{"id":5309,"date":"2020-09-20T08:00:22","date_gmt":"2020-09-20T00:00:22","guid":{"rendered":"https:\/\/social-stand.com\/?p=5309"},"modified":"2020-11-20T13:03:27","modified_gmt":"2020-11-20T05:03:27","slug":"no-click-through-google-has-a-new-way-to-track-video-ad-conversions","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/no-click-through-google-has-a-new-way-to-track-video-ad-conversions\/","title":{"rendered":"\u6c92\u6709\u9ede\u64ca\u901a\u904e\uff1f\u8c37\u6b4c\u6709\u4e00\u7a2e\u8ddf\u8e2a\u8996\u983b\u5ee3\u544a\u8f49\u5316\u7684\u65b0\u65b9\u6cd5\uff01"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u8ddf\u8e2a\u8996\u983b\u5ee3\u544a\u7684\u6548\u679c\u5f88\u8907\u96dc\uff0c\u5c24\u5176\u662f\u7576\u7528\u6236\u5728\u7b2c\u4e00\u6b21\u770b\u5230\u5ee3\u544a\u6642\u6c92\u6709\u9ede\u64ca\u5b83\uff0c\u4f46\u4ecd\u7136\u6703\u56e0\u70ba\u9047\u5230\u8a72\u5ee3\u544a\u800c\u5f71\u97ff\u8f49\u5316\u3002\u6709\u5f88\u591a\u65b9\u6cd5\u53ef\u4ee5\u8a55\u4f30\u7e3e\u6548\uff0c\u4e26\u4e14 <\/span><a href=\"https:\/\/social-stand.com\/zh\/new-ad-tools-from-google-for-more-efficient-digital-campaigns\/\"><span style=\"font-weight: 400;\">\u8c37\u6b4c<\/span><\/a><span style=\"font-weight: 400;\"> \u70ba\u6700\u521d\u6c92\u6709\u9ede\u64ca\u7684\u7528\u6236\u6dfb\u52a0\u4e86\u4e00\u7a2e\u8ddf\u8e2a\u8996\u983b\u5ee3\u544a\u8f49\u5316\u7684\u65b0\u65b9\u6cd5\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2020 \u5e74 9 \u6708 11 \u65e5\uff0c\u8c37\u6b4c <\/span><a href=\"https:\/\/blog.google\/products\/ads-commerce\/better-conversion-measurement-video-ads-youtube-and-our-network\/\"><span style=\"font-weight: 400;\">\u5ba3\u5e03<\/span><\/a><span style=\"font-weight: 400;\"> \u4ed6\u5011\u4e00\u76f4\u5728\u7814\u7a76 EVC \u6216\u53c3\u8207\u8996\u5716\u8f49\u5316\uff0c\u9019\u662f\u4e00\u7a2e\u66f4\u5f37\u5927\u7684\u975e\u9ede\u64ca\u8f49\u5316\u6307\u6a19\u3002\u9019\u5c31\u662f\u8c37\u6b4c\u4e0d\u5f97\u4e0d\u8aaa\u7684\uff1a<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cEVC \u8861\u91cf\u5728\u6709\u4eba\u67e5\u770b\u60a8\u7684\u53ef\u8df3\u904e\u5ee3\u544a 10 \u79d2\u6216\u66f4\u9577\u6642\u9593\u5f8c\u767c\u751f\u7684\u8f49\u5316\uff0c\u4f46\u6c92\u6709\u9ede\u64ca\uff0c\u7136\u5f8c\u5728\u8a2d\u5b9a\u7684\u5929\u6578\u5167\u5b8c\u6210\u8f49\u5316\u3002\u8207\u700f\u89bd\u578b\u8f49\u5316 (VTC) \u76f8\u6bd4\uff0cEVC \u662f\u4e00\u7a2e\u66f4\u53ef\u9760\u7684\u8861\u91cf\u8f49\u5316\u7387\u7684\u65b9\u6cd5\uff0c\u700f\u89bd\u578b\u8f49\u5316\u662f\u4e00\u7a2e\u884c\u696d\u6a19\u6e96\uff0c\u7528\u65bc\u8861\u91cf\u5728\u7528\u6236\u67e5\u770b\u60a8\u7684\u5ee3\u544a\u5370\u8c61\u4f46\u672a\u9ede\u64ca\u4e4b\u5f8c\u767c\u751f\u7684\u8f49\u5316\u3002\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u8c37\u6b4c\u8a08\u5283\u5728\u4eca\u5e74\u5e74\u5e95\u524d\u5be6\u65bd\u8a72\u7cfb\u7d71\u3002 <\/span><span style=\"font-weight: 400;\">\u9019\u610f\u5473\u8457\u5b83\u6703\u66f4\u5bb9\u6613 <\/span><a href=\"https:\/\/wetellbrandstory.com\/\"><span style=\"font-weight: 400;\">\u54c1\u724c<\/span><\/a><span style=\"font-weight: 400;\"> \u548c\u71df\u92b7\u4eba\u54e1\u8ddf\u8e2a\u5176\u8996\u983b\u5ee3\u544a\u7684\u8f49\u5316\uff0c\u5373\u4f7f\u7528\u6236\u6700\u521d\u4e26\u672a\u9ede\u64ca\u5ee3\u544a\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u662f Google \u65e8\u5728\u8b93\u54c1\u724c\u66f4\u8f15\u9b06\u5730\u5728\u7dda\u8a55\u4f30\u5176\u5ee3\u544a\u7cfb\u5217\u7684\u8209\u63aa\u7684\u4e00\u90e8\u5206\u3002\u6839\u64da\u8c37\u6b4c\uff1a <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><i><span style=\"font-weight: 400;\">\u201c......\u5927\u591a\u6578\u589e\u91cf\u8f49\u5316\u4f86\u81ea\u53c3\u8207\u7684\u7528\u6236\uff0c\u4ed6\u5011\u53ef\u4ee5\u9078\u64c7\u8df3\u904e\uff0c\u4f46\u9078\u64c7\u89c0\u770b\u60a8\u7684\u5ee3\u544a\u3002\u4e8b\u5be6\u4e0a\uff0cYouTube \u76f4\u63a5\u97ff\u61c9\u8996\u983b\u63d2\u64ad\u5ee3\u544a\u4e2d\u8d85\u904e 60% \u7684\u8df3\u904e\u767c\u751f\u5728 10 \u79d2\u4e4b\u524d\u3002\u56e0\u6b64\uff0c\u89c0\u770b 10 \u79d2\u53ef\u8df3\u904e\u5ee3\u544a\u7684\u6c7a\u5b9a\u662f\u7528\u6236\u9078\u64c7\uff0c\u8868\u660e\u201c\u53c3\u8207\u89c0\u770b\u201d\u3002\u7576\u9019\u4e9b\u53c3\u8207\u700f\u89bd\u91cf\u5728\u8a2d\u5b9a\u7684\u5929\u6578\u5167\u7522\u751f\u8f49\u5316\u6642\uff0c\u53c3\u8207\u700f\u89bd\u91cf\u7684\u8f49\u5316\u5c31\u6703\u5305\u542b\u5728\u8f49\u5316\u5831\u544a\u4e2d\u3002\u201d<\/span><\/i><\/p>\n<p><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u4f7f\u7528\u9019\u500b\u65b0\u5de5\u5177\u4f86\u66f4\u597d\u5730\u8ddf\u8e2a\u4ed6\u5011\u5f9e\u8996\u983b\u5ee3\u544a\u4e2d\u7372\u5f97\u7684\u8f49\u5316\u3002\u4ed6\u5011\u6536\u5230\u7684\u4fe1\u606f\u9084\u53ef\u7528\u65bc\u6839\u64da\u7372\u5f97\u6700\u591a\u8f49\u5316\u7684\u8996\u983b\u5ee3\u544a\u4f86\u8a2d\u8a08\u4ed6\u5011\u7684\u8996\u983b\u5ee3\u544a\u3002\u00a0<\/span><\/p>\n<p><b>\u53c3\u8003\u6587\u737b\uff1a<\/b><\/p>\n<p><a href=\"https:\/\/blog.google\/products\/ads-commerce\/better-conversion-measurement-video-ads-youtube-and-our-network\/\"><span style=\"font-weight: 400;\">https:\/\/blog.google\/products\/ads-commerce\/better-conversion-measurement-video-ads-youtube-and-our-network\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>It is complicated to track video ad performance, especially when users don\u2019t click on the ad the first time they see it but are still influenced to convert by their encounter with that ad. There are many ways to assess performance, and Google has added a new way to track video ad conversions for users [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6335,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,408,316,6],"tags":[759,758,390,760],"class_list":["post-5309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-google","category-social-media-marketing","category-social-media-","tag-ad-conversions","tag-ads","tag-google","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No Click Through? 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