f\u6597\u4e0a\u90e8\u6307\u6a19\u2014\u2014\u5ee3\u544a\u56de\u60f3\u5ea6\u548c\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u5247\u6bcf\u5468\u81f3\u5c11\u5411\u76ee\u6a19\u53d7\u773e\u5c55\u793a 2 \u6b21\u5ee3\u544a\u3002\u7576\u60a8\u5728\u884c\u52d5\u6216\u6c7a\u7b56\u968e\u6bb5\u8d85\u8d8a\u6e20\u9053\u4e26\u5b9a\u4f4d\u7528\u6236\u6642\uff0c\u9700\u8981\u589e\u52a0\u5ee3\u544a\u66dd\u5149\u7387\u3002\u63a7\u5236\u5ee3\u544a\u7cfb\u5217\u9810\u7b97\u548c\u66dd\u5149\u7387\u4ecd\u5c07\u662f\u71df\u92b7\u4eba\u54e1\u7684\u8981\u6c42\u3002 Twitter \u7684\u983b\u7387\u4e0a\u9650\u53ea\u662f\u64f4\u5c55 Twitter \u5ee3\u544a\u548c\u6d3b\u52d5\u7684\u773e\u591a\u9078\u9805\u4e4b\u4e00\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter \u5c0d\u5ee3\u544a\u555f\u7528\u983b\u6b21\u4e0a\u9650 <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-makes-frequency-capping-available-for-all-ad-campaign-types\/591609\/\"><span style=\"font-weight: 400;\">2020 \u5e74 12 \u6708 3 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Twitter \u5ee3\u544a\u4e0a\u7684\u65b0\u983b\u7387\u4e0a\u9650\u662f\u6700\u5927\u5316 Twitter \u71df\u92b7\u7684\u53e6\u4e00\u7a2e\u9078\u64c7\u3002\u9019\u662f Twitter \u6700\u8fd1\u6dfb\u52a0\u7684\u529f\u80fd\u7684\u88dc\u5145\uff0c\u4f8b\u5982 <\/span><a href=\"https:\/\/social-stand.com\/zh\/?s=audio+messaging\"><span style=\"font-weight: 400;\">\u97f3\u983b\u6d88\u606f<\/span><\/a><span style=\"font-weight: 400;\"> \u53ca <\/span><a href=\"https:\/\/twitter.com\/TwitterSupport\/status\/1318946641190281216\"><span style=\"font-weight: 400;\">\u8a71\u984c\u5217\u8868\u5206\u4eab<\/span><\/a><span style=\"font-weight: 400;\">.\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0cTwitter \u5efa\u8b70\u7684\u983b\u7387\u4e0a\u9650\u898b\u89e3\u78ba\u5be6\u5f88\u6709\u610f\u7fa9\u3002\u904e\u591a\u5730\u5411\u65b0\u53d7\u773e\u63a8\u9001 Twitter \u5ee3\u544a\u53ef\u80fd\u6703\u5c0e\u81f4\u7169\u60f1\u3002\u56e0\u6b64\uff0c\u9650\u5236\u66dd\u5149\u662f\u660e\u667a\u4e4b\u8209\u3002\u4e00\u65e6\u54c1\u724c\u5438\u5f15\u4e86\u89c0\u773e\u7684\u8208\u8da3\uff0c\u5ee3\u544a\u91cd\u8907\u5c31\u6703\u5f71\u97ff\u8cfc\u8cb7\u884c\u70ba\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/business.twitter.com\/en\/blog\/frequency-caps-update.html?utm_medium=organic&amp;utm_source=twitter\"><span style=\"font-weight: 400;\">https:\/\/business.twitter.com\/en\/blog\/frequency-caps-update.html?utm_medium=organic&amp;utm_source=twitter<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A key component of success in digital marketing is the effectiveness of its reach. It means less cost but a higher ROI. Based on Twitter research, 80% of the potential impact on ads happens on the first 2 exposures. The platform has also noted that campaigns with a duration of 4 to 12 weeks resulted [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6574,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6,109],"tags":[1096,111],"class_list":["post-6535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","category-twitter","tag-frequency-capping","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Enables Frequency Capping on Ads - Social Stand<\/title>\n<meta name=\"description\" content=\"A key component of success in digital marketing is the effectiveness of its reach. It means less cost but a higher ROI. Based on Twitter research, 80% of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/twitter-enables-frequency-capping-on-ads\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter Enables Frequency Capping on Ads - Social Stand\" \/>\n<meta property=\"og:description\" content=\"A key component of success in digital marketing is the effectiveness of its reach. It means less cost but a higher ROI. 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