{"id":5313,"date":"2020-11-20T08:00:41","date_gmt":"2020-11-20T00:00:41","guid":{"rendered":"https:\/\/social-stand.com\/?p=5313"},"modified":"2020-11-11T12:37:03","modified_gmt":"2020-11-11T04:37:03","slug":"new-snapchat-research-outlines-gen-z-brand-and-content-preferences","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/new-snapchat-research-outlines-gen-z-brand-and-content-preferences\/","title":{"rendered":"\u65b0\u7684 Snapchat \u7814\u7a76\u6982\u8ff0\u4e86 Z \u4e16\u4ee3\u7684\u54c1\u724c\u548c\u5167\u5bb9\u504f\u597d"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Z \u4e16\u4ee3\u5e02\u5834\u6b63\u6210\u70ba\u71df\u92b7\u4eba\u54e1\u66f4\u52a0\u95dc\u6ce8\u7684\u7126\u9ede\uff0c\u4e26\u4e14 <\/span><a href=\"https:\/\/social-stand.com\/zh\/snapchat-releases-20-20-vision-for-mobile-videos\/\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/a><span style=\"font-weight: 400;\"> \u5df2\u7d93\u80fd\u5920\u5f59\u7de8\u4e00\u4e9b\u95dc\u65bc\u6ef2\u900f\u5230 Z \u4e16\u4ee3\u5e02\u5834\u7684\u8da8\u52e2\u7684\u6578\u64da\u3002\u9019\u4e9b\u8da8\u52e2\u53ef\u80fd\u6703\u5b9a\u7fa9\u672a\u4f86\u7684\u8cfc\u8cb7\u884c\u70ba\uff0c\u4f7f\u5176\u503c\u5f97\u7814\u7a76\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7531\u65bc\u5927\u591a\u6578 Z \u4e16\u4ee3\u7cbe\u901a\u6280\u8853\uff0cSnapchat \u7b49\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u53ef\u4ee5\u70ba\u71df\u92b7\u4eba\u54e1\u63d0\u4f9b\u5c0d\u5176\u884c\u70ba\u7684\u95dc\u9375\u6d1e\u5bdf\u3002 <\/span><a href=\"https:\/\/social-stand.com\/zh\/snapchat-will-present-research-on-gen-zs-creative-tendencies-at-cannes\/\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/a><span style=\"font-weight: 400;\"> \u8072\u7a31\u5b83\u80fd\u5920\u8986\u84cb\u7f8e\u570b 13-24 \u6b72\u4e4b\u9593\u5927\u7d04 90% \u7684\u4eba\u7fa4\u3002\u9019\u500b\u767e\u5206\u6bd4\u9ad8\u65bc\u8a72\u5e74\u9f61\u6bb5\u4f7f\u7528 Facebook \u548c Instagram \u7684\u767e\u5206\u6bd4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snapchat \u8207 Kantar \u5408\u4f5c\uff0c\u7814\u7a76 Z \u4e16\u4ee3\u7684\u54c1\u724c\u548c\u5167\u5bb9\u504f\u597d\uff0c\u4ee5\u53ca\u9019\u4e9b\u504f\u597d\u5982\u4f55\u8f49\u8b8a\u3001\u6f14\u8b8a\u548c\u6c7a\u5b9a\u5e02\u5834\u3002\u5728 Kantar \u7684\u7814\u7a76\u4e2d\uff0c\u4ed6\u5011\u5f97\u5230\u4e86\u4f86\u81ea 6 \u500b\u4e0d\u540c\u570b\u5bb6\u7684 12,000 \u540d\u7814\u7a76\u53c3\u8207\u8005\u7684\u56de\u590d\u3002 Z \u4e16\u4ee3\u7684\u54c1\u724c\u504f\u597d\u7387\u5f88\u9ad8\uff0c\u4ed6\u5011\u50be\u5411\u65bc\u5728\u7279\u5b9a\u985e\u5225\u4e2d\u504f\u611b 1-3 \u500b\u54c1\u724c\uff0c\u800c\u4e0d\u662f\u5176\u4ed6\u53ef\u7528\u54c1\u724c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u5c31\u662f Snap <\/span><a href=\"https:\/\/forbusiness.snapchat.com\/blog\/building-brands-with-gen-z-kantar\"><span style=\"font-weight: 400;\">\u767c\u73fe<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u9019\u53ef\u80fd\u662f\u56e0\u70ba\u8a31\u591a Z \u4e16\u4ee3\u901a\u904e\u54c1\u724c\u9078\u64c7\u4f86\u8868\u9054\u81ea\u5df1\u3002\u6211\u5011\u89c0\u5bdf\u5230 Z \u4e16\u4ee3\u8868\u793a\uff0c\u54c1\u724c\u5141\u8a31\u4ed6\u5011\u5728\u9664\u6c99\u7279\u963f\u62c9\u4f2f\u4ee5\u5916\u7684\u6240\u6709\u5e02\u5834\u4e0a\u4ee5\u9ad8\u65bc\u8001\u4e00\u4ee3\u7684\u901f\u5ea6\u8868\u9054\u81ea\u5df1\uff1b\u4f8b\u5982\uff0c\u5728\u6fb3\u5927\u5229\u4e9e\uff0cZ \u4e00\u4ee3\u7684 65% \u8868\u793a\u4ed6\u5011\u4f7f\u7528\u54c1\u724c\u4f86\u8868\u9054\u81ea\u5df1\uff0c\u800c X \u4e00\u4ee3\u548c\u5b30\u5152\u6f6e\u4e00\u4ee3\u5247\u4f7f\u7528 40%\u2026\u2026\u70ba\u4e86\u4e86\u89e3 Z \u4e00\u4ee3\u5c0d\u54c1\u724c\u504f\u597d\u7684\u9a45\u52d5\u56e0\u7d20\uff0c\u6211\u5011\u8981\u6c42\u7814\u7a76\u53c3\u8207\u8005\u70ba\u4ed6\u5011\u7684\u54c1\u724c\u5206\u914d\u5c6c\u6027\u4f7f\u7528\u2014\u2014\u6bd4\u5982\u201c\u9019\u500b\u54c1\u724c\u95dc\u5fc3\u5b83\u7684\u5ba2\u6236\u201d\u2026\u2026\u570d\u7e5e\u74b0\u5883\u3001\u95dc\u5fc3\u5ba2\u6236\u548c\u7522\u54c1\u6392\u4ed6\u6027\u51fa\u73fe\u4e86\u4e00\u81f4\u7684\u4e3b\u984c\u3002\u00a0<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/images.ctfassets.net\/inb32lme5009\/5IPivHD5A71MotmRbon1mQ\/501a1a4bc6d11029bc20c3ea471b472d\/Snap__BuildingBrands_BlogInlines_1__2_.png\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/images.ctfassets.net\/inb32lme5009\/4vy6JVuBAsDdmB1bNxG53T\/5abee3cde2f9fc1708c6828e6fc967ff\/Snap__BuildingBrands_BlogInlines_2__2_.png\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7814\u7a76\u9084\u767c\u73fe\uff0cZ 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400;\">https:\/\/forbusiness.snapchat.com\/blog\/building-brands-with-gen-z-kantar\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The Gen Z market is becoming of more focus for marketers, and Snapchat has been able to compile some data on trends permeating the Gen Z market. These trends may define future purchase behaviors which make them worth looking into.\u00a0 Since most of the Gen Z are well-versed in tech, social media platforms like Snapchat [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6212,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,37,316,6,7],"tags":[764,762,763,39],"class_list":["post-5313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-snapchat-zh-hant","category-social-media-marketing","category-social-media-","category-social-stand","tag-gen-z","tag-key-trends","tag-marketing-trends","tag-snapchat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Snapchat Research Outlines Gen Z Brand and Content Preferences - Social Stand<\/title>\n<meta name=\"description\" content=\"The Gen Z market is becoming of more focus for marketers, and Snapchat has been able to compile some data on trends permeating the Gen Z market. 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