{"id":6414,"date":"2020-11-16T13:18:52","date_gmt":"2020-11-16T05:18:52","guid":{"rendered":"https:\/\/social-stand.com\/?p=6414"},"modified":"2021-07-19T09:03:50","modified_gmt":"2021-07-19T01:03:50","slug":"facebook-provides-tips-to-optimize-holiday-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/","title":{"rendered":"Facebook \u63d0\u4f9b\u512a\u5316\u5047\u65e5\u71df\u92b7\u6d3b\u52d5\u7684\u6280\u5de7"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u8056\u8a95\u7bc0\u5feb\u5230\u4e86\uff01\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u5728 2020 \u5e74 11 \u6708 16 \u65e5\uff0c <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-reports-global-shifts-shaping-the-future\/\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a> <a href=\"https:\/\/www.facebook.com\/business\/news\/five-tips-to-make-shopping-online-easy-for-customers\/#\"><span style=\"font-weight: 400;\">\u5171\u4eab<\/span><\/a><span style=\"font-weight: 400;\"> \u7d66\u6b63\u5728\u5c0b\u627e\u7684\u4f01\u696d\u7684\u4e00\u4e9b\u63d0\u793a <\/span><a href=\"https:\/\/social-stand.com\/zh\/\"><span style=\"font-weight: 400;\">\u5145\u5206\u5229\u7528\u5047\u671f<\/span><\/a><span style=\"font-weight: 400;\"> \u4f7f\u7528\u4ed6\u5011\u7684\u5728\u7dda\u92b7\u552e\u5e73\u53f0\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/#1_%E2%80%9CIs_the_experience_mobile-friendly%E2%80%9D\" >1.\u201c\u9ad4\u9a57\u662f\u5426\u9069\u5408\u79fb\u52d5\u8a2d\u5099\uff1f\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/#2_%E2%80%9CCan_customers_check_out_in_as_few_clicks_as_possible%E2%80%9D\" >2.\u201c\u5ba2\u6236\u53ef\u4ee5\u76e1\u53ef\u80fd\u5c11\u5730\u9ede\u64ca\u7d50\u8cec\u55ce\uff1f\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/#3_%E2%80%9CHow_fast_does_your_website_load%E2%80%9D\" >3.\u201c\u4f60\u7684\u7db2\u7ad9\u52a0\u8f09\u901f\u5ea6\u6709\u591a\u5feb\uff1f\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/#4_%E2%80%9CWhich_payment_methods_do_you_accept%E2%80%9D\" >4. \u201c\u4f60\u5011\u63a5\u53d7\u54ea\u4e9b\u652f\u4ed8\u65b9\u5f0f\uff1f\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/#5_%E2%80%9CWhat_is_your_return_process%E2%80%9D\" >5.\u201c\u4f60\u7684\u9000\u8ca8\u6d41\u7a0b\u662f\u4ec0\u9ebc\uff1f\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/social-stand.com\/zh\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">\u6578\u64da\u5de8\u982d\u5fb7\u52e4\u8a08\u5283 <\/span><a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/about-deloitte\/articles\/press-releases\/a-tale-of-two-holiday-seasons-as-a-k-shaped-recovery-model-emerges-consumer-spending-heavily-bifurcated.html\"><span style=\"font-weight: 400;\">25-30%\u589e\u52a0<\/span><\/a><span style=\"font-weight: 400;\"> \u7531\u65bc\u8d8a\u4f86\u8d8a\u591a\u7684\u6d88\u8cbb\u8005\u5e0c\u671b\u5728\u7db2\u4e0a\u8cfc\u7269\u4ee5\u6e1b\u5c11\u63a5\u89f8 COVID-19 \u4e26\u7559\u5728\u5ba4\u5167\uff0c\u56e0\u6b64\u5728\u5047\u65e5\u5b63\u7bc0\u7684\u96fb\u5b50\u5546\u52d9\u92b7\u552e\u4e2d\u6709\u6240\u4e0b\u964d\u3002<\/span><\/p>\n<figure id=\"attachment_7160\" aria-describedby=\"caption-attachment-7160\" style=\"width: 2048px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7160 size-full\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/125424669_368951567541692_1218252011634079118_n.png\" alt=\"\" width=\"2048\" height=\"1306\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/125424669_368951567541692_1218252011634079118_n.png 2048w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/125424669_368951567541692_1218252011634079118_n-300x191.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/125424669_368951567541692_1218252011634079118_n-1024x653.png 1024w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/125424669_368951567541692_1218252011634079118_n-768x490.png 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/125424669_368951567541692_1218252011634079118_n-1536x979.png 1536w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/125424669_368951567541692_1218252011634079118_n-18x12.png 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-7160\" class=\"wp-caption-text\">Facebook<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u6839\u64da <a href=\"https:\/\/social-stand.com\/zh\/a-comprehensive-guide-to-facebook-marketing-in-hong-kong\/\">Facebook<\/a>\uff0c \u9019\u4e9b\u662f <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/five-tips-to-make-shopping-online-easy-for-customers\/#\"><span style=\"font-weight: 400;\">\u4e94\u500b\u554f\u984c<\/span><\/a><span style=\"font-weight: 400;\"> \u6d88\u8cbb\u8005\u5728\u9078\u64c7\u7db2\u4e0a\u8cfc\u7269\u5730\u9ede\u6642\u6703\u554f\uff1a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E2%80%9CIs_the_experience_mobile-friendly%E2%80%9D\"><\/span><b>1.\u201c\u9ad4\u9a57\u662f\u5426\u9069\u5408\u79fb\u52d5\u8a2d\u5099\uff1f\u201d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u5e0c\u671b\u80fd\u5920\u4f7f\u7528\u624b\u6a5f\u7121\u7e2b\u8cfc\u7269\u3002\u4ed6\u5011\u5e0c\u671b\u80fd\u5920\u8f15\u9b06\u700f\u89bd\u7522\u54c1\uff0c\u4e26\u4e14\u5e0c\u671b\u80fd\u5920\u5f9e\u4e00\u958b\u59cb\u5c31\u4e86\u89e3\u6240\u6709\u4fe1\u606f\u3002\u81c9\u66f8\u8aaa\uff1a<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201c\u4eba\u5011\u5e0c\u671b\u5728\u4f7f\u7528\u624b\u6a5f\u548c\u5176\u4ed6\u79fb\u52d5\u8a2d\u5099\u6642\u7372\u5f97\u7121\u7e2b\u7684\u8cfc\u7269\u9ad4\u9a57\u2014\u2014\u5c24\u5176\u662f\u5728\u7d50\u8cec\u6642\u3002\u78ba\u4fdd\u60a8\u7db2\u7ad9\u4e0a\u7684\u7d50\u5e33\u6d41\u7a0b\u662f\u79fb\u52d5\u97ff\u61c9\u7684\uff0c\u5982\u679c\u4e0d\u662f\u79fb\u52d5\u512a\u5148\u7684\u8a71\u3002\u201d<\/span><\/i><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"2_%E2%80%9CCan_customers_check_out_in_as_few_clicks_as_possible%E2%80%9D\"><\/span><b>2.\u201c\u5ba2\u6236\u53ef\u4ee5\u76e1\u53ef\u80fd\u5c11\u5730\u9ede\u64ca\u7d50\u8cec\u55ce\uff1f\u201d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5ba2\u6236\u5e0c\u671b\u4ed6\u5011\u7684\u8cfc\u7269\u9ad4\u9a57\u76e1\u53ef\u80fd\u5feb\u901f\u548c\u8f15\u9b06\u3002\u9019\u5305\u62ec\u4ed6\u5011\u7d50\u8cec\u7684\u901f\u5ea6\u3002\u5982\u679c\u6709\u5ba2\u6236\u8a8d\u70ba\u4e0d\u5fc5\u8981\u7684\u6b65\u9a5f\uff0c\u6216\u8005\u7d50\u8cec\u904e\u7a0b\u592a\u9577\uff0c\u4ed6\u5011\u6703\u653e\u68c4\u8cfc\u7269\u8eca\u6216\u5c0b\u627e\u5176\u4ed6\u5e73\u53f0\u8cfc\u7269\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E2%80%9CHow_fast_does_your_website_load%E2%80%9D\"><\/span><b>3.\u201c\u4f60\u7684\u7db2\u7ad9\u52a0\u8f09\u901f\u5ea6\u6709\u591a\u5feb\uff1f\u201d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5ba2\u6236\u5e0c\u671b\u7db2\u7ad9\u6216\u5728\u7dda\u8cfc\u7269\u5e73\u53f0\u80fd\u5920\u5feb\u901f\u52a0\u8f09\u3002\u6839\u64da\u81c9\u66f8\uff1a <\/span><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><i><span style=\"font-weight: 400;\">\u7d50\u5e33\u9801\u9762\u4e0a\u7684\u7de9\u6162\u52a0\u8f09\u6642\u9593\u53ef\u80fd\u6703\u5f15\u8d77\u8cfc\u7269\u8005\u7684\u61f7\u7591\uff0c\u4e26\u8feb\u4f7f\u4ed6\u5011\u5728\u5b8c\u6210\u4ed8\u6b3e\u4e4b\u524d\u9000\u51fa\u3002\u63d0\u9ad8\u60a8\u7db2\u7ad9\u7684\u9801\u9762\u52a0\u8f09\u901f\u5ea6\uff0c\u5c24\u5176\u662f\u5728\u7d50\u5e33\u904e\u7a0b\u4e2d\u3002\u201d<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_%E2%80%9CWhich_payment_methods_do_you_accept%E2%80%9D\"><\/span><b>4. <\/b><b>\u201c<\/b><b>\u60a8\u63a5\u53d7\u54ea\u4e9b\u4ed8\u6b3e\u65b9\u5f0f\uff1f<\/b><b>\u201d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u652f\u4ed8\u65b9\u5f0f\u4e5f\u662f\u6c7a\u5b9a\u5728\u54ea\u88e1\u7db2\u4e0a\u8cfc\u7269\u7684\u4e00\u500b\u91cd\u8981\u56e0\u7d20\u3002\u8d8a\u591a\u6a23\u5316\u8d8a\u597d\u3002\u4e00\u4e9b\u5728\u7dda\u5546\u5e97\u751a\u81f3\u5141\u8a31\u8ca8\u5230\u4ed8\u6b3e\u4ea4\u6613\uff0c\u66f4\u8b39\u614e\u7684\u6d88\u8cbb\u8005\u53ef\u80fd\u6703\u9078\u64c7\u9019\u7a2e\u65b9\u5f0f\u3002\u81c9\u66f8\u8aaa\uff1a <\/span><i><span style=\"font-weight: 400;\">\u201c\u70ba\u5ba2\u6236\u63d0\u4f9b\u66f4\u591a\u652f\u4ed8\u65b9\u5f0f\u6709\u52a9\u65bc\u589e\u52a0\u5728\u7dda\u92b7\u552e\u3002\u63a5\u53d7\u672c\u5730\u3001\u73fe\u4ee3\u548c\u591a\u7a2e\u652f\u4ed8\u65b9\u5f0f\uff0c\u4f8b\u5982 ApplePay\uff0c\u4ee5\u5438\u5f15\u66f4\u591a\u6d88\u8cbb\u8005\u3002\u5b78\u7fd2\u66f4\u591a\u95dc\u65bc <\/span><\/i><a href=\"https:\/\/www.facebook.com\/business\/help\/2509359009104717?id=533228987210412\"><i><span style=\"font-weight: 400;\">\u5728 Facebook \u6216 Instagram \u4e0a\u7d50\u5e33<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> \u6216\u5982\u4f55 <\/span><\/i><a href=\"https:\/\/www.facebook.com\/business\/help\/2305564989684026?id=1077620002609475\"><i><span style=\"font-weight: 400;\">\u8a2d\u7f6e\u5e36\u6709\u7d50\u8cec\u529f\u80fd\u7684 Facebook \u5546\u5e97\u3002<\/span><\/i><\/a><b><i>\u201d<\/i><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_%E2%80%9CWhat_is_your_return_process%E2%80%9D\"><\/span><b>5. <\/b><b>\u201c<\/b><b>\u4f60\u7684\u9000\u8ca8\u6d41\u7a0b\u662f\u4ec0\u9ebc\uff1f<\/b><b>\u201d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u9084\u5f37\u8abf\u4e86\u9806\u5229\u9000\u8ca8\u6d41\u7a0b\u7684\u91cd\u8981\u6027\u3002\u4e00\u4e9b\u5ba2\u6236\u53ef\u80fd\u60f3\u8981\u9000\u8ca8\uff0c\u56e0\u6b64\u5fc5\u9808\u5236\u5b9a\u4e00\u5957\u826f\u597d\u7684\u9000\u8ca8\u653f\u7b56\u3002\u70ba\u4e86\u4f7f\u5176\u66f4\u6709\u6548\uff0c\u9000\u8ca8\u6d41\u7a0b\u5fc5\u9808\u76e1\u53ef\u80fd\u7c21\u55ae\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u9019\u4e9b\u6280\u5de7\uff0cFacebook \u9084\u9f13\u52f5\u71df\u92b7\u4eba\u54e1\u63d0\u4f9b\u6709\u6548\u4e14\u5f15\u4eba\u5165\u52dd\u7684\u5ee3\u544a\u6587\u6848\uff0c\u4ee5\u9032\u4e00\u6b65\u63d0\u5347\u54c1\u724c\u7684\u92b7\u552e\u6f5b\u529b\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u4ee5\u4e86\u89e3\u6709\u95dc Facebook \u63d0\u793a\u7684\u66f4\u591a\u4fe1\u606f <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/five-tips-to-make-shopping-online-easy-for-customers\/#\"><span style=\"font-weight: 400;\">\u9019\u88e1<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/wetellbrandstory.com\/\"><span style=\"font-weight: 400;\">\u54c1\u724c<\/span><\/a><span style=\"font-weight: 400;\"> \u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u4f7f\u7528\u9019\u4e9b\u6280\u5de7 <\/span><a href=\"https:\/\/social-stand.com\/zh\/\"><span style=\"font-weight: 400;\">\u52a0\u5f37\u4ed6\u5011\u7684\u5728\u7dda\u8cfc\u7269\u5e73\u53f0<\/span><\/a><span style=\"font-weight: 400;\"> \u4e26\u52aa\u529b\u4f7f\u6d88\u8cbb\u8005\u7684\u5728\u7dda\u8cfc\u7269\u9ad4\u9a57\u76e1\u53ef\u80fd\u9806\u66a2\u3002\u512a\u5316\u5728\u7dda\u8cfc\u7269\u5e73\u53f0\u53ef\u80fd\u6709\u52a9\u65bc\u63d0\u5347\u54c1\u724c\u7684\u92b7\u552e\u984d\uff0c\u4e26\u53ef\u4ee5\u5c07\u5176\u8207\u5176\u4ed6\u54c1\u724c\u5340\u5206\u958b\u4f86 <\/span><a href=\"https:\/\/wetellbrandstory.com\/\"><span style=\"font-weight: 400;\">\u54c1\u724c<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>\u8cc7\u6599\u4f86\u6e90\uff1a <a>https:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/a><\/b><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/five-tips-to-make-shopping-online-easy-for-customers\/#\"><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/business\/news\/five-tips-to-make-shopping-online-easy-for-customers\/#<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Christmas is coming! That\u2019s why on 16 November 2020, Facebook shared a few tips for businesses who are looking to make the most out of the holiday season using their online selling platforms. Data giant Deloitte is projecting a 25-30% increase in eCommerce sales during the holiday season as more consumers are looking to shop [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7159,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,5,316,6],"tags":[504,1047,383,769,1048,1069],"class_list":["post-6414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-facebook","category-social-media-marketing","category-social-media-","tag-facebook-marketing","tag-holiday","tag-holiday-campaign","tag-holiday-marketing","tag-holiday-trends","tag-online-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Provides Tips to Optimize Holiday Marketing Campaigns - Social Stand<\/title>\n<meta name=\"description\" content=\"Christmas is coming! That\u2019s why on 16 November 2020, Facebook shared a few tips for businesses who are looking to make the most out of the holiday season\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Provides Tips to Optimize Holiday Marketing Campaigns - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Christmas is coming! That\u2019s why on 16 November 2020, Facebook shared a few tips for businesses who are looking to make the most out of the holiday season\" \/>\n<meta property=\"og:url\" content=\"https:\/\/social-stand.com\/zh\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Stand\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-16T05:18:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-19T01:03:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/BLOG_IMAGES_-_Set_4_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bernie@social-stand.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bernie@social-stand.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook \u63d0\u4f9b\u512a\u5316\u5047\u65e5\u71df\u92b7\u6d3b\u52d5\u7684\u6280\u5de7 - \u793e\u6703\u7acb\u5834","description":"\u8056\u8a95\u7bc0\u5feb\u5230\u4e86\uff01\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u5728 2020 \u5e74 11 \u6708 16 \u65e5\uff0cFacebook \u70ba\u5e0c\u671b\u5145\u5206\u5229\u7528\u5047\u671f\u7684\u4f01\u696d\u5206\u4eab\u4e86\u4e00\u4e9b\u63d0\u793a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/social-stand.com\/zh\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/","og_locale":"zh_HK","og_type":"article","og_title":"Facebook Provides Tips to Optimize Holiday Marketing Campaigns - Social Stand","og_description":"Christmas is coming! That\u2019s why on 16 November 2020, Facebook shared a few tips for businesses who are looking to make the most out of the holiday season","og_url":"https:\/\/social-stand.com\/zh\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/","og_site_name":"Social Stand","article_published_time":"2020-11-16T05:18:52+00:00","article_modified_time":"2021-07-19T01:03:50+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/BLOG_IMAGES_-_Set_4_1.png","type":"image\/png"}],"author":"Bernie@social-stand.com","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"Bernie@social-stand.com","\u9810\u8a08\u95b1\u8b80\u6642\u9593":"3 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/social-stand.com\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/#article","isPartOf":{"@id":"https:\/\/social-stand.com\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/"},"author":{"name":"Bernie@social-stand.com","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/person\/9a27e16071ef5a843f48207e85ab05e1"},"headline":"Facebook Provides Tips to Optimize Holiday Marketing Campaigns","datePublished":"2020-11-16T05:18:52+00:00","dateModified":"2021-07-19T01:03:50+00:00","mainEntityOfPage":{"@id":"https:\/\/social-stand.com\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/"},"wordCount":533,"publisher":{"@id":"https:\/\/social-stand.com\/zh\/#organization"},"image":{"@id":"https:\/\/social-stand.com\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/BLOG_IMAGES_-_Set_4_1.png","keywords":["Facebook Marketing","Holiday","Holiday Campaign","Holiday Marketing","Holiday Trends","Online Shopping"],"articleSection":["Content-Marketing","Digital Marketing","Facebook","Social Media Marketing","Social-Media \u793e\u4ea4\u5a92\u9ad4"],"inLanguage":"zh-HK"},{"@type":"WebPage","@id":"https:\/\/social-stand.com\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/","url":"https:\/\/social-stand.com\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/","name":"Facebook \u63d0\u4f9b\u512a\u5316\u5047\u65e5\u71df\u92b7\u6d3b\u52d5\u7684\u6280\u5de7 - \u793e\u6703\u7acb\u5834","isPartOf":{"@id":"https:\/\/social-stand.com\/zh\/#website"},"primaryImageOfPage":{"@id":"https:\/\/social-stand.com\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/#primaryimage"},"image":{"@id":"https:\/\/social-stand.com\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/BLOG_IMAGES_-_Set_4_1.png","datePublished":"2020-11-16T05:18:52+00:00","dateModified":"2021-07-19T01:03:50+00:00","description":"\u8056\u8a95\u7bc0\u5feb\u5230\u4e86\uff01\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u5728 2020 \u5e74 11 \u6708 16 \u65e5\uff0cFacebook \u70ba\u5e0c\u671b\u5145\u5206\u5229\u7528\u5047\u671f\u7684\u4f01\u696d\u5206\u4eab\u4e86\u4e00\u4e9b\u63d0\u793a","breadcrumb":{"@id":"https:\/\/social-stand.com\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/#breadcrumb"},"inLanguage":"zh-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/social-stand.com\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/"]}]},{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/social-stand.com\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/#primaryimage","url":"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/BLOG_IMAGES_-_Set_4_1.png","contentUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/BLOG_IMAGES_-_Set_4_1.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/social-stand.com\/facebook-provides-tips-to-optimize-holiday-marketing-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/social-stand.com\/"},{"@type":"ListItem","position":2,"name":"Facebook Provides Tips to Optimize Holiday Marketing Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/social-stand.com\/zh\/#website","url":"https:\/\/social-stand.com\/zh\/","name":"\u793e\u6703\u7acb\u5834","description":"\u793e\u4ea4\u5a92\u9ad4\u4ee3\u7406","publisher":{"@id":"https:\/\/social-stand.com\/zh\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/social-stand.com\/zh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-HK"},{"@type":"Organization","@id":"https:\/\/social-stand.com\/zh\/#organization","name":"\u793e\u6703\u7acb\u5834","url":"https:\/\/social-stand.com\/zh\/","logo":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/logo\/image\/","url":"https:\/\/social-stand.com\/wp-content\/uploads\/2017\/08\/touch-logo-social-stand.png","contentUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2017\/08\/touch-logo-social-stand.png","width":152,"height":152,"caption":"Social Stand"},"image":{"@id":"https:\/\/social-stand.com\/zh\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/person\/9a27e16071ef5a843f48207e85ab05e1","name":"Bernie@social-stand.com","image":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/secure.gravatar.com\/avatar\/ca821d40210fe9d0b7643f6cd427d32502b7eb188e8c33ae9fb10f45d77a145b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ca821d40210fe9d0b7643f6cd427d32502b7eb188e8c33ae9fb10f45d77a145b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ca821d40210fe9d0b7643f6cd427d32502b7eb188e8c33ae9fb10f45d77a145b?s=96&d=mm&r=g","caption":"Bernie@social-stand.com"},"url":"https:\/\/social-stand.com\/zh\/author\/berniesocial-stand-com\/"}]}},"_links":{"self":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts\/6414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/comments?post=6414"}],"version-history":[{"count":0,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts\/6414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/media\/7159"}],"wp:attachment":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/media?parent=6414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/categories?post=6414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/tags?post=6414"}],"curies":[{"name":"\u53ef\u6fd5\u6027\u7c89\u5291","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}