{"id":6219,"date":"2020-11-10T14:41:19","date_gmt":"2020-11-10T06:41:19","guid":{"rendered":"https:\/\/social-stand.com\/?p=6219"},"modified":"2021-01-13T14:42:02","modified_gmt":"2021-01-13T06:42:02","slug":"googles-new-core-web-vital-metrics-takes-effect-on-may-2021","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/googles-new-core-web-vital-metrics-takes-effect-on-may-2021\/","title":{"rendered":"\u8c37\u6b4c\u65b0\u7684\u6838\u5fc3\u7db2\u7d61\u91cd\u8981\u6307\u6a19\u5c07\u65bc 2021 \u5e74 5 \u6708\u751f\u6548"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u8c37\u6b4c\u65e8\u5728\u70ba\u641c\u7d22\u8005\u63d0\u4f9b\u51fa\u8272\u7684\u7db2\u9801\u9ad4\u9a57\u3002\u5b83\u4e00\u76f4\u5728\u9032\u884c\u884c\u696d\u7814\u7a76\u548c\u5167\u90e8\u7814\u7a76\u4ee5\u6539\u9032\u641c\u7d22\u6a19\u6e96\u3002\u7136\u5f8c\u63a8\u51fa\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/new-ad-tools-from-google-for-more-efficient-digital-campaigns\/\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u89e3\u6c7a\u65b9\u6848\u4e2d\u5fc3<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/social-stand.com\/zh\/google-provides-new-ways-for-brands-to-use-audio-engagement\/\"><span style=\"font-weight: 400;\">\u97f3\u983b\u53c3\u8207<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/google-introduces-shoploop-a-new-video-and-review-platform\/\"><span style=\"font-weight: 400;\">\u8cfc\u7269\u5faa\u74b0<\/span><\/a><span style=\"font-weight: 400;\">.\u4eca\u5929\uff0c\u8c37\u6b4c\u5ba3\u5e03\u4e86\u4e00\u9805\u65b0\u7684\u6838\u5fc3\u7db2\u7d61\u91cd\u8981\u6307\u6a19\uff0c\u5c07\u65bc 2021 \u5e74 5 \u6708\u751f\u6548\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/googles-new-core-web-vital-metrics-takes-effect-on-may-2021\/#Core_Web_Vitals\" >\u6838\u5fc3\u7db2\u7d61\u751f\u547d\u529b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/googles-new-core-web-vital-metrics-takes-effect-on-may-2021\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Core_Web_Vitals\"><\/span><b>\u6838\u5fc3\u7db2\u7d61\u751f\u547d\u529b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u65b0\u7684\u201cCore Web Vitals\u201d\u5c07\u8207\u7db2\u9801\u9ad4\u9a57\u76f8\u95dc\u7684\u56e0\u7d20\u6dfb\u52a0\u5230 Google \u73fe\u6709\u7684\u641c\u7d22\u4fe1\u865f\u4e2d\u3002\u8fc4\u4eca\u70ba\u6b62\uff0c\u8c37\u6b4c\u5728\u7db2\u9801\u641c\u7d22\u6392\u540d\u4e2d\u8003\u616e\u4e86\u4e09\u500b\u56e0\u7d20\u3002\u9019\u4e9b\u662f\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/webmasters.googleblog.com\/2016\/11\/heres-to-more-https-on-web.html\"><span style=\"font-weight: 400;\">HTTPS \u5b89\u5168<\/span><\/a><span style=\"font-weight: 400;\">. Google \u5c07 HTTPS \u7db2\u7ad9\u8996\u70ba\u6027\u80fd\u6700\u4f73\u7684\u7db2\u9801\u3002\u6b64\u985e\u64f4\u5c55\u4f7f\u7528\u5b89\u5168\u52a0\u5bc6\u4f86\u4fdd\u8b77\u7528\u6236\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/webmasters.googleblog.com\/2016\/08\/helping-users-easily-access-content-on.html\"><span style=\"font-weight: 400;\">\u4fb5\u5165\u5f0f\u63d2\u9801\u5f0f\u6307\u5357<\/span><\/a><span style=\"font-weight: 400;\">.\u9019\u500b\u56e0\u7d20\u8aaa\u660e\u4e86\u641c\u7d22\u8005\u5982\u4f55\u70ba\u4ed6\u7684\u641c\u7d22\u627e\u5230\u6700\u4f73\u7d50\u679c\u3002\u76f8\u95dc\u7684\u95dc\u9375\u8a5e\u548c\u8cea\u91cf\u4fe1\u606f\u662f\u8c37\u6b4c\u6392\u540d\u7684\u95dc\u9375\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\"><span style=\"font-weight: 400;\">\u79fb\u52d5\u53cb\u597d\u6027<\/span><\/a><span style=\"font-weight: 400;\">.\u9019\u662f\u7528\u6236\u5b8c\u6210\u5ba2\u6236\u65c5\u7a0b\u7684\u6b65\u9a5f\u6578\u3002\u8f03\u5c0f\u548c\u8f03\u7c21\u55ae\u7684\u6b65\u9a5f\u53ef\u4ee5\u5728\u9996\u9801\u4e0a\u6392\u540d\u3002\u7121\u8ad6\u4f7f\u7528\u4f55\u7a2e\u8a2d\u5099\uff0cURL \u4e5f\u61c9\u8a72\u76f8\u540c\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/webmasters.googleblog.com\/2016\/09\/more-safe-browsing-help-for-webmasters.html\"><span style=\"font-weight: 400;\">\u5b89\u5168\u700f\u89bd<\/span><\/a><span style=\"font-weight: 400;\">.\u9019\u610f\u5473\u8457\u5c07\u7db2\u9801\u6216\u7db2\u7ad9\u8a3b\u518a\u5230 Google \u641c\u7d22\u63a7\u5236\u53f0\u4ee5\u78ba\u4fdd\u5b89\u5168\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">2021\u5e745\u6708\u5f71\u97ff\u641c\u7d22\u6392\u540d\u7684\u65b0\u56e0\u7d20\u6709\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>\u6700\u5927\u542b\u91cf\u5857\u6599 (LCP)<\/b><span style=\"font-weight: 400;\">.\u9019\u662f\u7db2\u9801\u7684\u52a0\u8f09\u901f\u5ea6\uff0c\u61c9\u8a72\u5728 2.5 \u79d2\u5167\u767c\u751f\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u9996\u6b21\u8f38\u5165\u5ef6\u9072 (FID)<\/b><span style=\"font-weight: 400;\">.\u9019\u662f\u8861\u91cf\u7db2\u9801\u9032\u884c\u4ea4\u4e92\u6240\u9700\u7684\u6642\u9593\u3002 Google \u6307\u51fa\uff0c\u76ee\u6a19 FID \u5c0f\u65bc 100 \u6beb\u79d2\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u7d2f\u7a4d\u7248\u5f0f\u8f49\u63db (CLS)<\/b><span style=\"font-weight: 400;\">.\u9019\u662f\u8861\u91cf\u7db2\u9801\u8996\u89ba\u7a69\u5b9a\u6027\u7684\u6307\u6a19\u3002\u8996\u89ba\u7a69\u5b9a\u6027\u5dee\u6703\u5c0e\u81f4\u8c37\u6b4c\u6392\u540d\u4f4e\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8c37\u6b4c\u5ba3\u5e03\u4e00\u9805\u65b0\u7684\u6838\u5fc3\u7db2\u7d61\u91cd\u8981\u6307\u6a19\u5c07\u65bc 2021 \u5e74 5 \u6708\u751f\u6548 <\/span><a href=\"https:\/\/webmasters.googleblog.com\/2020\/11\/timing-for-page-experience.html\"><span style=\"font-weight: 400;\">2020 \u5e74 11 \u6708 10 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google \u7684\u65b0\u201cCore Web Vitals\u201d\u6e05\u695a\u5730\u8868\u660e\u8a72\u5e73\u53f0\u6b63\u5728\u8ddf\u4e0a\u8da8\u52e2\u4ee5\u63d0\u4f9b\u51fa\u8272\u7684\u7db2\u9801\u9ad4\u9a57\u3002\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u958b\u59cb\u6e2c\u8a66\u9019\u4e9b\u5143\u7d20\u4ee5\u6e96\u5099\u5176\u63a8\u51fa\u3002\u5f9e\u90a3\u6642\u8d77\uff0c\u8c37\u6b4c\u4e00\u76f4\u662f\u4e16\u754c\u7b2c\u4e00\u7684\u641c\u7d22\u5f15\u64ce\u3002\u56e0\u6b64\uff0c\u5982\u679c\u6bcf\u500b\u54c1\u724c\u90fd\u60f3\u63d0\u9ad8\u77e5\u540d\u5ea6\u548c\u8f49\u5316\u7387\uff0c\u5c31\u61c9\u8a72\u81f4\u529b\u65bc\u5728 Google \u4e0a\u6392\u540d\u7b2c\u4e00\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/webmasters.googleblog.com\/2020\/11\/timing-for-page-experience.html\"><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/2020\/11\/timing-for-page-experience.html<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Google aims to provide searchers a great web page experience. It has been making industry researches and internal studies to improve search criteria. It then rolled out an advertising solution center, audio engagement, and Shoploop. Today, Google announces a new core web vital metrics to take effect in May 2021.\u00a0 Core Web Vitals The new [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,408,1008],"tags":[1009,390,1010,372],"class_list":["post-6219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-google","category-seo","tag-core-web-vitals","tag-google","tag-search-ranking","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google\u2019s New Core Web Vital Metrics Takes Effect on May 2021 - Social Stand<\/title>\n<meta name=\"description\" content=\"Google aims to provide searchers a great web page experience. It has been making industry researches and internal studies to improve search criteria. It\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/googles-new-core-web-vital-metrics-takes-effect-on-may-2021\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s New Core Web Vital Metrics Takes Effect on May 2021 - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Google aims to provide searchers a great web page experience. It has been making industry researches and internal studies to improve search criteria. 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