{"id":6019,"date":"2020-11-04T08:00:57","date_gmt":"2020-11-04T00:00:57","guid":{"rendered":"https:\/\/social-stand.com\/?p=6019"},"modified":"2021-07-11T13:59:31","modified_gmt":"2021-07-11T05:59:31","slug":"what-omnipork-has-taught-me-about-marketing","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/what-omnipork-has-taught-me-about-marketing\/","title":{"rendered":"OmniPork \u6559\u6703\u4e86\u6211\u95dc\u65bc\u71df\u92b7\u7684\u77e5\u8b58"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u4e00\u5e74\u591a\u524d\uff0c\u6211\u66fe\u5728\u6b61\u6a02\u6642\u5149\u548c\u670b\u53cb\u9ede\u4e86\u4e00\u500b\u201c\u4e0d\u53ef\u80fd\u7684\u725b\u8089\u6f22\u5821\u201d\u3002\u6211\u7684\u670b\u53cb\u751a\u81f3\u4e0d\u77e5\u9053\u4ed6\u5403\u5f97\u6d25\u6d25\u6709\u5473\u7684\u6f22\u5821\u662f\u690d\u7269\u8089\u3002\u5728\u6d77\u5916\u9817\u53d7\u6b61\u8fce\u7684Impossible\u54c1\u724c\u5728\u9999\u6e2f\u7684\u53e3\u7891\u4e0d\u5982OmniPork\u3002\u4e0d\u540c\u7684\u5617\u8a66\u904e\u5b83\u7684\u4eba\u5c0d\u5b83\u7684\u5473\u9053\u548c\u8cea\u5730\u6709\u4e0d\u540c\u7684\u53cd\u61c9\u3002 Karena Lam \u7684\u4ee3\u8a00\u662f\u5c0d\u7b2c\u4e00\u5370\u8c61\u7684\u734e\u52f5\u3002 <\/span><a href=\"https:\/\/social-stand.com\/zh\/bernie-wongs-tip-on-branding-a-facebook-page\/\"><span style=\"font-weight: 400;\">\u54c1\u724c\u63a8\u5ee3<\/span><\/a><span style=\"font-weight: 400;\"> \u548c\u71df\u92b7\u7b56\u7565\u4e5f\u503c\u5f97\u9ad8\u5ea6\u8b9a\u63da\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/what-omnipork-has-taught-me-about-marketing\/#Marketing_Strategies_Must_Be_Agile\" >\u71df\u92b7\u7b56\u7565\u5fc5\u9808\u654f\u6377<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/what-omnipork-has-taught-me-about-marketing\/#Selling_an_Ideal_Concept\" >\u92b7\u552e\u4e00\u500b\u7406\u60f3\u7684\u6982\u5ff5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/what-omnipork-has-taught-me-about-marketing\/#Its_Important_for_Marketing_to_Be_on_Point\" >\u71df\u92b7\u8981\u5230\u4f4d\u5f88\u91cd\u8981<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Marketing_Strategies_Must_Be_Agile\"><\/span><b>\u71df\u92b7\u7b56\u7565\u5fc5\u9808\u654f\u6377<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6211\u662f\u5348\u9910\u8089\u7684\u5fe0\u5be6\u7c89\u7d72\u3002\u6211\u8a18\u5f97\u90a3\u500b <\/span><a href=\"https:\/\/omnipork.co\/\"><span style=\"font-weight: 400;\">\u5168\u80fd\u8c6c\u8089<\/span><\/a><span style=\"font-weight: 400;\"> \u65bc\u4e94\u6708\u9996\u6b21\u63a8\u51fa\uff0c\u5ee3\u544a\u4e0d\u591a\u3002\u7576\u6642\u5c0d\u5176\u53e3\u5473\u7684\u8a55\u50f9\u9084\u4e0d\u932f\u3002\u4f5c\u70ba\u5348\u9910\u8089\u611b\u597d\u8005\uff0c\u6211\u4e0d\u662f\u7279\u5225\u559c\u6b61\u8089\u9905\u7684\u539a\u5ea6\u3002\u975e\u5e38\u9069\u5408\u90a3\u4e9b\u559c\u6b61\u8584\u800c\u8106\u7684\u6f22\u5821\u7684\u4eba\uff0c\u4f46\u5982\u679c\u4f60\u559c\u6b61\u66f4\u539a\u7684\u5207\u584a\uff0c\u90a3\u5c31\u592a\u5931\u671b\u4e86\u3002\u5728\u9019\u6b21\u8207\u9ea5\u7576\u52de\u4fc3\u92b7\u7684\u7279\u5225\u4ea4\u53c9\u4e2d\uff0cOmniPork \u4f3c\u4e4e\u8003\u616e\u4e86\u7b2c\u4e00\u6279\u98df\u5ba2\u7684\u610f\u898b\u3002\u4e0d\u4e45\u4e4b\u5f8c\uff0c\u8a72\u516c\u53f8\u70ba\u9ea5\u7576\u52de\u9580\u5e97\u63a8\u51fa\u4e86\u4e00\u6b3e\u7368\u5bb6\u7522\u54c1\uff0c\u63d0\u4f9b 15 \u6beb\u7c73\u539a\u7684\u7248\u672c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6578\u5b57\u4e16\u754c\u4e2d\uff0c\u5c0d\u7522\u54c1\u6216\u71df\u92b7\u5de5\u4f5c\u9032\u884c\u8a66\u9ede\u6e2c\u8a66\u662f\u5f88\u5e38\u898b\u7684\u3002\u9084\u8a18\u5f97 Gmail \u5e7e\u5e74\u4f86\u8655\u65bc\u6e2c\u8a66\u968e\u6bb5\u55ce\uff1f\u5c0d\u65bc\u5927\u578b\u71df\u92b7\u6d3b\u52d5\uff0c\u9664\u4e86\u505a <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-simplifies-ad-campaigns-through-experiments\/\"><span style=\"font-weight: 400;\">A\/B \u6e2c\u8a66<\/span><\/a><span style=\"font-weight: 400;\"> 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400;\">\u7576\u7136\uff0c\u6bcf\u500b\u71df\u92b7\u6d3b\u52d5\u90fd\u9700\u8981\u9032\u884c\u6709\u6548\u6027\u76e3\u63a7\u3002\u5728\u67e5\u770b\u6700\u7d42\u7d50\u679c\u4e4b\u524d\uff0c\u4e0d\u8981\u7b49\u5230\u6d3b\u52d5\u7d50\u675f\u3002\u76f8\u53cd\uff0c\u8981\u4fdd\u6301\u654f\u6377\u3001\u9069\u61c9\u6027\u5f37\uff0c\u4e26\u6839\u64da\u97ff\u61c9\u66f4\u65b0\u60a8\u7684\u71df\u92b7\u5de5\u4f5c\u3002\u9019\u61c9\u8a72\u8003\u616e\u5230\u6bcf\u500b\u6578\u5b57\u71df\u92b7\u8a08\u5283\u4e2d\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Selling_an_Ideal_Concept\"><\/span><b>\u92b7\u552e\u4e00\u500b\u7406\u60f3\u7684\u6982\u5ff5<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7da0\u8272\u661f\u671f\u4e00\u662f\u7d20\u98df\u4e3b\u7fa9\u7684\u5805\u5b9a\u5021\u5c0e\u8005\uff0c\u5b83\u8a2d\u60f3\u5c0d\u4e16\u754c\u7522\u751f\u7a4d\u6975\u5f71\u97ff\u3002 <\/span><span style=\"font-weight: 400;\">\u5927\u885b<\/span><span style=\"font-weight: 400;\"> \u9084\u89aa\u81ea\u53bb\u767c\u8868\u6f14\u8b1b\u4e26\u652f\u6301\u9019\u4e00\u4e8b\u696d\u3002 <\/span><span style=\"font-weight: 400;\">\u9019 <\/span><a href=\"https:\/\/greenmonday.org\/en\/\"><span style=\"font-weight: 400;\">\u7da0\u8272\u661f\u671f\u4e00<\/span><\/a><span style=\"font-weight: 400;\"> \u54c1\u724c\u63d0\u5021\u53ef\u6301\u7e8c\u7684\u751f\u6d3b\uff0c\u4e26\u5c07\u7d20\u98df\u4e3b\u7fa9\u6240\u9ad4\u73fe\u7684\u7406\u60f3\u6295\u5c04\u5230\u66f4\u7f8e\u597d\u7684\u672a\u4f86\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4eca\u5929\u7684\u6d88\u8cbb\u8005\u5728\u8cfc\u8cb7\u4e4b\u524d\u4e0d\u50c5\u50c5\u8003\u616e\u7522\u54c1\u7684\u529f\u80fd\u548c\u50f9\u683c\u3002\u5982\u679c\u50c5\u4f9d\u9760\u50f9\u683c\u4f86\u5438\u5f15\u8cb7\u5bb6\uff0c\u60a8\u5c07\u5f88\u5bb9\u6613\u5931\u53bb\u5ba2\u6236\u3002\u5728\u7dda\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/getting-started-with-facebook-and-instagram-shops\/\"><span style=\"font-weight: 400;\">\u8cfc\u7269\u8005<\/span><\/a><span style=\"font-weight: 400;\"> \u66f4\u8070\u660e\u3002\u4ed6\u5011\u53ef\u4ee5\u8f15\u9b06\u5730\u6bd4\u8f03\u8de8\u7522\u54c1\u548c\u5e73\u53f0\u7684\u50f9\u683c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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400;\">\u5373\u4f7f\u662f\u5049\u5927\u7684\u7522\u54c1\u548c\u6982\u5ff5\u4e5f\u9700\u8981\u9177\u70ab\u7684\u5305\u88dd\u3002\u5118\u7ba1\u8207\u9ea5\u7576\u52de\u7684\u96f6\u552e\u5305\u88dd\u4ea4\u53c9\u4ecd\u6709\u4e00\u4e9b\u6539\u9032\u7684\u7a7a\u9593\uff0c\u5411\u7da0\u8272\u661f\u671f\u4e00\u6210\u529f\u7684\u71df\u92b7\u6d3b\u52d5\u81f4\u656c\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u8cc7\u6599\u4f86\u6e90\uff1a <a>https:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/a> <\/b>https:\/\/berniewong.net\/what-omnipork-has-taught-me-about-marketing\/<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>I once ordered an \u201cimpossible beef burger\u201d with a friend during a happy hour more than a year ago. My friend did not even know that the burger he ate with relish was plant-based meat. The Impossible brand, which is quite popular overseas, is not as highly raved about as OmniPork\u2019s in Hong Kong. Different [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6021,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6],"tags":[950,952,949,951],"class_list":["post-6019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","tag-conceptualization","tag-green-monday","tag-omnipork","tag-vegetarian"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What OmniPork Has Taught Me About Marketing - Social Stand<\/title>\n<meta name=\"description\" content=\"I once ordered an \u201cimpossible beef burger\u201d with a friend during a happy hour more than a year ago. 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