{"id":5735,"date":"2020-10-12T22:52:08","date_gmt":"2020-10-12T14:52:08","guid":{"rendered":"https:\/\/social-stand.com\/?p=5735"},"modified":"2021-01-12T22:54:13","modified_gmt":"2021-01-12T14:54:13","slug":"snapchat-adds-local-lenses-to-its-ar-tools","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/snapchat-adds-local-lenses-to-its-ar-tools\/","title":{"rendered":"Snapchat \u5728\u5176 AR \u5de5\u5177\u4e2d\u6dfb\u52a0\u4e86\u672c\u5730\u93e1\u982d"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Snapchat \u65bc 2011 \u5e74\u63a8\u51fa\u3002\u5b83\u662f\u4e00\u6b3e\u5716\u50cf\u548c\u8996\u983b\u6d88\u606f\u61c9\u7528\u7a0b\u5e8f\u3002\u5982\u4eca\uff0c\u8a72\u5e73\u53f0\u5df2\u570d\u7e5e <\/span><a href=\"https:\/\/www.businessofapps.com\/data\/snapchat-statistics\/\"><span style=\"font-weight: 400;\">3.146\u5104<\/span><\/a><span style=\"font-weight: 400;\"> \u5168\u7403\u7528\u6236\u3002\u9019\u4e9b\u7528\u6236\u4e2d\u7684\u5f88\u5927\u4e00\u90e8\u5206\u662f Z \u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u3002\u56e0\u6b64\uff0c\u5b83\u5c08\u6ce8\u65bc\u6578\u5b57\u71df\u92b7\u7684\u5275\u65b0\u3002\u6700\u5f8c\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/snapchat-launches-lensstudio-2-1-making-ar-easier-than-ever\/\"><span style=\"font-weight: 400;\">2019 \u5e74 8 \u6708 27 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5b83\u63a8\u51fa\u4e86 Lens Studio 2.1\u3002\u9019\u6a23\u7684\u5de5\u5177\u4f7f\u7528\u6236\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u5275\u5efa\u548c\u5171\u4eab AR \u6a21\u677f\u3002\u7136\u5f8c\uff0c\u5b83\u767c\u5e03\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/snapchat-introduces-dynamic-ads\/\"><span style=\"font-weight: 400;\">\u52d5\u614b\u5ee3\u544a\u529f\u80fd<\/span><\/a><span style=\"font-weight: 400;\">.\u5b83\u5141\u8a31\u5275\u5efa\u79fb\u52d5\u5ee3\u544a\u3002\u5982\u4eca\uff0cSnapchat \u5728\u5176 AR \u5de5\u5177\u4e2d\u6dfb\u52a0\u4e86\u672c\u5730\u93e1\u982d\u3002\u00a0<\/span><\/p>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"AR \u5730\u6a19\u7684\u88fd\u4f5c | Snap \u5408\u4f5c\u5925\u4f34\u5cf0\u6703 2019\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/s1aYoaQ3oe4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">\u672c\u5730\u93e1\u982d\u662f\u4e00\u500b\u64f4\u5c55\u7684 <\/span><a href=\"https:\/\/lensstudio.snapchat.com\/templates\/landmarker\/guide\/\"><span style=\"font-weight: 400;\">\u5730\u6a19\u8005<\/span><\/a><span style=\"font-weight: 400;\"> Snapchat\u7684\u5de5\u5177\u3002\u5b83\u4f7f\u93e1\u982d\u80fd\u5920\u8207\u4e16\u754c\u4e0a\u8457\u540d\u7684\u5730\u6a19\u4e92\u52d5\u3002\u6700\u521d\uff0c\u7576\u5730\u7684\u93e1\u982d\u73fe\u5728\u4f4f\u5728\u502b\u6566\u7684\u5361\u7d0d\u6bd4\u8857\u3002\u73fe\u5728\u53ef\u4ee5\u5c07\u6574\u689d\u8857\u9053\u7684\u5730\u5716\u4f5c\u70ba AR \u758a\u52a0\u5c64\u6dfb\u52a0\u5230\u5716\u50cf\u548c\u8996\u983b\u4e2d\u3002\u9019\u4f7f\u7528\u771f\u5be6\u4e16\u754c\u7684\u4f4d\u7f6e\u5275\u5efa\u4e86\u4e00\u7a2e\u65b0\u7684\u6578\u5b57\u9ad4\u9a57\u3002 Snapchat \u5c0d\u5728\u672a\u4f86\u5e7e\u500b\u6708\u5167\u5c07\u672c\u5730\u93e1\u982d\u64f4\u5c55\u5230\u5176\u4ed6\u4e16\u754c\u77e5\u540d\u54c1\u724c\u6301\u7a4d\u6975\u614b\u5ea6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snapchat \u5728\u5176 AR \u5de5\u5177\u4e2d\u6dfb\u52a0\u4e86\u672c\u5730\u93e1\u982d <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/snapchat-launches-first-local-lens-collaborative-ar-experience-in-london\/586863\/\"><span style=\"font-weight: 400;\">2020 \u5e74 10 \u6708 12 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848<\/b><span style=\"font-weight: 400;\">:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Snapchat \u7684\u672c\u5730\u93e1\u982d\u662f\u5728 AR \u5275\u4f5c\u4e2d\u4f7f\u7528\u771f\u5be6\u4e16\u754c\u4f4d\u7f6e\u7684\u5168\u65b0\u4e14\u7368\u7279\u7684\u9078\u9805\u3002\u56e0\u6b64\uff0c\u9019\u53ef\u80fd\u662f\u4e00\u500b\u65b0\u7684\u5ee3\u544a\u6a5f\u6703\u3002\u6191\u85c9 AR \u7684\u7279\u6b8a\u4eae\u9ede\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u7784\u6e96 GenZ \u548c\u5343\u79a7\u4e00\u4ee3\u3002 Snap Ads \u662f\u63d0\u9ad8\u8f49\u5316\u7387\u7684\u597d\u65b9\u6cd5\u3002\u5728\u63d0\u5347\u54c1\u724c\u6545\u4e8b\u7684\u540c\u6642\uff0c\u4f7f\u7528\u672c\u5730\u93e1\u982d\u53ef\u4ee5\u589e\u52a0\u767c\u73fe\u548c\u53c3\u8207\u5ea6\u3002\u5982\u679c\u4e00\u500b\u54c1\u724c\u8207\u66f4\u5e74\u8f15\u7684\u4eba\u7fa4\u76f8\u95dc\uff0cSnapchat \u662f\u6700\u597d\u7684\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u3002<\/span><\/p>\n<p><b>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/b> <a href=\"https:\/\/www.socialmediatoday.com\/news\/snapchat-launches-first-local-lens-collaborative-ar-experience-in-london\/586863\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/snapchat-launches-first-local-lens-collaborative-ar-experience-in-london\/586863\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Snapchat was launched in 2011. It\u2019s an image and video messaging app. Today, the platform has around 314.6 million users globally. A major percentage of these users are the Gen Zs and millennials. So, it focuses on innovations for digital marketing. Last 27 August 2019, it launched the Lens Studio 2.1. Such a tool makes [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6952,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37,316,6],"tags":[834,835,836,39],"class_list":["post-5735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-snapchat-zh-hant","category-social-media-marketing","category-social-media-","tag-augmented-reality","tag-landmarker","tag-local-lenses","tag-snapchat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat Adds Local Lenses to Its AR Tools - Social Stand<\/title>\n<meta name=\"description\" content=\"Snapchat was launched in 2011. It\u2019s an image and video messaging app. Today, the platform has around 314.6 million users globally. A major percentage of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/snapchat-adds-local-lenses-to-its-ar-tools\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat Adds Local Lenses to Its AR Tools - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Snapchat was launched in 2011. It\u2019s an image and video messaging app. Today, the platform has around 314.6 million users globally. 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