{"id":5949,"date":"2020-10-22T23:31:08","date_gmt":"2020-10-22T15:31:08","guid":{"rendered":"https:\/\/social-stand.com\/?p=5949"},"modified":"2021-06-15T11:42:40","modified_gmt":"2021-06-15T03:42:40","slug":"facebook-shares-common-creative-strategies-among-brands","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-shares-common-creative-strategies-among-brands\/","title":{"rendered":"Facebook \u5206\u4eab\u54c1\u724c\u4e4b\u9593\u7684\u5171\u540c\u5275\u610f\u7b56\u7565"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u60a8\u60f3\u8981\u6210\u529f\u7684\u7b56\u7565\u4f86\u71df\u92b7\u60a8\u7684\u54c1\u724c\u55ce\uff1f\u6216\u8005\u8207\u60a8\u7684\u89c0\u773e\u5efa\u7acb\u6301\u4e45\u7684\u806f\u7e6b\uff1f\u60a8\u53ef\u4ee5\u540c\u6642\u5be6\u73fe\u4e26\u63a8\u52d5\u5353\u8d8a\u7684\u71df\u92b7\u6210\u679c\u3002\u5982\u4f55\uff1f\u67e5\u770b Facebook 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fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-shares-common-creative-strategies-among-brands\/#6_Common_Creative_Strategies_Among_Brands\" >6\u500b\u54c1\u724c\u9593\u5e38\u898b\u7684\u5275\u610f\u7b56\u7565<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-shares-common-creative-strategies-among-brands\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">\u9019 <\/span><a href=\"https:\/\/tinuiti.com\/blog\/paid-social\/facebook-creative-shop\/\"><span style=\"font-weight: 400;\">\u81c9\u66f8\u5275\u610f\u5e97<\/span><\/a><span style=\"font-weight: 400;\"> \u662f Facebook \u7684\u5167\u90e8\u6230\u7565\u5718\u968a\uff0c\u6210\u7acb\u65bc 2011 \u5e74\u3002\u5b83\u7531 150 \u540d\u5168\u7403\u6210\u54e1\u7d44\u6210\uff0c\u8207\u4f01\u696d\u548c\u71df\u92b7\u4eba\u54e1\u5408\u4f5c\uff0c\u5145\u5206\u5229\u7528 Facebook \u548c Instagram \u5ee3\u544a\u3002\u9019 <\/span><span style=\"font-weight: 400;\">2020 \u5e74 10 \u6708 22 \u65e5<\/span><span style=\"font-weight: 400;\">\uff0c\u8a72\u5718\u968a\u767c\u5e03\u4e86\u4e00\u4efd 27 \u9801\u7684\u6307\u5357\uff0c\u984c\u70ba\u201c<\/span><span style=\"font-weight: 400;\">2020 \u5e74\u7a81\u7834\u6027\u54c1\u724c\uff1a\u63a8\u52d5\u696d\u52d9\u5f71\u97ff\u7684\u516d\u7a2e\u5275\u610f\u884c\u70ba<\/span><span style=\"font-weight: 400;\">\u3002\u201d\u8a72\u6307\u5357\u7e3d\u7d50\u4e86 Facebook \u548c Instagram \u53bb\u5e74 2019 \u5e74\u5236\u5b9a\u7684\u6700\u4f73\u5275\u610f\u7b56\u7565\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Common_Creative_Strategies_Among_Brands\"><\/span><b>6\u500b\u54c1\u724c\u9593\u5e38\u898b\u7684\u5275\u610f\u7b56\u7565<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>\u6253\u958b\u5c0d\u8a71<\/b><span style=\"font-weight: 400;\">.\u4e00\u5c0d\u4e00\u4e92\u52d5\u63a8\u52d5 22% \u66f4\u591a\u696d\u52d9\u6210\u679c\u3002\u9080\u8acb\u89c0\u773e\u53c3\u52a0\u6d3b\u52d5\u662f\u503c\u5f97\u7684\u3002\u6a02\u4e8b\u5275\u9020\u6027\u5730\u4f7f\u7528\u589e\u5f37\u73fe\u5be6\u958b\u555f\u5c0d\u8a71 <\/span><a href=\"https:\/\/www.thedrum.com\/creative-works\/project\/the-marketing-arm-lays-smile-with-lays\"><span style=\"font-weight: 400;\">\u5fae\u7b11\u884c\u52d5<\/span><\/a><span style=\"font-weight: 400;\">.\u6bcf\u6b21\u8cfc\u8cb7\u6a02\u4e8b\u7684\u5fae\u7b11\u8a2d\u8a08\u5305\uff0c\u90fd\u6703\u6709\u4e00\u90e8\u5206\u6350\u8d08\u7d66\u6148\u5584\u6a5f\u69cb\u3002\u9019\u6a23\u7684\u6d3b\u52d5\u4f7f\u8cb7\u5bb6\u611f\u5230\u81ea\u5df1\u662f\u91cd\u8981\u4e8b\u696d\u7684\u4e00\u90e8\u5206\u3002 Facebook Creative Shop \u9084\u5efa\u8b70\u4f7f\u7528 <a href=\"https:\/\/social-stand.com\/zh\/facebook-introduces-a-new-chat-plugin-for-business\/\">\u76f4\u63a5\u6d88\u606f\u50b3\u905e<\/a> \u548c\u6c11\u610f\u8abf\u67e5\u4ee5\u8207\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u5c55\u958b\u5c0d\u8a71\u3002<\/span><\/p>\n<p><b>\u57f9\u990a\u6587\u5316<\/b><span style=\"font-weight: 400;\">.\u5c07\u89c0\u773e\u8f49\u8b8a\u70ba\u7a4d\u6975\u7684\u6587\u5316\u5275\u9020\u8005\uff0c\u4f7f 21% 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\u6697\u793a\u5f71\u97ff\u8005\u71df\u92b7\u5728\u4eca\u5929\u4ecd\u7136\u662f\u4e00\u500b\u76db\u884c\u7684\u5e02\u5834\u8da8\u52e2\u3002<\/span><\/p>\n<p><b>\u70ba\u4ed6\u4eba\u670d\u52d9<\/b><span style=\"font-weight: 400;\">.\u8ce6\u4e88\u4eba\u5011\u5275\u9020\u66f4\u7f8e\u597d\u4e16\u754c\u7684\u80fd\u529b\uff0c\u5275\u9020\u4e86 23% \u66f4\u591a\u7684\u9023\u63a5\u3002\u8003\u616e\u76ee\u6a19\u53d7\u773e\u6700\u770b\u91cd\u7684\u662f\u4ec0\u9ebc\u3002\u4e16\u754c\u91ce\u751f\u52d5\u7269\u57fa\u91d1\u6703 (WWF) \u63a1\u7528\u4ee4\u4eba\u96e3\u4ee5\u5fd8\u61f7\u7684\u8996\u89ba\u6548\u679c\u4f86\u5f37\u8abf\u62ef\u6551\u7015\u5371\u7269\u7a2e\u7684\u5fc5\u8981\u6027\u3002\u4f7f\u7528 <a href=\"https:\/\/social-stand.com\/zh\/facebook-reality-labs-a-new-name-for-facebooks-ar-vr-team\/\">\u589e\u5f37\u73fe\u5be6\u548c\u865b\u64ec\u73fe\u5be6<\/a>\uff0c\u54c1\u724c\u4e00\u76f4\u5021\u5c0e\u8b8a\u9769\u3002<\/span><\/p>\n<p><b>\u4ee4\u4eba\u9707\u9a5a\u7684\u793e\u5340<\/b><span style=\"font-weight: 400;\">.\u97ff\u61c9\u793e\u5340\u9700\u6c42\uff0c\u57f9\u990a 26% \u66f4\u9ad8\u7684\u97ff\u61c9\u7387\u3002 Chatbooks \u901a\u904e\u6eff\u8db3\u7236\u6bcd\u5728\u7dda\u4fdd\u5b58\u56de\u61b6\u7684\u9700\u6c42\uff0c\u5275\u5efa\u4e86\u6578\u767e\u842c\u672c\u5bb6\u5ead\u76f8\u518a\u3002\u00a0<\/span><span style=\"font-weight: 400;\">\u901a\u904e\u5448\u73fe <\/span><a href=\"https:\/\/chatbooks.com\/chatbooks-toddler-guarantee\"><span style=\"font-weight: 400;\">\u5e7c\u5152\u4fdd\u8b49<\/span><\/a><span style=\"font-weight: 400;\"> \u5728\u4ed6\u5011\u7684\u8edf\u4ef6\u4e2d\uff0c\u7236\u6bcd\u53ef\u4ee5\u653e\u5fc3\u5730\u4fdd\u5b58\u820a\u7167\u7247\u548c\u7d00\u5ff5\u54c1\u3002<\/span><\/p>\n<p><b>\u6253\u7834\u6a21\u5177<\/b><span style=\"font-weight: 400;\">.\u5275\u65b0\u63a8\u52d5 44% \u66f4\u9ad8\u7684\u77e5\u540d\u5ea6\u3002\u4eba\u5011\u559c\u6b61\u9a5a\u559c\u3002\u6311\u6230\u898f\u7bc4\u6703\u5f15\u8d77\u6bcf\u500b\u4eba\u7684\u8208\u8da3\u3002\u5361\u65af\u5e15\u7684 <\/span><a href=\"https:\/\/www.furaffinity.net\/view\/17843009\/\"><span style=\"font-weight: 400;\">\u6bdb\u8338\u8338\u7684\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\"> \u901a\u904e\u5fb5\u96c6\u6bdb\u8338\u8338\u7684\u5bf5\u7269\u8a55\u8ad6\u4f86\u6253\u7834\u5e38\u898f\u3002\u4ed6\u5011\u8b93\u5bf5\u7269\u4e3b\u4eba\u610f\u8b58\u5230\u9700\u8981\u70ba\u4ed6\u5011\u7684\u5bf5\u7269\u63d0\u4f9b\u8212\u9069\u7684\u5e8a\u588a\u3002\u00a0<\/span><\/p>\n<p><b>\u63a8\u52d5\u76ee\u7684<\/b><span style=\"font-weight: 400;\">.\u901a\u904e\u66f4\u9ad8\u7684\u76ee\u7684\u500b\u6027\u5316\u54c1\u724c\u50f9\u503c\u53ef\u63d0\u9ad8 55% \u66f4\u9ad8\u7684\u8f49\u5316\u7387\u3002\u7279\u5beb\u7684\u201c<\/span><a href=\"https:\/\/campaignsoftheworld.com\/digital\/closeup-free-to-love\/\"><span style=\"font-weight: 400;\">\u81ea\u7531\u6200\u611b<\/span><\/a><span style=\"font-weight: 400;\">\u201d\u6d3b\u52d5\u662f\u4e00\u500b\u5c0d LGBTQ \u53cb\u597d\u7684\u8996\u983b\u3002\u4ed6\u5011\u80fd\u5920\u901a\u904e\u7c21\u55ae\u5730\u5c07\u7522\u54c1\u5982\u4f55\u5f71\u97ff\u76f8\u611b\u7684\u4eba\u7684\u751f\u6d3b\u806f\u7e6b\u8d77\u4f86\u4f86\u4fc3\u9032\u92b7\u552e\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u548c Instagram \u4e0a\u7684\u9019\u4e9b\u5275\u610f\u7b56\u7565\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u512a\u5316\u5ee3\u544a\u6548\u679c\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9019\u4e9b\u6709\u7528\u7684\u793a\u4f8b\u548c\u6280\u5de7\u53ef\u4ee5\u4f5c\u70ba\u5275\u5efa\u5f37\u5927\u6d3b\u52d5\u7684\u6307\u5357\u3002\u5c07\u5275\u610f\u5167\u5bb9\u6982\u5ff5\u5316\u6709\u4e9b\u6311\u6230\u3002\u4f46\u6709\u4e86 Facebook \u548c Instagram\uff0c\u52aa\u529b\u5de5\u4f5c\u80af\u5b9a\u6703\u5f97\u5230\u56de\u5831\u3002\u00a0<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/business\/news\/insights\/the-creative-behaviors-of-2020s-breakthrough-brands<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Do you want successful strategies to market your brand? Or build long-lasting connections with your audience? You can achieve both and drive exceptional marketing results. How? Check these common creative strategies among brands that Facebook recently shares. The Facebook Creative Shop is an in-house strategy team of Facebook formed in 2011. It\u2019s composed of 150 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,9,316,6],"tags":[896,10,895,28],"class_list":["post-5949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-instagram","category-social-media-marketing","category-social-media-","tag-creative-strategies","tag-facebook","tag-facebook-creative-shop","tag-instagram-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Shares Common Creative Strategies Among Brands - Social Stand<\/title>\n<meta name=\"description\" content=\"Do you want successful strategies to market your brand? 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