{"id":5769,"date":"2020-10-12T23:41:15","date_gmt":"2020-10-12T15:41:15","guid":{"rendered":"https:\/\/social-stand.com\/?p=5769"},"modified":"2023-06-17T08:00:31","modified_gmt":"2023-06-17T00:00:31","slug":"the-7-benefits-of-social-media-marketing","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/the-7-benefits-of-social-media-marketing\/","title":{"rendered":"\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u7684 7 \u5927\u597d\u8655"},"content":{"rendered":"<p>\u4eca\u5929\uff0c\u5168\u7403\u8d85\u904e\u4e00\u534a\u7684\u4eba\u53e3\u4f7f\u7528\u793e\u4ea4\u5a92\u9ad4\u3002\u666e\u901a\u7528\u6236\u82b1\u8cbb <a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\">2\u5c0f\u664224\u5206\u9418<\/a> \u6bcf\u5929\u5728\u4e0d\u540c\u7684\u793e\u4ea4\u7db2\u7d61\u4e0a\u3002\u56e0\u6b64\uff0c\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u5f71\u97ff\u8cfc\u8cb7\u6c7a\u7b56\u3002\u54c1\u724c\u5728\u9019\u4e9b\u5e73\u53f0\u4e0a\u958b\u5c55\u6d3b\u52d5\u53ef\u80fd\u6709\u4e9b\u6311\u6230\u3002\u70ba\u4e86\u66f4\u597d\u5730\u78ba\u4fdd\u60a8\u8d70\u5728\u6b63\u78ba\u7684\u8ecc\u9053\u4e0a\uff0c\u4ee5\u4e0b\u662f <a href=\"https:\/\/www.socialmediatoday.com\/news\/7-benefits-of-social-media-you-cant-afford-to-ignore-infographic\/586800\/\">\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u76847\u500b\u597d\u8655<\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/the-7-benefits-of-social-media-marketing\/#7_Benefits_of_Social_Media_Marketing\" >\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u7684 7 \u5927\u597d\u8655<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/the-7-benefits-of-social-media-marketing\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Benefits_of_Social_Media_Marketing\"><\/span><strong>\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u7684 7 \u5927\u597d\u8655<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.threegirlsmedia.com\/\">\u4e09\u5973\u50b3\u5a92<\/a> \u662f\u4e00\u5bb6\u7f8e\u570b\u516c\u95dc\u516c\u53f8\u3002\u8a72\u516c\u53f8\u767c\u5e03\u4e86\u4e00\u5f35\u95dc\u65bc\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u7684 7 \u500b\u597d\u8655\u7684\u4fe1\u606f\u5716\u3002\u9019\u4e9b\u662f\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5b83\u5efa\u7acb\u4e86\u53c3\u8207\u7684\u793e\u5340\u3002\u793e\u4ea4\u5a92\u9ad4\u5718\u9ad4\u662f\u5c07\u8ffd\u96a8\u8005\u8f49\u8b8a\u70ba\u54c1\u724c\u50b3\u64ad\u8005\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u95dc\u9375\u662f\u59cb\u7d42\u8207\u4ed6\u5011\u4e92\u52d5\u3002<\/li>\n\n\n\n<li>\u5b83\u88dc\u5145\u4e86 <a href=\"https:\/\/social-stand.com\/zh\/instagram-introduces-live-shopping\/\">\u5ee3\u544a<\/a>.\u54c1\u724c\u61c9\u4e0d\u65b7\u66f4\u65b0\u5176\u9801\u9762\u548c\u5167\u5bb9\u3002\u5b83\u6709\u52a9\u65bc\u63d0\u9ad8\u53ef\u767c\u73fe\u6027\u3002 81% \u7684\u53d7\u773e\u5728\u8cfc\u8cb7\u524d\u6703\u641c\u7d22\u5546\u5bb6\u3002<\/li>\n\n\n\n<li>\u5b83\u53ef\u4ee5\u57f9\u990a\u60a8\u7684\u5275\u9020\u6027\u8072\u97f3\u3002\u793e\u4ea4\u5a92\u9ad4\u662f\u5275\u610f\u7684\u5e02\u5834\u3002\u5716\u7247\u548c\u8996\u983b\u5c0d\u89c0\u773e\u7684\u8cfc\u8cb7\u6c7a\u5b9a\u6709\u5de8\u5927\u5f71\u97ff\u3002<\/li>\n\n\n\n<li>\u5b83\u6709\u52a9\u65bc\u641c\u7d22\u5f15\u64ce\u512a\u5316\u3002\u5b9a\u671f\u66f4\u65b0\u793e\u4ea4\u5a92\u9ad4\u5167\u5bb9\u53ef\u4ee5\u4fdd\u6301\u54c1\u724c\u8207\u641c\u7d22\u7684\u76f8\u95dc\u6027\u3002\u56e0\u6b64\uff0c\u5b83 <a href=\"https:\/\/social-stand.com\/zh\/bernie-wong-on-5-ways-brands-can-reinvent-their-digital-marketing-strategy\/\">\u63d0\u9ad8 SEO \u6392\u540d<\/a>.<\/li>\n\n\n\n<li>\u5b83\u63d0\u4f9b\u4e86\u4e00\u500b\u8ad6\u58c7 <a href=\"https:\/\/social-stand.com\/zh\/facebook-introduces-a-new-chat-plugin-for-business\/\">\u5ba2\u6236\u670d\u52d9<\/a>. 90% \u7684\u6d88\u8cbb\u8005\u4f7f\u7528\u793e\u4ea4\u5a92\u9ad4\u8207\u54c1\u724c\u5efa\u7acb\u806f\u7e6b\u3002\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\uff0c\u54c1\u724c\u53ef\u4ee5\u5feb\u901f\u70ba\u53d7\u773e\u7684\u9700\u6c42\u63d0\u4f9b\u5e6b\u52a9\u3002<\/li>\n\n\n\n<li>\u5b83\u63d0\u4f9b <a href=\"https:\/\/social-stand.com\/zh\/the-wisdom-of-marketing-and-fraud\/\">\u771f\u5be6\u6027<\/a>.\u54c1\u724c\u53ef\u4ee5\u5229\u7528\u5167\u5bb9\u71df\u92b7\u7684\u529b\u91cf\u70ba\u5176\u6d3b\u52d5\u63d0\u4f9b\u771f\u5be6\u6027\u3002\u5b83\u6709\u52a9\u65bc\u5728\u5c07\u60a8\u7684\u53d7\u773e\u8f49\u5316\u70ba\u5ba2\u6236\u4e4b\u524d\u5148\u5c0d\u5176\u9032\u884c\u6559\u80b2\u3002<\/li>\n\n\n\n<li>\u5b83\u5177\u6709\u6210\u672c\u6548\u76ca\u3002\u793e\u4ea4\u5a92\u9ad4\u662f\u8207\u71df\u92b7\u7b56\u7565\u76f8\u7d50\u5408\u7684\u6700\u660e\u667a\u7684\u9078\u64c7\u3002\u60a8\u53ef\u4ee5\u6839\u64da\u9700\u8981\u514d\u8cbb\u767c\u5e03\u66f4\u65b0\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u63d0\u4f9b\u4e86\u66f4\u591a\u597d\u8655\u3002\u4e0a\u9762\u5217\u51fa\u76847\u500b\u662f\u6700\u57fa\u672c\u548c\u6700\u5e38\u898b\u7684\u512a\u9ede\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u5728\u4eca\u5929\u975e\u5e38\u91cd\u8981\u3002 <a href=\"https:\/\/review42.com\/social-media-marketing-statistics\/\">80%<\/a> \u7684\u71df\u92b7\u4eba\u54e1\u5c07\u5176\u7528\u4f5c\u54c1\u724c\u6d3b\u52d5\u7684\u95dc\u9375\u7b56\u7565\u3002\u95dc\u9375\u662f\u9078\u64c7\u6b63\u78ba\u7684\u793e\u4ea4\u5a92\u9ad4\u6e20\u9053\u548c\u76ee\u6a19\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u59cb\u7d42\u5982\u4e00\u5730\u8207\u53d7\u773e\u5efa\u7acb\u806f\u7e6b\u53ef\u4ee5\u63d0\u9ad8\u8f49\u5316\u7387\u548c\u7559\u5b58\u7387\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/www.socialmediatoday.com\/news\/7-benefits-of-social-media-you-cant-afford-to-ignore-infographic\/586800\/\">https:\/\/www.socialmediatoday.com\/news\/7-benefits-of-social-media-you-cant-afford-to-ignore-infographic\/586800\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Today, more than half of the global population uses social media. An average user spends 2 hours and 24 minutes on different social networks daily. As such, social media platforms largely influence purchase decisions. It may be somewhat challenging for brands to campaign on these platforms. To better assure you that you\u2019re on the right [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6992,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6],"tags":[868,23,344],"class_list":["post-5769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","tag-benefits-of-social-media-marketing","tag-social-media","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 7 Benefits of Social Media Marketing - Social Stand<\/title>\n<meta name=\"description\" content=\"Today, more than half of the global population uses social media. An average user spends 2 hours and 24 minutes on different social networks daily. As\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/the-7-benefits-of-social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 7 Benefits of Social Media Marketing - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Today, more than half of the global population uses social media. An average user spends 2 hours and 24 minutes on different social networks daily. 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