{"id":5935,"date":"2020-10-21T23:19:02","date_gmt":"2020-10-21T15:19:02","guid":{"rendered":"https:\/\/social-stand.com\/?p=5935"},"modified":"2021-01-12T23:20:34","modified_gmt":"2021-01-12T15:20:34","slug":"facebook-announces-new-ways-to-create-holiday-ads","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-announces-new-ways-to-create-holiday-ads\/","title":{"rendered":"Facebook \u5ba3\u5e03\u5275\u5efa\u5047\u65e5\u5ee3\u544a\u7684\u65b0\u65b9\u6cd5"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2020 \u5e74\u5373\u5c07\u7d50\u675f\uff0c\u8056\u8a95\u7bc0\u5373\u5c07\u4f86\u81e8\u3002\u70ba\u4e86\u8b93\u4f01\u696d\u5145\u5206\u5229\u7528\u9019\u500b\u5b63\u7bc0\uff0cFacebook \u5ba3\u5e03 <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/introducing-season-of-support-holiday-marketing-training-and-products\"><span style=\"font-weight: 400;\">\u65b0\u65b9\u6cd5<\/span><\/a><span style=\"font-weight: 400;\"> \u88fd\u4f5c\u7bc0\u65e5\u5ee3\u544a\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-announces-new-ways-to-create-holiday-ads\/#Instagram_Ads_with_Product_Tags\" >\u5e36\u6709\u7522\u54c1\u6a19\u7c64\u7684 Instagram \u5ee3\u544a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-announces-new-ways-to-create-holiday-ads\/#New_Audience_Insights\" >\u65b0\u7684\u53d7\u773e\u6d1e\u5bdf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-announces-new-ways-to-create-holiday-ads\/#Discount_Features_for_Shops\" >\u5546\u5e97\u7684\u6298\u6263\u529f\u80fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/facebook-announces-new-ways-to-create-holiday-ads\/#Season_of_Support\" >\u652f\u6301\u5b63\u7bc0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/facebook-announces-new-ways-to-create-holiday-ads\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_6982\" aria-describedby=\"caption-attachment-6982\" style=\"width: 1440px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-6982\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/122036169_441331917265643_6780792659120785304_n.jpg\" alt=\"\" width=\"1440\" height=\"708\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/122036169_441331917265643_6780792659120785304_n.jpg 1440w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/122036169_441331917265643_6780792659120785304_n-300x148.jpg 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/122036169_441331917265643_6780792659120785304_n-1024x503.jpg 1024w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/122036169_441331917265643_6780792659120785304_n-768x378.jpg 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/122036169_441331917265643_6780792659120785304_n-16x8.jpg 16w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption id=\"caption-attachment-6982\" class=\"wp-caption-text\">Facebook<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Instagram_Ads_with_Product_Tags\"><\/span><b>\u5e36\u6709\u7522\u54c1\u6a19\u7c64\u7684 Instagram \u5ee3\u544a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6a19\u8a18\u589e\u52a0\u4e86\u767c\u73fe\u548c\u7db2\u7ad9\u6d41\u91cf\u3002\u54c1\u724c\u53ef\u4ee5\u4f7f\u7528 <\/span><a href=\"https:\/\/www.facebook.com\/help\/instagram\/2022466637835789?helpref=related\"><span style=\"font-weight: 400;\">\u7522\u54c1\u6a19\u7c64<\/span><\/a><span style=\"font-weight: 400;\"> \u5728 Instagram \u8f2a\u64ad\u3001\u5716\u7247\u548c\u8996\u983b\u4e0a\u3002\u6700\u8fd1\uff0cInstagram \u5141\u8a31\u901a\u904e Live Streaming \u653e\u7f6e\u7522\u54c1\u6a19\u7c64\u3002\u56e0\u6b64\uff0c\u7528\u6236\u53ef\u4ee5\u505a <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-introduces-live-shopping\/\"><span style=\"font-weight: 400;\">\u73fe\u5834\u8cfc\u7269<\/span><\/a><span style=\"font-weight: 400;\">.\u6700\u65b0\u66f4\u65b0\u5141\u8a31\u4f01\u696d\u5728 Instagram \u5ee3\u544a\u4e0a\u653e\u7f6e\u7522\u54c1\u6a19\u7c64\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_Audience_Insights\"><\/span><b>\u65b0\u7684\u53d7\u773e\u6d1e\u5bdf<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u9084\u6dfb\u52a0\u4e86\u5169\u500b\u53d7\u773e\u5de5\u5177\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopping Engagement Custom Audiences \u53ef\u5e6b\u52a9\u4f01\u696d\u770b\u5230\u4ee5\u4e0b\u4eba\u54e1\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4fdd\u5b58\u7522\u54c1<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5617\u8a66\u8cfc\u8cb7\u7522\u54c1<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u67e5\u770b\u5546\u5e97<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u53ef\u4ee5\u901a\u904e\u9019\u4e9b\u898b\u89e3\u9032\u884c\u91cd\u65b0\u5b9a\u4f4d\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopping Lookalike Audiences \u986f\u793a\u8207\u60a8\u73fe\u6709\u7684 Facebook \u548c Instagram \u95dc\u6ce8\u8005\u4ff1\u6709\u76f8\u540c\u8208\u8da3\u7684\u8cfc\u7269\u8005\u3002\u9019\u4e9b\u898b\u89e3\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u64f4\u5927\u5ba2\u6236\u7fa4\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Discount_Features_for_Shops\"><\/span><b>\u5546\u5e97\u7684\u6298\u6263\u529f\u80fd<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u81c9\u66f8\u548cInstagram <\/span><a href=\"https:\/\/social-stand.com\/zh\/getting-started-with-facebook-and-instagram-shops\/\"><span style=\"font-weight: 400;\">\u5546\u5e97<\/span><\/a><span style=\"font-weight: 400;\"> \u5728\u7f8e\u570b\u73fe\u5728\u53ef\u4ee5\u7d66\u4e88\u6298\u6263\u6216\u8a2d\u7f6e\u7279\u50f9\u7522\u54c1\u3002\u8cfc\u7269\u8005\u53ef\u4ee5\u4f7f\u7528\u4e3b\u9801\u63d0\u4f9b\u7684\u4ee3\u78bc\u4f86\u4eab\u53d7\u4fc3\u92b7\u6d3b\u52d5\u3002\u54c1\u724c\u9700\u8981\u901a\u904e\u5546\u52d9\u7d93\u7406\u8a2d\u7f6e\u4fc3\u92b7\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Season_of_Support\"><\/span><b>\u652f\u6301\u5b63\u7bc0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u88dc\u5145\u4e0a\u8ff0\u5275\u610f\u65b9\u5f0f\uff0cFacebook \u63a8\u51fa\u4e86 <\/span><a href=\"https:\/\/www.facebook.com\/micro_site\/url\/?click_creative_path%5b0%5d=link&amp;click_from_context_menu=true&amp;country=PH&amp;destination=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Furl%2F%3Fhref%3D%252Fbusiness%252Fsmall-business%252Fseason-of-support%26cmsid%3D358596755254794%26creative%3Dlink%26creative_detail%3DseasonOfSupport_link%26create_type%26destination_cms_id%26orig_http_referrer%26search_session_id&amp;event_type=click&amp;last_nav_impression_id=0Yzkk7xpZY95slnw4&amp;max_percent_page_viewed=70&amp;max_viewport_height_px=578&amp;max_viewport_width_px=1280&amp;orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fnews%2Fintroducing-season-of-support-holiday-marketing-training-and-products&amp;primary_cmsid=2613867292256734&amp;primary_content_locale=en_US&amp;region=apac&amp;scrolled=true&amp;session_id=14QqXUjdFmFEetL5z&amp;site=fb4b&amp;extra_data%5bview_type%5d=v3_initial_view&amp;extra_data%5bsite_section%5d=news&amp;extra_data%5bplacement%5d=%2Fbusiness%2Fnews%2Fintroducing-season-of-support-holiday-marketing-training-and-products&amp;extra_data%5bcreative_detail%5d=seasonOfSupport_link\"><span style=\"font-weight: 400;\">\u652f\u6301\u5b63\u7bc0<\/span><\/a><span style=\"font-weight: 400;\">.\u9019\u662f 2020 \u5e74 10 \u6708 30 \u65e5\u81f3 11 \u6708 27 \u65e5\u671f\u9593\u7684\u4e00\u7cfb\u5217\u514d\u8cbb\u5728\u7dda\u57f9\u8a13\u3002\u5728\u6b64\u671f\u9593\uff0cFacebook \u5c07\u4e0a\u50b3\u6709\u95dc\u5982\u4f55\u5728\u5047\u671f\u671f\u9593\u4fc3\u9032\u92b7\u552e\u7684\u6307\u5357\u3001\u898b\u89e3\u548c\u6280\u5de7\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u5275\u5efa\u5047\u65e5\u5ee3\u544a\u7684\u65b0\u65b9\u6cd5\u53ef\u5e6b\u52a9\u4f01\u696d\u52a0\u5feb\u5411\u65b0\u5e38\u614b\u7684\u8f49\u8b8a\u3002\u7522\u54c1\u6a19\u7c64\u548c\u5546\u5e97\u7684\u6298\u6263\u53ef\u4ee5\u5f88\u597d\u5730\u5e6b\u52a9\u4fc3\u9032\u5047\u671f\u671f\u9593\u7684\u92b7\u552e\u3002\u71df\u92b7\u4eba\u54e1\u61c9\u5c08\u6ce8\u65bc\u70ba\u6b64\u985e\u529f\u80fd\u5275\u5efa\u5167\u5bb9\u548c\u6a6b\u5e45\u3002\u5b83\u9084\u6709\u52a9\u65bc\u4f7f\u7528\u76f8\u4f3c\u7684\u53d7\u773e\u4f86\u767c\u5c55\u5e02\u5834\uff0c\u4e26\u901a\u904e\u8cfc\u7269\u53c3\u8207\u6d1e\u5bdf\u529b\u91cd\u65b0\u5b9a\u4f4d\u53d7\u773e\u3002\u6700\u5f8c\uff0c\u901a\u904e\u201c\u652f\u6301\u5b63\u201d\u82b1\u6642\u9593\u5b78\u7fd2\u65b0\u77e5\u8b58\u548c\u6280\u80fd\u53ef\u80fd\u662f\u503c\u5f97\u7684\u3002\u96a8\u8457 Facebook \u548c Instagram \u529f\u80fd\u7684\u5feb\u901f\u8b8a\u5316\uff0c\u96a8\u8457\u8da8\u52e2\u7684\u66f4\u65b0\u662f\u503c\u5f97\u7684\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/introducing-season-of-support-holiday-marketing-training-and-products\"><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/business\/news\/introducing-season-of-support-holiday-marketing-training-and-products<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>We\u2019re almost done with the year 2020, and Christmas is around the corner. To make businesses make the most of the season, Facebook announces new ways to create holiday ads.\u00a0 Instagram Ads with Product Tags Tagging increases discovery and website traffic. Brands can use product tags on Instagram carousel, images, and videos. Recently, Instagram allows [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,9,316,6],"tags":[421,886,10,28,885,887,310],"class_list":["post-5935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-instagram","category-social-media-marketing","category-social-media-","tag-audience-insights","tag-discount-features-for-shops","tag-facebook","tag-instagram-2","tag-product-tags","tag-season-of-support","tag-shops"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Announces New Ways to Create Holiday Ads - Social Stand<\/title>\n<meta name=\"description\" content=\"We\u2019re almost done with the year 2020, and Christmas is around the corner. 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