{"id":5555,"date":"2020-09-22T21:01:06","date_gmt":"2020-09-22T13:01:06","guid":{"rendered":"https:\/\/social-stand.com\/?p=5555"},"modified":"2021-01-11T21:02:03","modified_gmt":"2021-01-11T13:02:03","slug":"facebook-removes-20-text-in-image-rule","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-removes-20-text-in-image-rule\/","title":{"rendered":"Facebook \u522a\u9664\u5716\u50cf\u898f\u5247\u4e2d\u7684 20% \u6587\u672c"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u9019\u662f\u5ee3\u544a\u5546\u7684\u91cd\u8981\u66f4\u65b0\u3002 Facebook \u522a\u9664\u4e86\u5716\u7247\u898f\u5247\u4e2d\u7684 20% \u6587\u672c\u3002\u91cd\u65b0\u958b\u555f <\/span><a href=\"https:\/\/blazonco.com\/blog\/article\/-facebook-new-20-percent-text-rule-limits-text-in-graphics-for-pages-and-ads#:~:text=They're%20calling%20it%20the,this%20rule%20applies%20to%20you!\"><span style=\"font-weight: 400;\">2013 \u5e74 1 \u6708 15 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">, Facebook \u9650\u5236\u5ee3\u544a\u3001\u5c01\u9762\u7167\u7247\u3001\u63a8\u5ee3\u5e16\u5b50\u548c\u8b9a\u52a9\u6545\u4e8b\u7684\u6587\u5b57\u4e0d\u5f97\u8d85\u904e 20%\u3002\u9019\u662f\u56e0\u70ba\u8a72\u5e73\u53f0\u8a8d\u70ba\u64c1\u6709\u66f4\u591a\u6587\u672c\u6703\u4f7f\u6b64\u985e\u5e16\u5b50\u6210\u70ba\u5783\u573e\u90f5\u4ef6\u3002\u70ba\u4e86\u9075\u5b88\u8a72\u6307\u5357\uff0c\u5ee3\u544a\u5546\u4f7f\u7528 5\u00d75 \u7db2\u683c\u3002 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebooks-new-overview-of-how-ads-work\/\"><span style=\"font-weight: 400;\">\u81c9\u66f8\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\"> \u8d85\u904e 5 \u500b\u7db2\u683c\u7684\u6587\u672c\u5c07\u4e0d\u88ab\u5141\u8a31\u904b\u884c\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-removes-20-text-in-image-rule\/#New_Ad_Categories_Based_on_Text_Density\" >\u57fa\u65bc\u6587\u672c\u5bc6\u5ea6\u7684\u65b0\u5ee3\u544a\u985e\u5225<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-removes-20-text-in-image-rule\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_5633\" aria-describedby=\"caption-attachment-5633\" style=\"width: 424px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-5633\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/tw-2.png\" alt=\"\" width=\"424\" height=\"510\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/tw-2.png 424w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/tw-2-249x300.png 249w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><figcaption id=\"caption-attachment-5633\" class=\"wp-caption-text\">\u63a8\u7279<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"New_Ad_Categories_Based_on_Text_Density\"><\/span><b>\u57fa\u65bc\u6587\u672c\u5bc6\u5ea6\u7684\u65b0\u5ee3\u544a\u985e\u5225<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u73fe\u5728\u522a\u9664\u4e86 5\u00d75 \u7db2\u683c\u3002\u5f88\u5feb\uff0c\u4ed6\u5011\u5c07\u63a8\u51fa\u4e00\u7a2e\u65b0\u7684\u758a\u52a0\u5de5\u5177\u3002\u5ee3\u544a\u5c07\u4e0d\u518d\u56e0\u6587\u672c\u5bc6\u5ea6\u800c\u88ab\u62d2\u7d55\u3002\u76f8\u53cd\uff0c\u5b83\u5011\u5c07\u88ab\u6a19\u8a18\u70ba <\/span><a href=\"https:\/\/nealschaffer.com\/facebook-ads-text-rule-change\/\"><span style=\"font-weight: 400;\">4\u985e<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u597d\u7684 - \u5f88\u5c11\u6216\u6c92\u6709\u6587\u5b57\u7684\u5ee3\u544a\u3002\u9019\u662f Facebook \u7684\u9996\u9078\u985e\u5225\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4f4e - \u5e36\u6709\u5c11\u91cf\u6587\u5b57\u7684\u5ee3\u544a\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4e2d \u2013 \u5728\u591a\u500b\u4f4d\u7f6e\u653e\u7f6e\u66f4\u591a\u6587\u5b57\u7684\u5ee3\u544a\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9ad8 \u2013 \u5ee3\u544a\u904e\u65bc\u6a21\u7cca\u5716\u50cf\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5373\u4f7f\u6c92\u6709\u88ab\u62d2\u7d55\uff0c\u9019\u4e9b\u985e\u5225\u4e5f\u6703\u5f71\u97ff\u5ee3\u544a\u7684\u53ef\u898b\u6027\u3002\u5982\u679c\u5ee3\u544a\u5546\u60f3\u8981\u63d0\u9ad8\u5ee3\u544a\u53ef\u898b\u5ea6\uff0c\u4ed6\u5011\u9700\u8981\u70ba\u5305\u542b\u66f4\u591a\u6587\u5b57\u7684\u5ee3\u544a\u652f\u4ed8\u66f4\u591a\u8cbb\u7528\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u522a\u9664 20% \u5716\u7247\u898f\u5247\u4e2d\u7684\u6587\u5b57\u751f\u6548 <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebooks-removing-its-restrictions-on-text-content-in-facebook-ad-images\/585705\/\"><span style=\"font-weight: 400;\">2020 \u5e74 9 \u6708 22 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u8a8d\u70ba\uff0c\u9075\u5faa 20% \u6587\u672c\u4e2d\u5716\u50cf\u898f\u5247\u7684\u5ee3\u544a\u6548\u679c\u66f4\u597d\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9019\u4e00\u76f4\u662f\u5ee3\u544a\u91cd\u65b0\u683c\u5f0f\u5316\u7684\u6311\u6230\u3002\u4e5f\u6709\u898f\u5247\u57f7\u884c\u4ee4\u4eba\u56f0\u60d1\u7684\u60c5\u6cc1\u3002\u56e0\u6b64\uff0c\u66f4\u65b0\u6709\u9ede\u8b93\u4eba\u9b06\u4e86\u4e00\u53e3\u6c23\u3002\u60f3\u8981\u6295\u653e\u7684\u71df\u92b7\u4eba\u54e1 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-publishes-a-cross-platform-creative-considerations-video\/\"><span style=\"font-weight: 400;\">\u91cd\u8981\u7684\u6587\u5b57\u4fe1\u606f<\/span><\/a><span style=\"font-weight: 400;\"> \u95dc\u65bc\u5ee3\u544a\u73fe\u5728\u53ef\u4ee5\u9019\u6a23\u505a\u4e86\u3002\u4f46\u4ed6\u5011\u5fc5\u9808\u6e96\u5099\u652f\u4ed8\u66f4\u9ad8\u7684\u6210\u672c\u3002\u91cd\u8981\u7684\u662f\u4e0d\u8981\u5fd8\u8a18\u5728\u60a8\u7684\u5ee3\u544a\u4e2d\u6dfb\u52a0 CTA\u3002 \u201c\u514d\u8cbb\u201d\u548c\u201c\u6709\u9650\u201d\u7684 CTA \u5df2\u88ab\u8b49\u660e\u80fd\u5920\u5438\u5f15\u8a3b\u610f\u529b\u3002\u00a0<\/span><\/p>\n<p><b>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/b> <a href=\"https:\/\/www.socialmediatoday.com\/news\/facebooks-removing-its-restrictions-on-text-content-in-facebook-ad-images\/585705\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/facebooks-removing-its-restrictions-on-text-content-in-facebook-ad-images\/585705\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Here\u2019s an important update for advertisers. Facebook removes the 20% text in image rule. Back on 15 January 2013, Facebook restricted text on ads, cover photos, promoted posts, and sponsored stories not to exceed 20%. It\u2019s because the platform thinks that having more text makes such kinds of post spammy. To adhere to the guideline, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6913,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[778,10,66],"class_list":["post-5555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-20-in-image-rule","tag-facebook","tag-facebook-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Removes 20% Text in Image Rule - Social Stand<\/title>\n<meta name=\"description\" content=\"Here\u2019s an important update for advertisers. Facebook removes the 20% text in image rule. Back on 15 January 2013, Facebook restricted text on ads, cover\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-removes-20-text-in-image-rule\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Removes 20% Text in Image Rule - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s an important update for advertisers. Facebook removes the 20% text in image rule. Back on 15 January 2013, Facebook restricted text on ads, cover\" \/>\n<meta property=\"og:url\" content=\"https:\/\/social-stand.com\/zh\/facebook-removes-20-text-in-image-rule\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Stand\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-22T13:01:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-11T13:02:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/SSB2009-041_Facebook_Removes_20_25_Text_in_Image_Rule.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cristy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"cristy\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook \u522a\u9664\u5716\u50cf\u898f\u5247\u4e2d\u7684 20% \u6587\u672c - \u793e\u4ea4\u7acb\u5834","description":"\u9019\u662f\u5ee3\u544a\u5546\u7684\u91cd\u8981\u66f4\u65b0\u3002 Facebook \u522a\u9664\u4e86\u5716\u7247\u898f\u5247\u4e2d\u7684 20% \u6587\u672c\u3002\u65e9\u5728 2013 \u5e74 1 \u6708 15 \u65e5\uff0cFacebook \u5c31\u9650\u5236\u4e86\u5ee3\u544a\u4e0a\u7684\u6587\u5b57\uff0c\u5c01\u9762","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/social-stand.com\/zh\/facebook-removes-20-text-in-image-rule\/","og_locale":"zh_HK","og_type":"article","og_title":"Facebook Removes 20% Text in Image Rule - Social Stand","og_description":"Here\u2019s an important update for advertisers. 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