{"id":5944,"date":"2020-10-28T08:00:29","date_gmt":"2020-10-28T00:00:29","guid":{"rendered":"https:\/\/social-stand.com\/?p=5944"},"modified":"2020-10-23T20:38:55","modified_gmt":"2020-10-23T12:38:55","slug":"instagram-a-review-of-the-past-10-years","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/instagram-a-review-of-the-past-10-years\/","title":{"rendered":"Instagram\u2014\u2014\u904e\u53bb 10 \u5e74\u7684\u56de\u9867"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u70ba\u6176\u795d\u5176 <\/span><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/instagrams-birthday-pushing-culture-forward\"><span style=\"font-weight: 400;\">\u5341\u6b72\u751f\u65e5<\/span><\/a><span style=\"font-weight: 400;\">\uff0cInstagram \u6700\u8fd1\u5728\u5176\u61c9\u7528\u7a0b\u5e8f\u4e2d\u96b1\u85cf\u4e86\u4e00\u500b\u8907\u6d3b\u7bc0\u5f69\u86cb\u3002\u7576\u60a8\u55ae\u64ca\u8a2d\u7f6e\u6642\uff0c\u60a8\u6703\u767c\u73fe\u4e00\u500b\u96b1\u85cf\u83dc\u55ae\uff0c\u5141\u8a31\u7528\u6236\u5c07 Instagram \u61c9\u7528\u7a0b\u5e8f\u5716\u6a19\u66f4\u6539\u70ba\u8a31\u591a\u4eba\u6703\u61f7\u5ff5\u7684\u61f7\u820a\u6a19\u8a8c\u4e4b\u4e00\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/instagram-a-review-of-the-past-10-years\/#Instagram_Users_Like_You_and_Me_Were_Once_Young\" >\u50cf\u4f60\u6211\u9019\u6a23\u7684 Instagram \u7528\u6236\u66fe\u7d93\u5f88\u5e74\u8f15<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/instagram-a-review-of-the-past-10-years\/#Changing_Preferences_When_It_Comes_to_How_Images_Look\" >\u66f4\u6539\u5716\u50cf\u5916\u89c0\u7684\u504f\u597d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/instagram-a-review-of-the-past-10-years\/#User_Behavior_Has_Implications_for_Marketing_Practices\" >\u7528\u6236\u884c\u70ba\u5c0d\u71df\u92b7\u5be6\u8e10\u6709\u5f71\u97ff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/instagram-a-review-of-the-past-10-years\/#Look_Toward_the_Future_of_IG_Marketing_%E2%80%93_AR_IG_Shopping_and_Video_Clips\" >\u5c55\u671b IG \u71df\u92b7\u7684\u672a\u4f86\u2014\u2014AR\u3001IG \u8cfc\u7269\u548c\u8996\u983b\u526a\u8f2f<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u66f4\u6539\u61c9\u7528\u7a0b\u5e8f\u5716\u6a19\u5916\uff0c\u60a8\u53ef\u80fd\u9084\u6efe\u52d5\u700f\u89bd\u4e86\u60a8\u7684 IG \u63d0\u8981\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u767c\u5e03\u7684\u7b2c\u4e00\u5f35 Instagram \u7167\u7247\u662f\u4ec0\u9ebc\uff1f<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instagram_Users_Like_You_and_Me_Were_Once_Young\"><\/span><b>\u50cf\u4f60\u6211\u9019\u6a23\u7684 Instagram \u7528\u6236\u66fe\u7d93\u5f88\u5e74\u8f15<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cFacebook \u662f\u70ba\u4e2d\u5e74\u4eba\u6e96\u5099\u7684\uff0c\u800c Instagram \u662f\u70ba\u5e74\u8f15\u4eba\u6e96\u5099\u7684\u3002\u201d\u9019\u4e00\u8072\u660e\u53ef\u80fd\u5728 Instagram \u5b58\u5728\u7684 10 \u5e74\u4e2d\u4e00\u76f4\u6cbf\u7528\u3002\u90a3\u500b\u6642\u4ee3\u7684\u5e74\u8f15\u4eba\u73fe\u5728\u5df2\u7d93\u6210\u5e74\u4e86\uff1b\u6709\u4e9b\u662f\u4e2d\u5e74\u4ee5\u4e0a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u8fd1\u7684\u4e00\u4efd\u5831\u544a\u4f3c\u4e4e\u6c92\u6709\u63d0\u5230 Instagram \u7684\u5468\u5e74\u7d00\u5ff5\u65e5\u3002\u5b83\u5ba3\u5e03 Snapchat \u662f <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/new-report-finds-snapchat-tiktok-outpace-instagram-in-teen-popularity\/586614\/\"><span style=\"font-weight: 400;\">\u9802\u7d1a\u793e\u4ea4\u5a92\u9ad4\u61c9\u7528<\/span><\/a><span style=\"font-weight: 400;\"> \u88ab\u5e74\u8f15\u4eba\u4f7f\u7528\u3002 34% \u7684\u7528\u6236\u7d71\u8a08\u6578\u64da\u5c07 Snapchat \u5217\u70ba\u4ed6\u5011\u6700\u559c\u6b61\u7684\u61c9\u7528\u3002\u5728 TikTok \u4ee5 29% \u6392\u540d\u7b2c\u4e8c\u4e4b\u5f8c\uff0cInstagram \u4ee5 25% \u8dcc\u81f3\u7b2c\u4e09\u4f4d\u3002\u7a31 Instagram \u70ba\u201c\u4e2d\u5e74\u4eba\u201d\u4f3c\u4e4e\u5f88\u6b98\u5fcd\u3002\u4f46\u4e0d\u53ef\u5426\u8a8d\u7684\u662f\uff0c\u5b83\u5c31\u662f\u9019\u6a23\u3002\u8a71\u8aaa\u56de\u4f86\uff0c <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-reports-revenue-and-user-growth-amidst-covid-19\/\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\"> \u53ca <\/span><a href=\"https:\/\/social-stand.com\/zh\/bernie-wong-on-the-perfect-instagram-advertising-campaign\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\"> \u7e7c\u7e8c\u7ad9\u7a69\u8173\u8ddf <\/span><a href=\"https:\/\/social-stand.com\/zh\/bernie-wong-on-5-ways-brands-can-reinvent-their-digital-marketing-strategy\/\"><span style=\"font-weight: 400;\">\u6578\u78bc\u71df\u92b7<\/span><\/a><span style=\"font-weight: 400;\">.\u5229\u7528\u9019\u5169\u500b\u5e73\u53f0\u59cb\u7d42\u5982\u4e00\u5730\u7522\u751f\u7406\u60f3\u7684\u7d50\u679c\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Changing_Preferences_When_It_Comes_to_How_Images_Look\"><\/span><b>\u66f4\u6539\u5716\u50cf\u5916\u89c0\u7684\u504f\u597d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u81ea Instagram \u6210\u7acb\u4ee5\u4f86\u7684 10 \u5e74\u88e1\uff0c\u8a31\u591a\u4e8b\u60c5\u90fd\u767c\u751f\u4e86\u8b8a\u5316\u3002\u8a72\u61c9\u7528\u7a0b\u5e8f\u7684\u5169\u4f4d\u5275\u59cb\u4eba\u5728\u5e7e\u5e74\u524d\u88ab Facebook \u6536\u8cfc\u5f8c\u90fd\u96e2\u958b\u4e86\u3002\u61c9\u7528\u7a0b\u5e8f\u529f\u80fd\u5df2\u66f4\u6539\u4e26\u7e7c\u7e8c\u66f4\u6539\u3002\u7528\u6236\u884c\u70ba\u4e5f\u767c\u751f\u4e86\u8b8a\u5316\u3002 <\/span><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u6efe\u52d5\u700f\u89bd\u81ea\u5df1\u7684 IG \u7167\u7247\u6216\u5728\u904e\u53bb 10 \u5e74\u4e2d\u50cf\u6211\u4e00\u6a23\u4f7f\u7528 IG\uff0c\u60a8\u6703\u6ce8\u610f\u5230\u60a8\u767c\u5e03 IG \u7167\u7247\u7684\u504f\u597d\u767c\u751f\u4e86\u600e\u6a23\u7684\u8b8a\u5316\u3002\u5f9e\u7d93\u904e\u5927\u91cf\u904e\u6ffe\u7684\u7167\u7247\u5230\u6839\u672c\u4e0d\u4f7f\u7528\u904e\u6ffe\u5668\uff0c\u518d\u5230\u518d\u6b21\u4f7f\u7528 IG \u7684\u904e\u6ffe\u5668\u3002\u5176\u4ed6\u4eba\u5247\u5c0d\u5716\u50cf\u9032\u884c Photoshop \u8655\u7406\uff0c\u5c07\u5716\u50cf\u5207\u7247\u4e26\u518d\u6b21\u62fc\u6e4a\u5728\u4e00\u8d77\uff0c\u5c07\u7167\u7247\u88c1\u526a\u6210 Instagram \u7121\u8655\u4e0d\u5728\u7684\u65b9\u5f62\u683c\u5f0f\uff0c\u6216\u8005\u5c07\u5b83\u5011\u4fdd\u7559\u70ba\u7e31\u5411\u6216\u6a6b\u5411\u683c\u5f0f\u3002\u5176\u4ed6\u4eba\u767c\u4f48\u55ae\u5f35\u6216\u591a\u5f35\u7167\u7247\u4ee5\u53ca\u8996\u983b\u526a\u8f2f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u71df\u92b7\u4eba\u54e1\u662f\u5426\u610f\u8b58\u5230\u9019\u4e9b\u5e74\u4f86\u7528\u6236\u6240\u63a5\u53d7\u7684\u6240\u6709\u9019\u4e9b\u5c0f\u8b8a\u5316\uff1f<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"User_Behavior_Has_Implications_for_Marketing_Practices\"><\/span><b>\u7528\u6236\u884c\u70ba\u5c0d\u71df\u92b7\u5be6\u8e10\u6709\u5f71\u97ff<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f5c\u70ba\u4e00\u540d\u6578\u5b57\u5ee3\u544a\u5546\uff0c\u6211\u4e0d\u50c5\u89c0\u5bdf\u793e\u4ea4\u5a92\u9ad4\u8da8\u52e2\uff1b\u6211\u9084\u5206\u6790\u4e86\u5b83\u5011\u7684\u5f71\u97ff\uff0c\u4e26\u63d0\u51fa\u4e86\u5229\u7528\u9019\u4e9b\u8da8\u52e2\u7684\u6709\u6548\u71df\u92b7\u6d3b\u52d5\u3002 Instagram \u96a8\u8457\u7528\u6236\u884c\u70ba\u5728\u61c9\u7528\u7a0b\u5e8f\u4e0a\u7684\u6f14\u8b8a\u800c\u767c\u751f\u4e86\u8b8a\u5316\u3002\u4ee5\u9910\u98f2\u696d\u70ba\u4f8b\u3002 Instagram \u6539\u8b8a\u4e86\u6211\u5011\u7684\u98f2\u98df\u65b9\u5f0f\u3002\u9019\u4e9b\u5929\u8ac7\u5230\u98df\u7269\u6642\uff0c\u76f8\u6a5f\u512a\u5148\u3002\u73fe\u5728\uff0c\u98df\u7269\u7684\u5916\u89c0\u6bd4\u5473\u9053\u66f4\u91cd\u8981\u3002\u624b\u6a5f\u7684\u9ed8\u8a8d\u529f\u80fd\u96c6\u4e2d\u5728\u6355\u6349\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u98df\u7269\u7167\u7247\u3002\u5eda\u623f\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u9700\u8981\u5b83\u3002 <\/span><span style=\"font-weight: 400;\">\u5176\u4ed6\u884c\u696d\u7684\u71df\u92b7\uff0c\u5982\u65c5\u904a\u548c\u6642\u5c1a\uff0c\u4e5f\u767c\u751f\u4e86\u8b8a\u5316\u3002\u535a\u5ba2\u6587\u7ae0\u5df2\u7d93\u8b93\u4f4d\u65bc Instagram \u7167\u7247\uff0c\u73fe\u5728\u5728\u793e\u4ea4\u5a92\u9ad4\u7ba1\u7406\u65b9\u9762\uff0c\u9019\u4e9b\u7167\u7247\u4f54\u64da\u4e86\u512a\u5148\u5730\u4f4d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u904e\u53bb\u5341\u5e74\u4e2d\uff0c\u71df\u92b7\u4eba\u54e1\u6355\u6349\u5230\u4e86\u591a\u5c11\u9019\u6a23\u7684\u8b8a\u5316\uff1f<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Look_Toward_the_Future_of_IG_Marketing_%E2%80%93_AR_IG_Shopping_and_Video_Clips\"><\/span><b>\u5c55\u671b IG \u71df\u92b7\u7684\u672a\u4f86\u2014\u2014AR\u3001IG \u8cfc\u7269\u548c\u8996\u983b\u526a\u8f2f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5373\u4f7f\u6211\u5011\u8003\u616e\u904e\u53bb\uff0c\u6211\u5011\u4e5f\u61c9\u8a72\u5c55\u671b\u672a\u4f86\u7684\u767c\u5c55\u3002 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-launches-spark-ar-studio-on-instagram\/\"><span style=\"font-weight: 400;\">\u589e\u5f37\u73fe\u5be6<\/span><\/a><span style=\"font-weight: 400;\"> \u904e\u6ffe\u5668\u6700\u8fd1\u6210\u70ba\u8da8\u52e2\uff0c\u6211\u7684\u8a31\u591a\u54c1\u724c\u5ba2\u6236\u90fd\u8a62\u554f\u4ed6\u5011\u7684\u71df\u92b7\u7b56\u7565\u9700\u8981\u5982\u4f55\u8abf\u6574\u3002 <\/span><span style=\"font-weight: 400;\">\u518d\u5f80\u4e0b\u770b\u4e00\u9ede\u3002 Instagram \u5b9a\u671f\u5c0d\u5176 Instagram \u9032\u884c\u5347\u7d1a <\/span><a href=\"https:\/\/social-stand.com\/zh\/getting-started-with-facebook-and-instagram-shops\/\"><span style=\"font-weight: 400;\">\u8cfc\u7269<\/span><\/a><span style=\"font-weight: 400;\"> \u5e73\u53f0\uff0c\u4ee5\u53ca <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-boosts-exposure-of-reels-on-its-main-feed\/\"><span style=\"font-weight: 400;\">\u6372\u8ef8<\/span><\/a><span style=\"font-weight: 400;\"> \u662f\u8207 TikTok \u722d\u596a\u8996\u983b\u526a\u8f2f\u6700\u4f73\u529f\u80fd\u7684\u6fc0\u70c8\u7af6\u722d\u8005\u3002\u9019\u662f\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u6ce8\u610f\u7684\u53e6\u5916\u5169\u500b\u767c\u5c55\u3002\u4e5f\u8a31\u60a8\u7684\u5728\u7dda\u5546\u5e97\u5c1a\u672a\u5728 Instagram \u4e0a\u627e\u5230\u81ea\u5df1\u7684\u51fa\u8def\uff0c\u6216\u8005\u60a8\u63a1\u7528\u8996\u983b\u5167\u5bb9\u7684\u7b56\u7565\u4ecd\u7136\u76f8\u7576\u5bec\u9b06\u3002\u6211\u7684\u5efa\u8b70\u662f\uff1a\u662f\u6642\u5019\u5236\u5b9a\u4e00\u500b\u9069\u7576\u7684\u71df\u92b7\u8a08\u5283\u4e86\uff0c\u99ac\u4e0a\u3002<\/span><\/p>\n<p><strong>\u53c3\u8003\u8cc7\u6599<\/strong>: https:\/\/www.visiongo.hsbc.com.hk\/sc\/article\/instagram-review-of-the-past-10-years<\/p>","protected":false},"excerpt":{"rendered":"<p>In celebration of its 10th birthday, Instagram recently hid an Easter egg in its app. As you click through the settings, you will discover a hidden menu that allows users to change the Instagram app icon to one of its nostalgic logos that many would fondly recall.\u00a0 Apart from changing the app icon, you probably 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