{"id":6149,"date":"2020-11-05T14:47:45","date_gmt":"2020-11-05T06:47:45","guid":{"rendered":"https:\/\/social-stand.com\/?p=6149"},"modified":"2021-05-12T14:14:10","modified_gmt":"2021-05-12T06:14:10","slug":"facebook-tips-to-create-brand-awareness","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-tips-to-create-brand-awareness\/","title":{"rendered":"Facebook \u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u6280\u5de7"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u8056\u8a95\u7bc0\u5feb\u5230\u4e86\uff0c\u5047\u671f\u4e5f\u5230\u4e86\uff01\u66f4\u91cd\u8981\u7684\u662f\u8b93\u54c1\u724c\u5728\u65b0\u5e38\u614b\u4e0b\u812b\u7a4e\u800c\u51fa\u3002\u56e0\u6b64\uff0cFacebook \u767c\u5e03\u4e86\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u6280\u5de7\u3002\u00a0\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-tips-to-create-brand-awareness\/#5_Tips_to_Create_Brand_Awareness\" >\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u7684 5 \u500b\u6280\u5de7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-tips-to-create-brand-awareness\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">\u81ea\u5f9e <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-announces-its-free-summer-of-support-program\/\"><span style=\"font-weight: 400;\">2020 \u5e74 5 \u6708<\/span><\/a><span style=\"font-weight: 400;\">\uff0cFacebook \u4e00\u76f4\u5728\u70ba\u5ee3\u544a\u5546\u548c\u71df\u92b7\u4eba\u54e1\u63d0\u4f9b\u514d\u8cbb\u8ab2\u7a0b\u3002\u5b83\u9084\u4e00\u76f4\u5728\u63d0\u4f9b\u6700\u4f73\u5be6\u8e10\u548c\u6280\u5de7\u3002\u6700\u65b0\u7684\u5305\u62ec\uff1a\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/social-stand.com\/zh\/facebook-introduces-new-courses-for-community-management\/\"><span style=\"font-weight: 400;\">\u793e\u5340\u7ba1\u7406<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5982\u4f55\u5275\u5efa <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-offers-courses-on-how-to-create-content-that-stands-out\/\"><span style=\"font-weight: 400;\">\u7a81\u51fa\u7684\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5982\u4f55\u4f7f\u7528 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-media-tips-on-using-music-in-videos-and-live-stream\/\"><span style=\"font-weight: 400;\">\u97f3\u6a02<\/span><\/a><span style=\"font-weight: 400;\"> \u5728\u76f4\u64ad\u548c\u8996\u983b\u4e0a\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/social-stand.com\/zh\/facebook-offers-new-free-courses-for-online-business\/\"><span style=\"font-weight: 400;\">\u5728\u7dda\u696d\u52d9\u00a0<\/span><\/a><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Tips_to_Create_Brand_Awareness\"><\/span><b>\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u7684 5 \u500b\u6280\u5de7<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6700\u8fd1\uff0c\u81c9\u66f8\u7d66 <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/five-tips-to-increase-brand-awareness\/\"><span style=\"font-weight: 400;\">5\u500b\u63d0\u793a<\/span><\/a><span style=\"font-weight: 400;\"> \u6253\u9020\u54c1\u724c\u77e5\u540d\u5ea6\uff1a<\/span><\/p>\n<p><b>\u500b\u6027\u5316\u60a8\u7684\u54c1\u724c<\/b><span style=\"font-weight: 400;\">.\u54c1\u724c\u9700\u8981\u505a\u7684\u7b2c\u4e00\u4ef6\u4e8b\u662f\u5275\u5efa\u4e00\u500b Facebook \u9801\u9762\u4f86\u8207\u76ee\u6a19\u53d7\u773e\u5efa\u7acb\u806f\u7e6b\u548c\u4e92\u52d5\u3002\u5f9e\u90a3\u88e1\uff0c\u4ed6\u5011\u53ef\u4ee5\u5c55\u793a\u4ed6\u5011\u7684\u7522\u54c1\u4e26\u544a\u8a34\u4ed6\u5011\u5982\u4f55\u5e6b\u52a9\u7528\u6236\u7684\u7279\u5b9a\u9700\u6c42\u3002<\/span><\/p>\n<p><b>\u5c07\u60a8\u7684\u54c1\u724c\u4fe1\u606f\u8f49\u5316\u70ba\u8996\u89ba\u6548\u679c<\/b><span style=\"font-weight: 400;\">.\u9019\u662f\u54c1\u724c\u9700\u8981\u767c\u63ee\u5275\u610f\u7684\u5730\u65b9\u3002\u5728\u60a8\u7684\u5ee3\u544a\u548c\u5ee3\u544a\u7cfb\u5217\u4e2d\u4f7f\u7528\u7167\u7247\u548c\u8996\u983b\u7b49\u8996\u89ba\u5167\u5bb9\u3002\u4ed6\u5011\u53ef\u4ee5\u5438\u5f15\u89c0\u773e\u7684\u6ce8\u610f\u529b\u4e26\u4fc3\u9032\u53c3\u8207\u3002\u5c3c\u723e\u68ee\u7684\u4e00\u9805\u7814\u7a76\u767c\u73fe\uff0c\u8996\u983b\u524d 10 \u79d2\u7684\u54c1\u724c\u4fe1\u606f\u901a\u904e\u4ee5\u4e0b\u65b9\u5f0f\u6709\u6548\u5730\u5230\u9054\u76ee\u6a19\u53d7\u773e <\/span><span style=\"font-weight: 400;\">74%<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>\u7528\u6587\u5b57\u5206\u4eab\u60a8\u7684\u50f9\u503c\u4e3b\u5f35<\/b><span style=\"font-weight: 400;\">.\u6587\u672c\u4e5f\u662f\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u6709\u6548\u65b9\u5f0f\uff0c\u53ea\u8981\u5b83\u5011\u662f\u4e00\u81f4\u7684\u3002\u54c1\u724c\u53ef\u4ee5\u901a\u904e 3 \u7a2e\u65b9\u5f0f\u8b1b\u8ff0\u4ed6\u5011\u7684\u6545\u4e8b\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4ec0\u9ebc\u00a0<\/span><span style=\"font-weight: 400;\">\u4f60\u6703\u55ce\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4f60\u89e3\u6c7a\u4ec0\u9ebc\u554f\u984c\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4f60\u70ba\u4ec0\u9ebc\u9019\u6a23\u505a\uff1f<\/span><\/li>\n<\/ul>\n<p><b>\u7368\u4e00\u7121\u4e8c<\/b><span style=\"font-weight: 400;\">.\u5728 Facebook \u4e0a\u812b\u7a4e\u800c\u51fa\u7684\u54c1\u724c\u662f\u63d0\u4f9b\u7368\u7279\u7522\u54c1\u7684\u54c1\u724c\u3002\u5b9a\u5236\u7684\u5305\u88dd\u6216\u500b\u4eba\u7b46\u8a18\u53ef\u4ee5\u63d0\u4f9b\u7368\u7279\u7684\u89f8\u611f\u3002\u9019\u4e9b\u5c0f\u7684\u88dc\u5145\u5efa\u7acb\u4e86\u4e00\u500b\u5c08\u696d\u7684\u8eab\u4efd\u3002<\/span><\/p>\n<p><b>\u5728\u5ee3\u544a\u652f\u51fa\u4e0a\u8981\u660e\u667a<\/b><span style=\"font-weight: 400;\">. Facebook \u8861\u91cf\u5ee3\u544a\u7684\u6709\u6548\u6027\u3002\u501f\u52a9\u9019\u4e9b\u5206\u6790\u548c\u898b\u89e3\uff0c\u60a8\u53ef\u4ee5\u7372\u5f97\u4e00\u4efd\u6307\u5357\uff0c\u8b93\u60a8\u7684\u672a\u4f86\u5ee3\u544a\u8b8a\u5f97\u66f4\u597d\u3002\u60a8\u9084\u53ef\u4ee5\u7372\u5f97\u95dc\u65bc\u91cd\u65b0\u5b9a\u4f4d\u7684\u6e05\u6670\u60f3\u6cd5\uff0c\u56e0\u70ba\u5b83\u6703\u7522\u751f <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/the-process-and-performance-of-ad-retargeting-and-why-you-should-be-using\/568480\/\"><span style=\"font-weight: 400;\">70%\u8f49\u63db<\/span><\/a><span style=\"font-weight: 400;\"> \u4ee5\u8f03\u4f4e\u7684\u6210\u672c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u767c\u5e03\u4e86\u4e00\u4e9b\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u6280\u5de7 <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/five-tips-to-increase-brand-awareness\/\"><span style=\"font-weight: 400;\">2020 \u5e74 11 \u6708 5 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u6280\u5de7\u662f\u5728\u5e73\u53f0\u4e0a\u6210\u529f\u71df\u92b7\u7684\u6210\u719f\u6b65\u9a5f\u3002\u71df\u92b7\u4eba\u54e1\u5728\u88fd\u5b9a\u5ee3\u544a\u548c\u6d3b\u52d5\u6642\u61c9\u8003\u616e\u9019\u4e9b\u63d0\u793a\u3002\u548c <\/span><a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/#:~:text=With%20over%202.7%20billion%20monthly,the%20biggest%20social%20network%20worldwide.\"><span style=\"font-weight: 400;\">27\u5104<\/span><\/a><span style=\"font-weight: 400;\"> \u6bcf\u6708\u6d3b\u8e8d\u7528\u6236\uff0c\u5728 Facebook \u4e0a\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u662f\u4e00\u7a2e\u91cd\u8981\u7684\u6578\u5b57\u65b9\u6cd5\u3002\u00a0<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/five-tips-to-increase-brand-awareness\/#\"><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/business\/news\/five-tips-to-increase-brand-awareness\/#<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Christmas is near and the holidays are here! What\u2019s more important is to make brands stand out online because of the new normal. As such, Facebook publishes tips to create brand awareness.\u00a0\u00a0 Since May 2020, Facebook has been offering free courses for advertisers and marketers. It has also been providing best practices and tips. The [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7084,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[988,989,10,255,987,991,990],"class_list":["post-6149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-brand-awareness","tag-brand-persona","tag-facebook","tag-retargeting","tag-tips-to-create-brand-awareness","tag-value-proposition","tag-visuals"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Tips to Create Brand Awareness - Social Stand<\/title>\n<meta name=\"description\" content=\"Christmas is near and the holidays are here! What\u2019s more important is to make brands stand out online because of the new normal. As such, Facebook\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-tips-to-create-brand-awareness\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Tips to Create Brand Awareness - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Christmas is near and the holidays are here! What\u2019s more important is to make brands stand out online because of the new normal. 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