{"id":6263,"date":"2020-11-23T08:00:50","date_gmt":"2020-11-23T00:00:50","guid":{"rendered":"https:\/\/social-stand.com\/?p=6263"},"modified":"2021-07-11T13:59:47","modified_gmt":"2021-07-11T05:59:47","slug":"social-media-marketing-echo-chambers","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/social-media-marketing-echo-chambers\/","title":{"rendered":"\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u8ff4\u8072\u5ba4"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u5229\u7528\u7b97\u6cd5\u5411\u7528\u6236\u986f\u793a\u5167\u5bb9\u3002\u4e00\u500b\u57fa\u672c\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-updates-its-news-feed-algorithm\/\"><span style=\"font-weight: 400;\">\u7b97\u6cd5<\/span><\/a><span style=\"font-weight: 400;\"> \u5305\u62ec\u6839\u64da\u7528\u6236\u7684\u700f\u89bd\u6b77\u53f2\u548c\u4ed6\u201c\u559c\u6b61\u201d\u7684\u5167\u5bb9\u4f86\u8ddf\u8e2a\u7528\u6236\u611f\u8208\u8da3\u7684\u5167\u5bb9\uff0c\u7136\u5f8c\u5411\u4ed6\u63d0\u4f9b\u66f4\u591a\u76f8\u4f3c\u7684\u5167\u5bb9\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" 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>\u8ff4\u8072\u5ba4\u71df\u92b7\uff1a\u7c89\u7d72\u4ff1\u6a02\u90e8\u7684\u6982\u5ff5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/social-media-marketing-echo-chambers\/#Reinforcing_Own_Beliefs_in_an_Echo_Chamber\" >\u5728\u8ff4\u8072\u5ba4\u4e2d\u5f37\u5316\u81ea\u5df1\u7684\u4fe1\u5ff5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/social-media-marketing-echo-chambers\/#Listen_to_Other_Views_Outside_of_the_Meeting_Room\" >\u8046\u807d\u6703\u8b70\u5ba4\u5916\u7684\u5176\u4ed6\u666f\u8272<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/social-media-marketing-echo-chambers\/#The_Value_of_One-Star_Ratings\" >\u4e00\u661f\u8a55\u7d1a\u7684\u50f9\u503c<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">\u63d0\u51fa\u7528\u6236\u559c\u6b61\u95b1\u8b80\u7684\u5167\u5bb9\u4e26\u6c92\u6709\u932f\u3002\u4f46\u5728\u7f8e\u570b\u5927\u9078\u3001\u793e\u6703\u6297\u8b70\u548c Netflix <\/span><span style=\"font-weight: 400;\">\u793e\u6703\u56f0\u5883<\/span><span style=\"font-weight: 400;\"> \u7d00\u9304\u7247\u5287\u60c5\u7247\uff0c <\/span><a href=\"https:\/\/edu.gcfglobal.org\/en\/digital-media-literacy\/what-is-an-echo-chamber\/1\/\"><span style=\"font-weight: 400;\">\u8ff4\u8072\u5ba4<\/span><\/a><span style=\"font-weight: 400;\"> \u6703\u544a\u8a34\u4f60\u4f60\u60f3\u542c\u4ec0\u9ebc\u3002\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\uff0c <\/span><a href=\"https:\/\/joebiden.com\/\"><span style=\"font-weight: 400;\">\u62dc\u767b<\/span><\/a><span style=\"font-weight: 400;\"> \u7c89\u7d72\u5011\u7684\u4fe1\u606f\u6d41\u4e2d\u5145\u6eff\u4e86\u62dc\u767b\u5c07\u7576\u9078\u7684\u6d88\u606f\uff0c\u800c <\/span><a href=\"https:\/\/www.donaldjtrump.com\/\"><span style=\"font-weight: 400;\">\u738b\u724c<\/span><\/a><span style=\"font-weight: 400;\"> \u7403\u8ff7\u5011\u6703\u770b\u5230\u52dd\u5229\u5c31\u5728\u4ed6\u5011\u624b\u4e2d\uff0c\u800c\u4ed6\u5011\u7684\u5c0d\u624b\u4e26\u4e0d\u8070\u660e\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Echo_Chamber_Marketing_The_Concept_of_Fan_Clubs\"><\/span><b>\u8ff4\u8072\u5ba4\u71df\u92b7\uff1a\u7c89\u7d72\u4ff1\u6a02\u90e8\u7684\u6982\u5ff5<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u66ab\u4e14\u4e0d\u8ac7\u6642\u4e8b\uff0c\u5728\u56de\u97f3\u5ba4\u88e1\u767c\u73fe\u6d88\u8cbb\u8005\u4e26\u4e0d\u662f\u4ec0\u9ebc\u5927\u7f6a\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u559c\u6b61\u8c93\uff0c\u4f60\u81ea\u7136\u6703\u559c\u6b61\u8b93\u8c93\u8996\u983b\u5145\u65a5\u4f60\u7684\u98fc\u6599\uff0c\u770b\u770b\u5176\u4ed6\u8c93\u611b\u597d\u8005\u662f\u5982\u4f55\u5c48\u5f9e\u65bc\u4ed6\u5011\u7684\u4e3b\u4eba\u7684\u3002\u5982\u679c\u4f60\u7d93\u71df\u4e00\u5bb6\u5bf5\u7269\u5e97\uff0c\u9047\u5230\u4e00\u500b\u990a\u8c93\u7684\u9867\u5ba2\uff0c\u4f60\u81ea\u7136\u6703\u548c\u4ed6\u804a\u8d77\u990a\u8c93\u7684\u4e8b\uff0c\u4e26\u5728\u6b64\u904e\u7a0b\u4e2d\u63a8\u85a6\u76f8\u95dc\u7522\u54c1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56de\u5230\u4e92\u806f\u7db2\uff0c\u500b\u6027\u5316\u7684\u96fb\u5b50\u90f5\u4ef6\u5167\u5bb9\uff0c <\/span><a href=\"https:\/\/social-stand.com\/zh\/linkedin-updates-retargeting-options-and-simplified-campaigns\/\"><span style=\"font-weight: 400;\">\u5f8c\u7e8c\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u548c\u5fd7\u540c\u9053\u5408\u7684\u793e\u5340\u805a\u96c6\u662f\u666e\u904d\u63a1\u7528\u7684\u71df\u92b7\u7b56\u7565\u3002\u9019\u4e9b\u901a\u5e38\u662f\u53ef\u4ee5\u63a5\u53d7\u7684\uff0c\u56e0\u70ba\u6d88\u8cbb\u8005\u6709\u6b0a\u96a8\u6642\u96e2\u958b\u5728\u7dda\u7fa4\u7d44\u6216\u9000\u8a02\u90f5\u4ef6\u5217\u8868\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reinforcing_Own_Beliefs_in_an_Echo_Chamber\"><\/span><b>\u5728\u8ff4\u8072\u5ba4\u4e2d\u5f37\u5316\u81ea\u5df1\u7684\u4fe1\u5ff5<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9700\u8981\u6ce8\u610f\u7684\u4e00\u9ede\u662f\uff0c\u9019\u500b\u623f\u9593\u4e26\u4e0d\u4ee3\u8868\u4e16\u754c\u3002\u77e5\u9053\u5982\u4f55\u96e2\u958b\u623f\u9593\u662f\u95dc\u9375\u3002\u6211\u7684\u5f88\u591a\u5a92\u9ad4\u548c\u5ee3\u544a\u670b\u53cb\u559c\u6b61\u591a\u958b\u4e00\u5169\u500b\u793e\u4ea4\u5a92\u9ad4\u8cec\u865f\uff0c\u5e0c\u671b\u807d\u5230\u66f4\u591a\u4e0d\u540c\u7684\u89c0\u9ede\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Listen_to_Other_Views_Outside_of_the_Meeting_Room\"><\/span><b>\u8046\u807d\u6703\u8b70\u5ba4\u5916\u7684\u5176\u4ed6\u666f\u8272<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6211\u6700\u8fd1\u6709\u4e00\u500b\u5ba2\u6236\uff0c\u4ed6\u64c1\u6709\u5f37\u5927\u7684\u5167\u90e8\u8cc7\u6e90\u6c60\u3002\u7576\u5979\u8a66\u5716\u8207\u6211\u5011\u7684\u5c0f\u6a5f\u69cb\u5408\u4f5c\u6642\uff0c\u6211\u81ea\u7136\u5f88\u597d\u5947\u3002\u539f\u56e0\u5f88\u7c21\u55ae\u3002\u6bcf\u5929\u9762\u5c0d\u60a8\u7684\u54c1\u724c\u6642\uff0c\u60a8\u6703\u53ad\u5026\u5728\u540c\u4e00\u500b\u54c1\u724c\u4e0a\u5de5\u4f5c\uff0c\u4e26\u4e14\u5bb9\u6613\u51fa\u73fe\u76f2\u9ede\u3002\u8207\u4e00\u5bb6\u5408\u4f5c <\/span><a href=\"https:\/\/social-stand.com\/zh\/\"><span style=\"font-weight: 400;\">\u6a5f\u69cb<\/span><\/a><span style=\"font-weight: 400;\"> \u662f\u4e00\u7a2e\u5c07\u81ea\u5df1\u62d6\u51fa\u8ff4\u8072\u5ba4\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Value_of_One-Star_Ratings\"><\/span><b>\u4e00\u661f\u8a55\u7d1a\u7684\u50f9\u503c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u71df\u92b7\u4eba\u54e1\u751f\u6d3b\u548c\u547c\u5438\u4ed6\u5011\u7684\u54c1\u724c\uff0c\u4e26\u5f9e\u5167\u5230\u5916\u4e86\u89e3\u4ed6\u5011\u7684\u54c1\u724c\u3002\u4f46\u8981\u8d0f\u5f97\u5ba2\u6236\uff0c\u4f60\u4e0d\u80fd\u7c21\u55ae\u5730\u88fd\u4f5c <\/span><a href=\"https:\/\/social-stand.com\/zh\/bernie-wong-on-5-ways-brands-can-reinvent-their-digital-marketing-strategy\/\"><span style=\"font-weight: 400;\">\u71df\u92b7\u7b56\u7565<\/span><\/a><span style=\"font-weight: 400;\"> \u5728\u8fa6\u516c\u5ba4\u3002\u60a8\u5fc5\u9808\u8d70\u51fa\u516c\u53f8\u7684\u56de\u97f3\u5ba4\uff0c\u9069\u61c9\u5ba2\u6236\u7684\u8cfc\u8cb7\u884c\u70ba\u3002\u751a\u81f3\u8046\u807d\u5c0d\u60a8\u7684\u54c1\u724c\u548c\u7af6\u722d\u5c0d\u624b\u7684\u95b1\u8b80\u8a55\u8ad6\u3002\u7121\u8ad6\u5982\u4f55\uff0c\u8acb\u95b1\u8b80 <\/span><a href=\"https:\/\/social-stand.com\/zh\/getting-a-5-star-cup-of-coffee-from-pret\/\"><span style=\"font-weight: 400;\">5 \u661f\u8a55\u50f9<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4f46\u4e5f\u8981\u7814\u7a76 1 \u661f\u8a55\u8ad6\uff0c\u9019\u662f\u96e2\u958b\u8ff4\u8072\u5ba4\u7684\u95dc\u9375\u3002<\/span><\/p>\n<p><strong>\u8cc7\u6599\u4f86\u6e90\uff1a <a>https:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/a> <\/strong>https:\/\/berniewong.net\/social-media-marketing-echo-chambers\/<\/p>","protected":false},"excerpt":{"rendered":"<p>Social media platforms make use of algorithms to display content to users. A basic algorithm involves tracking the content that a user is interested in based on his browsing history and what he \u201clikes\u201d and then offering more similar content to him. There is nothing wrong with bringing up content that users like to read. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6],"tags":[1035,1038,785,1037,1036],"class_list":["post-6263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","tag-echo-chamber","tag-marketing-strategies","tag-ming-pao","tag-ratings","tag-reviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Marketing Echo Chambers - Social Stand<\/title>\n<meta name=\"description\" content=\"Social media platforms make use of algorithms to display content to users. 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