{"id":5669,"date":"2020-09-30T22:46:43","date_gmt":"2020-09-30T14:46:43","guid":{"rendered":"https:\/\/social-stand.com\/?p=5669"},"modified":"2021-07-11T13:59:31","modified_gmt":"2021-07-11T05:59:31","slug":"a-complete-guide-to-igtv-marketing","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/a-complete-guide-to-igtv-marketing\/","title":{"rendered":"IGTV \u71df\u92b7\u5b8c\u6574\u6307\u5357"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u4f7f\u7528 IGTV \u9032\u884c\u71df\u92b7\u5c0d\u65bc\u8a31\u591a\u54c1\u724c\u4f86\u8aaa\u90fd\u662f\u65b0\u4e8b\u7269\u3002\u5b83\u5728 2019 \u5e74\u5f88\u53d7\u6b61\u8fce\uff0c\u6700\u8fd1\u4eca\u5e74\u7684\u4f7f\u7528\u91cf\u589e\u52a0\u4e86 300%\u3002\u5947\u602a\u7684\u662f\u70ba\u4ec0\u9ebc\u54c1\u724c\u958b\u59cb\u4f7f\u7528\u5b83\u5f88\u665a\u3002\u9019\u662f\u5c55\u793a DIY\u3001\u7522\u54c1\u7cfb\u5217\u548c\u6559\u7a0b\u7684\u7d55\u4f73\u6e20\u9053\u3002\u9019\u4e9b\u662f\u8207 Instagram \u793e\u5340\u7522\u751f\u5171\u9cf4\u4e26\u5efa\u7acb\u6709\u610f\u7fa9\u806f\u7e6b\u7684\u5167\u5bb9\u985e\u578b\u3002\u9019\u662f IGTV \u71df\u92b7\u7684\u5b8c\u6574\u6307\u5357\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/a-complete-guide-to-igtv-marketing\/#Starting_with_IGTV\" >\u5f9e IGTV \u958b\u59cb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/a-complete-guide-to-igtv-marketing\/#IGTV_Video_Requirements\" >IGTV \u8996\u983b\u8981\u6c42<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/a-complete-guide-to-igtv-marketing\/#4_Best_Practices_on_IGTV\" >IGTV \u7684 4 \u500b\u6700\u4f73\u5be6\u8e10<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/a-complete-guide-to-igtv-marketing\/#Video_Ideas_for_Your_IGTV_Channel\" >\u60a8\u7684 IGTV \u983b\u9053\u7684\u8996\u983b\u5275\u610f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/a-complete-guide-to-igtv-marketing\/#Best_Tools_for_IGTV_Videos\" >IGTV \u8996\u983b\u7684\u6700\u4f73\u5de5\u5177<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/social-stand.com\/zh\/a-complete-guide-to-igtv-marketing\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_6945\" aria-describedby=\"caption-attachment-6945\" style=\"width: 1540px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-6945\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/how-to-create-an-IGTV-channel.png\" alt=\"\" width=\"1540\" height=\"1334\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/how-to-create-an-IGTV-channel.png 1540w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/how-to-create-an-IGTV-channel-300x260.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/how-to-create-an-IGTV-channel-1024x887.png 1024w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/how-to-create-an-IGTV-channel-768x665.png 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/how-to-create-an-IGTV-channel-1536x1331.png 1536w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/10\/how-to-create-an-IGTV-channel-14x12.png 14w\" sizes=\"(max-width: 1540px) 100vw, 1540px\" \/><figcaption id=\"caption-attachment-6945\" class=\"wp-caption-text\">Instagram<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">IGTV \u662f\u6307 Instagram \u96fb\u8996\u3002\u9019\u662f\u4e00\u500b\u8207 Instagram \u5e33\u6236\u96c6\u6210\u7684\u53ef\u4e0b\u8f09\u61c9\u7528\u7a0b\u5e8f\u3002\u5b83\u65bc <\/span><a href=\"https:\/\/techcrunch.com\/2018\/06\/20\/igtv\/\"><span style=\"font-weight: 400;\">2018 \u5e74 6 \u6708 21 \u65e5<\/span><\/a><span style=\"font-weight: 400;\"> \u4e26\u5177\u6709 1 \u5c0f\u6642\u7684\u8996\u983b\u4e0a\u50b3\u529f\u80fd\u3002 IGTV \u64da\u8aaa\u662f Facebook \u7684 YouTube \u5c0d\u624b\u3002\u4eca\u5e74\uff0cInstagram \u7d50\u5408\u4e86 Instagram \u4e0a\u7684 IGTV \u9810\u89bd <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-rolls-out-option-to-share-instagram-live-on-igtv\/\"><span style=\"font-weight: 400;\">\u5c45\u4f4f<\/span><\/a><span style=\"font-weight: 400;\"> \u53ca\u00a0 <\/span><a href=\"https:\/\/www.theverge.com\/2020\/4\/13\/21216886\/instagram-igtv-redesign-update-video-creators-discover-page\"><span style=\"font-weight: 400;\">\u6545\u4e8b<\/span><\/a><span style=\"font-weight: 400;\">.\u5b83\u73fe\u5728\u4e5f\u51fa\u73fe\u5728 <\/span><a href=\"https:\/\/yougov.co.uk\/topics\/resources\/articles-reports\/2019\/09\/30\/instagram-introduces-branded-content-tags-long-for\"><span style=\"font-weight: 400;\">\u54c1\u724c\u5408\u4f5c\u5925\u4f34\u6a19\u7c64<\/span><\/a><span style=\"font-weight: 400;\"> \u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagrams-explore-tab-features-shopping-and-igtv\/\"><span style=\"font-weight: 400;\">\u63a2\u7d22\u9078\u9805\u5361<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Starting_with_IGTV\"><\/span><b>\u5f9e IGTV \u958b\u59cb<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5275\u5efa IGTV \u983b\u9053\u975e\u5e38\u5bb9\u6613\u3002\u4e0b\u8f09\u61c9\u7528\u7a0b\u5e8f\u4e26\u4f7f\u7528\u60a8\u7684 Instagram \u6191\u64da\u767b\u9304\u3002\u5b83\u6703\u81ea\u52d5\u5728\u60a8\u7684\u5e33\u6236\u4e0a\u540c\u6b65\uff0c\u8b93\u60a8\u53ef\u4ee5\u4e0a\u50b3\u3001\u5206\u4eab\u751a\u81f3\u89c0\u770b IGTV \u8996\u983b\u3002\u4f7f\u7528\u79fb\u52d5\u8a2d\u5099\u5728\u61c9\u7528\u7a0b\u5e8f\u4e2d\u4e0a\u50b3\u4e00\u500b\u8996\u983b\u5f8c\uff0c\u60a8\u5c31\u53ef\u4ee5\u5728\u684c\u9762\u4e0a\u8a2a\u554f IGTV\u3002\u60a8\u9084\u53ef\u4ee5\u5728 IGTV \u684c\u9762\u4e0a\u4e0a\u50b3\u3001\u5206\u4eab\u548c\u89c0\u770b\u8996\u983b\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0a\u50b3 IGTV \u8996\u983b\u7684\u4e09\u7a2e\u65b9\u5f0f\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4f7f\u7528 Instagram \u8a02\u95b1\u6e90\u4e0a\u7684\u76f8\u6a5f\u81a0\u5377\u6216\u5716\u5eab\u6309\u9215\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4f7f\u7528 Instagram \u63d0\u8981\u53f3\u5074\u7684 IGTV \u6309\u9215\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4f7f\u7528 Instagram \u63d0\u8981\u4e0b\u65b9\u7684\u52a0\u865f\u6309\u9215 (+)\u3002<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"IGTV_Video_Requirements\"><\/span><b>IGTV \u8996\u983b\u8981\u6c42<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">IGTV \u8996\u983b\u5fc5\u9808\u5728 <\/span><span style=\"font-weight: 400;\">MP4 \u6587\u4ef6\u683c\u5f0f<\/span><span style=\"font-weight: 400;\">.\u79fb\u52d5\u8a2d\u5099\u4e0a\u50b3\u5141\u8a31\u7684\u6700\u5927\u9577\u5ea6\u70ba 15 \u5206\u9418\uff0c\u7db2\u7d61\u4e0a\u50b3\u5141\u8a31\u7684\u6700\u5927\u9577\u5ea6\u70ba 60 \u5206\u9418\u3002\u9019\u76f8\u7576\u65bc\u5f9e 650MB \u5230 3.6GB \u7684\u8996\u983b\u6587\u4ef6\u5927\u5c0f\u3002 IGTV \u8996\u983b\u5c08\u70ba\u5782\u76f4\u89c0\u770b\u800c\u8a2d\u8a08\u3002\u7406\u60f3\u7684\u7e31\u6a6b\u6bd4\u662f 9:16\u3002\u5982\u679c\u60a8\u8981\u4f7f\u7528\u6c34\u5e73\u8996\u983b\uff0c\u7406\u60f3\u7684\u5bec\u9ad8\u6bd4\u662f 16:9\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Best_Practices_on_IGTV\"><\/span><b>IGTV \u7684 4 \u500b\u6700\u4f73\u5be6\u8e10<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5728 IGTV \u4e0a\u4f7f\u7528\u9192\u76ee\u4f46\u76f8\u95dc\u7684\u5c01\u9762\u5716\u7247\uff0c\u4ee5\u7372\u5f97\u5c08\u696d\u7684\u5916\u89c0\u3002\u63a8\u85a6\u7684\u5716\u50cf\u5c3a\u5bf8\u70ba 420 X 654 \u50cf\u7d20\u3002 IGTV \u5c01\u9762\u7167\u7247\u7528\u4f5c\u7528\u6236\u9810\u89bd\u7684\u7e2e\u7565\u5716\u3002\u5b83\u4f7f\u4eba\u5011\u66f4\u5bb9\u6613\u5728\u60a8\u7684 IGTV \u4e0a\u9ede\u64ca\u3001\u95b1\u8b80\u548c\u89c0\u770b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6301\u7e8c\u4e0a\u50b3 IGTV \u8996\u983b\u4ee5\u5b9a\u671f\u5438\u5f15\u60a8\u7684\u95dc\u6ce8\u8005\u3002\u9019\u662f Instagram \u793e\u5340\u7684\u4e00\u7a2e\u6709\u6548\u505a\u6cd5\u3002\u5e73\u53f0\u7684\u53ef\u898b\u6027\u5c0e\u81f4\u54c1\u724c\u767c\u73fe\u7684\u589e\u52a0\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">IGTV \u5efa\u8b70\u89c0\u773e\u60f3\u770b\u7684\u8a71\u984c\u3002\u5728\u4e0a\u50b3\u5efa\u8b70\u7684\u5167\u5bb9\u4ee5\u589e\u52a0\u6536\u8996\u7387\u6642\uff0c\u5617\u8a66\u5404\u7a2e\u60f3\u6cd5\u3001\u4f48\u5c40\u548c\u7d50\u69cb\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5728 IGTV \u8996\u983b\u4e0a\u6dfb\u52a0\u5c4f\u5e55\u6587\u5b57\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6536\u8996\u7387\u3002\u6587\u5b57\u8aaa\u660e\u5df2\u88ab\u8b49\u660e\u662f\u4e00\u500b\u5f88\u597d\u7684\u9810\u544a\u7247\uff0c\u53ef\u4ee5\u8b93\u89c0\u773e\u597d\u5947\u3002<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Video_Ideas_for_Your_IGTV_Channel\"><\/span><b>\u60a8\u7684 IGTV \u983b\u9053\u7684\u8996\u983b\u5275\u610f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9019\u88e1\u6709\u4e94\u500b\u8996\u983b\u5275\u610f\u53ef\u4ee5\u5728\u60a8\u7684 IGTV \u983b\u9053\u4e0a\u53d6\u5f97\u6210\u529f\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5c55\u793a\u7522\u54c1\u767c\u5e03\uff0c\u7a81\u51fa\u5176\u529f\u80fd\u548c\u7528\u9014\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u901a\u904e\u5c55\u793a\u60a8\u516c\u53f8\u6b63\u5728\u767c\u751f\u7684\u4e8b\u60c5\u4f86\u4f7f\u60a8\u7684\u5167\u5bb9\u4eba\u6027\u5316<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4f7f\u7528 IGTV \u5411\u60a8\u7684\u5ba2\u6236\u5ba3\u50b3\u7522\u54c1\u6216\u670d\u52d9\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6307\u5c0e\u8cb7\u5bb6\u5982\u4f55\u62c6\u5305\u3001\u4f7f\u7528\u548c\u512a\u5316\u7522\u54c1\u6216\u670d\u52d9\u7684 DIY \u6216\u6559\u7a0b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u901a\u904e\u767c\u5e03\u76f8\u95dc\u8996\u983b\u5167\u5bb9\u4f86\u6d3b\u8e8d\u5047\u671f\u6216\u5b63\u7bc0\u3002<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Best_Tools_for_IGTV_Videos\"><\/span><b>IGTV \u8996\u983b\u7684\u6700\u4f73\u5de5\u5177<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u53ef\u7528\u65bc\u88fd\u4f5c\u7cbe\u5f69 IGTV \u8996\u983b\u7684\u6700\u4f73\u7de8\u8f2f\u5de5\u5177\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5e06\u5e03<\/span><span style=\"font-weight: 400;\"> \u70ba\u60a8\u7684 IGTV \u5c01\u9762\u7167\u7247\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.inshot.com\/\"><span style=\"font-weight: 400;\">\u5167\u5c04<\/span><\/a><span style=\"font-weight: 400;\"> \u4e00\u500b\u8996\u983b\u79fb\u52d5\u7de8\u8f2f\u5de5\u5177\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9996\u6620\u5c08\u696d\u7248<\/span><span style=\"font-weight: 400;\"> Adobe \u7528\u65bc\u7de8\u8f2f\u8996\u983b\u5c3a\u5bf8\u4ee5\u53ca\u5728\u8996\u983b\u4e0a\u6dfb\u52a0\u97f3\u6a02\u548c\u6587\u672c\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/snappa.com\/templates\/instagram-story\"><span style=\"font-weight: 400;\">\u65af\u7d0d\u5e15<\/span><\/a><span style=\"font-weight: 400;\"> \u7528\u65bc\u5275\u5efa\u3001\u5b58\u5132\u548c\u5171\u4eab\u5728\u7dda\u5716\u5f62\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/wave.video\/blog\/igtv\/\"><span style=\"font-weight: 400;\">\u6d77\u6d6a<\/span><\/a><span style=\"font-weight: 400;\"> \u7528\u65bc\u91cd\u65b0\u5229\u7528\u5df2\u7de8\u8f2f\u7684\u8996\u983b\u3002<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9019\u4efd\u5b8c\u6574\u7684 IGTV \u71df\u92b7\u6307\u5357\u662f\u63d0\u5347\u54c1\u724c\u5728 Instagram \u4e0a\u7684\u5f71\u97ff\u529b\u7684\u597d\u65b9\u6cd5\u3002\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u671f\u5f85\u4f7f\u7528 IGTV \u6700\u5927\u5316\u9023\u63a5\u3002\u4ed6\u5011\u7684\u76ee\u6a19\u61c9\u8a72\u662f\u88fd\u4f5c IGTV \u8996\u983b\uff0c\u5438\u5f15\u76ee\u6a19\u53d7\u773e\u767c\u73fe\u54c1\u724c\u50f9\u503c\u3002\u6301\u7e8c\u767c\u5e03\u662f\u4e00\u500b\u66f4\u5bb9\u6613\u7684\u9078\u64c7\uff0c\u56e0\u70ba\u4e0d\u9700\u8981\u5fa9\u96dc\u7684\u76f8\u6a5f\u3002\u53ea\u9700\u4e00\u90e8\u96fb\u8a71\u548c\u4e00\u500b\u60f3\u6cd5\uff0c\u60a8\u5c31\u53ef\u4ee5\u5728 IGTV \u4e0a\u767c\u5e16\u4e26\u76f4\u63a5\u8207\u60a8\u7684\u89c0\u773e\u806f\u7e6b\u3002<\/span><\/p>\n<p><b>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/b> <a href=\"https:\/\/www.socialmediatoday.com\/news\/the-complete-guide-to-igtv-dimensions-best-practices-and-creation-apps\/586120\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/the-complete-guide-to-igtv-dimensions-best-practices-and-creation-apps\/586120\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Using IGTV for marketing is new for lots of brands. It\u2019s been a hit in 2019 and recently saw a 300% increase in usage this year. It&#8217;s such a wonder why brands started using it late. It&#8217;s an excellent channel to showcase DIYs, product collections, and tutorials. These are the types of content that resonate [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6946,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,316,6],"tags":[819,27,817,818,816,28,815],"class_list":["post-5669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media-marketing","category-social-media-","tag-best-editing-tools-for-igtv","tag-igtv","tag-igtv-best-practices","tag-igtv-video-ideas","tag-igtv-video-requirements","tag-instagram-2","tag-starting-with-igtv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Complete Guide to IGTV Marketing - Social Stand<\/title>\n<meta name=\"description\" content=\"Using IGTV for marketing is new for lots of brands. It\u2019s been a hit in 2019 and recently saw a 300% increase in usage this year. It&#039;s such a wonder why\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/a-complete-guide-to-igtv-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Complete Guide to IGTV Marketing - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Using IGTV for marketing is new for lots of brands. It\u2019s been a hit in 2019 and recently saw a 300% increase in usage this year. 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