{"id":6073,"date":"2020-11-05T13:44:43","date_gmt":"2020-11-05T05:44:43","guid":{"rendered":"https:\/\/social-stand.com\/?p=6073"},"modified":"2021-06-15T11:42:41","modified_gmt":"2021-06-15T03:42:41","slug":"how-frequency-affects-facebook-ads-performance","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/how-frequency-affects-facebook-ads-performance\/","title":{"rendered":"\u983b\u7387\u5982\u4f55\u5f71\u97ff Facebook \u5ee3\u544a\u6548\u679c"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u6211\u5011\u7e3d\u662f\u807d\u5230\u9019\u6a23\u7684\u8aaa\u6cd5\uff1a\u201c\u4e00\u81f4\u6027\u662f\u95dc\u9375\u3002\u201d\u9019\u53e5\u8a71\u540c\u6a23\u9069\u7528\u65bc\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u3002\u6709\u6548\u7684\u7b56\u7565\u662f\u4e00\u81f4\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/bernie-wongs-tip-on-branding-a-facebook-page\/\"><span style=\"font-weight: 400;\">\u54c1\u724c\u63a8\u5ee3<\/span><\/a><span style=\"font-weight: 400;\"> \u548c\u5f35\u8cbc\u3002\u5728 Facebook\uff0c\u767c\u5e03\u76f8\u95dc\u4fe1\u606f\u7684\u983b\u7387\u53ef\u4ee5\u63d0\u9ad8\u5ee3\u544a\u56de\u60f3\u5ea6\uff0c\u4e26\u6700\u7d42\u5f71\u97ff\u8f49\u5316\u7387\u3002\u8b93\u6211\u5011\u770b\u770b\u983b\u7387\u5982\u4f55\u5f71\u97ff Facebook \u5ee3\u544a\u7684\u6548\u679c\u3002<\/span><\/p>\n<figure id=\"attachment_7324\" aria-describedby=\"caption-attachment-7324\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-7324\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/11\/122557237_777833839459130_3807330317712147250_n.gif\" alt=\"\" width=\"900\" height=\"540\" \/><figcaption id=\"caption-attachment-7324\" class=\"wp-caption-text\">\u4f86\u6e90\uff1a2019 \u5e74 11 \u6708\u81f3 2020 \u5e74 3 \u6708\uff0c\u70ba\u5317\u7f8e\u3001\u62c9\u4e01\u7f8e\u6d32\u548c\u6b50\u6d32\u3001\u4e2d\u6771\u548c\u975e\u6d32\u5730\u5340\u7684 CPG\u3001\u6280\u8853\u3001\u91d1\u878d\u670d\u52d9\u3001\u96fb\u5b50\u5546\u52d9\u3001\u65c5\u904a\u548c\u96f6\u552e\u5ba2\u6236\u9032\u884c\u4e86 2,439 \u6b21\u54c1\u724c\u63d0\u5347\u6d3b\u52d5<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u5c0d\u65bc\u54c1\u724c\u61c9\u8a72\u5982\u4f55\u983b\u7e41\u5730\u5728 Facebook \u4e0a\u767c\u5e03\u4fe1\u606f\uff0c\u6c92\u6709\u4e00\u5200\u5207\u7684\u5efa\u8b70\u3002\u4f46\u4e8b\u5be6\u8b49\u660e\uff0c\u66f4\u9ad8\u7684\u983b\u7387\u53ef\u4ee5\u63a8\u52d5\u8f49\u5316\u548c\u8986\u84cb\u7bc4\u570d\u3002\u00a0<\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/1693381447650068?id=546437386202686\"><span style=\"font-weight: 400;\">Facebook \u54c1\u724c\u63d0\u5347<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u8abf\u67e5\u4e86 2,349 \u500b\u54c1\u724c\uff0c\u4ee5\u78ba\u5b9a\u767c\u5e03\u5ee3\u544a\u983b\u7387\u7684\u6709\u6548\u6027\u3002\u9019\u4e9b\u54c1\u724c\u4ee3\u8868\u516d\u985e\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6d88\u8cbb\u5305\u88dd\u5546\u54c1<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u96fb\u5b50\u5546\u52d9<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u91d1\u878d\u670d\u52d9<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u96f6\u552e<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6280\u8853<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u65c5\u884c<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7d50\u679c\u8868\u660e\uff0cFacebook \u7528\u6236\u5728\u770b\u5230\u5ee3\u544a 5 \u5230 6 \u6b21\u5f8c\uff0c\u5ee3\u544a\u5c0d\u8f49\u5316\u7684\u5f71\u97ff\u6703\u964d\u4f4e\u3002\u9019\u4e9b\u5167\u5bb9\u65e2\u6709\u58de\u7684\u4e5f\u6709\u597d\u7684\u3002\u56e0\u6b64\uff0c\u54c1\u724c\u9700\u8981\u5728\u7279\u5b9a\u6642\u671f\u6295\u653e\u5ee3\u544a\uff0c\u4e26\u6301\u7e8c\u767c\u5e03 5 \u5230 8 \u6b21\u5ee3\u544a\u3002\u70ba\u4e86\u9032\u4e00\u6b65\u7d30\u5206\u6709\u6548\u983b\u7387\uff0c\u5b83\u81f3\u5c11\u61c9\u8a72\u662f <\/span><span style=\"font-weight: 400;\">\u6bcf\u9031 2 \u6b21<\/span><span style=\"font-weight: 400;\"> \u4e00\u500b\u6708\u5167\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u4e9b\u898b\u89e3\u7a81\u51fa\u4e86\u983b\u7387\u5982\u4f55\u5f71\u97ff <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-announces-redesigned-ad-preferences\/\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u6548\u679c<\/span><\/a><span style=\"font-weight: 400;\"> \u5728\u81c9\u66f8\u4e0a\u3002\u4f46\u9084\u6709\u5176\u4ed6\u56e0\u7d20\u9700\u8981\u8003\u616e\u3002\u9019\u4e00\u5207\u90fd\u6b78\u7d50\u70ba\u5167\u5bb9\u7684\u76ee\u6a19\u548c\u8cea\u91cf\u4ee5\u53ca\u54c1\u724c\u63d0\u4f9b\u7684\u50f9\u503c\u3002<\/span><\/p>\n<h3><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u983b\u7387\u6703\u5f71\u97ff Facebook \u5ee3\u544a\u7684\u6548\u679c\uff0c\u56e0\u70ba\u5b83\u6703\u63a8\u52d5\u5ee3\u544a\u56de\u60f3\u5ea6\u3002\u901a\u5e38\uff0c\u7528\u6236\u7b2c\u4e00\u6b21\u770b\u5ee3\u544a\u662f\u51fa\u65bc\u597d\u5947\u3002\u4e00\u6b21\uff0c\u7528\u6236\u770b\u5230\u5b83 2<\/span><span style=\"font-weight: 400;\">nd<\/span><span style=\"font-weight: 400;\"> \u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\uff0c\u54c1\u724c\u7684\u50f9\u503c\u88ab\u51f8\u986f\u51fa\u4f86\uff0c\u5f71\u97ff\u8457\u7528\u6236\u8cfc\u8cb7\u7522\u54c1\u3002\u56e0\u6b64\uff0c\u71df\u92b7\u4eba\u54e1\u7684\u76ee\u6a19\u61c9\u8a72\u662f\u7d93\u5e38\u5728 Facebook \u9801\u9762\u4e0a\u767c\u5e03\u76f8\u95dc\u5167\u5bb9\u3002\u4e8b\u5be6\u8b49\u660e\uff0c\u5b83\u5011\u6709\u52a9\u65bc\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u8f49\u5316\u7387\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/business\/news\/insights\/a-data-driven-exploration-of-optimal-ad-frequency<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>We\u2019ve always heard the expression: \u201cConsistency is key.\u201d Such a saying goes the same to social media marketing. An effective strategy is consistent branding and posting. At Facebook, the frequency of posting relevant messages can drive ad recall and, eventually, influence conversion. Let\u2019s find out how frequency affects Facebook ads&#8217; performance. There\u2019s no one-size-fits-all recommendation [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7323,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,5,316,6],"tags":[973,10,974],"class_list":["post-6073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-facebook","category-social-media-marketing","category-social-media-","tag-ad-frequency","tag-facebook","tag-facebook-brand-lift"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Frequency Affects Facebook Ads Performance - Social Stand<\/title>\n<meta name=\"description\" content=\"We\u2019ve always heard the expression: \u201cConsistency is key.\u201d Such a saying goes the same to social media marketing. An effective strategy is consistent\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/how-frequency-affects-facebook-ads-performance\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Frequency Affects Facebook Ads Performance - Social Stand\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve always heard the expression: \u201cConsistency is key.\u201d Such a saying goes the same to social media marketing. 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