{"id":5162,"date":"2020-09-23T13:54:27","date_gmt":"2020-09-23T05:54:27","guid":{"rendered":"https:\/\/social-stand.com\/?p=5162"},"modified":"2020-11-20T13:55:37","modified_gmt":"2020-11-20T05:55:37","slug":"facebook-adds-new-tools-for-brand-safety-control","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-adds-new-tools-for-brand-safety-control\/","title":{"rendered":"Facebook \u70ba\u54c1\u724c\u5b89\u5168\u63a7\u5236\u6dfb\u52a0\u4e86\u65b0\u5de5\u5177"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook \u4e0d\u65b7\u6295\u8cc7\u4ee5\u4fc3\u9032\u54c1\u724c\u5b89\u5168\u3002\u9019\u662f\u5275\u5efa\u4e00\u500b\u5b89\u5168\u4f46\u5354\u4f5c\u7684\u793e\u5340\u7684\u4e00\u9805\u52aa\u529b\u3002\u81ea\u5f9e <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/introducing-new-brand-safety-controls-for-advertisers\"><span style=\"font-weight: 400;\">2019 \u5e74 11 \u6708 29 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u8a72\u5e73\u53f0\u4e00\u76f4\u5728\u6e2c\u8a66\u54c1\u724c\u5b89\u5168\u9078\u9805\u3002\u6700\u5f8c\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-expands-ad-safety-control\/\"><span style=\"font-weight: 400;\">2020 \u5e74 5 \u6708 12 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">, Facebook \u64f4\u5927\u4e86\u5c0d\u5ee3\u544a\u5546\u7684\u5ee3\u544a\u5b89\u5168\u63a7\u5236\u3002\u5176\u4e2d\u5305\u62ec\u4ea4\u4ed8\u5831\u544a\u3001\u76f4\u64ad\u6392\u9664\u548c\u767d\u540d\u55ae\u3002\u4eca\u5929\uff0cFacebook \u589e\u52a0\u4e86\u7528\u65bc\u54c1\u724c\u5b89\u5168\u63a7\u5236\u7684\u65b0\u5de5\u5177\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-tools-for-brand-safety-control\/#New_Tools_for_Brand_Safety_Control\" >\u54c1\u724c\u5b89\u5168\u63a7\u5236\u7684\u65b0\u5de5\u5177<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-tools-for-brand-safety-control\/#Facebook_Brand_Safety_Milestones\" >Facebook \u54c1\u724c\u5b89\u5168\u91cc\u7a0b\u7891<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-tools-for-brand-safety-control\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_5259\" aria-describedby=\"caption-attachment-5259\" style=\"width: 791px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-5259\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/rgetr.png\" alt=\"\" width=\"791\" height=\"476\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/rgetr.png 791w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/rgetr-300x181.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/rgetr-768x462.png 768w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><figcaption id=\"caption-attachment-5259\" class=\"wp-caption-text\">Facebook<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"New_Tools_for_Brand_Safety_Control\"><\/span><b>\u54c1\u724c\u5b89\u5168\u63a7\u5236\u7684\u65b0\u5de5\u5177<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8a72\u66f4\u65b0\u5305\u62ec\u4f9b\u5ee3\u544a\u5546\u63a7\u5236\u5176\u5ee3\u544a\u5c55\u793a\u4f4d\u7f6e\u7684\u65b0\u5de5\u5177\uff1a<\/span><\/p>\n<ul>\n<li><b>\u4e3b\u984c\u6392\u9664<\/b><span style=\"font-weight: 400;\">.\u8a72\u5de5\u5177\u65e8\u5728\u5e6b\u52a9\u8996\u983b\u63d2\u64ad\u5ee3\u544a\u5ba2\u6236\u5c07\u5176\u5167\u5bb9\u6392\u9664\u5728\u56db\u500b\u4e3b\u984c\uff08\u904a\u6232\u3001\u65b0\u805e\u3001\u653f\u6cbb\u548c\u5b97\u6559\uff09\u4e4b\u5916\u3002\u8a72\u9650\u5236\u4e0d\u9069\u7528\u65bc\u76f4\u64ad\u3002\u00a0<\/span><\/li>\n<li><b>\u767c\u5e03\u8005\u5141\u8a31\u5217\u8868\u3002<\/b><span style=\"font-weight: 400;\"> \u8a72\u5de5\u5177\u5141\u8a31\u5ee3\u544a\u5546\u9078\u64c7\u4ed6\u5011\u559c\u6b61\u7684\u767c\u5e03\u5546\u5217\u8868\u4f86\u6295\u653e\u5ee3\u544a\u3002\u56e0\u6b64\uff0c\u8a72\u6d3b\u52d5\u5c07\u50c5\u5728\u9078\u5b9a\u7684\u767c\u5e03\u5546\u5167\u904b\u884c\u3002<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_Brand_Safety_Milestones\"><\/span><b>Facebook \u54c1\u724c\u5b89\u5168\u91cc\u7a0b\u7891<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7531\u65bc Facebook \u4e0d\u65b7\u52aa\u529b\u4fc3\u9032\u54c1\u724c\u5b89\u5168\uff0c\u4ed6\u5011\u7372\u5f97\u4e86\u4ee5\u4e0b\u91cc\u7a0b\u7891\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/wfanet.org\/garm\"><span style=\"font-weight: 400;\">\u52a0\u59c6<\/span><\/a><span style=\"font-weight: 400;\">\/4A \u7684\u54c1\u724c\u5b89\u5168\u5e95\u7dda\u548c\u9069\u7528\u6027\u6846\u67b6\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/jicwebs.org\/\"><span style=\"font-weight: 400;\">JICWEBS<\/span><\/a><span style=\"font-weight: 400;\"> Digital Trading Standards Group \u7684\u54c1\u724c\u5b89\u5168\u5be9\u8a08\u5b8c\u6210\u65bc <\/span><a href=\"https:\/\/jicwebs.org\/facebook-and-instagram-awarded-jicwebs-brand-safety-certification\/?fbclid=IwAR3TwkW6CauIXj5YEwPoQbuy0PsRYDndtGAPTVvLFCLof9I3UjApvvcYKaE\"><span style=\"font-weight: 400;\">2019 \u5e74 9 \u6708<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fwww.tagtoday.net%2F%3Ffbclid%3DIwAR3TwkW6CauIXj5YEwPoQbuy0PsRYDndtGAPTVvLFCLof9I3UjApvvcYKaE&amp;h=AT2txYZflBiLHUCLO-LWkdnrOwxnRjM1LvGcJ_4vAP4zctTzZV8Oa-bWGzJDINMMscxPXYPD4AaDKwOBf4I8wMBHu8PETjm4no_coJ6srpSftIliG_Xmncla_BDkfrkoCeyFM4e4o01aYqFbPHY\"><span style=\"font-weight: 400;\">\u6a19\u7c64<\/span><\/a><span style=\"font-weight: 400;\"> \u54c1\u724c\u5b89\u5168\u8a8d\u8b49\u516c\u53f8\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Facebook \u589e\u52a0\u4e86\u65b0\u7684\u54c1\u724c\u5b89\u5168\u63a7\u5236\u5de5\u5177 <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/update-to-our-safety-commitments\/\"><span style=\"font-weight: 400;\">2020 \u5e74 9 \u6708 14 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u6dfb\u52a0\u7684\u9019\u4e9b\u65b0\u7684\u54c1\u724c\u5b89\u5168\u63a7\u5236\u5de5\u5177\u662f\u78ba\u4fdd\u5167\u5bb9\u4e0d\u6703\u51fa\u73fe\u5728\u53ef\u80fd\u5c0d\u54c1\u724c\u6709\u5bb3\u7684\u5730\u65b9\u7684\u597d\u65b9\u6cd5\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u5b83\u5011\u662f\u9078\u64c7\u5408\u9069\u7684\u767c\u5e03\u5546\u4e26\u6392\u9664\u4e0d\u5408\u9069\u7684\u4e3b\u984c\u4ee5\u9032\u884c\u6210\u529f\u7684\u6d3b\u52d5\u7684\u597d\u65b9\u6cd5\u3002\u901a\u904e\u66f4\u597d\u5730\u63a7\u5236\u60a8\u7684\u96d9\u624b\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u5275\u9020\u6709\u610f\u7fa9\u7684\u54c1\u724c\u8072\u8b7d\u3002<\/span><\/p>\n<p><b>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/b> <a href=\"https:\/\/www.facebook.com\/business\/news\/update-to-our-safety-commitments\/\"><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/business\/news\/update-to-our-safety-commitments\/#<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook is continuously investing to promote brand safety. This is one effort to create a safe but collaborative community. Since 29 November 2019, the platform has been testing brand safety options. Last 12 May 2020, Facebook expanded ad safety control for advertisers. These included delivery reports, live stream exclusions, and whitelist. Today, Facebook adds new [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[89,731,734,10,91,733,732,93],"class_list":["post-5162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-brand-safety","tag-brand-safety-control","tag-delivery-reports","tag-facebook","tag-live-stream-exclusions","tag-publisher-allow-list","tag-topic-exclusions","tag-whitelist"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Adds New Tools for Brand Safety Control - Social Stand<\/title>\n<meta name=\"description\" content=\"Facebook is continuously investing to promote brand safety. This is one effort to create a safe but collaborative community. Since 29 November 2019, the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-tools-for-brand-safety-control\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Adds New Tools for Brand Safety Control - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Facebook is continuously investing to promote brand safety. This is one effort to create a safe but collaborative community. 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