{"id":6203,"date":"2020-11-26T08:00:46","date_gmt":"2020-11-26T00:00:46","guid":{"rendered":"https:\/\/social-stand.com\/?p=6203"},"modified":"2020-11-20T11:58:49","modified_gmt":"2020-11-20T03:58:49","slug":"pinterest-outlines-new-metric-system-on-ads","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/pinterest-outlines-new-metric-system-on-ads\/","title":{"rendered":"Pinterest \u6982\u8ff0\u4e86\u65b0\u7684\u5ee3\u544a\u5ea6\u91cf\u7cfb\u7d71"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u4e16\u754c\u767c\u751f\u4e86\u5f88\u5927\u8b8a\u5316\uff0c\u6578\u5b57\u5e02\u5834\u4e5f\u767c\u751f\u4e86\u5f88\u5927\u8b8a\u5316\u3002\u820a\u7684\u7b97\u6cd5\u9700\u8981\u66f4\u65b0\u4ee5\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u505a\u51fa\u66f4\u597d\u7684\u6c7a\u7b56\u3002\u8207\u6b64\u4e00\u81f4\uff0cPinterest \u6982\u8ff0\u4e86\u5176\u65b0\u7684\u5ee3\u544a\u5ea6\u91cf\u7cfb\u7d71\u3002\u6700\u5f8c\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/pinterest-releases-marketing-how-to-for-2020\/\"><span style=\"font-weight: 400;\">2020 \u5e74 7 \u6708<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5e73\u53f0\u767c\u5e03\u4e86 <\/span><a href=\"https:\/\/view.highspot.com\/viewer\/5f0e1aa4c714337c761eab84\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u6307\u5357<\/span><\/a><span style=\"font-weight: 400;\"> \u53ca <\/span><a href=\"https:\/\/social-stand.com\/zh\/pinterest-uses-feed-algorithm-and-trends-to-boost-and-diversify-its-content\/\"><span style=\"font-weight: 400;\">\u66f4\u65b0\u4e86\u7b97\u6cd5<\/span><\/a><span style=\"font-weight: 400;\">.\u9084\u767c\u5e03\u4e86\u4e00\u4efd\u5831\u544a <\/span><a href=\"https:\/\/business.pinterest.com\/en\/blog\/pinners-are-more-likely-to-grocery-shop-online-and-spend-more-study\"><span style=\"font-weight: 400;\">\u96fb\u5b50\u5546\u52d9\u6578\u64da<\/span><\/a><span style=\"font-weight: 400;\"> \u5728 <\/span><a href=\"https:\/\/social-stand.com\/zh\/pinterest-shows-new-ecommerce-data-of-pinners\/\"><span style=\"font-weight: 400;\">2020 \u5e74 6 \u6708<\/span><\/a><span style=\"font-weight: 400;\">.\u6240\u6709\u9019\u4e9b\u90fd\u6210\u70ba\u6982\u8ff0\u5176\u65b0\u6307\u6a19\u7684\u57fa\u790e\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/pinterest-outlines-new-metric-system-on-ads\/#Weighted_Ad_Engagement_Rate\" >\u52a0\u6b0a\u5ee3\u544a\u53c3\u8207\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/pinterest-outlines-new-metric-system-on-ads\/#Weighted_Engagement_on_Neighboring_Organic_Content\" >\u5c0d\u76f8\u9130\u6709\u6a5f\u5167\u5bb9\u7684\u52a0\u6b0a\u53c3\u8207<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/pinterest-outlines-new-metric-system-on-ads\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">Pinterest \u6307\u51fa\u9ede\u64ca\u7387\u53ef\u80fd\u662f\u4e00\u500b\u932f\u8aa4\u7684\u6307\u6a19\u3002\u4f46\u662f\u4e00\u500b\u7c21\u55ae\u7684\u6539\u9032\u53ef\u4ee5\u4f7f\u9019\u500b\u6307\u6a19\u8b8a\u5f97\u6709\u7528\u3002 Pinterest \u7684\u65b0\u5ee3\u544a\u6307\u6a19\u7cfb\u7d71\u8d85\u8d8a\u4e86\u9ede\u64ca\u7387\u3002 Pinterest \u5c07\u5ee3\u544a\u9ede\u64ca\u7387\u8996\u70ba\u7b2c\u4e00\u500b\u6307\u6a19\u3002\u9019\u662f\u56e0\u70ba\u5b83\u5011\u6613\u65bc\u5206\u6790\u3001\u8a08\u7b97\u548c\u8ddf\u8e2a\u3002\u5b83\u5011\u662f\u7528\u6236\u53c3\u8207\u5ea6\u7684\u660e\u78ba\u8861\u91cf\u6a19\u6e96\u3002\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Weighted_Ad_Engagement_Rate\"><\/span><b>\u52a0\u6b0a\u5ee3\u544a\u53c3\u8207\u7387<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7136\u5f8c Pinterest \u4f7f\u7528 CTR \u4f86\u8003\u616e\u5ee3\u544a\u7684\u52a0\u6b0a\u53c3\u8207\u5ea6\u3002\u9019\u662f\u901a\u904e\u6e2c\u91cf\u5ee3\u544a\u7684\u96b1\u85cf\u548c\u4fdd\u5b58\u7387\u8d85\u904e\u9ede\u64ca\u7387\u3002\u52a0\u6b0a\u53c3\u8207\u5ea6\u7b49\u65bc CTR \u5c0f\u65bc\u5ee3\u544a\u96b1\u85cf\u7387\u7684 20%\u3002\u9019\u662f\u52a0\u6b0a\u5ee3\u544a\u53c3\u8207\u7387\u7684\u793a\u4f8b\u8868\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td><b>\u9ede\u64ca\u7387<\/b><\/td>\n<td><b>\u96b1\u85cf\u7387<\/b><\/td>\n<td><b>\u52a0\u6b0a\u5ee3\u544a\u53c3\u8207\u7387<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>\u5ee3\u544a\u6a23\u672c 1 \u865f<\/b><\/td>\n<td><span style=\"font-weight: 400;\">1%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.01%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.8%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u5ee3\u544a\u6a23\u672c 2<\/b><\/td>\n<td><span style=\"font-weight: 400;\">1.2%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.05%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.2%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Weighted_Engagement_on_Neighboring_Organic_Content\"><\/span><b>\u5c0d\u76f8\u9130\u6709\u6a5f\u5167\u5bb9\u7684\u52a0\u6b0a\u53c3\u8207<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pinterest \u9084\u8003\u616e\u4e86\u5c0d\u76f8\u9130\u6709\u6a5f\u5167\u5bb9\u7684\u52a0\u6b0a\u53c3\u8207\u3002\u9019\u662f\u901a\u904e\u67e5\u770b\u5c0d\u7167\u7d44\u548c\u6cbb\u7642\u7d44\u7684\u6578\u64da\u3002\u81ea\u7136\u8986\u84cb\u7387\u7b49\u65bc\u5ee3\u544a\u5728\u6c92\u6709\u4ed8\u8cbb\u4fc3\u92b7\u7684\u60c5\u6cc1\u4e0b\u51fa\u73fe\u7684\u6b21\u6578\u3002\u81ea\u7136\u8986\u84cb\u7387\u4e0b\u7684\u6578\u64da\u7b49\u65bc\u5c0d\u7167\u7d44\u4e0b\u7684\u6578\u64da\u3002\u8655\u7406\u7d44\u7684\u6578\u64da\u57fa\u65bc\u5ee3\u544a\u7684 A\/B \u5be6\u9a57\u3002\u70ba\u4e86\u7372\u5f97\u5ee3\u544a\u7684\u6700\u7d42\u53c3\u8207\u7387\uff0cPinterest \u5c07\u76f8\u9130\u6709\u6a5f\u5167\u5bb9\u7684\u52a0\u6b0a\u53c3\u8207\u5ea6\u9664\u4ee5\u52a0\u6b0a\u5ee3\u544a\u53c3\u8207\u5ea6\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7e3d\u800c\u8a00\u4e4b\uff0cPinterest \u73fe\u5728\u9664\u4e86\u55ae\u7368\u4f7f\u7528 CTR \u4e4b\u5916\uff0c\u9084\u8003\u616e\u4e86\u5ee3\u544a\u7684\u53c3\u8207\u7387\u548c\u76f8\u95dc\u6027\u3002 Pinterest \u6982\u8ff0\u4e86\u5176\u65b0\u7684\u5ee3\u544a\u5ea6\u91cf\u7cfb\u7d71 <\/span><a href=\"https:\/\/medium.com\/pinterest-engineering\/a-better-clickthrough-rate-how-pinterest-upgraded-everyones-favorite-engagement-metric-27f6fa6cba14\"><span style=\"font-weight: 400;\">2020 \u5e74 11 \u6708 9 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pinterest \u7684\u65b0\u5ee3\u544a\u6307\u6a19\u7cfb\u7d71\u66f4\u597d\u5730\u53cd\u6620\u4e86\u5ee3\u544a\u7684\u6548\u679c\u3002\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u7814\u7a76\u9019\u4e9b\u65b0\u6307\u6a19\u3002\u8003\u616e\u4e0d\u540c\u7684\u5143\u7d20\u53ef\u4ee5\u5e6b\u52a9\u4ed6\u5011\u5728\u5ee3\u544a\u65b9\u6cd5\u4e2d\u505a\u51fa\u66f4\u597d\u7684\u6c7a\u7b56\u3002 Pinterest \u677f\u662f\u5ba3\u50b3\u65b0\u7522\u54c1\u7684\u7d55\u4f73\u9078\u64c7\u3002\u5b83\u5011\u4f7f\u767c\u73fe\u66f4\u5bb9\u6613\u3002\u501f\u52a9\u8a72\u5e73\u53f0\u7684\u65b0\u5ee3\u544a\u6307\u6a19\u7cfb\u7d71\uff0c\u4ed6\u5011\u6700\u7d42\u53ef\u4ee5\u63d0\u5347\u8f49\u5316\u7387\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/medium.com\/pinterest-engineering\/a-better-clickthrough-rate-how-pinterest-upgraded-everyones-favorite-engagement-metric-27f6fa6cba14\"><span style=\"font-weight: 400;\">https:\/\/medium.com\/pinterest-engineering\/a-better-clickthrough-rate-how-pinterest-upgraded-everyones-favorite-engagement-metric-27f6fa6cba14<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The world has changed a lot, and so has the digital market. The old algorithms need to be updated to help marketers make better decisions. In line with this, Pinterest outlines its new metric system on ads. Last July 2020, the platform released an advertising guide and updated its algorithm. It also published a report [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6327,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[47,316,6],"tags":[1005,48,1006,1007],"class_list":["post-6203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pinterest","category-social-media-marketing","category-social-media-","tag-ctr","tag-pinterest","tag-weighted-ad-engagement-rate","tag-weighted-engagement-on-neighboring-organic-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinterest Outlines New Metric System on Ads - Social Stand<\/title>\n<meta name=\"description\" content=\"The world has changed a lot, and so has the digital market. The old algorithms need to be updated to help marketers make better decisions. In line with\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/pinterest-outlines-new-metric-system-on-ads\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest Outlines New Metric System on Ads - Social Stand\" \/>\n<meta property=\"og:description\" content=\"The world has changed a lot, and so has the digital market. The old algorithms need to be updated to help marketers make better decisions. 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