{"id":5941,"date":"2020-10-23T23:55:39","date_gmt":"2020-10-23T15:55:39","guid":{"rendered":"https:\/\/social-stand.com\/?p=5941"},"modified":"2021-01-12T23:57:13","modified_gmt":"2021-01-12T15:57:13","slug":"google-releases-key-insights-to-holiday-shopping-behaviors-in-2020","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/google-releases-key-insights-to-holiday-shopping-behaviors-in-2020\/","title":{"rendered":"\u8c37\u6b4c\u767c\u5e03 2020 \u5e74\u5047\u65e5\u8cfc\u7269\u884c\u70ba\u7684\u95dc\u9375\u6d1e\u5bdf"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5047\u65e5\u5b63\u7bc0\u5373\u5c07\u4f86\u81e8\uff0c\u9019\u610f\u5473\u8457\u5047\u65e5\u8cfc\u7269\u5b63\u7bc0\u5373\u5c07\u4f86\u81e8\u3002\u8a31\u591a <\/span><a href=\"https:\/\/wetellbrandstory.com\/\"><span style=\"font-weight: 400;\">\u54c1\u724c<\/span><\/a><span style=\"font-weight: 400;\"> \u71df\u92b7\u4eba\u54e1\u5c07\u5047\u671f\u8996\u70ba\u52a0\u5f37\u71df\u92b7\u8a08\u5283\u4e26\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u6a5f\u6703\u7684\u6642\u6a5f\u3002\u8207\u6b64\u4e00\u81f4\uff0c\u8c37\u6b4c <\/span><a href=\"https:\/\/services.google.com\/fh\/files\/misc\/2020_retailholidayguide.pdf\"><span style=\"font-weight: 400;\">\u767c\u8868<\/span><\/a><span style=\"font-weight: 400;\"> \u8b58\u5225\u95dc\u9375\u8cfc\u7269\u884c\u70ba\u7684\u6307\u5357\u3002\u8a72\u6307\u5357\u9084\u5305\u542b\u6709\u95dc\u54c1\u724c\u5229\u7528\u9019\u4e9b\u65b0\u6578\u64da\u767c\u63ee\u81ea\u8eab\u512a\u52e2\u7684\u6280\u5de7\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/google-releases-key-insights-to-holiday-shopping-behaviors-in-2020\/#A_month-long_Cyber_Monday\" >\u70ba\u671f\u4e00\u500b\u6708\u7684\u7db2\u7d61\u661f\u671f\u4e00<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/google-releases-key-insights-to-holiday-shopping-behaviors-in-2020\/#Digital_newcomers_driving_growth\" >\u6578\u5b57\u65b0\u4eba\u63a8\u52d5\u589e\u9577<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/google-releases-key-insights-to-holiday-shopping-behaviors-in-2020\/#Skew_towards_online_SKUs\" >\u50be\u5411\u65bc\u5728\u7dda SKU<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/google-releases-key-insights-to-holiday-shopping-behaviors-in-2020\/#The_purpose-driven_shopper\" >\u4ee5\u76ee\u7684\u70ba\u5c0e\u5411\u7684\u8cfc\u7269\u8005\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/google-releases-key-insights-to-holiday-shopping-behaviors-in-2020\/#Something_new_and_something_known\" >\u65b0\u4e8b\u7269\u548c\u5df2\u77e5\u4e8b\u7269\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/social-stand.com\/zh\/google-releases-key-insights-to-holiday-shopping-behaviors-in-2020\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">\u9019\u662f\u4ec0\u9ebc <\/span><a href=\"https:\/\/services.google.com\/fh\/files\/misc\/2020_retailholidayguide.pdf\"><span style=\"font-weight: 400;\">\u8c37\u6b4c<\/span><\/a><span style=\"font-weight: 400;\"> \u4e0d\u5f97\u4e0d\u8aaa\u5373\u5c07\u5230\u4f86\u7684\u5047\u671f\uff1a<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201c\u96d6\u7136\u6beb\u7121\u7591\u554f\uff0c\u4eca\u5e74\u7684\u5047\u671f\u770b\u8d77\u4f86\u6703\u6709\u6240\u4e0d\u540c\uff0c\u4f46\u5b83\u5c07\u7e7c\u7e8c\u662f\u9700\u6c42\u9ad8\u5cf0\u671f\uff0c\u4e5f\u662f\u8207\u8cfc\u7269\u8005\u5efa\u7acb\u806f\u7e6b\u7684\u95dc\u9375\u6642\u523b\u3002\u8cfc\u7269\u8005\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u591a\u5730\u8f49\u5411\u5728\u7dda\u700f\u89bd\u3001\u63a2\u7d22\u3001\u7814\u7a76\u548c\u8cfc\u8cb7\u2014\u2014\u70ba\u96f6\u552e\u5546\u5275\u9020\u4e86\u4e00\u500b\u88ab\u767c\u73fe\u7684\u6a5f\u6703\uff0c\u589e\u52a0\u4ed6\u5011\u7684\u96fb\u5b50\u5546\u52d9\u7522\u54c1\uff0c\u4e26\u5e6b\u52a9\u8cfc\u7269\u8005\u627e\u5230\u4ed6\u5011\u9700\u8981\u7684\u4fe1\u606f\u548c\u7522\u54c1\u3002\u201d<\/span><\/i><\/p><\/blockquote>\n<p><a href=\"https:\/\/social-stand.com\/zh\/new-ad-tools-from-google-for-more-efficient-digital-campaigns\/\"><span style=\"font-weight: 400;\">\u8c37\u6b4c<\/span><\/a><span style=\"font-weight: 400;\"> \u7a81\u51fa\u4e86\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u4e94\u500b\u8f49\u8b8a\u3002\u4ee5\u4e0b\u662f\u8c37\u6b4c\u7684\u767c\u73fe\uff1a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_month-long_Cyber_Monday\"><\/span><span style=\"font-weight: 400;\">\u70ba\u671f\u4e00\u500b\u6708\u7684\u7db2\u7d61\u661f\u671f\u4e00<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5927\u6d41\u884c\u7121\u7591\u6539\u8b8a\u4e86\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u65b9\u5f0f\u3002\u73fe\u5728\uff0c\u7db2\u4e0a\u8cfc\u7269\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u6210\u70ba\u4eba\u5011\u8cfc\u8cb7\u5546\u54c1\u548c\u670d\u52d9\u7684\u4e3b\u8981\u65b9\u5f0f\u4e4b\u4e00\u3002\u6839\u64da\u8c37\u6b4c\u7684\u6578\u64da\uff0c46%\u7684\u7f8e\u570b\u7db2\u8cfc\u8005\u6b63\u5728\u671f\u5f85 <\/span><a href=\"https:\/\/wetellbrandstory.com\/\"><span style=\"font-weight: 400;\">\u54c1\u724c<\/span><\/a><span style=\"font-weight: 400;\"> \u70ba\u6d88\u8cbb\u8005\u63d0\u4f9b\u6298\u6263\u3002\u8c37\u6b4c\u547c\u7c72\u71df\u92b7\u4eba\u54e1\u548c\u54c1\u724c\u70ba\u5ef6\u9577\u5047\u65e5\u8cfc\u7269\u548c\u5c0b\u6c42\u512a\u60e0\u671f\u505a\u597d\u6e96\u5099\uff0c\u4e26\u547c\u7c72\u54c1\u724c\u901a\u904e\u63d0\u4f9b\u4fc3\u92b7\u548c\u7279\u5225\u512a\u60e0\u4f86\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u66dd\u5149\u6a5f\u6703\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Digital_newcomers_driving_growth\"><\/span><span style=\"font-weight: 400;\">\u6578\u5b57\u65b0\u4eba\u63a8\u52d5\u589e\u9577<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/social-stand.com\/zh\/update-a-business-profile-on-google-search-and-maps\/\"><span style=\"font-weight: 400;\">\u8c37\u6b4c<\/span><\/a><span style=\"font-weight: 400;\"> \u767c\u73fe\u7f8e\u570b\u6709 69% \u7684\u8cfc\u7269\u8005\u66f4\u559c\u6b61\u5728\u7db2\u4e0a\u8cfc\u7269\uff0c\u4ed6\u5011\u8a8d\u70ba\u9019\u6bd4\u51fa\u9580\u5728\u5be6\u9ad4\u5e97\u8cfc\u7269\u66f4\u5b89\u5168\u3002\u64da\u8c37\u6b4c\u7a31\uff0c <\/span><i><span style=\"font-weight: 400;\">\u201c\u5728\u7dda\u8cfc\u7269\u7684\u589e\u52a0\u53ef\u80fd\u610f\u5473\u8457\u60a8\u7684\u4f01\u696d\u6703\u6e67\u5165\u5927\u91cf\u9996\u6b21\u4f7f\u7528\u7684\u6578\u5b57\u5ba2\u6236\u3002 Target \u9996\u5e2d\u57f7\u884c\u5b98\u5e03\u840a\u6069\u5eb7\u5948\u723e\u8868\u793a\uff0c\u8a72\u96f6\u552e\u5546\u5728\u4eca\u5e74\u4e0a\u534a\u5e74\u5438\u5f15\u4e86 1000 \u842c\u65b0\u7684\u6578\u5b57\u5ba2\u6236\u3002\u201d <\/span><\/i><span style=\"font-weight: 400;\">\u70ba\u6b64\uff0cGoogle \u5efa\u8b70\u5728 Google \u4e0a\u5217\u51fa\u7522\u54c1\uff0c\u4ee5\u5438\u5f15\u4f7f\u7528\u641c\u7d22\u5f15\u64ce\u641c\u7d22\u79ae\u7269\u7684\u6d88\u8cbb\u8005\u3002\u8c37\u6b4c\u9084\u5efa\u8b70\u512a\u5316\u5728\u7dda\u5546\u5e97\u5e73\u53f0\uff0c\u4ee5\u78ba\u4fdd\u70ba\u7528\u6236\u63d0\u4f9b\u6700\u7121\u7e2b\u7684\u5728\u7dda\u8cfc\u7269\u9ad4\u9a57\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Skew_towards_online_SKUs\"><\/span><span style=\"font-weight: 400;\">\u50be\u5411\u65bc\u5728\u7dda SKU<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u66f4\u591a\u7684\u8cfc\u8cb7\u6c7a\u5b9a\u5c07\u5728\u7db2\u4e0a\u505a\u51fa\u3002\u6839\u64da <\/span><a href=\"https:\/\/social-stand.com\/zh\/google-adds-new-tools-and-automation-to-help-marketing-campaigns-reach-their-goal\/\"><span style=\"font-weight: 400;\">\u8c37\u6b4c<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u201c\u6642\u5c1a\u5728\u7dda\u8cfc\u7269\u201d\u7684\u641c\u7d22\u91cf\u589e\u52a0\u4e86 600%\uff0c\u9019\u610f\u5473\u8457\u5be6\u9ad4\u5e97\u4f4d\u7f6e\u5c07\u4e3b\u8981\u7528\u4f5c\u4ea4\u6613\u4e2d\u5fc3\u3002\u9019\u610f\u5473\u8457\u5f88\u591a\u6642\u5019\uff0c\u6d88\u8cbb\u8005\u53bb\u5546\u5e97\u6642\u5df2\u7d93\u77e5\u9053\u4ed6\u5011\u60f3\u8cb7\u4ec0\u9ebc\u3002\u70ba\u6b64\uff0c\u54c1\u724c\u5fc5\u9808\u52a0\u5f37\u5c0d\u67d0\u4e9b\u7522\u54c1\u7684\u71df\u92b7\u8a08\u5283\uff0c\u4e26\u5bc6\u5207\u95dc\u8a3b\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u3002\u9019\u662f\u70ba\u4e86\u78ba\u4fdd\u4ed6\u5011\u5145\u5206\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u5be6\u6642\u9700\u6c42\u3002 Google \u9084\u5efa\u8b70\u4f7f\u7528\u6e96\u78ba\u7684\u4fe1\u606f\u66f4\u65b0\u5546\u5e97\u5728 Google \u4e0a\u7684\u5546\u5bb6\u8cc7\u6599\uff0c\u4f8b\u5982\u71df\u696d\u6642\u9593\u3001\u9001\u8ca8\u6216\u8def\u908a\u53d6\u8ca8\u7684\u53ef\u7528\u6027\u4ee5\u53ca\u5b89\u5168\u5354\u8b70\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_purpose-driven_shopper\"><\/span><span style=\"font-weight: 400;\">\u4ee5\u76ee\u7684\u70ba\u5c0e\u5411\u7684\u8cfc\u7269\u8005\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u4eca\u7684\u6d88\u8cbb\u8005\u66f4\u50be\u5411\u65bc\u5149\u9867\u6709\u9053\u5fb7\u4e14\u8207\u4ed6\u5011\u6709\u8457\u76f8\u540c\u4fe1\u5ff5\u7684\u54c1\u724c\u3002\u63a5\u53d7\u8abf\u67e5\u7684\u8cfc\u7269\u8005\u4e2d\u6709 46% \u8868\u793a\u201c\u6211\u523b\u610f\u5728\u7b26\u5408\u6211\u50f9\u503c\u89c0\u7684\u4f01\u696d\u8cfc\u7269\u201d\u3002\u6d88\u8cbb\u8005\u4e5f\u6975\u6709\u53ef\u80fd\u5149\u9867\u5c0f\u578b\u672c\u5730\u54c1\u724c\u4ee5\u652f\u6301\u672c\u5730\u4f01\u696d\u3002\u8c37\u6b4c\u5efa\u8b70\u6dfb\u52a0\u54c1\u724c\u5c6c\u6027\uff0c\u4ee5\u4fbf\u6d88\u8cbb\u8005\u53ef\u4ee5\u7acb\u5373\u770b\u5230\u4ed6\u5011\u7684\u95dc\u9375\u50f9\u503c\uff0c\u4e26\u4e14\u54c1\u724c\u5fc5\u9808\u512a\u5316\u4ed6\u5011\u7684\u9801\u9762\u4ee5\u9032\u884c\u672c\u5730\u641c\u7d22\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Something_new_and_something_known\"><\/span><span style=\"font-weight: 400;\">\u65b0\u4e8b\u7269\u548c\u5df2\u77e5\u4e8b\u7269\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u5c07\u5c0d\u65b0\u7522\u54c1\u66f4\u52a0\u958b\u653e <\/span><a href=\"https:\/\/wetellbrandstory.com\/\"><span style=\"font-weight: 400;\">\u54c1\u724c<\/span><\/a><span style=\"font-weight: 400;\"> \u548c\u4f01\u696d\u5728\u9019\u500b\u5047\u671f\u3002\u8c37\u6b4c\u767c\u73fe\uff0c\u7f8e\u570b 70% \u7684\u8cfc\u7269\u8005\u66f4\u9858\u610f\u8cfc\u8cb7\u65b0\u54c1\u724c\u548c\u4f01\u696d\u3002\u4ed6\u5011\u9084\u767c\u73fe 70% \u7684\u89c0\u773e\u4f7f\u7528 <\/span><a href=\"https:\/\/social-stand.com\/zh\/youtube-releases-key-information-on-rising-trends-during-the-pandemic\/\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\"> \u4ee5\u7372\u5f97\u66f4\u591a\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u8c37\u6b4c\u5efa\u8b70\u6295\u8cc7\u8996\u983b\u5167\u5bb9\u4f86\u5ba3\u50b3\u4ed6\u5011\u7684\u54c1\u724c\uff0c\u4e26\u6295\u653e\u767c\u73fe\u5ee3\u544a\u548c\u8cfc\u7269\u5ee3\u544a\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google \u767c\u5e03\u7684\u9019\u4e9b\u65b0\u898b\u89e3\u53ef\u4ee5\u6307\u5c0e\u71df\u92b7\u4eba\u54e1\u8a08\u5283\u548c\u5be6\u65bd\u5047\u65e5\u8cfc\u7269\u6d3b\u52d5\u7684\u65b9\u5f0f\u3002 COVID-19 \u5927\u6d41\u884c\u6975\u5927\u5730\u6539\u8b8a\u4e86\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u548c\u504f\u597d\uff0c\u54c1\u724c\u80fd\u5920\u9069\u61c9\u548c\u8f49\u8b8a\u4ee5\u6eff\u8db3\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u975e\u5e38\u91cd\u8981\u3002\u8c37\u6b4c\u6536\u96c6\u7684\u6578\u64da\u6e05\u695a\u5730\u8868\u660e\u4e86\u5728\u7dda\u8cfc\u7269\u6578\u5b57\u5e73\u53f0\u7684\u91cd\u8981\u6027\uff0c\u56e0\u6b64\u54c1\u724c\u548c\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u6839\u64da\u4e0d\u65b7\u8b8a\u5316\u7684\u6d88\u8cbb\u8da8\u52e2\u4f86\u52a0\u5f37\u4ed6\u5011\u7684\u5728\u7dda\u696d\u52d9\u548c\u5e02\u5834\u3002<\/span><\/p>\n<p><b>\u8cc7\u6599\u4f86\u6e90\uff1a <a>https:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/a><\/b><\/p>\n<p><a href=\"https:\/\/services.google.com\/fh\/files\/misc\/2020_retailholidayguide.pdf\"><span style=\"font-weight: 400;\">https:\/\/services.google.com\/fh\/files\/misc\/2020_retailholidayguide.pdf<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The holiday season is just right around the corner, and that means the holiday shopping season is near. Many brands and marketers are looking toward the holiday season as a time to amp up on their marketing initiatives and maximize their opportunities. In line with this, Google published a guide identifying key shopping behaviors. The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,408,316,6,7],"tags":[889,86,295,390,383,769,762],"class_list":["post-5941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-google","category-social-media-marketing","category-social-media-","category-social-stand","tag-consumer-behavior","tag-content-marketing","tag-digital-marketing","tag-google","tag-holiday-campaign","tag-holiday-marketing","tag-key-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Releases Key Insights to Holiday Shopping Behaviors in 2020 - Social Stand<\/title>\n<meta name=\"description\" content=\"The holiday season is just right around the corner, and that means the holiday shopping season is near. 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