{"id":5653,"date":"2020-09-30T23:05:09","date_gmt":"2020-09-30T15:05:09","guid":{"rendered":"https:\/\/social-stand.com\/?p=5653"},"modified":"2021-01-12T23:06:36","modified_gmt":"2021-01-12T15:06:36","slug":"twitter-shares-10-insights-to-guide-brands-on-future-campaigns","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/twitter-shares-10-insights-to-guide-brands-on-future-campaigns\/","title":{"rendered":"Twitter \u5206\u4eab 10 \u689d\u898b\u89e3\uff0c\u4ee5\u6307\u5c0e\u54c1\u724c\u958b\u5c55\u672a\u4f86\u7684\u6d3b\u52d5"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5728\u904e\u53bb\u7684\u5e7e\u500b\u6708\u88e1\uff0cTwitter \u4e00\u76f4\u5728\u5206\u4eab\u5c0d\u54c1\u724c\u548c\u4f01\u696d\u6709\u7528\u7684\u6307\u5357\u548c\u898b\u89e3\u3002\u6700\u5f8c\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-shares-insights-and-tips-about-watch-parties\/\"><span style=\"font-weight: 400;\">2020 \u5e74 7 \u6708 30 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5b83\u5206\u4eab\u4e86\u95dc\u65bc\u89c0\u770b\u6d3e\u5c0d\u7684\u71b1\u9580\u5c0d\u8a71\u3002\u6700\u5f8c\u9084\u5206\u4eab\u4e86\u5c0d\u6df7\u5408\u8996\u983b\u5ee3\u544a\u7684\u5f71\u97ff <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-shows-impact-of-mixed-video-ads\/\"><span style=\"font-weight: 400;\">2020 \u5e74 8 \u6708 4 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">. Twitter Insiders \u6700\u8fd1\u5c0d\u7f8e\u570b\u4e0d\u65b7\u8b8a\u5316\u7684\u884c\u70ba\u9032\u884c\u4e86\u4e00\u9805\u5168\u570b\u6027\u7814\u7a76\u3002\u70ba\u6b64\uff0c\u4ed6\u5011\u901a\u904e\u67e5\u770b\u5e36\u6709 B \u7684\u6578\u5341\u5104\u689d\u63a8\u6587\u4f86\u505a\u5230\u9019\u4e00\u9ede\u3002\u4eca\u5929\uff0cTwitter \u5206\u4eab\u4e86 10 \u689d\u898b\u89e3\uff0c\u4ee5\u6307\u5c0e\u54c1\u724c\u958b\u5c55\u672a\u4f86\u7684\u6d3b\u52d5\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/twitter-shares-10-insights-to-guide-brands-on-future-campaigns\/#10_Insights_to_Guide_Brands_on_Future_Campaigns\" >10\u500b\u6d1e\u5bdf\u6307\u5c0e\u54c1\u724c\u672a\u4f86\u7684\u6d3b\u52d5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/twitter-shares-10-insights-to-guide-brands-on-future-campaigns\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"10_Insights_to_Guide_Brands_on_Future_Campaigns\"><\/span><b>10\u500b\u6d1e\u5bdf\u6307\u5c0e\u54c1\u724c\u672a\u4f86\u7684\u6d3b\u52d5<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>\u95dc\u65bc\u80b2\u5152\u7684\u63a8\u6587\u589e\u52a0\u4e86 42%\u3002<\/b><span style=\"font-weight: 400;\"> \u7531\u65bc COVID-19 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\u9019\u5834\u5927\u6d41\u884c\u75c5\u8b93\u7f8e\u570b\u9677\u5165\u60b2\u75db\u4e4b\u4e2d\u3002\u8a31\u591a\u4eba\u5c0d\u5931\u53bb\u751f\u547d\u3001\u751f\u8a08\u548c\u5b89\u5168\u8868\u793a\u540c\u60c5\u3002\u00a0<\/span><\/p>\n<p><b>\u5fc3\u7406\u5065\u5eb7\u804a\u5929\u589e\u52a0\u4e86 54%\u3002<\/b><span style=\"font-weight: 400;\"> \u73fe\u5728\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u52a0\u91cd\u8996\u5fc3\u7406\u5065\u5eb7\u3002\u5065\u5eb7\u5a01\u8105\u548c\u6d3b\u52d5\u53d7\u9650\u5c0e\u81f4\u7126\u616e\u548c\u6291\u9b31\u3002\u4f46\u6700\u8fd1\u7684\u8da8\u52e2\u986f\u793a\u51fa\u5e0c\u671b\u548c\u7a4d\u6975\u6027\u3002<\/span><\/p>\n<p><b>\u65b0\u7684\u611b\u597d\u53d6\u4ee3\u4e86\u793e\u4ea4\u6d3b\u52d5<\/b><span style=\"font-weight: 400;\">. 2020 \u5e74\u51fa\u73fe\u4e86\u65b0\u7684\u5bb6\u5ead\u611b\u597d\uff0c\u53ef\u4ee5\u5728\u5bb6\u4e2d\u5c0d\u6297\u7121\u804a\u3002\u4e00\u4e9b\u7f8e\u570b\u4eba\u559c\u6b61\u5805\u6301\u9019\u4e9b\u611b\u597d\uff0c\u800c\u53e6\u4e00\u4e9b\u4eba\u5247\u6e34\u671b\u96a8\u8457\u60c5\u6cc1\u7684\u597d\u8f49\u56de\u5230\u4ed6\u5011\u539f\u4f86\u7684\u6d3b\u52d5\u4e2d\u3002<\/span><\/p>\n<p><b>\u95dc\u65bc\u5617\u8a66\u65b0\u4e8b\u7269\u7684\u63a8\u6587\u589e\u52a0\u4e86 24%<\/b><span style=\"font-weight: 400;\">. Bucket list \u548c YOLO \u53c8\u56de\u4f86\u4e86\u3002\u653e\u6162\u8173\u6b65\u6703\u8b93\u4eba\u610f\u8b58\u5230\u751f\u547d\u662f\u77ed\u66ab\u7684\uff0c\u6240\u4ee5\u6211\u5011\u61c9\u8a72\u76e1\u60c5\u4eab\u53d7\u5b83\u3002<\/span><\/p>\n<p><b>WFH\u901a\u8a71\u6bcf\u5e74\u589e\u52a0+375%<\/b><span style=\"font-weight: 400;\">.\u4eca\u5e74\u6a19\u8a8c\u8457WFH\u7684\u8208\u8d77\u3002\u54c1\u724c\u548c\u4f01\u696d\u5617\u8a66\u901a\u904e\u5065\u5eb7\u5b89\u5168\u63aa\u65bd\u4f86\u5e73\u8861\u751f\u6d3b\u3002 WFH\u4e00\u76f4\u662f\u4ed6\u5011\u751f\u5b58\u7684\u95dc\u9375\u3002<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u5de5\u4f5c\u5834\u6240\u6b23\u8cde\u589e\u52a0\u4e86 44%\uff0c\u800c\u632b\u6298\u611f\u589e\u52a0\u4e86 39%\u3002<\/b><span style=\"font-weight: 400;\"> \u5728\u5927\u6d41\u884c\u671f\u9593\uff0c\u7f8e\u570b\u5df2\u7d93\u770b\u5230\u7d44\u7e54\u5982\u4f55\u7167\u9867\u54e1\u5de5\u3002\u5c0d\u96c7\u4e3b\u5fc3\u5b58\u611f\u6fc0\u7684\u4eba\u662f\u5e78\u904b\u7684\u3002\u00a0<\/span><\/p>\n<p><b>\u793e\u6703\u8cac\u4efb\u96a8\u8457 Twitter \u570b\u5bb6\u7684 72% \u652f\u6301\u54c1\u724c\u7684\u4e8b\u696d\u800c\u4e0a\u5347<\/b><span style=\"font-weight: 400;\">.\u4eba\u5011\u73fe\u5728\u6b63\u5728\u63a1\u53d6\u884c\u52d5\u4f86\u63d0\u5347\u4ed6\u5011\u7684\u793e\u6703\u8cac\u4efb\u611f\uff0c\u4ed6\u5011\u5e0c\u671b\u54c1\u724c\u4e5f\u80fd\u9019\u6a23\u505a\u3002<\/span><\/p>\n<p><b>\u9ed1\u4eba\u64c1\u6709\u7684\u5546\u696d\u63a8\u6587\u589e\u52a0\u4e86 +585%\u3002<\/b><span style=\"font-weight: 400;\"> \u4eba\u5011\u6b63\u5728\u5b78\u7fd2\u95dc\u65bc\u7a2e\u65cf\u4e0d\u516c\u6b63\u7684\u6158\u75db\u6559\u8a13\u3002\u4ed6\u5011\u73fe\u5728\u7a4d\u6975\u9078\u908a\u7ad9\u4fc3\u9032\u5e73\u7b49\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter \u5206\u4eab\u4e86\u9019 10 \u689d\u898b\u89e3\uff0c\u4ee5\u6307\u5c0e\u54c1\u724c\u958b\u5c55\u672a\u4f86\u7684\u6d3b\u52d5 <\/span><a href=\"https:\/\/marketing.twitter.com\/en\/insights\/twitter-conversation-report-10-insights-today-tomorrow\"><span style=\"font-weight: 400;\">2020 \u5e74 9 \u6708 30 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Twitter \u7684 10 \u9805\u898b\u89e3\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u548c\u4f01\u696d\u505a\u51fa\u672a\u4f86\u7684\u6c7a\u7b56\u3002\u9019\u610f\u5473\u8457\u5c08\u6ce8\u65bc\u4ee5\u5bb6\u5ead\u70ba\u5c0e\u5411\u7684\u904b\u52d5\u3002\u9f13\u52f5\u7a4d\u6975\u6027\u7684\u5167\u5bb9\u53ef\u4ee5\u63d0\u5347\u54c1\u724c\u7684\u5728\u7dda\u8072\u8b7d\u3002\u4ed6\u5011\u9084\u5fc5\u9808\u9069\u61c9\u6578\u5b57\u9023\u63a5\u548c\u71df\u92b7\u7684\u65b0\u5e38\u614b\u3002\u71df\u92b7\u4eba\u54e1\u9084\u61c9\u91cd\u8996\u793e\u6703\u554f\u984c\u548c\u8cac\u4efb\u3002\u4eca\u5929\u7684\u4eba\u5011\u5728\u7db2\u4e0a\u7372\u53d6\u65b0\u805e\u548c\u8da8\u52e2\u3002\u9019\u4e9b\u5c0d\u8a71\u53ef\u4ee5\u6210\u70ba\u5ba3\u50b3\u54c1\u724c\u50f9\u503c\u7684\u4e00\u7a2e\u65b9\u5f0f\u3002\u00a0<\/span><\/p>\n<p><b>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/b> <a href=\"https:\/\/marketing.twitter.com\/en\/insights\/twitter-conversation-report-10-insights-today-tomorrow\"><span style=\"font-weight: 400;\">https:\/\/marketing.twitter.com\/en\/insights\/twitter-conversation-report-10-insights-today-tomorrow<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>In the past few months, Twitter has been sharing guides and insights that are useful for brands and businesses. Last 30 July 2020, it shared the top conversations about Watch Parties. It also shared the impact on mixed video ads last 04 August 2020. Twitter Insiders recently made a national study about the changing American [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6,109],"tags":[812,111],"class_list":["post-5653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","category-twitter","tag-10-insights-to-guide-brands","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Shares 10 Insights to Guide Brands on Future Campaigns - Social Stand<\/title>\n<meta name=\"description\" content=\"In the past few months, Twitter has been sharing guides and insights that are useful for brands and businesses. 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