{"id":5737,"date":"2020-10-14T08:00:36","date_gmt":"2020-10-14T00:00:36","guid":{"rendered":"https:\/\/social-stand.com\/?p=5737"},"modified":"2021-05-12T14:14:09","modified_gmt":"2021-05-12T06:14:09","slug":"things-get-trickier-without-facebooks-20-text-rule-on-ads","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/things-get-trickier-without-facebooks-20-text-rule-on-ads\/","title":{"rendered":"\u5982\u679c\u6c92\u6709 Facebook \u7684 20% \u5ee3\u544a\u6587\u672c\u898f\u5247\uff0c\u4e8b\u60c5\u6703\u8b8a\u5f97\u66f4\u52a0\u68d8\u624b"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook\u6700\u8fd1\u53d6\u6d88\u4e86\u5ee3\u544a\u5716\u7247\u4e0a\u7684\u6587\u5b57\u4e0d\u80fd\u8d85\u904e20%\u7684\u898f\u5b9a\u3002\u6b64\u8209\u4f3c\u4e4e\u70ba\u5ee3\u544a\u63d0\u4f9b\u4e86\u66f4\u591a\u81ea\u7531\u3002\u5ee3\u544a\u8a2d\u8a08\u5e2b\u53ef\u4ee5\u56de\u61b6\u8d77\u4ed6\u5011\u7cbe\u5fc3\u8a2d\u8a08\u7684\u8a2d\u8a08\uff0c\u7d50\u679c\u537b\u88ab 20% \u8981\u6c42\u62d2\u7d55\u3002\u751a\u81f3\u5fbd\u6a19\u7684\u6587\u672c\u4e5f\u4e0d\u80fd\u5016\u514d\uff0c\u4f75\u8a08\u5165\u8a72\u6307\u6a19\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 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\u66f4\u597d\u7684\u5ee3\u544a\u6548\u679c\uff1f\u518d\u60f3\u4e00\u60f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/things-get-trickier-without-facebooks-20-text-rule-on-ads\/#Use_Images_to_Convey_a_Message_Through_Storytelling\" >\u4f7f\u7528\u5716\u50cf\u901a\u904e\u8b1b\u6545\u4e8b\u50b3\u9054\u4fe1\u606f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/things-get-trickier-without-facebooks-20-text-rule-on-ads\/#No_Guiding_Parameters_Heres_How_to_Optimize_Your_Ad\" >\u6c92\u6709\u6307\u5c0e\u53c3\u6578\uff1f\u9019\u662f\u512a\u5316\u5ee3\u544a\u7684\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/things-get-trickier-without-facebooks-20-text-rule-on-ads\/#Be_Prepared_to_Put_in_the_Effort_Needed_to_Make_Your_Ad_a_Success\" >\u6e96\u5099\u597d\u505a\u51fa\u8b93\u60a8\u7684\u5ee3\u544a\u53d6\u5f97\u6210\u529f\u6240\u9700\u7684\u52aa\u529b<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">\u81c9\u66f8\u5df2\u7d93 <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebooks-removing-its-restrictions-on-text-content-in-facebook-ad-images\/585705\/\"><span style=\"font-weight: 400;\">\u653e\u5bec\u5176 20% \u6587\u672c\u898f\u5247<\/span><\/a><span style=\"font-weight: 400;\"> \u6709\u4e00\u6bb5\u6642\u9593\u4e86\u3002\u5b83\u9996\u5148\u63d0\u4f9b\u4e86\u4e00\u500b\u7db2\u683c\u5de5\u5177\uff0c\u53ef\u4ee5\u5728\u5716\u50cf\u4e0a\u8986\u84cb 5\u00d75 \u7db2\u683c\u3002\u70ba\u4f7f\u60a8\u7684\u5ee3\u544a\u5716\u7247\u7372\u5f97\u6279\u51c6\uff0c25 \u500b\u6846\u4e2d\u7684\u6587\u5b57\u4e0d\u5f97\u8d85\u904e 5 \u500b\u3002 Facebook \u5f8c\u4f86\u8abf\u6574\u4e86\u9019\u500b\u898f\u5247\uff0c\u9019\u6a23\u53ef\u4ee5\u653e\u7f6e\u5ee3\u544a\uff0c\u4f46\u76f8\u5c0d\u65bc 20% \u6587\u672c\u8d85\u51fa\u7684\u7bc4\u570d\u800c\u8a00\uff0c\u8986\u84cb\u7bc4\u570d\u53d7\u5230\u9650\u5236\u3002\u9019\u5c0e\u81f4\u66f4\u9ad8\u7684\u5ee3\u544a\u6210\u672c\u3002\u570d\u7e5e\u9019\u4e00\u8209\u52d5\u7684\u6a21\u68f1\u5169\u53ef\u8b93\u6211\u5011\u66f4\u52a0\u7f3a\u4e4f\u3002\u73fe\u572820%\u7684\u6587\u5b57\u9650\u5236\u5df2\u7d93\u6b63\u5f0f\u89e3\u9664\uff0c\u662f\u4e0d\u662f\u610f\u5473\u8457\u8a2d\u8a08\u904e\u7a0b\u7684\u81ea\u7531\u5ea6\u66f4\u5927\u4e86\uff1f\u9084\u662f\u8b93\u6211\u5011\u4e0d\u77e5\u6240\u63aa\uff1f\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bigger_and_More_Text_Better_Ad_Performance_Think_Again\"><\/span><b>\u66f4\u5927\u66f4\u591a\u7684\u6587\u5b57 = \u66f4\u597d\u7684\u5ee3\u544a\u6548\u679c\uff1f\u518d\u60f3\u4e00\u60f3<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f5c\u70ba\u4e00\u540d\u6578\u5b57\u5ee3\u544a\u4e3b\uff0c\u6211\u5c0d\u9019\u7a2e\u8b8a\u5316\u4e26\u4e0d\u5341\u5206\u6a02\u89c0\u3002\u4e5f\u8a31\u6211\u552f\u4e00\u770b\u597d\u7684\u662f\uff0c\u66f4\u591a\u7684\u54c1\u724c\u548c\u4e2d\u5c0f\u4f01\u696d\u9818\u57df\u7684\u670b\u53cb\u5c07\u56e0\u6b64\u800c\u53c3\u8207\u5c08\u696d\u7684\u5ee3\u544a\u670d\u52d9\u3002 Facebook \u6eab\u548c\u5730\u63d0\u9192\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/bernie-wong-on-5-ways-brands-can-reinvent-their-digital-marketing-strategy\/\"><span style=\"font-weight: 400;\">\u512a\u8cea\u7684\u5ee3\u544a\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400;\"> \u901a\u904e\u653e\u5bec\u9650\u5236\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u7d93\u5e38\u807d\u5230\u8a2d\u8a08\u5e2b\u670b\u53cb\u611f\u5606\u4ed6\u5011\u7684\u8001\u95c6\u5982\u4f55\u5e0c\u671b\u4ed6\u5011\u7684\u54c1\u724c\u6a19\u8a8c\u5f88\u5927\u3002\u5ee3\u544a\u5716\u7247\u4e2d\u7684\u6587\u5b57\u4e5f\u9700\u8981\u5f88\u5927\u3002\u6b64\u985e\u5ee3\u544a\u53ef\u80fd\u6703\u518d\u6b21\u51fa\u73fe\u5728 Facebook \u548c Instagram \u4e0a\u3002\u4e0d\u5e78\u7684\u662f\uff0c\u5982\u679c\u6c92\u6709\u6307\u5c0e\u5de5\u5177\u6216\u786c\u6027\u898f\u5b9a\uff0c\u5ee3\u544a\u5716\u7247\u53ef\u80fd\u6703\u5145\u6eff\u5927\u91cf\u6587\u5b57\u3002\u9019\u53ef\u80fd\u6703\u5c0e\u81f4\u5ee3\u544a\u9810\u7b97\u7684\u4f7f\u7528\u6548\u7387\u964d\u4f4e\uff0c\u56e0\u70ba\u9019\u4e9b\u5ee3\u544a\u7684\u6548\u679c\u548c\u8f49\u5316\u7387\u6703\u53d7\u5230\u5f71\u97ff\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u71df\u92b7\u4eba\u54e1\u50cf\u4e00\u5bb6\u5ee3\u544a\u516c\u53f8\uff0c\u5b83\u6703\u4e0d\u65b7\u6aa2\u67e5\u5ee3\u544a\u7684\u6548\u679c\u3002\u6216\u8005\uff0c\u4ed6\u5011\u53ef\u80fd\u6703\u7b49\u5230\u5ee3\u544a\u5b8c\u6210\u6295\u653e\u624d\u80fd\u770b\u5230\u7d50\u679c\u3002\u60a8\u53ef\u80fd\u6703\u767c\u73fe\uff0c\u6309\u7167\u8001\u95c6\u6700\u521d\u7684\u65b9\u5411\u4f86\u7372\u5f97\u66f4\u5927\u7684\u6587\u672c\u8207\u5716\u50cf\u7684\u6bd4\u4f8b\u7562\u7adf\u4e0d\u662f\u4e00\u500b\u597d\u4e3b\u610f\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Images_to_Convey_a_Message_Through_Storytelling\"><\/span><b>\u4f7f\u7528\u5716\u50cf\u901a\u904e\u8b1b\u6545\u4e8b\u50b3\u9054\u4fe1\u606f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7576\u4e00\u500b\u54c1\u724c\u6216\u4f01\u696d\u6c7a\u5b9a\u505a\u5ee3\u544a\u6642\uff0c\u5b83\u6703\u5217\u51fa\u4e00\u500b\u76ee\u6a19\u6e05\u55ae\u3002\u9019\u5305\u62ec\u5b83\u60f3\u8981\u50b3\u9054\u7684\u4fe1\u606f\u3002\u5927\u591a\u6578\u6642\u5019\uff0c\u7576\u7522\u54c1\u6295\u653e\u5e02\u5834\u6642\uff0c\u8a2d\u8a08\u6982\u8981\u4e2d\u4e0d\u53ef\u907f\u514d\u5730\u6703\u5c0d\u7522\u54c1\u7684\u7279\u5fb5\u63d0\u51fa\u4e00\u5b9a\u7684\u8981\u6c42\uff0c\u4ee5\u4fbf\u51fa\u73fe\u5728\u5ee3\u544a\u7684\u5716\u50cf\u4e0a\u3002\u5ee3\u544a\u8a2d\u8a08\u5e2b\u90fd\u660e\u767d\uff0c\u9019\u4e26\u4e0d\u4e00\u5b9a\u610f\u5473\u8457\u5716\u50cf\u4e0a\u5fc5\u9808\u6709\u6240\u6709\u76f8\u61c9\u7684\u6587\u5b57\u3002\u4f7f\u7528\u5716\u50cf\u4f86\u6eff\u8db3\u9700\u6c42\u4e26\u4e0d\u96e3 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebooks-new-overview-of-how-ads-work\/\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u76ee\u6a19<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 \u63a5\u89f8\u76ee\u6a19\u53d7\u773e\u4e26\u63a8\u5ee3\u7522\u54c1\u53ca\u5176\u529f\u80fd\u3002\u4f46\u7d93\u5e38\u88ab\u5ffd\u8996\u548c\u6c92\u6709\u89e3\u6c7a\u7684\u554f\u984c\u662f\uff1a\u5ee3\u544a\u8207\u54c1\u724c\u76ee\u6a19\u53d7\u773e\u7684\u95dc\u4fc2\u662f\u4ec0\u9ebc\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7c21\u55ae\u5730\u7e7c\u7e8c\u8ac7\u8ad6\u4e00\u500b\u4eba\u7684\u7522\u54c1\u53ca\u5176\u529f\u80fd\uff0c\u800c\u4e0d\u8a66\u5716\u901a\u904e\u9996\u5148\u8207\u4ed6\u5011\u5efa\u7acb\u95dc\u4fc2\u4f86\u5f15\u8d77\u89c0\u773e\u7684\u5171\u9cf4\uff0c\u9019\u662f\u5ee3\u544a\u884c\u696d\u7684\u4e00\u500b\u5e38\u898b\u9677\u9631\u3002\u53ea\u6709\u5728\u78ba\u5b9a\u4e86\u8207\u60a8\u7684\u6f5b\u5728\u5ba2\u6236\u7522\u751f\u5171\u9cf4\u7684\u5167\u5bb9\u4e4b\u5f8c\uff0c\u6211\u5011\u624d\u80fd\u6709\u610f\u7fa9\u5730\u958b\u59cb\u5275\u9020\u6027\u5730\u6821\u51c6\u6587\u672c\u548c\u5716\u50cf\uff0c\u4ee5\u4fbf\u4ed6\u5011\u4ee5\u6700\u597d\u7684\u65b9\u5f0f\u4e00\u81f4\u5730\u50b3\u9054\u9810\u671f\u7684\u4fe1\u606f\u3002\u5ee3\u544a\u5716\u7247\u4e0a\u7684\u4efb\u4f55\u6587\u5b57\u90fd\u61c9\u7a81\u51fa\u986f\u793a\u95dc\u9375\u4fe1\u606f\u3002\u6b63\u6587\uff08\u5373 Facebook \u5ee3\u544a\u4e2d\u5716\u7247\u4e4b\u5916\u7684\u6587\u672c\uff09\u61c9\u5305\u542b\u66f4\u591a\u8a73\u7d30\u4fe1\u606f\uff0c\u5305\u62ec\u54c1\u724c\u7db2\u7ad9\u6216\u5728\u7dda\u5546\u5e97\u7684 URL\u3002\u9019\u6a23\u505a\u53ef\u4ee5\u9632\u6b62\u5ee3\u544a\u56e0\u4e0d\u53d7\u6b61\u8fce\u800c\u88ab Facebook \u6b78\u985e\u70ba\u52a3\u7b49\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"No_Guiding_Parameters_Heres_How_to_Optimize_Your_Ad\"><\/span><b>\u6c92\u6709\u6307\u5c0e\u53c3\u6578\uff1f\u9019\u662f\u512a\u5316\u5ee3\u544a\u7684\u65b9\u6cd5<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8b93\u6211\u4f86\u8aaa\u660e\u4e00\u4e0b\u3002\u5728\u5e6b\u52a9\u6211\u5011\u7684\u5ba2\u6236\u5275\u5efa\u71df\u92b7\u5167\u5bb9\u6642\uff0c <\/span><span style=\"font-weight: 400;\">\u7dad\u6c0f<\/span><span style=\"font-weight: 400;\">\uff0c\u5c0d\u65bc\u5b83\u7684\u745e\u58eb\u8ecd\u5200\uff0c\u5718\u968a\u4e0d\u907a\u9918\u529b\u5730\u60f3\u50cf\u6bcf\u4e00\u500b\u53ef\u80fd\u7684\u5834\u666f\uff0c\u5200\u6703\u6d3e\u4e0a\u7528\u5834\u3002\u5728\u70ba\u4e0d\u540c\u7684\u5ba2\u6236\u8a2d\u8a08\u793e\u4ea4\u5a92\u9ad4\u5167\u5bb9\u548c\u5ee3\u544a\u6642\uff0c\u6211\u5011\u559c\u6b61\u5c0d\u6211\u5011\u7684\u5167\u5bb9\u9032\u884c\u60c5\u5883\u5316\u3002\u6211\u5011\u5c08\u6ce8\u65bc\u4ee5\u5716\u50cf\u70ba\u57fa\u790e\u8b1b\u6545\u4e8b\u3002\u9019\u4e00\u76f4\u53d6\u5f97\u4e86\u4e0d\u932f\u7684\u6210\u7e3e\u3002\u6b64\u5916\uff0c\u6211\u5011\u4f7f\u7528 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-simplifies-ad-campaigns-through-experiments\/\"><span style=\"font-weight: 400;\">A\/B \u6e2c\u8a66<\/span><\/a><span style=\"font-weight: 400;\"> \u5fae\u8abf\u548c\u4e86\u89e3\u4e0d\u540c\u54c1\u724c\u7684\u4e0d\u540c\u53d7\u773e\u7684\u559c\u597d\u3002\u5c0d\u65bc\u6240\u6709\u71df\u92b7\u4eba\u54e1\u548c\u5ee3\u544a\u4ee3\u7406\u5546\u4f86\u8aaa\uff0c\u9019\u7121\u7591\u662f\u503c\u5f97\u4e00\u8a66\u7684\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Be_Prepared_to_Put_in_the_Effort_Needed_to_Make_Your_Ad_a_Success\"><\/span><b>\u6e96\u5099\u597d\u505a\u51fa\u8b93\u60a8\u7684\u5ee3\u544a\u53d6\u5f97\u6210\u529f\u6240\u9700\u7684\u52aa\u529b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u662f\u5426\u50c5\u901a\u904e\u5728\u5ee3\u544a\u5716\u7247\u4e0a\u653e\u7f6e\u4e00\u4e9b\u6587\u5b57\u5c31\u53ef\u4ee5\u5be6\u73fe\u5ee3\u544a\u7684\u76ee\u6a19\uff1f\u6211\u6562\u80af\u5b9a\uff0c\u60a8\u9047\u5230\u904e\u4e00\u4e9b\u672c\u53ef\u4ee5\u505a\u5f97\u66f4\u597d\u7684\u793e\u4ea4\u5a92\u9ad4\u5e16\u5b50\u3002\u96d6\u7136\u6c92\u6709\u55ae\u4e00\u7684\u65b9\u6cd5\u53ef\u4ee5\u5728\u793e\u4ea4\u5a92\u9ad4\u7ba1\u7406\u548c\u5ee3\u544a\u65b9\u9762\u8868\u73fe\u51fa\u8272\uff0c\u4f46\u6211\u5011\u80af\u5b9a\u77e5\u9053\u4e00\u4ef6\u4e8b\u3002\u4e0d\u907a\u9918\u529b\u5730\u601d\u8003\u60a8\u60f3\u8981\u50b3\u9054\u7684\u5167\u5bb9\u548c\u4fe1\u606f\u3002\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a\u4e0d\u518d\u53ea\u662f\u9ede\u64ca\u201cBoost Post\u201d\u6309\u9215\u7684\u554f\u984c\u3002\u9ede\u64ca\u5b83 <\/span><span style=\"font-weight: 400;\">\u6c92\u6709\u9069\u7576\u8003\u616e <\/span><span style=\"font-weight: 400;\">\u5c07\u662f\u4e00\u4ef6\u4ee3\u50f9\u9ad8\u6602\u7684\u4e8b\u60c5\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u539f\u59cb\u4f86\u6e90\uff1a<\/b> <a href=\"https:\/\/www.mpfinance.com\/fin\/dailyb2.php?col=1592303366123&amp;node=1601868605624&amp;issue=20201005\"><span style=\"font-weight: 400;\">https:\/\/www.mpfinance.com\/fin\/dailyb2.php?col=1592303366123&amp;node=1601868605624&amp;issue=20201005<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook recently lifted its rule that the text on advertising images cannot exceed 20%. This move seems to offer ads more freedom. Ad designers can recall painstakingly working on their designs, only to have them rejected by this 20% requirement. Even the text of a logo is not spared and counted towards this metric. Facebook [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5739,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,5,316,6],"tags":[838,758,837],"class_list":["post-5737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-facebook","category-social-media-marketing","category-social-media-","tag-ad-performance","tag-ads","tag-facebook-text-rule"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Things Get Trickier Without Facebook\u2019s 20% Text Rule on Ads - Social Stand<\/title>\n<meta name=\"description\" content=\"Facebook recently lifted its rule that the text on advertising images cannot exceed 20%. 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