{"id":5645,"date":"2020-10-01T08:00:34","date_gmt":"2020-10-01T00:00:34","guid":{"rendered":"https:\/\/social-stand.com\/?p=5645"},"modified":"2021-06-15T11:42:39","modified_gmt":"2021-06-15T03:42:39","slug":"new-video-by-facebook-for-tips-on-branded-content-and-stories-ads","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/new-video-by-facebook-for-tips-on-branded-content-and-stories-ads\/","title":{"rendered":"Facebook \u767c\u5e03\u7684\u95dc\u65bc\u54c1\u724c\u5167\u5bb9\u548c\u6545\u4e8b\u5ee3\u544a\u63d0\u793a\u7684\u65b0\u8996\u983b"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2020 \u5e74 9 \u6708 17 \u65e5\uff0c\u81c9\u66f8 <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/making-creative-impact-on-facebook-platforms-with-branded-content-and-stories-ads#\"><span style=\"font-weight: 400;\">\u5f35\u8cbc<\/span><\/a><span style=\"font-weight: 400;\"> \u4e00\u6bb5\u95dc\u65bc\u5728\u6545\u4e8b\u4e2d\u5275\u5efa\u6709\u6548\u54c1\u724c\u5167\u5bb9\u548c\u5ee3\u544a\u7684\u65b0\u898b\u89e3\u7684\u8996\u983b\u3002 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-ads-can-now-target-consumers-based-on-their-shopping-habits\/\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u5275\u610f\u5718\u968a\u9084\u63d0\u4f9b\u4e86\u4e00\u4e9b\u7531\u4ed6\u5011\u6700\u65b0\u7814\u7a76\u652f\u6301\u7684\u6280\u5de7\u548c\u7ac5\u9580\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u64da\u81c9\u66f8\uff1a<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201c\u5f37\u5927\u7684\u5275\u610f\u57f7\u884c\u529b\uff0c\u52a0\u4e0a\u7cbe\u660e\u7684\u7b56\u7565\u548c\u5f15\u4eba\u6ce8\u76ee\u7684\u4fe1\u606f\u50b3\u905e\uff0c\u53ef\u4ee5\u5e6b\u52a9\u63a8\u52d5\u66f4\u5927\u7684\u5ee3\u544a\u6210\u529f\u3002 Facebook \u7684\u5275\u610f\u7814\u7a76\u5718\u968a\u6e2c\u8a66\u4e26\u5206\u6790\u4e86\u54ea\u4e9b\u5275\u610f\u65b9\u6cd5\u5f80\u5f80\u5728 Facebook \u5e73\u53f0\u4e0a\u6210\u529f\u5730\u5438\u5f15\u89c0\u773e\u4e26\u5f15\u767c\u884c\u52d5\u3002\u5230\u76ee\u524d\u70ba\u6b62\uff0c\u5728 Facebook IQ \u7684\u9019\u500b\u8996\u983b\u7cfb\u5217\u4e2d\uff0c\u6211\u5011\u5df2\u7d93\u63a2\u7d22\u4e86 <\/span><\/i><i><span style=\"font-weight: 400;\">\u6587\u672c\u3001\u6642\u9593\u548c\u683c\u5f0f<\/span><\/i><i><span style=\"font-weight: 400;\"> \u8003\u616e\u56e0\u7d20\uff0c\u4ee5\u53ca <\/span><\/i><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/making-creative-impact-on-facebook-platforms-with-motion-sounds-and-stickers\"><i><span style=\"font-weight: 400;\">\u52d5\u4f5c\u3001\u8072\u97f3\u548c\u8cbc\u7d19<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> \u6709\u52a9\u65bc\u4f7f\u60a8\u7684\u5ee3\u544a\u5275\u610f\u66f4\u5177\u5438\u5f15\u529b\u7684\u63d0\u793a\u3002\u201d<\/span><\/i><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u4e9b\u6280\u5de7\u662f Facebook \u5275\u610f\u7814\u7a76\u5718\u968a\u7814\u7a76\u9805\u76ee\u7684\u4e00\u90e8\u5206\uff0c\u8a72\u9805\u76ee\u65e8\u5728\u767c\u73fe\u54ea\u7a2e\u985e\u578b\u7684\u5167\u5bb9\u6700\u9069\u5408\u6295\u653e\u5ee3\u544a <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-pushing-the-use-of-hashtags-on-facebook-ads\/\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">.\u8a72\u5718\u968a\u9084\u7279\u5225\u95dc\u6ce8\u6545\u4e8b\uff0c\u5728\u904e\u53bb\u5e7e\u500b\u6708\u4e2d\u4f7f\u7528\u7387\u4e00\u76f4\u5728\u4e0a\u5347\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a72\u8996\u983b\u662f\u89e3\u91cb\u5982\u4f55\u4f7f\u7528 Facebook \u9032\u884c\u6709\u6548\u71df\u92b7\u7684\u4e00\u7cfb\u5217\u8996\u983b\u4e2d\u7684\u4e00\u500b\u3002\u4e0a\u4e00\u500b\u8996\u983b\u4ecb\u7d39\u4e86 Stories \u5ee3\u544a\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u8cbc\u7d19\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u4ee5\u67e5\u770b\u5b8c\u6574\u7684\u8996\u983b <\/span><a href=\"https:\/\/www.facebook.com\/1319742961447503\/videos\/907869636287867\/\"><span style=\"font-weight: 400;\">\u9019\u88e1<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>On 17 September 2020, Facebook posted a video about new insights for creating effective branded content and ads on Stories. Facebook\u2019s creative team also offered some tips and hacks backed up by their latest research. According to Facebook: \u201cStrong creative execution, paired with savvy strategy and compelling messaging, can help drive even greater advertising success. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6469,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,5,316,6,7],"tags":[807,10,66,528,504,806],"class_list":["post-5645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-facebook","category-social-media-marketing","category-social-media-","category-social-stand","tag-branded-content","tag-facebook","tag-facebook-ads","tag-facebook-branded-content","tag-facebook-marketing","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Video by Facebook for Tips on Branded Content and Stories Ads - Social Stand<\/title>\n<meta name=\"description\" content=\"On 17 September 2020, Facebook posted a video about new insights for creating effective branded content and ads on Stories. 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