{"id":6368,"date":"2020-12-01T08:00:43","date_gmt":"2020-12-01T00:00:43","guid":{"rendered":"https:\/\/social-stand.com\/?p=6368"},"modified":"2021-05-12T14:14:10","modified_gmt":"2021-05-12T06:14:10","slug":"a-new-messaging-experience-on-instagram","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/a-new-messaging-experience-on-instagram\/","title":{"rendered":"Instagram \u4e0a\u7684\u5168\u65b0\u6d88\u606f\u50b3\u905e\u9ad4\u9a57"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook \u81f4\u529b\u65bc\u5728\u5176\u61c9\u7528\u7cfb\u5217\u4e2d\u96c6\u6210\u6d88\u606f\u50b3\u905e\u3002\u9019\u662f\u70ba\u4e86\u5728 Facebook\u3001Instagram\u3001Messenger \u548c WhatsApp \u4e4b\u9593\u5275\u5efa\u96c6\u4e2d\u5f0f\u6d88\u606f\u50b3\u905e\u3002\u9996\u5148\uff0c\u8a72\u5e73\u53f0\u5728 Messenger \u4e2d\u63a8\u51fa\u4e86\u591a\u9805\u589e\u5f37\u529f\u80fd\u3002\u5b83\u63a8\u51fa\u4e86 <\/span><a href=\"https:\/\/www.messenger.com\/rooms\"><span style=\"font-weight: 400;\">\u4fe1\u4f7f\u5ba4<\/span><\/a><span style=\"font-weight: 400;\"> \u5728 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-launches-joinable-group-video-calls\/\"><span style=\"font-weight: 400;\">2020 \u5e74 4 \u6708 24 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.\u5b83\u9084\u6dfb\u52a0\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/go-live-on-facebook-through-messenger-rooms\/\"><span style=\"font-weight: 400;\">\u4e0a\u7dda<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-brings-back-messenger-polls\/\"><span style=\"font-weight: 400;\">\u6c11\u610f\u8abf\u67e5<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-expands-screen-sharing-to-messenger-app\/\"><span style=\"font-weight: 400;\">\u5c4f\u5e55\u5171\u4eab<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u5728\u4fe1\u4f7f\u4e0a\u3002\u90a3\u9ebc\uff0c\u5b83 <\/span><a href=\"https:\/\/about.fb.com\/news\/2020\/09\/new-messaging-features-for-instagram\/\"><span style=\"font-weight: 400;\">\u878d\u5408\u7684<\/span><\/a><span style=\"font-weight: 400;\"> Instagram Direct \u4e0a\u7684\u6d88\u606f\u61c9\u7528\u7a0b\u5e8f\u3002\u4eca\u5929\uff0cFacebook \u5728 Instagram \u4e0a\u63d0\u4f9b\u4e86\u4e00\u7a2e\u5168\u65b0\u7684\u6d88\u606f\u50b3\u905e\u9ad4\u9a57\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/a-new-messaging-experience-on-instagram\/#Watch_Together\" >\u4e00\u8d77\u770b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/a-new-messaging-experience-on-instagram\/#Vanish_Mode\" >\u6d88\u5931\u6a21\u5f0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/a-new-messaging-experience-on-instagram\/#Personalized_Chat_Themes\" >\u500b\u6027\u5316\u804a\u5929\u4e3b\u984c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/a-new-messaging-experience-on-instagram\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_6428\" aria-describedby=\"caption-attachment-6428\" style=\"width: 1226px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-6428\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/125821307_834118717339108_8546908065796080923_n.png\" alt=\"\" width=\"1226\" height=\"1170\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/125821307_834118717339108_8546908065796080923_n.png 1226w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/125821307_834118717339108_8546908065796080923_n-300x286.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/125821307_834118717339108_8546908065796080923_n-1024x977.png 1024w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/125821307_834118717339108_8546908065796080923_n-768x733.png 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/125821307_834118717339108_8546908065796080923_n-13x12.png 13w\" sizes=\"(max-width: 1226px) 100vw, 1226px\" \/><figcaption id=\"caption-attachment-6428\" class=\"wp-caption-text\">Instagram<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Watch_Together\"><\/span><b>\u4e00\u8d77\u770b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook\u6700\u8fd1\u589e\u52a0\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-adds-watch-together-in-messenger\/\"><span style=\"font-weight: 400;\">\u4e00\u8d77\u770b<\/span><\/a><span style=\"font-weight: 400;\"> \u5728\u4fe1\u4f7f\u4e0a\u3002\u9019\u6a23\u7684\u529f\u80fd\u5141\u8a31\u7528\u6236\u5728 Messenger \u4e0a\u8207\u5bb6\u4eba\u548c\u670b\u53cb\u4e00\u8d77\u89c0\u770b IGTV\u3001Reels\u3001\u96fb\u8996\u7bc0\u76ee\u548c\u8996\u983b\u3002\u4e8c <\/span><a href=\"https:\/\/messengernews.fb.com\/2020\/11\/14\/hang-with-post-malone-on-watch-together\/\"><span style=\"font-weight: 400;\">\u7368\u5bb6\u8996\u983b\u7cfb\u5217<\/span><\/a><span style=\"font-weight: 400;\"> \u76ee\u524d\u5728 Watch Together \u4e2d\u53ef\u7528\u3002\u9019\u4e9b\u662f\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201c\u70ba\u4e86\u5b83\u201d\u7531 <\/span><a href=\"https:\/\/www.famousbirthdays.com\/people\/avani-gregg.html\"><span style=\"font-weight: 400;\">\u5b89\u51e1\u5c3c\u683c\u96f7\u683c<\/span><\/a><span style=\"font-weight: 400;\">, \u793e\u4ea4\u5a92\u9ad4\u4eba\u7269<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201c\u540d\u4eba\u4e16\u754c\u4e52\u4e53\u806f\u8cfd\u201d\u7531 <\/span><span style=\"font-weight: 400;\">\u767c\u5e03\u99ac\u9f8d<\/span><span style=\"font-weight: 400;\">, \u7f8e\u570b\u8aaa\u5531\u6b4c\u624b<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Vanish_Mode\"><\/span><b>\u6d88\u5931\u6a21\u5f0f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e0b\u4e00\u500b\u65b0\u529f\u80fd\u662f\u201c<\/span><a href=\"https:\/\/messengernews.fb.com\/2020\/11\/12\/swipe-up-discover-vanish-mode-for-messenger-and-instagram\/\"><span style=\"font-weight: 400;\">\u6d88\u5931\u6a21\u5f0f<\/span><\/a><span style=\"font-weight: 400;\">\u201d \u555f\u7528\u8a72\u9078\u9805\u5f8c\uff0c\u6d88\u606f\u5c07\u5728\u770b\u5230 7 \u5929\u540e\u81ea\u52d5\u6d88\u5931\u3002\u9019\u6a23\u7684\u9078\u9805\u65e8\u5728\u8b93\u7528\u6236\u53ef\u4ee5\u8f15\u9b06\u5730\u9078\u64c7\u9000\u51fa\u804a\u5929\u6216\u7dda\u7a0b\u3002\u5b83\u9069\u7528\u65bc Facebook Messenger \u548c Instagram Direct\u3002\u5728 WhatsApp \u4e0a\uff0c\u5b83\u88ab\u7a31\u70ba <\/span><a href=\"https:\/\/blog.whatsapp.com\/introducing-disappearing-messages-on-whatsapp\"><span style=\"font-weight: 400;\">\u6d88\u5931\u7684\u6d88\u606f<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Personalized_Chat_Themes\"><\/span><b>\u500b\u6027\u5316\u804a\u5929\u4e3b\u984c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\uff0cInstagram \u589e\u52a0\u4e86\u500b\u6027\u5316\u7684\u804a\u5929\u4e3b\u984c\u3002\u9019\u4e9b\u5305\u62ec\u611b\u548c\u7d2e\u67d3\u3002\u611b\u60c5\u804a\u5929\u4e3b\u984c\u5305\u542b\u611b\u60c5\u8868\u60c5\u7b26\u865f\u3001GIF \u548c\u6d6a\u6f2b\u804a\u5929\u8cbc\u7d19\u3002\u7d2e\u67d3\u5141\u8a31\u7528\u6236\u81ea\u5b9a\u7fa9\u4ed6\u5011\u7684\u804a\u5929\u80cc\u666f\u548c\u5c0d\u8a71\u7684\u984f\u8272\u3002\u4e00\u500b\u7279\u6b8a\u7684\u804a\u5929\u4e3b\u984c\uff0c\u201cTinyTAN\u201d\u7684\u7279\u9ede\u662f\u4f86\u81ea\u6d41\u884c\u7684\u97d3\u570b\u6d41\u884c\u6b4c\u661f\u7d44\u5408\u7684\u53ef\u611b\u89d2\u8272\uff0c\u7a31\u70ba <\/span><a href=\"https:\/\/www.instagram.com\/bts.bighitofficial\/\"><span style=\"font-weight: 400;\">\u9632\u5f48\u5c11\u5e74\u5718<\/span><\/a><span style=\"font-weight: 400;\">.\u6b64\u5916\uff0cFacebook \u9084\u6dfb\u52a0\u4e86\u52d5\u756b\u6d88\u606f\u6548\u679c\uff0c<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u81ea\u5b9a\u7fa9\u8868\u60c5\u7b26\u865f\u53cd\u61c9\u548c\u81ea\u62cd\u8cbc\u7d19\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u5728 Instagram \u4e0a\u63d0\u4f9b\u65b0\u7684\u6d88\u606f\u50b3\u905e\u9ad4\u9a57 <\/span><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/new-messaging-features-now-available-on-instagram-and-messenger\"><span style=\"font-weight: 400;\">2020 \u5e74 11 \u6708 18 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram \u4e0a\u7684\u5168\u65b0\u6d88\u606f\u50b3\u905e\u9ad4\u9a57\u63d0\u4f9b\u4e86\u4e00\u7a2e\u8207 Facebook \u7cfb\u5217\u61c9\u7528\u7a0b\u5e8f\u9023\u63a5\u7684\u66f4\u597d\u65b9\u5f0f\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9019\u662f\u4e00\u7a2e\u63d0\u4f9b\u7368\u5bb6\u66f4\u65b0\u548c\u7279\u5225\u512a\u60e0\u7684\u65b0\u65b9\u5f0f\u3002\u96a8\u8457 Facebook \u7684\u5347\u7d1a\uff0c\u73fe\u5728\u4e5f\u662f\u8003\u616e\u5982\u4f55\u6700\u5927\u5316 Messenger \u50f9\u503c\u7684\u6642\u5019\u4e86\u3002\u54c1\u724c\u53ef\u4ee5\u4f7f\u7528\u9019\u500b\u6d88\u606f\u61c9\u7528\u7a0b\u5e8f\u4f86\u6e2c\u8a66\u63a8\u51fa\u65b0\u7522\u54c1\u3002\u9019\u4e5f\u662f\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u89c0\u773e\u7684\u4e00\u7a2e\u65b9\u5f0f\u3002\u54c1\u724c\u6700\u591a\u53ef\u4ee5\u4f7f\u7528 Messenger \u63d0\u4f9b\u66f4\u597d\u7684\u5ba2\u6236\u670d\u52d9\u4f86\u63d0\u5347\u5fe0\u8aa0\u5ea6\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/new-messaging-features-now-available-on-instagram-and-messenger\"><span style=\"font-weight: 400;\">https:\/\/about.instagram.com\/blog\/announcements\/new-messaging-features-now-available-on-instagram-and-messenger<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook is dedicated to integrating messaging on its family of apps. This is to create centralized messaging between Facebook, Instagram, Messenger, and WhatsApp. First off, the platform rolled out several enhancements in Messenger. It launched Messenger Rooms on 24 April 2020. It also added Go Live, polls, and screen sharing\u00a0on Messenger. Then, it integrated the [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6464,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,9,316,6],"tags":[1056,28,277,1057,1012,730],"class_list":["post-6368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-instagram","category-social-media-marketing","category-social-media-","tag-faceboook","tag-instagram-2","tag-messenger","tag-personalized-chat-themes","tag-vanish-mode","tag-watch-together"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A New Messaging Experience on Instagram - Social Stand<\/title>\n<meta name=\"description\" content=\"Facebook is dedicated to integrating messaging on its family of apps. 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