{"id":6411,"date":"2020-11-12T13:10:09","date_gmt":"2020-11-12T05:10:09","guid":{"rendered":"https:\/\/social-stand.com\/?p=6411"},"modified":"2021-06-15T11:42:41","modified_gmt":"2021-06-15T03:42:41","slug":"facebook-sheds-light-on-new-consumer-behavior-insights","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-sheds-light-on-new-consumer-behavior-insights\/","title":{"rendered":"Facebook \u63ed\u793a\u65b0\u7684\u6d88\u8cbb\u8005\u884c\u70ba\u6d1e\u5bdf"},"content":{"rendered":"

2020 \u5e74 11 \u6708 12 \u65e5\uff0c <\/span>Facebook<\/span> \u5206\u4eab\u4e86\u95dc\u65bc\u4e0d\u65b7\u8b8a\u5316\u7684\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u65b0\u898b\u89e3\u3002\u9019 <\/span>\u5831\u544a<\/span> \u5168\u9577 72 \u9801\uff0c\u5206\u70ba 6 \u500b\u4e3b\u8981\u90e8\u5206\uff0c\u5176\u4e2d 5 \u500b\u8a73\u7d30\u4ecb\u7d39\u4e86\u6d88\u8cbb\u8005\u5a1b\u6a02\u5728\u6574\u500b <\/span>\u65b0\u51a0\u80ba\u708e <\/span><\/a>\u5927\u6d41\u884c<\/span><\/a>.<\/span><\/p>\n

\u9019\u662f\u4ec0\u9ebc <\/span>Facebook<\/span> \u4e0d\u5f97\u4e0d\u8aaa\uff1a<\/span><\/p>\n

\u201cCOVID-19 \u5927\u6d41\u884c\u6b63\u5728\u5f9e\u6839\u672c\u4e0a\u6539\u8b8a\u6211\u5011\u7684\u751f\u6d3b\u3001\u5de5\u4f5c\u548c\u5a1b\u6a02\u65b9\u5f0f\u3002\u5728\u5c31\u5730\u907f\u96e3\u4ee4\u548c\u793e\u6703\u758f\u96e2\u63aa\u65bd\u4e4b\u9593\uff0c\u5a92\u9ad4\u5728\u6d88\u8cbb\u8005\u751f\u6d3b\u4e2d\u626e\u6f14\u8457\u8d8a\u4f86\u8d8a\u91cd\u8981\u7684\u89d2\u8272\u4e5f\u5c31\u4e0d\u8db3\u70ba\u5947\u4e86\u3002\u9810\u8a08 2020 \u5e74\u5c07\u6709\u7d04 2.89 \u5104\u65b0\u7684 OTT \u8996\u983b\u6d41\u7528\u6236\uff0c\u540c\u6bd4\u589e\u9577 24%\u3002\u800c\u4e14\uff0c\u7531\u65bc\u5927\u6d41\u884c\uff0c62% \u5167\u5bb9\u8996\u983b\u6d41\u89c0\u773e\u5728\u6d41\u5a92\u9ad4\u670d\u52d9\u4e0a\u89c0\u770b\u7684\u5167\u5bb9\u5c0d\u4ed6\u5011\u4f86\u8aaa\u662f\u65b0\u76842\u3002\u96a8\u8457\u4eba\u5011\u7e7c\u7e8c\u5c0b\u627e\u907f\u514d\u7121\u804a\u3001\u61c9\u5c0d\u7126\u616e\u548c\u8207\u4ed6\u4eba\u4fdd\u6301\u806f\u7e6b\u7684\u65b9\u6cd5\uff0c\u6309\u9700\u670d\u52d9\u5f9e\u672a\u5982\u6b64\u53d7\u6b61\u8fce\u3002\u201d<\/span><\/i><\/p><\/blockquote>\n

\u9019\u4e9b\u662f\u7a81\u51fa\u986f\u793a\u7684\u4e94\u500b\u985e\u5225 <\/span>\u6d88\u8cbb\u7684\u6700\u65b0\u8b8a\u5316\u548c\u8da8\u52e2<\/span>:<\/span><\/p>\n

    \n
  1. \u5167\u5bb9\u7d93\u6fdf\u2014\u2014\u4eba\u5011\u6b63\u5728\u5c0b\u627e\u66f4\u591a\u7684\u5167\u5bb9\u4f86\u6d88\u8cbb\uff0c\u4e26\u767c\u73fe\u65b0\u7684\u7c89\u7d72\u7fa4\u6210\u70ba\u8ffd\u96a8\u8005\u3002<\/span><\/li>\n
  2. \u516c\u5171\u6d88\u8cbb\u2014\u2014\u4eba\u5011\u6b63\u8a66\u5716\u5c07\u73fe\u5834\u9ad4\u9a57\u50b3\u9001\u5230\u6578\u5b57\u7a7a\u9593\u3002<\/span><\/li>\n
  3. \u5305\u5bb9\u6027\u591a\u6a23\u6027\u2014\u2014\u6d88\u8cbb\u8005\u8981\u6c42\u7372\u5f97\u66f4\u597d\u7684\u4ee3\u8868\u6027\uff0c\u4e26\u5728\u5a92\u9ad4\u548c\u5a1b\u6a02\u9818\u57df\u770b\u5230\u66f4\u591a\u7684\u591a\u6a23\u6027\u3002\u00a0<\/span><\/li>\n
  4. \u9078\u64c7\u7684\u589e\u52a0\u2014\u2014\u5728\u6d88\u8cbb\u5167\u5bb9\u6216\u9078\u64c7\u670d\u52d9\u65b9\u9762\uff0c\u4eba\u5011\u6709\u591a\u7a2e\u9078\u64c7\u3002<\/span><\/li>\n
  5. \u6d41\u5a92\u9ad4\u53ef\u6301\u7e8c\u6027\u2014\u2014Facebook \u5206\u6790\u4e86\u6d41\u5a92\u9ad4\u7684\u53ef\u884c\u6027\u4ee5\u53ca\u201c\u793e\u5340\u3001\u901a\u4fe1\u548c\u5167\u5bb9\u5982\u4f55\u4fc3\u9032\u6d41\u5a92\u9ad4\u4fdd\u7559\u201d\u3002<\/span><\/li>\n<\/ol>\n

    \u8a72\u5831\u544a\u662f Facebook \u65b0\u5831\u544a\u7684\u4e00\u90e8\u5206 <\/span>\u884c\u696d\u5c55\u671b\u7cfb\u5217<\/span>\uff0c\u9019\u662f Facebook \u548c\u884c\u696d\u5c08\u5bb6\u7684\u5408\u4f5c\u6210\u679c\u3002\u5b83\u7d50\u5408\u4e86\u884c\u696d\u5c08\u5bb6\u7684\u89c0\u9ede\u3001\u65b0\u7684 Facebook IQ \u7814\u7a76\u548c\u54c1\u724c\u7684\u95dc\u9375\u793a\u4f8b\u3002\u00a0<\/span><\/p>\n

    \u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><\/p>\n

    \u9019\u4e9b\u898b\u89e3\u4e0d\u50c5\u53ef\u4ee5\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u548c\u54c1\u724c\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5176\u4ed6\u4eba\u662f\u5982\u4f55\u5ea6\u904e\u9019\u4e9b\u4e0d\u78ba\u5b9a\u6642\u671f\u7684\uff0c\u800c\u4e14\u4ed6\u5011\u9084\u80fd\u5920\u770b\u5230\u4ec0\u9ebc\u662f\u6709\u6548\u7684\u3002\u9019\u4e9b\u898b\u89e3\u9084\u53ef\u4ee5\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u548c\u54c1\u724c\u898f\u5283\u4ed6\u5011\u7684 <\/span>\u71df\u92b7\u7b56\u7565<\/span><\/a> \u6839\u64da\u4e0d\u65b7\u8b8a\u5316\u7684\u6d88\u8cbb\u8005\u9700\u6c42\u3002<\/span><\/p>\n

    \u8cc7\u6599\u4f86\u6e90\uff1a https:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/a>\u00a0<\/b><\/p>\n

    https:\/\/www.facebook.com\/business\/news\/insights\/content-consumption-and-culture-perspectives-from-the-entertainment-industry<\/span>\u00a0<\/span><\/p>\n

     <\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    On 12 November 2020, Facebook shared new insights on shifting and evolving consumer behavior. The report is 72 pages in length, and it is divided into 6 main sections, 5 of which detail how consumer entertainment has been shifting throughout the COVID-19 pandemic. This is what Facebook had to say: \u201cThe COVID-19 pandemic is radically […]<\/p>\n","protected":false},"author":2,"featured_media":7153,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,5,316,6],"tags":[889,1049,16,10,1068,762],"class_list":["post-6411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-facebook","category-social-media-marketing","category-social-media-","tag-consumer-behavior","tag-consumer-trends","tag-covid-19","tag-facebook","tag-facebook-research","tag-key-trends"],"yoast_head":"\nFacebook Sheds Light on New Consumer Behavior Insights - Social Stand<\/title>\n<meta name=\"description\" content=\"On 12 November 2020, Facebook shared new insights on shifting and evolving consumer behavior. 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