{"id":5685,"date":"2020-10-08T08:00:36","date_gmt":"2020-10-08T00:00:36","guid":{"rendered":"https:\/\/social-stand.com\/?p=5685"},"modified":"2020-10-07T17:37:24","modified_gmt":"2020-10-07T09:37:24","slug":"making-connections-through-podcasting","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/making-connections-through-podcasting\/","title":{"rendered":"\u901a\u904e\u64ad\u5ba2\u5efa\u7acb\u806f\u7e6b"},"content":{"rendered":"<h3><span class=\"ez-toc-section\" id=\"Traditional_Media_and_New_Media\"><\/span><b>\u50b3\u7d71\u5a92\u9ad4\u8207\u65b0\u5a92\u9ad4<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u70ba\u4e00\u7dda\u548c\u4e8c\u7dda\u54c1\u724c\u88fd\u4f5c\u71df\u92b7\u6545\u4e8b\u5916\uff0c\u71df\u92b7\u4eba\u54e1\u767c\u73fe\u6700\u5438\u5f15\u4eba\u7684\u4e00\u4ef6\u4e8b\u662f\u6211\u4f5c\u70ba\u5ee3\u64ad\u7bc0\u76ee\u4e3b\u6301\u4eba\u7684\u80cc\u666f\u3002\u6211\u64d4\u4efb\u96fb\u53f0\u812b\u53e3\u79c0\u4e3b\u6301\u4eba\u5df2\u7d93 20 \u591a\u5e74\u4e86\u3002\u6211\u4ec0\u81f3\u5728\u5b78\u751f\u6642\u4ee3\u4e3b\u6301\u904e\u7bc0\u76ee\u3002\u7121\u7dda\u96fb\u5ee3\u64ad\u6709\u4e00\u5b9a\u7684\u5438\u5f15\u529b\u3002\u9019\u4e00\u9ede\uff0c\u518d\u52a0\u4e0a\u6211\u5982\u4f55\u64fa\u812b\u4f7f\u7528\u50b3\u7d71\u5a92\u9ad4\u548c\u65b0\u5a92\u9ad4\u6e20\u9053\uff0c\u662f\u4e00\u500b\u5f88\u597d\u7684\u5c0d\u8a71\u958b\u59cb\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/making-connections-through-podcasting\/#Traditional_Media_and_New_Media\" >\u50b3\u7d71\u5a92\u9ad4\u8207\u65b0\u5a92\u9ad4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/making-connections-through-podcasting\/#Getting_to_the_Heart_of_Marketing\" >\u9032\u5165\u71df\u92b7\u7684\u6838\u5fc3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/making-connections-through-podcasting\/#The_Old_Ideas_Versus_New_Tactics_Which_Is_Better\" >\u820a\u601d\u60f3\u8207\u65b0\u7b56\u7565\uff1a\u54ea\u500b\u66f4\u597d\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">\u6700\u8fd1\uff0c\u6211\u5728\u4e92\u806f\u7db2\u4e0a\u63a8\u51fa\u4e86\u64ad\u5ba2\uff0c\u800c\u4e0d\u662f\u4e3b\u6301\u50b3\u7d71\u7684\u5ee3\u64ad\u7bc0\u76ee\u3002\u64ad\u5ba2\u5728\u9999\u6e2f\u5c1a\u672a\u6d41\u884c\uff0c\u4f46\u5728\u4e16\u754c\u5176\u4ed6\u5730\u65b9\u65e9\u5df2\u6d41\u884c\u3002\u4f8b\u5982\uff0c\u53f0\u7063\u6709\u8d8a\u4f86\u8d8a\u591a\u7684\u64ad\u5ba2\u807d\u773e\u3002\u6536\u807d\u64ad\u5ba2\u662f\u767c\u73fe\u548c\u7372\u5f97\u65b0\u77e5\u8b58\u7684\u597d\u9014\u5f91\u3002\u904e\u53bb\u53ea\u6709\u5ee3\u64ad\u96fb\u53f0\u64c1\u6709\u9069\u5408\u5ee3\u64ad\u7684\u884c\u696d\u6a19\u6e96\u9ea5\u514b\u98a8\u3002\u73fe\u5728\uff0c\u53ea\u8981\u4f60\u6709\u9ea5\u514b\u98a8\uff0c\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u7528\u96fb\u8166\u958b\u59cb\u4ed6\u5011\u7684\u64ad\u5ba2\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Getting_to_the_Heart_of_Marketing\"><\/span><b>\u9032\u5165\u71df\u92b7\u7684\u6838\u5fc3<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u65b0\u5a92\u9ad4\u5f62\u5f0f\u5343\u8b8a\u842c\u5316\u7684\u672c\u8cea\uff0c\u7d66\u4eba\u4e00\u7a2e\u6c38\u9060\u8d95\u4e0d\u4e0a\u7684\u611f\u89ba\u3002\u4f46\u662f\u8b93\u6211\u544a\u8a34\u4f60\uff0c\u96d6\u7136\u71df\u92b7\u7b56\u7565\u5728\u4e0d\u65b7\u767c\u5c55\uff0c\u4f46\u57fa\u672c\u7406\u5ff5\u4fdd\u6301\u4e0d\u8b8a\u3002\u60a8\u53ef\u80fd\u5df2\u7d93\u77e5\u9053\u8a72\u54c1\u724c\u201c<\/span><a href=\"https:\/\/social-stand.com\/zh\/brand-storytelling-in-digital-era\/\"><span style=\"font-weight: 400;\">\u6545\u4e8b\u92b7\u552e<\/span><\/a><span style=\"font-weight: 400;\">\u201d\u6bd4\u786c\u63a8\u92b7\u66f4\u80fd\u5f15\u8d77\u89c0\u773e\u7684\u5171\u9cf4\uff0c\u800c\u4e14\u66f4\u6709\u6548\u3002\u9019\u662f\u4e00\u500b\u88ab\u5ee3\u6cdb\u63a5\u53d7\u7684\u6982\u5ff5\u3002\u7136\u800c\uff0c\u5728\u5be6\u8e10\u4e2d\uff0c\u9019\u500b\u6982\u5ff5\u7d93\u5e38\u88ab\u907a\u5fd8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8b1b\u6545\u4e8b\u5728\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u4e2d\u4f7f\u7528\u6642\u975e\u5e38\u6709\u6548\u3002\u6bcf\u6b21\u6211\u5728\u6f14\u8b1b\u6d3b\u52d5\u4e2d\u5728\u9999\u6e2f\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u5206\u4eab\u6211\u70ba\u570b\u969b\u54c1\u724c\u201c\u8b1b\u8ff0\u201d\u7684\u54c1\u724c\u6545\u4e8b\u6642\uff0c\u90fd\u6703\u7acb\u5373\u5f15\u8d77\u807d\u773e\u7684\u8208\u8da3\uff0c\u4e26\u5168\u795e\u8cab\u6ce8\u5730\u8046\u807d\u3002\u4f46\u4e8b\u5be6\u4e0a\uff0c\u9019\u7a2e\u8b1b\u6545\u4e8b\u7684\u65b9\u6cd5\u4e26\u4e0d\u662f\u4ec0\u9ebc\u65b0\u9bae\u4e8b\u3002\u5b83\u5df2\u88ab\u7528\u65bc\u50b3\u7d71\u5a92\u9ad4\u2014\u2014\u5728\u96dc\u8a8c\u548c\u5831\u7d19\u7b49\u5370\u5237\u5a92\u9ad4\u4e2d\u7684\u8edf\u6587\u4e2d\u3002\u73fe\u5728\u65b0\u5a92\u9ad4\u6b63\u5728\u8fc5\u901f\u666e\u53ca\uff0c\u7126\u9ede\u5f80\u5f80\u8f49\u79fb\u5230\u5404\u7a2e\u5e73\u53f0\u7684\u65b0\u529f\u80fd\u548c\u65b0\u60f3\u6cd5\u4e0a\u3002\u7136\u5f8c\u6ce8\u610f\u529b\u8f49\u5411\u9019\u7a2e\u201c\u773c\u82b1\u7e5a\u4e82\u201d\u7684\u7b56\u7565\uff0c\u71df\u92b7\u7684\u6838\u5fc3\u88ab\u64f1\u7f6e\u4e00\u65c1\u3002\u53ef\u80fd\u6709\u5f88\u591a\u8207\u71df\u92b7\u7b56\u7565\u76f8\u95dc\u7684\u5929\u8ce6\u3002\u4f46\u4e0d\u8981\u5fd8\u8a18\u56de\u5230\u826f\u597d\u71df\u92b7\u7b56\u7565\u7684\u57fa\u790e\u3002\u70ba\u4e86\u5be6\u73fe\u60a8\u7684\u71df\u92b7\u76ee\u6a19\uff0c\u6bcf\u4e00\u6b65\u90fd\u5fc5\u9808\u7d93\u904e\u8a08\u5283\u548c\u7cbe\u5fc3\u6821\u6e96\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Old_Ideas_Versus_New_Tactics_Which_Is_Better\"><\/span><b>\u820a\u601d\u60f3\u8207\u65b0\u7b56\u7565\uff1a\u54ea\u500b\u66f4\u597d\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7121\u8ad6\u6211\u662f\u7d66\u5927\u91cf\u6216\u5c11\u91cf\u807d\u773e\u8b1b\u8ab2\u2014\u2014\u4e8b\u5be6\u4e0a\uff0c\u6211\u53ea\u662f\u6559\u4e86\u4e00\u500b <\/span><a href=\"https:\/\/social-stand.com\/zh\/bernie-wong-speaks-to-hku-mba-students-on-developing-omni-channel-marketing-campaigns\/\"><span style=\"font-weight: 400;\">HKU SPACE\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u8ab2\u7a0b<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 \u6211\u559c\u6b61\u5148\u4ecb\u7d39\u71df\u92b7\u7406\u5ff5\uff0c\u7136\u5f8c\u518d\u6df1\u5165\u7814\u7a76\u5be6\u65bd\u91dd\u5c0d\u6027\u7b56\u7565\u7684\u7d30\u7bc0\u3002\u4f5c\u70ba\u6bcf\u5929\u70ba\u77e5\u540d\u884c\u696d\u53c3\u8207\u8005\u9032\u884c\u54c1\u724c\u71df\u92b7\u7684\u4eba\uff0c\u6211\u53ef\u4ee5\u544a\u8a34\u60a8\uff0c\u6709\u7121\u6578\u7a2e\u5275\u9020\u6027\u7684\u65b9\u5f0f\u53ef\u4ee5\u5438\u5f15\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u3002\u5176\u4e2d\u5305\u62ec\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5ee3\u64ad\u201c<\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-media-tips-about-live-streaming\/\"><span style=\"font-weight: 400;\">\u5c45\u4f4f<\/span><\/a><span style=\"font-weight: 400;\">\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5275\u5efa Facebook\/Instagram <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-launches-spark-ar-studio-on-instagram\/\"><span style=\"font-weight: 400;\">AR\u6ffe\u93e1<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u8b93\u5fae\u578b\u5f71\u97ff\u8005\u53c3\u8207\u786c\u92b7\u552e\u7522\u54c1\u548c\u670d\u52d9<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u64c1\u6709\u4e00\u500b\u53ef\u4ee5\u5e6b\u52a9\u5c07\u92b7\u552e\u984d\u63d0\u9ad8\u4e09\u500d\u7684\u804a\u5929\u6a5f\u5668\u4eba<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4f7f\u7528 30 \u53f0\u76f8\u6a5f\u6355\u6349\u96e3\u5fd8\u7684\u77ac\u9593 <\/span><a href=\"https:\/\/medium.com\/@ngoeke\/bullet-time-how-to-live-a-fully-engaged-life-eeba652dead0\"><span style=\"font-weight: 400;\">\u5b50\u5f48\u6642\u9593<\/span><\/a><span style=\"font-weight: 400;\"> \uff08\u4e5f\u7a31\u70ba\u77e9\u9663\u6548\u61c9\uff09<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u9019\u4e9b\u5947\u7279\u7684\u7b56\u7565\u90fd\u6e90\u65bc\u76f8\u540c\u7684\u71df\u92b7\u57fa\u672c\u539f\u5247\uff1a\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4e86\u89e3\u60a8\u7684\u6f5b\u5728\u5ba2\u6236<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5236\u5b9a\u6709\u6548\u7684\u92b7\u552e\u6587\u6848<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u88fd\u4f5c\u5f15\u4eba\u5165\u52dd\u7684\u71df\u92b7\u6545\u4e8b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u9032\u884c\u71df\u92b7\u6d3b\u52d5\u662f\u201c\u5982\u4f55\u201d\uff0c\u800c\u6709\u4e00\u500b\u6df1\u601d\u719f\u616e\u7684\u7b56\u7565\u53ef\u4ee5\u89e3\u6c7a\u201c\u70ba\u4ec0\u9ebc\u201d\u3002\u7136\u800c\uff0c\u8001\u95c6\u548c\u71df\u92b7\u4eba\u54e1\u901a\u5e38\u53ea\u8ffd\u6c42\u66f4\u65b0\u548c\u8da8\u52e2\u7684\u53c3\u8207\u5f62\u5f0f\u3002\u96e3\u602a\u9019\u53e5\u7d93\u5178\u7684\u7cb5\u8a9e\u8afa\u8a9e\u9069\u7528\u65bc\u696d\u754c\uff1a\u201c\u7121\u8ad6\u60f3\u6cd5\u6709\u591a\u53e4\u8001\uff0c\u6700\u91cd\u8981\u7684\u662f\u4eba\u5011\u662f\u5426\u8db3\u5920\u4fe1\u4efb\u5b83\u4ee5\u4f7f\u7528\u5b83\u3002\u201d\u9031\u672b\uff0c\u6211\u5728 <\/span><a href=\"https:\/\/www.rthk.hk\/?lang=en\"><span style=\"font-weight: 400;\">\u9999\u6e2f\u96fb\u53f0\u77e5\u8b58\u6709\u9650\u516c\u53f8<\/span><\/a><span style=\"font-weight: 400;\"> \uff08\u77e5\u8b58\u6703\u793e\uff09\u3002\u800c\u4e14\u5f9e\u5e7e\u500b\u6708\u524d\u958b\u59cb\uff0c\u6211\u628a\u6578\u5b57\u71df\u92b7\u76f8\u95dc\u7684\u8a71\u984c\u653e\u5230\u4e86Podcast\u5e73\u53f0\u4e0a\uff0c <\/span><a href=\"https:\/\/getmarketingsuperpower.com\/\"><span style=\"font-weight: 400;\">\u71df\u92b7\u8d85\u7d1a\u5927\u570b<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7531\u65bc\u5927\u6d41\u884c\uff0c\u5a92\u9ad4\u548c\u5546\u696d\u6a21\u5f0f\u6b63\u5728\u8fc5\u901f\u767c\u5c55\u3002\u7121\u8ad6\u662f\u8457\u624b\u9032\u884c\u66f4\u6839\u672c\u7684\u8f49\u8b8a\u9084\u662f\u6539\u8b8a\u60a8\u7684\u71df\u92b7\u65b9\u5f0f\uff0c\u5728\u60a8\u7684\u65b9\u6cd5\u4e2d\u63a1\u7528\u6b63\u5ff5\u662f\u95dc\u9375\u3002\u70ba\u4e86\u6709\u6548\uff0c\u57f7\u884c\u7684\u6bcf\u4e00\u6b65\u90fd\u61c9\u4ee5\u6df1\u601d\u719f\u616e\u7684\u7b56\u7565\u70ba\u57fa\u790e\u3002<\/span><\/p>\n<p><b>\u539f\u59cb\u4f86\u6e90\uff1a<\/b> <a href=\"https:\/\/www.mpfinance.com\/fin\/dailyb2.php?col=1592303366123&amp;node=1599456589184&amp;issue=20200907\"><span style=\"font-weight: 400;\">https:\/\/www.mpfinance.com\/fin\/dailyb2.php?col=1592303366123&amp;node=1599456589184&amp;issue=20200907<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Traditional Media and New Media Apart from producing marketing narratives for first- and second-tier brands, one of the things that marketers find most fascinating is my background as a broadcast presenter. I have been a radio talk show host for more than 20 years. I\u2019ve even hosted programs in my school days. 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