{"id":6446,"date":"2020-11-25T17:30:22","date_gmt":"2020-11-25T09:30:22","guid":{"rendered":"https:\/\/social-stand.com\/?p=6446"},"modified":"2021-01-25T17:32:47","modified_gmt":"2021-01-25T09:32:47","slug":"instagram-defines-branded-content-partnership","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/instagram-defines-branded-content-partnership\/","title":{"rendered":"Instagram \u5b9a\u7fa9\u54c1\u724c\u5167\u5bb9\u548c\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Instagram \u662f\u4e00\u500b\u8b93\u4f01\u696d\u3001\u5275\u4f5c\u8005\u548c\u4eba\u5011\u4e0d\u65b7\u5206\u4eab\u4ed6\u5011\u559c\u6b61\u7684\u6771\u897f\u7684\u5730\u65b9\u3002\u9019\u4e5f\u662f\u5bf6\u8cb4\u7684\u4f19\u4f34\u95dc\u4fc2\u767c\u751f\u7684\u5730\u65b9\u3002\u6709\u6642\uff0c\u9019\u4e9b\u5925\u4f34\u95dc\u4fc2\u53ef\u80fd\u5f88\u9ebb\u7169\u3002\u70ba\u4e86\u907f\u514d\u9019\u7a2e\u60c5\u6cc1\uff0cInstagram 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href=\"https:\/\/social-stand.com\/zh\/instagram-defines-branded-content-partnership\/#Paid_Partnership\" >\u6709\u511f\u5408\u4f5c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/instagram-defines-branded-content-partnership\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">\u5728\u904e\u53bb\u7684\u5e7e\u500b\u6708\u88e1\uff0cInstagram \u63a1\u7528\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-adopts-new-commerce-eligibility-requirements\/\"><span style=\"font-weight: 400;\">\u65b0\u7684\u96fb\u5b50\u5546\u52d9\u8cc7\u683c\u8981\u6c42<\/span><\/a><span style=\"font-weight: 400;\"> \u53ca <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-introduces-new-authenticity-measures\/\"><span style=\"font-weight: 400;\">\u771f\u5be6\u6027\u63aa\u65bd<\/span><\/a><span style=\"font-weight: 400;\">.\u96fb\u5b50\u5546\u52d9\u8cc7\u683c\u65e8\u5728\u5e6b\u52a9\u4f01\u696d\u66f4\u597d\u5730\u8207\u53d7\u773e\u5efa\u7acb\u806f\u7e6b\u3002\u800c\u771f\u5be6\u6027\u63aa\u65bd\u65e8\u5728\u63d0\u5347\u5168\u7403\u5c0d\u5e73\u53f0\u7684\u4fe1\u4efb\u3002\u4eca\u5929\uff0cInstagram \u660e\u78ba\u898f\u5b9a\u4e86\u54c1\u724c\u5167\u5bb9\u548c\u4ed8\u8cbb\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Branded_Content\"><\/span><b>\u54c1\u724c\u5167\u5bb9<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5c0d\u65bc\u5275\u4f5c\u8005\u800c\u8a00\uff0cInstagram 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class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u5c0d Instagram \u4f86\u8aaa\u975e\u5e38\u91cd\u8981\u3002\u4fdd\u6301\u5c0d\u793e\u5340\u7684\u4fe1\u4efb\u81f3\u95dc\u91cd\u8981\u3002\u56e0\u6b64\uff0cInstagram \u6566\u4fc3\u4f01\u696d\u3001\u54c1\u724c\u548c\u5275\u4f5c\u8005\u5728\u62ab\u9732\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u6642\u4fdd\u6301\u900f\u660e\u3002\u54c1\u724c\u5167\u5bb9\u5c07\u986f\u793a\u201c\u4ed8\u8cbb\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u201d\u3002\u5275\u4f5c\u8005\u548c\u5a92\u9ad4\u5408\u4f5c\u5925\u4f34\u53ef\u4ee5\u7c21\u55ae\u5730\u8a3b\u660e\u5b83\u662f\u4ed8\u8cbb\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\uff0c\u9084\u662f\u60a8\u7684\u63d0\u8981\u6587\u672c\u3001\u6545\u4e8b\u6216\u8996\u983b\u4e0a\u7684\u79ae\u7269\u3002\u63d0\u53ca\u5408\u4f5c\u8005\u7684\u540d\u5b57\uff0c\u4e26\u5766\u7387\u5730\u8aaa\u9019\u662f\u4e00\u7a2e\u5408\u4f5c\u95dc\u4fc2\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram \u5b9a\u7fa9\u54c1\u724c\u5167\u5bb9\u548c\u4ed8\u8cbb\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2 <\/span><a href=\"https:\/\/business.instagram.com\/blog\/deconstructing-disclosures-do-creators-need-to-say-when-theyre-getting-paid\/\"><span style=\"font-weight: 400;\">2020 \u5e74 11 \u6708 25 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7531\u65bc Instagram \u5b9a\u7fa9\u4e86\u54c1\u724c\u5167\u5bb9\u548c\u4ed8\u8cbb\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\uff0c\u5f88\u660e\u986f\u8a72\u5e73\u53f0\u65e8\u5728\u63a8\u5ee3 <\/span><a href=\"https:\/\/social-stand.com\/zh\/off-facebook-activity-to-promote-transparency-on-facebook\/\"><span style=\"font-weight: 400;\">\u900f\u660e\u5ea6<\/span><\/a><span style=\"font-weight: 400;\">.\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9019\u662f\u63d0\u9ad8\u53c3\u8207\u5ea6\u7684\u91cd\u8981\u4e00\u6b65\u3002\u5f9e\u90a3\u6642\u8d77\uff0c\u4eba\u5011\u5c31\u60f3\u8207\u4eba\u985e\u5efa\u7acb\u806f\u7e6b\u3002\u901a\u904e\u5408\u4f5c\u4fdd\u6301\u900f\u660e\u7a81\u51fa\u4e86\u4eba\u985e\u7684\u793e\u6703\u672c\u8cea\u4e26\u5438\u5f15\u4e86 Instagram \u793e\u5340\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/business.instagram.com\/blog\/deconstructing-disclosures-do-creators-need-to-say-when-theyre-getting-paid\/\"><span style=\"font-weight: 400;\">https:\/\/business.instagram.com\/blog\/deconstructing-disclosures-do-creators-need-to-say-when-theyre-getting-paid\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Instagram is a place where businesses, creators, and people constantly share what they love. It&#8217;s also where invaluable partnerships happen. Sometimes, these partnerships may be troublesome. To avoid such a scenario, Instagram defines branded content &amp; paid partnership. In the past few months, Instagram adopted a new e-commerce eligibility requirement and authenticity measures. The e-commerce [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7355,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,316,6],"tags":[807,28,1071],"class_list":["post-6446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media-marketing","category-social-media-","tag-branded-content","tag-instagram-2","tag-paid-partnership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Defines Branded Content &amp; Partnership - Social Stand<\/title>\n<meta name=\"description\" content=\"Instagram is a place where businesses, creators, and people constantly share what they love. It&#039;s also where invaluable partnerships happen. Sometimes,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/instagram-defines-branded-content-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Defines Branded Content &amp; Partnership - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Instagram is a place where businesses, creators, and people constantly share what they love. It&#039;s also where invaluable partnerships happen. 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