{"id":5311,"date":"2020-11-19T08:00:58","date_gmt":"2020-11-19T00:00:58","guid":{"rendered":"https:\/\/social-stand.com\/?p=5311"},"modified":"2020-11-11T12:34:11","modified_gmt":"2020-11-11T04:34:11","slug":"apples-ios-14-update-set-to-impact-instagrams-ad-targeting","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/apples-ios-14-update-set-to-impact-instagrams-ad-targeting\/","title":{"rendered":"Apple iOS14\u7684\u66f4\u65b0\u5c07\u5f71\u97ffInstagram\u7684\u5ee3\u544a\u5b9a\u4f4d"},"content":{"rendered":"

Apple \u8a08\u5283\u66f4\u6539 iOS 14 \u66f4\u65b0\u4e26\u8b93\u7528\u6236\u9078\u64c7\u5c0d\u5176\u8a2d\u5099\u4e0a\u7684\u6240\u6709\u61c9\u7528\u7a0b\u5e8f\u9032\u884c\u6578\u64da\u8ddf\u8e2a\uff0c\u9019\u6b63\u5728\u64bc\u52d5\u6578\u5b57\u5ee3\u544a\u7db2\u7d61\u3002\u9019\u4e9b\u65b0\u8b8a\u5316\u53ef\u80fd\u6703\u7834\u58de\u5ee3\u544a\u6709\u6548\u5b9a\u4f4d\u6b63\u78ba\u6d88\u8cbb\u8005\u7684\u80fd\u529b\u2014\u2014\u9019\u6703\u964d\u4f4e\u5ee3\u544a\u7684\u6574\u9ad4\u6548\u679c\u3002\u00a0<\/span><\/p>\n

\"\"
\u7f8e\u570b\u5168\u570b\u5ee3\u64ad\u516c\u53f8\u8ca1\u7d93\u983b\u9053<\/figcaption><\/figure>\n

\u65e9\u57288\u6708\uff0cFacebook\u5c31\u5df2\u7d93\u767c\u4f48\u4e86\u4e00\u4efd\u6709\u95dcApple\u7684\u65b0\u66f4\u65b0\u53ca\u5176\u5728\u5b8c\u5168\u5be6\u65bd\u5f8c\u53ef\u80fd\u5c0d\u5176\u5ee3\u544a\u7db2\u7d61\u7522\u751f\u5f71\u97ff\u7684\u8072\u660e\u3002\u6bcd\u516c\u53f8\u70ba Facebook <\/a>\u7684Instagram\u4e5f\u8868\u9054\u4e86\u5c0d\u8a72\u66f4\u65b0\u7684\u64d4\u6182\u3002Instagram\u8ca0\u8cac\u4eba\u4e9e\u7576\u00b7\u83ab\u585e\u91cc\uff08Adam Mosseri\uff09\u5728\u63a5\u53d7CNBC\u63a1\u8a2a\u6642\u8ac7\u5230\u4e86\u9019\u4e00\u9ede\u3002<\/p>\n

\u9019\u5c31\u662fAdam Mosseri\u6240\u8aaa\u7684\uff1a<\/span><\/p>\n

\u201c\u5982\u679c\u751f\u614b\u7cfb\u7d71\u7684\u6539\u8b8a\u8b93\u5ee3\u544a\u5546\u7121\u6cd5\u771f\u6b63\u8861\u91cf\u5176\u6295\u8cc7\u56de\u5831\u7387\u7684\u8b8a\u5316\uff0c\u90a3\u7684\u78ba\u5c0d\u6211\u5011\u7684\u696d\u52d9\u9020\u6210\u4e00\u5b9a\u7684\u554f\u984c\uff0c\u4f46\u5c0d\u65bc\u6240\u6709\u5927\u578b\u5ee3\u544a\u5e73\u53f0\u800c\u8a00\uff0c\u9019\u5e7e\u4e4e\u90fd\u662f\u540c\u6a23\u7684\u554f\u984c\uff0c\u56e0\u6b64\u5f9e\u9577\u9060\u4f86\u770b\uff0c\u6211\u4e26\u4e0d\u662f\u90a3\u9ebc\u64d4\u5fc3\u2026\u2026\u5c0d\u65bc\u6240\u6709\u5c0f\u578b\u4f01\u696d\u800c\u8a00\uff0c\u9019\u5c07\u6210\u66f4\u5927\u7684\u554f\u984c\u3002 \u6709\u6578\u4ee5\u767e\u842c\u8a08\u7684\u5ba2\u6236\u4f9d\u9760\u6211\u5011\u4f86\u9396\u5b9a\u76ee\u6a19\u5ba2\u6236\u4e26\u5438\u5f15\u9019\u4e9b\u5ba2\u6236\uff0c\u7279\u5225\u662f\u5728\u4ed6\u5011\u696d\u52d9\u53d7\u5230\u91cd\u5275\u7684\u75ab\u75c7\u5927\u6d41\u884c\u6642\u671f\u3002\u201d<\/span><\/i><\/p><\/blockquote>\n

Apple\u7684\u5ee3\u544a\u5ba2\u6236\u6a19\u8b58\u7b26\uff08IDFA\uff09\u4f7f\u61c9\u7528\u7a0b\u5e8f\u6240\u6709\u8005\u53ef\u4ee5\u5728\u61c9\u7528\u7a0b\u5e8f\u4e2d\u8ddf\u8e2a\u7528\u6236\u6578\u64da\uff0c\u5176\u4e2d\u5305\u62ec\u7528\u6236\u5728\u61c9\u7528\u7a0b\u5e8f\u4e0a\u9032\u884c\u7684\u6240\u6709\u6d3b\u52d5\u3002 \u7576\u524d\u7684iOS\u7cfb\u7d71\u5141\u8a31\u7528\u6236\u9078\u64c7\u9000\u51fa\u6b64\u529f\u80fd\uff0c\u4f46\u7528\u6236\u4ecd\u5fc5\u9808\u700f\u89bd\u5176\u96fb\u8a71\u7cfb\u7d71\u624d\u80fd\u5c07\u5176\u95dc\u9589\u3002 \u65b0\u7684\u66f4\u65b0\u5c07\u70ba\u6bcf\u500b\u61c9\u7528\u7a0b\u5e8f\u986f\u793a\u63d0\u793a\uff0c\u5f9e\u800c\u4f7f\u9000\u51fa\u6578\u64da\u8ddf\u8e2a\u7684\u64cd\u4f5c\u66f4\u52a0\u5bb9\u6613\u3002<\/span><\/p>\n

\u61c9\u7528\u7a0b\u5e8f\u8b93\u4eba\u64d4\u5fc3\u7684\u662f\u56e0\u70ba\u9000\u51fa\u7e3d\u662f\u66f4\u5bb9\u6613\u5be6\u73fe\uff0c\u56e0\u6b64\u66f4\u591a\u7684\u4eba\u6703\u9019\u6a23\u505a\u3002\u9019\u5c07\u964d\u4f4e\u61c9\u7528\u7a0b\u5e8f\u6709\u6548\u8ddf\u8e64\u7528\u6236\u6d3b\u52d5\u7684\u80fd\u529b\uff0c\u4e5f\u53ef\u80fd\u6703\u640d\u5bb3\u5ee3\u544a\u5b9a\u4f4d\u3002Mosseri \u8a8d\u70ba\uff0c\u53d7\u6b64\u8b8a\u5316\u5f71\u97ff\u6700\u5927\u7684\u4e0d\u662f\u5927\u578b\u516c\u53f8\uff0c\u800c\u662f\u4e2d\u5c0f\u4f01\u696d\u3002<\/span><\/p>\n

\u6578\u4ee5\u767e\u842c\u8a08\u7684\u4e2d\u5c0f\u578b\u4f01\u696d\u4f7f\u7528 Facebook<\/a> \u548c Instagram<\/a> \u4f86\u6295\u653e\u5ee3\u544a\uff0c\u5f9e\u800c\u901a\u904e\u5177\u6709\u6210\u672c\u6548\u76ca\u7684\u5ee3\u544a\u7cfb\u5217\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u3002 \u9ad8\u7d1a\u5ee3\u544a\u5b9a\u4f4d\u662f\u5be6\u73fe\u6b64\u76ee\u6a19\u7684\u975e\u5e38\u6709\u7528\u7684\u5de5\u5177\uff0c\u4f46\u662f\u5b83\u4f3c\u4e4e\u6703\u5728\u672a\u4f86\u5e7e\u500b\u6708\u5167\u767c\u751f\u8b8a\u5316\u3002<\/p>\n

Facebook<\/a> \u4e00\u76f4\u5728\u7814\u7a76\u6578\u64da\u8ddf\u8e64\u7684\u66ff\u4ee3\u65b9\u6848\uff0c\u8a72\u65b9\u6848\u5c07\u80fd\u5920\u89e3\u91cb\u6578\u64da\u8ddf\u8e64\u7684\u5de5\u4f5c\u65b9\u5f0f\u548c\u529f\u80fd\u3002 \u8a72\u793e\u4ea4\u5e73\u53f0\u5c07\u5f88\u5feb\u5411\u860b\u679c\u6295\u8a34\uff0c\u4ee5\u4e86\u89e3IDFA\u8b66\u544a\u662f\u5426\u53ef\u4ee5\u66f4\u6539\u3002<\/p>\n

\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848<\/b><\/p>\n

\u5118\u7ba1\u6211\u5011\u5c1a\u4e0d\u4e86\u89e3Apple\u66f4\u65b0\u7684\u5168\u90e8\u5167\u5bb9\uff0c\u4f46\u662f\u53ef\u4ee5\u80af\u5b9a\u5730\u8aaa\uff0c\u8a31\u591a\u4eba\u6703\u9078\u64c7\u4e0d\u9032\u884c\u6578\u64da\u8ddf\u8e64\u3002 \u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u7814\u7a76\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u6295\u653e\u5ee3\u544a\u7cfb\u5217\u7684\u66ff\u4ee3\u65b9\u6cd5\uff0c\u4e26\u8a55\u4f30\u4ed6\u5011\u6295\u653e\u7684\u5167\u5bb9\u985e\u578b\u3002\u4ed6\u5011\u53ef\u80fd\u9084\u9700\u8981\u52a0\u500d\u52aa\u529b\u4f86\u63a8\u5ee3\u81ea\u5df1\u7684\u54c1\u724c\u3002<\/span><\/p>\n

\u53c3\u8003\u6587\u737b\uff1a<\/b><\/p>\n

https:\/\/www.cnbc.com\/2020\/09\/11\/instagram-pushes-back-on-apples-ios-ad-tracking-change.html<\/span><\/a>\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Apple\u2019s plans to alter the iOS 14 update and make users opt into data tracking for all apps across their devices are shaking up the digital ad networks. These new changes could disrupt the ability for ads to efficiently target the right consumers – which would lessen the overall effectiveness of the ads.\u00a0 Back in […]<\/p>\n","protected":false},"author":2,"featured_media":6208,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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