{"id":5745,"date":"2020-10-27T08:00:00","date_gmt":"2020-10-27T00:00:00","guid":{"rendered":"https:\/\/social-stand.com\/?p=5745"},"modified":"2021-07-11T13:59:29","modified_gmt":"2021-07-11T05:59:29","slug":"bernie-wongs-pick-for-must-read-marketing-book","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/bernie-wongs-pick-for-must-read-marketing-book\/","title":{"rendered":"Bernie Wong \u7cbe\u9078\u5fc5\u8b80\u71df\u92b7\u66f8"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u71df\u92b7\u8981\u6c42\u60a8\u59cb\u7d42\u8655\u65bc\u904a\u6232\u7684\u6700\u524d\u6cbf\u3002 \u56e0\u6b64\uff0cSocial Stand Limited\u7684\u5275\u8fa6\u4eba <\/span><a href=\"https:\/\/berniewong.net\/\"><span style=\"font-weight: 400;\">Bernie Wong<\/span><\/a><span style=\"font-weight: 400;\">\u5ee3\u70ba\u4eba\u77e5\u3002 \u4ed6\u500b\u4eba\u9078\u64c7\u7684\u5fc5\u8b80\u71df\u92b7\u66f8\u662f\u4e9e\u6b77\u5c71\u5927\uff0e\u5967\u65af\u7279\u74e6\u723e\u5fb7\uff08Alexander Osterwalder\uff09\u7684 \u201cValue Proposition Design: How to Create Products and Services Customers Want\u201d\uff0c\u4ed6\u5728\u5091\u5fb7\uff0e\u660e\uff08Jade Minh\uff09\u984c\u70ba\u201c\u5fc5\u8b80\u7684\u516c\u5171\u95dc\u4fc2\u548c\u71df\u92b7\u66f8\u201d\u7684\u6587\u7ae0\u4e2d\u63d0\u5230\u4e86\u9019\u4e00\u9ede\u3002 \u6587\u7ae0\u5167\u5bb9\u5982\u4e0b\uff1a <\/span><a href=\"https:\/\/everything-pr.com\/must-read-public-relations-marketing-books\/\"><span style=\"font-weight: 400;\">\u6587\u7ae0<\/span><\/a><span style=\"font-weight: 400;\"> \u6a19\u984c\u70ba\u201c\u5fc5\u8b80\u7684\u516c\u5171\u95dc\u4fc2\u548c\u71df\u92b7\u66f8\u7c4d\u201d\u3002\u6587\u7ae0\u5167\u5bb9\u5982\u4e0b\uff1a<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><i><span style=\"font-weight: 400;\">Bernie Wong<\/span><\/i><i><span style=\"font-weight: 400;\">Social Stand Limited\u7684\u5275\u8fa6\u4eba<a href=\"\/\/berniewong.net\u201d\" target=\"\u201c_blank\u201d\" rel=\"\u201cnoopener\u201d\"><span>Bernie Wong<\/span><\/a>\u63a8\u85a6\u4e9e\u6b77\u5c71\u5927\uff0e\u5967\u65af\u7279\u74e6\u723e\u5fb7\uff08Alexander Osterwalder\uff09\u7684\u201cValue Proposition Design: How to Create Products and Services Customers Want\u201d\u3002Bernie\u6307\u51fa\uff1a\u300c\u9019\u4e0d\u50c5\u662f\u6709\u95dc\u7522\u54c1\u548c\u670d\u52d9\u8a2d\u8a08\u7684\u5546\u696d\u624b\u518a\u3002 \u5b83\u6709\u52a9\u65bc\u6e05\u695a\u5730\u5b9a\u7fa9\u5ba2\u6236\u7684\u75db\u9ede\uff08pain points\uff09\u548c\u54c1\u724c\u670d\u52d9\u6216\u54c1\u724c\u7522\u54c1\u6240\u63d0\u4f9b\u7684\u6b62\u75db\u5291\uff08pain reliever\uff09\u3002 \u9019\u4e9b\u662f\u5927\u591a\u6578\u71df\u92b7\u4eba\u54e1\u53ef\u80fd\u6703\u5ffd\u7565\u7684\u71df\u92b7\u50b3\u64ad\u7b56\u7565\u4e2d\u7684\u57fa\u672c\u8981\u7d20\u3002 \u5c07\u6b63\u78ba\u7684\u4fe1\u606f\u3001\u5728\u6b63\u78ba\u7684\u6642\u6a5f\u548c\u6b63\u78ba\u7684\u5e73\u53f0\u4e0a\u5411\u6b63\u78ba\u7684\u4eba\u8b1b\u8ff0\u54c1\u724c\u6545\u4e8b\u662f\u6210\u529f\u7684\u95dc\u9375\u3002\u201d<\/span><\/i><\/p><\/blockquote>\n<p class=\"translation-block\">Social Stand Limited\u65e8\u5728\u70ba\u5ba2\u6236\u63d0\u4f9b\u6700\u4f73\u7684<a href=\"\/\/social-stand.com\/zh\/services\/\u201d\/\" target=\"\u201c_blank\u201d\" rel=\"\u201cnoopener\u201d\"><span>\u71df\u92b7\u7b56\u7565<\/span><\/a>\uff0c\u4ee5\u5c55\u793a\u5176<a href=\"\/\/wetellbrandstory.com\/\u201d\" target=\"\u201c_blank\u201d\" rel=\"\u201cnoopener\u201d\"><span>\u54c1\u724c\u6545\u4e8b<\/span><\/a>\u3002 \u901a\u904e\u95b1\u8b80\u4e9e\u6b77\u5c71\u5927\uff0e\u5967\u65af\u7279\u74e6\u723e\u5fb7\uff08Alexander Osterwalder\uff09\u9019\u6a23\u7684\u71df\u92b7\u66f8\u7c4d\uff0c\u4ed6\u53ef\u4ee5\u4f7f\u81ea\u5df1\u7684\u60f3\u6cd5\u4fdd\u6301\u6700\u65b0\uff0c\u4e26\u53ef\u4ee5\u96a8\u6642\u4e86\u89e3\u6240\u6709\u6700\u65b0\u7684<a href=\"\/\/social-stand.com\/zh\/services\/\u201d\/\" target=\"\u201c_blank\u201d\" rel=\"\u201cnoopener\u201d\"><span>\u71df\u92b7\u8da8\u52e2<\/span><\/a>\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u9ede\u64ca<a href=\"\/\/everything-pr.com\/must-read-public-relations-marketing-books\/\u201d\" target=\"\u201c_blank\u201d\" rel=\"\u201cnoopener\u201d\"><span>\u6b64\u8655<\/span><\/a>\u67e5\u770bJade Minh\u7684\u6587\u7ae0 <\/span><a href=\"https:\/\/everything-pr.com\/must-read-public-relations-marketing-books\/\"><span style=\"font-weight: 400;\">\u9019\u88e1<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\u8cc7\u6599\u4f86\u6e90: <a>https:\/\/berniewong.net\/bernie-wongs-pick-for-must-read-marketing-book\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing requires you to be on top of your game at all times. That\u2019s why Bernie Wong, the owner and founder of Social Stand Limited, is well-read. His personal pick for the must-read marketing book is Alexander Osterwalder\u2019s \u201cValue Proposition Design: How to Create Products and Services Customers Want\u201d, which he mentioned in Jade Minh\u2019s [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6008,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6,7],"tags":[841,842,343,763,843,344],"class_list":["post-5745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","category-social-stand","tag-alexander-osterwalder","tag-jade-minh","tag-marketing","tag-marketing-trends","tag-must-read-public-relations-and-marketing-books","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bernie Wong&#039;s Pick for Must-Read Marketing Book - Social Stand<\/title>\n<meta name=\"description\" content=\"Marketing requires you to be on top of your game at all times. 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