{"id":5696,"date":"2020-10-08T22:40:03","date_gmt":"2020-10-08T14:40:03","guid":{"rendered":"https:\/\/social-stand.com\/?p=5696"},"modified":"2021-01-12T22:41:56","modified_gmt":"2021-01-12T14:41:56","slug":"the-importance-of-a-brands-online-presence","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/the-importance-of-a-brands-online-presence\/","title":{"rendered":"\u54c1\u724c\u5728\u7dda\u5f62\u8c61\u7684\u91cd\u8981\u6027"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5728 COVID-19 \u5927\u6d41\u884c\u9054\u5230\u9802\u5cf0\u4e4b\u5f8c\uff0c\u96fb\u5b50\u5546\u52d9\u986f\u8457\u4e0a\u5347\u3002\u5b83\u770b\u5230\u4e86\u4e00\u500b <\/span><a href=\"https:\/\/www.roirevolution.com\/blog\/2020\/10\/coronavirus-and-ecommerce\/\"><span style=\"font-weight: 400;\">32%<\/span><\/a><span style=\"font-weight: 400;\"> 2020 \u5e74 4 \u6708\u81f3 2020 \u5e74 6 \u6708\u4e4b\u9593\u7684\u589e\u9577\u3002BOPIS\uff08\u5728\u7dda\u8cfc\u8cb7\uff0c\u5e97\u5167\u63d0\u8ca8\uff09\u4e0a\u5347\u4e86 <\/span><a href=\"https:\/\/www.roirevolution.com\/blog\/2020\/10\/coronavirus-and-ecommerce\/\"><span style=\"font-weight: 400;\">259%<\/span><\/a><span style=\"font-weight: 400;\"> \u4eca\u5e74\u4e5d\u6708\u3002\u4f01\u696d\u9810\u8a08\u9019\u4e9b\u65b0\u8da8\u52e2\u5c07\u6301\u7e8c\u5230\u660e\u5e74\u5de6\u53f3\u3002\u6d88\u8cbb\u8005\u73fe\u5728\u7a4d\u6975\u5728\u7dda\u641c\u7d22\u54c1\u724c\u3002\u4f46\u4ed6\u5011\u4e0d\u6703\u8f15\u6613\u8cfc\u8cb7\u3002\u4ed6\u5011\u50be\u5411\u65bc\u8a55\u4f30\u5176\u793e\u4ea4\u5a92\u9ad4\u9801\u9762\u548c\/\u6216\u7db2\u7ad9\u7684\u5c08\u696d\u6027\u3002\u4e4b\u5f8c\uff0c\u4ed6\u5011\u6c7a\u5b9a\u662f\u5426\u8cfc\u8cb7\u3002\u56e0\u6b64\uff0c\u4f01\u696d\u8a8d\u8b58\u5230 <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/how-important-is-a-brands-online-appearance-infographic\/586716\/\"><span style=\"font-weight: 400;\">\u91cd\u8981\u6027<\/span><\/a><span style=\"font-weight: 400;\"> \u54c1\u724c\u7684\u5728\u7dda\u5f62\u8c61\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd1\u671f\uff0c <\/span><a href=\"https:\/\/www.godaddy.com\/\"><span style=\"font-weight: 400;\">\u53bb\u5427\u7238\u7238<\/span><\/a><span style=\"font-weight: 400;\"> \u59d4\u8a17\u4e86\u4e00\u500b <\/span><a href=\"https:\/\/swnsmediagroup.com\/onepoll\/\"><span style=\"font-weight: 400;\">\u4e00\u9805\u6c11\u610f\u8abf\u67e5<\/span><\/a><span style=\"font-weight: 400;\"> \u5c0d 500 \u5bb6\u4f01\u696d\u548c 2,000 \u540d\u7f8e\u570b\u6d88\u8cbb\u8005\u7684\u8abf\u67e5\u3002\u8abf\u67e5\u7684\u4e3b\u8981\u7d50\u679c\u5982\u4e0b\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5927\u7d04\u56db\u5206\u4e4b\u4e09\u7684\u7f8e\u570b\u4eba\u91cd\u8996\u4f01\u696d\u5982\u4f55\u5728\u7db2\u4e0a\u5c55\u793a\u81ea\u5df1\u7684\u91cd\u8981\u6027\u3002\u5982\u679c\u54c1\u724c\u6c92\u6709\u793e\u4ea4\u5a92\u9ad4\u5e33\u6236\uff0c50% \u6703\u611f\u5230\u5931\u671b\u3002\u5982\u679c\u54c1\u724c\u64c1\u6709\u904e\u6642\u7684\u7db2\u7ad9\uff0c\u5341\u5206\u4e4b\u516d\u7684\u4eba\u6703\u611f\u5230\u6cae\u55aa\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7531\u65bc\u4e0d\u5c08\u696d\u7684\u793e\u4ea4\u5a92\u9ad4\u9801\u9762\u548c\u5546\u696d\u7db2\u7ad9\uff0c\u5e73\u5747\u6bcf\u500b\u5728\u7dda\u8cfc\u7269\u8005\u6bcf\u6708\u81f3\u5c11\u653e\u68c4 2 \u6b21\u5728\u7dda\u8cfc\u7269\u3002\u9019\u4e5f\u5c0e\u81f4\u4ed6\u5011\u963b\u6b62\u8d85\u904e $61.00 \u7684\u8cfc\u8cb7\u3002 82% \u7684\u5728\u7dda\u8cfc\u7269\u8005\u4e0d\u592a\u53ef\u80fd\u5f9e\u904e\u6642\u7684\u7db2\u7ad9\u8cfc\u8cb7\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5c0d\u65bc\u4f01\u696d\u4f86\u8aaa\uff0c92% \u8a8d\u70ba\u4ed6\u5011\u7684\u7db2\u7ad9\u5f71\u97ff\u4e86\u4ed6\u5011\u7684\u92b7\u552e\u3002 4 \u4eba\u4e2d\u6709 3 \u4eba\u7ba1\u7406\u4e86\u4ed6\u5011\u7684\u5728\u7dda\u5f62\u8c61\uff0c66% \u5c0d\u5176\u7db2\u7ad9\u7684\u5c08\u696d\u6027\u5145\u6eff\u4fe1\u5fc3\u3002\u00a0<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_6940\" aria-describedby=\"caption-attachment-6940\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-6940\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/online_appearance_info.png\" alt=\"\" width=\"800\" height=\"3900\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/online_appearance_info.png 800w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/online_appearance_info-210x1024.png 210w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/online_appearance_info-768x3744.png 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/online_appearance_info-315x1536.png 315w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/online_appearance_info-420x2048.png 420w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-6940\" class=\"wp-caption-text\">\u53bb\u5427\u7238\u7238<\/figcaption><\/figure>\n<h3><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848<\/b><span style=\"font-weight: 400;\">:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u4e0a\u7684\u4e00\u4efd\u5831\u544a\u4e5f\u8a0e\u8ad6\u4e86\u54c1\u724c\u5728\u7dda\u5f62\u8c61\u7684\u91cd\u8981\u6027 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-reports-global-shifts-shaping-the-future\/\"><span style=\"font-weight: 400;\">2020 \u5e74 8 \u6708 21 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.\u81c9\u66f8\u7684 <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/5-global-shifts-shaping-the-future-now\"><span style=\"font-weight: 400;\">\u6539\u8b8a\u672a\u4f86\u7684\u5168\u7403\u8b8a\u5316<\/span><\/a><span style=\"font-weight: 400;\"> \u5831\u5c0e\u7a31\uff0c\u4eba\u5011\u73fe\u5728\u901a\u904e BOPIS \u548c\u5728\u7dda\u96dc\u8ca8\u9032\u884c\u66f4\u5b89\u5168\u7684\u8cfc\u7269\u3002\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u81f4\u529b\u65bc\u5275\u5efa\u4e00\u500b\u8ff7\u4eba\u7684\u5546\u696d\u7db2\u7ad9\u3002\u5b83\u5fc5\u9808\u5438\u5f15\u89c0\u773e\uff0c\u4fbf\u65bc\u8cfc\u8cb7\uff0c\u4e26\u4e14\u5c0d\u7528\u6236\u53cb\u597d\u3002\u540c\u6a23\u7684\u539f\u5247\u4e5f\u9069\u7528\u65bc\u793e\u4ea4\u5a92\u9ad4\u9801\u9762\u3002\u54c1\u724c\u61c9\u8a72\u5229\u7528 <\/span><a href=\"https:\/\/social-stand.com\/zh\/getting-started-with-facebook-and-instagram-shops\/\"><span style=\"font-weight: 400;\">Facebook \u548c Instagram \u5546\u5e97<\/span><\/a><span style=\"font-weight: 400;\">.\u4ed6\u5011\u53ef\u4ee5\u8a3b\u518a\u201cGoogle \u6211\u7684\u5546\u5bb6\u201d\u4e26\u63a2\u7d22 <\/span><a href=\"https:\/\/social-stand.com\/zh\/google-introduces-shoploop-a-new-video-and-review-platform\/\"><span style=\"font-weight: 400;\">\u8cfc\u7269\u5faa\u74b0<\/span><\/a><span style=\"font-weight: 400;\">.\u6b64\u5916\uff0c\u54c1\u724c\u53ef\u4ee5\u4f7f\u7528 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-launches-joinable-group-video-calls\/\"><span style=\"font-weight: 400;\">\u76f4\u64ad<\/span><\/a><span style=\"font-weight: 400;\"> \u6216\u8005 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-allows-paid-online-events\/\"><span style=\"font-weight: 400;\">\u4ed8\u8cbb\u5728\u7dda\u6d3b\u52d5<\/span><\/a><span style=\"font-weight: 400;\"> \u7a81\u51fa\u7522\u54c1\u548c\u670d\u52d9\u3002\u71df\u92b7\u4eba\u54e1\u4e5f\u61c9\u6ce8\u610f\u9019\u4e00\u9ede <\/span><a href=\"https:\/\/social-stand.com\/zh\/bernie-wongs-tip-on-branding-a-facebook-page\/\"><span style=\"font-weight: 400;\">\u5c08\u5bb6\u63d0\u793a<\/span><\/a><span style=\"font-weight: 400;\"> \u5f9e <\/span><a href=\"https:\/\/berniewong.net\/\"><span style=\"font-weight: 400;\">Bernie Wong<\/span><\/a><span style=\"font-weight: 400;\">\uff1a\u5728\u60a8\u7684\u5728\u7dda\u8a9e\u6c23\u3001\u8996\u89ba\u548c\u8a9e\u97f3\u65b9\u9762\u4fdd\u6301\u4e00\u81f4\u3002\u5b83\u7a81\u51fa\u4e86\u8207\u60a8\u4e00\u6a23\u8207\u773e\u4e0d\u540c\u7684\u7368\u7279\u98a8\u683c\u3002<\/span><\/p>\n<p><b>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/b> <a href=\"https:\/\/www.socialmediatoday.com\/news\/how-important-is-a-brands-online-appearance-infographic\/586716\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/how-important-is-a-brands-online-appearance-infographic\/586716\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>After the height of the COVID-19 pandemic, eCommerce has risen significantly. It saw a 32% growth between April and June 2020. BOPIS (Buy Online, pick up in-store) rise by 259% this September. Businesses expect these new trends to remain until next year or so. Consumers now actively search for brands online. But they don&#8217;t readily [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[315,5,408,9,18,316,6,7],"tags":[830,295,10,390,28,17,344],"class_list":["post-5696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-facebook","category-google","category-instagram","category-linkedin","category-social-media-marketing","category-social-media-","category-social-stand","tag-brands-online-presence","tag-digital-marketing","tag-facebook","tag-google","tag-instagram-2","tag-linkedin","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Importance of a Brand&#039;s Online Presence - Social Stand<\/title>\n<meta name=\"description\" content=\"After the height of the COVID-19 pandemic, eCommerce has risen significantly. It saw a 32% growth between April and June 2020. BOPIS (Buy Online, pick up\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/the-importance-of-a-brands-online-presence\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of a Brand&#039;s Online Presence - Social Stand\" \/>\n<meta property=\"og:description\" content=\"After the height of the COVID-19 pandemic, eCommerce has risen significantly. It saw a 32% growth between April and June 2020. BOPIS (Buy Online, pick up\" \/>\n<meta property=\"og:url\" content=\"https:\/\/social-stand.com\/zh\/the-importance-of-a-brands-online-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Stand\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-08T14:40:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-12T14:41:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/BLOG_IMAGES_-_Set_2_10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"cristy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"cristy\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u54c1\u724c\u7dda\u4e0a\u5f62\u8c61\u7684\u91cd\u8981\u6027 - \u793e\u6703\u5730\u4f4d","description":"\u5728 COVID-19 \u5927\u6d41\u884c\u9054\u5230\u9802\u5cf0\u4e4b\u5f8c\uff0c\u96fb\u5b50\u5546\u52d9\u986f\u8457\u4e0a\u5347\u3002\u5b83\u5728 2020 \u5e74 4 \u6708\u81f3 2020 \u5e74 6 \u6708\u671f\u9593\u589e\u9577\u4e86 32%\u3002BOPIS\uff08\u5728\u7dda\u8cfc\u8cb7\uff0c\u63d0\u8ca8","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/social-stand.com\/zh\/the-importance-of-a-brands-online-presence\/","og_locale":"zh_HK","og_type":"article","og_title":"The Importance of a Brand's Online Presence - Social Stand","og_description":"After the height of the COVID-19 pandemic, eCommerce has risen significantly. 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