{"id":5080,"date":"2020-11-17T08:00:15","date_gmt":"2020-11-17T00:00:15","guid":{"rendered":"https:\/\/social-stand.com\/?p=5080"},"modified":"2020-11-11T12:17:12","modified_gmt":"2020-11-11T04:17:12","slug":"outrank-your-competitors-with-google-eat-guidelines","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/outrank-your-competitors-with-google-eat-guidelines\/","title":{"rendered":"\u4f7f\u7528 Google EAT \u6307\u5357\u8d85\u8d8a\u7af6\u722d\u5c0d\u624b"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u8c37\u6b4c\u662f\u6392\u540d\u7b2c\u4e00\u7684\u641c\u7d22\u5f15\u64ce\u3002\u641c\u7d22\u5f15\u64ce\u512a\u5316\u4ecd\u7136\u662f\u6578\u5b57\u71df\u92b7\u7684\u95dc\u9375\u56e0\u7d20\u3002\u5b83\u6bd4\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u767c\u5e03\u7684\u6d41\u91cf\u591a\u51fa 1000%\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u8d85\u8d8a\u4f60\u7684\u8c37\u6b4c\u7af6\u722d\u5c0d\u624b\u5f88\u91cd\u8981\u7684\u539f\u56e0\u3002\u56e0\u6b64\uff0c\u4ee5\u4e0b\u662f Google EAT \u6307\u5357\u3002\u60a8\u53ef\u4ee5\u901a\u904e\u591a\u7a2e\u65b9\u5f0f\u5728 Google \u4e0a\u9032\u884c\u71df\u92b7\u3002\u5728\u904e\u53bb\u7684\u5e7e\u500b\u6708\u88e1\uff0c\u8c37\u6b4c\u589e\u52a0\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/google-is-rolling-out-augmented-reality-try-on-tools-for-youtubers-and-beauty-brands\/\"><span style=\"font-weight: 400;\">\u589e\u5f37\u73fe\u5be6<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/social-stand.com\/zh\/google-adds-new-tools-and-automation-to-help-marketing-campaigns-reach-their-goal\/\"><span style=\"font-weight: 400;\">\u81ea\u52d5\u5316\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u548c <\/span><a href=\"https:\/\/blog.google\/products\/ads-commerce\/driving-online-sales\/\"><span style=\"font-weight: 400;\">\u767c\u73fe\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\">.\u8a72\u5e73\u53f0\u9084\u6bcf\u5929\u5354\u52a9 58 \u5104\u6b21\u641c\u7d22\u3002\u9019\u662f\u641c\u7d22\u696d\u52d9\u3001\u7522\u54c1\u548c\u670d\u52d9\u7684\u7b2c\u4e00\u7ad9\u3002\u70ba\u4e86\u63d0\u9ad8\u5728 Google \u4e2d\u7684\u6392\u540d\uff0c <\/span><a href=\"https:\/\/www.spiralytics.com\/blog\/google-eat\/\"><span style=\"font-weight: 400;\">\u98f2\u98df\u6307\u5357<\/span><\/a><span style=\"font-weight: 400;\"> \u53ef\u4ee5\u6700\u597d\u5730\u5e6b\u52a9\u4e00\u500b\u54c1\u724c\u3002\u9019\u662f Google \u4eba\u5de5\u8a55\u5206\u54e1\u63d0\u4f9b\u53cd\u994b\u7684\u6a19\u6e96\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/outrank-your-competitors-with-google-eat-guidelines\/#Google_EAT_Guidelines\" >\u8c37\u6b4c\u98f2\u98df\u6307\u5357<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/outrank-your-competitors-with-google-eat-guidelines\/#Best_Practices_for_Google_EAT\" >Google EAT \u7684\u6700\u4f73\u505a\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/outrank-your-competitors-with-google-eat-guidelines\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u9019\u662f\u4e00\u500b\u4fe1\u606f\u5716\uff1a<\/p>\n<figure id=\"attachment_5263\" aria-describedby=\"caption-attachment-5263\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-5263\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/google_eat_info.png\" alt=\"\" width=\"800\" height=\"6550\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/google_eat_info.png 800w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/google_eat_info-125x1024.png 125w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/google_eat_info-768x6288.png 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/google_eat_info-250x2048.png 250w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-5263\" class=\"wp-caption-text\">\u8c37\u6b4c<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Google_EAT_Guidelines\"><\/span><b>\u8c37\u6b4c\u98f2\u98df\u6307\u5357<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">E \u4ee3\u8868\u5c08\u696d\u77e5\u8b58\u3002\u9019\u53cd\u6620\u4e86\u67d0\u500b\u9818\u57df\u6216\u5229\u57fa\u7684\u5148\u9032\u77e5\u8b58\u6216\u6280\u80fd\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\u4ee3\u8868\u6b0a\u5a01\u3002\u5b83\u7b49\u540c\u65bc\u5275\u4f5c\u8005\u3001\u5167\u5bb9\u548c\u7db2\u7ad9\u7684\u5f71\u97ff\u529b\u6216\u529b\u91cf\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T \u4ee3\u8868\u4fe1\u4efb\u3002\u4fe1\u4efb\u662f\u641c\u7d22\u8005\u5c0d\u5275\u4f5c\u8005\u3001\u5167\u5bb9\u548c\u7db2\u7ad9\u7684\u4fe1\u5fc3\u3002\u5b83\u662f\u5efa\u7acb\u5728\u5176\u4ed6\u5169\u500b\u56e0\u7d20\u7684\u57fa\u790e\u4e0a\u7684\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">EAT \u5c0d\u6bcf\u500b Google \u5ee3\u544a\u90fd\u5f88\u91cd\u8981\uff0c\u56e0\u70ba\u7528\u6236\u5728\u9019\u4e9b\u985e\u578b\u7684\u5167\u5bb9\u4e2d\u767c\u73fe\u4e86\u66f4\u591a\u50f9\u503c\u3002\u5b83\u53ef\u4ee5\u5e6b\u52a9\u4ed6\u5011\u907f\u514d\u8aa4\u5c0e\u6216\u7121\u610f\u7fa9\u7684\u4fe1\u606f\u3002\u4e00\u65e6\u6d88\u8cbb\u8005\u767c\u73fe\u50f9\u503c\uff0c\u4ed6\u5011\u5c31\u6703\u89ba\u5f97\u5171\u4eab\u6578\u64da\u548c\u9032\u884c\u4ea4\u6613\u662f\u5b89\u5168\u7684\u3002\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Best_Practices_for_Google_EAT\"><\/span><b>Google EAT \u7684\u6700\u4f73\u505a\u6cd5<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8981\u5275\u5efa\u5c08\u5bb6\u5167\u5bb9\uff0c\u8acb\u5c0b\u627e\u6eff\u8db3\u4eba\u5011\u9700\u6c42\u7684\u6700\u4f73\u7b54\u6848\u3002\u5f9e\u5ba2\u89c0\u7684\u89d2\u5ea6\u5beb\u5167\u5bb9\u3002\u5617\u8a66\u70ba\u60a8\u7684\u89c0\u773e\u63d0\u4f9b\u5b8c\u6574\u7684\u8a73\u7d30\u4fe1\u606f\uff0c\u4e0d\u8981\u770b\u5176\u4ed6\u5730\u65b9\u3002\u5177\u6709 AUTHORITY \u6b0a\u9650\u7684\u5167\u5bb9\u5be6\u73fe\u4e86\u7db2\u7ad9\u7684\u76ee\u7684\u3002\u5b83\u5011\u662f\u539f\u5275\u7684\u548c\u57fa\u65bc\u7814\u7a76\u7684\u3002\u503c\u5f97\u4fe1\u8cf4\u7684\u5167\u5bb9\u4f7f\u7528\u6578\u64da\u3001\u4e8b\u5be6\u548c\u7d71\u8a08\u6578\u64da\u3002\u4ed6\u5011\u5f37\u8abf\u8207\u696d\u52d9\u653f\u7b56\u76f8\u95dc\u7684\u6b63\u9762\u8a55\u7d1a\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.spiralytics.com\/\"><span style=\"font-weight: 400;\">\u89e3\u6bd2\u5291<\/span><\/a><span style=\"font-weight: 400;\"> \u5206\u4eab\u4f7f\u7528 EAT \u53d6\u5f97\u6210\u529f\u7684\u6700\u4f73\u5be6\u8e10\u3002\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5c07\u4f5c\u8005\u7684\u7f72\u540d\u6dfb\u52a0\u5230\u4efb\u4f55\u5167\u5bb9\u3002\u4f5c\u8005\u80cc\u666f\u7684\u900f\u660e\u5ea6\u6703\u7522\u751f\u4fe1\u4efb\u548c\u6b0a\u5a01\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5728\u60a8\u7684\u767b\u9304\u9801\u9762\u4e0a\u5171\u4eab\u696d\u52d9\u806f\u7e6b\u4fe1\u606f\u548c\u5ba2\u6236\u652f\u6301\u93c8\u63a5\u3002\u4eba\u5011\u60f3\u77e5\u9053\u4ed6\u5011\u6b63\u5728\u8207\u4e00\u500b\u771f\u5be6\u7684\u4f01\u696d\u6253\u4ea4\u9053\uff0c\u800c\u4e0d\u50c5\u50c5\u662f\u4e00\u500b\u5728\u7dda\u5be6\u9ad4\u3002\u5982\u679c\u5ba2\u6236\u60f3\u8a2a\u554f\uff0c\u806f\u7e6b\u96fb\u8a71\u548c\u5be6\u969b\u5730\u5740\u4e5f\u53ef\u4ee5\u63d0\u4f9b\u5e6b\u52a9\u3002\u5ba2\u6236\u670d\u52d9\u93c8\u63a5\u53ef\u4ee5\u5e6b\u52a9\u611f\u8208\u8da3\u7684\u8cb7\u5bb6\u5c07\u4ed6\u5011\u8f49\u5316\u70ba\u5ba2\u6236\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u586b\u5beb\u60a8\u54c1\u724c\u7684\u793e\u4ea4\u5a92\u9ad4\u8cc7\u6599\u548c\u7db2\u7ad9\u4e0a\u7684\u4fe1\u606f\u3002\u8072\u660e\u8207\u60a8\u7684\u5229\u57fa\u76f8\u95dc\u7684\u5728\u7dda\u5217\u8868\u3002\u7a4d\u6975\u53c3\u8207\u7dda\u4e0a\u7dda\u4e0b\u6d3b\u52d5\u3002\u6240\u6709\u9019\u4e9b\u516c\u95dc\u5de5\u4f5c\u90fd\u63d0\u9ad8\u4e86\u54c1\u724c\u7684\u6392\u540d\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u522a\u9664\u4f4e\u8cea\u91cf\u7684\u5167\u5bb9\u3002\u4e0d\u6642\u91cd\u65b0\u8a55\u4f30\u60a8\u7684\u7db2\u7ad9\u5f88\u91cd\u8981\u3002\u5982\u679c\u60a8\u770b\u5230\u7121\u6548\u6216\u8cea\u91cf\u5dee\u7684\u5e16\u5b50\uff0c\u8acb\u5c07\u5176\u522a\u9664\u3002\u9019\u6709\u52a9\u65bc\u7a81\u51fa\u60a8\u7684\u6b63\u9762\u5e16\u5b50\u3002<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google EAT \u6307\u5357\u53ef\u5e6b\u52a9\u54c1\u724c\u63d0\u9ad8\u5176 SEO \u6392\u540d\u3002\u540c\u6642\uff0c\u5b83\u9084\u589e\u52a0\u4e86\u76ee\u6a19\u53d7\u773e\u4e4b\u9593\u7684\u8f49\u5316\u7387\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9019\u610f\u5473\u8457\u5275\u9020\u9ad8\u8cea\u91cf\u7684\u5167\u5bb9\u2014\u2014\u5c55\u793a\u5c08\u696d\u77e5\u8b58\u3001\u6b0a\u5a01\u548c\u4fe1\u4efb\u7684\u6771\u897f\u3002\u50b3\u9054\u54c1\u724c\u6240\u63d0\u4f9b\u7684\u57fa\u65bc\u7814\u7a76\u7684\u4e8b\u5be6\u7684\u50f9\u503c\u53ef\u4ee5\u4f7f\u5176\u812b\u7a4e\u800c\u51fa\u3002\u00a0<\/span><\/p>\n<p><b>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/b> <a href=\"https:\/\/www.socialmediatoday.com\/news\/how-to-use-eat-to-outrank-your-competitors-on-google-infographic\/584790\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/how-to-use-eat-to-outrank-your-competitors-on-google-infographic\/584790\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Google is the number one search engine. SEO remains as the key factor in digital marketing. It drives 1000% more traffic than posting on social media. This is why it&#8217;s important to outrank your Google competitors. As such, here are the Google EAT guidelines to do so. There are many ways you can do to [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6201,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[315,408],"tags":[720,719,390,718,372,721],"class_list":["post-5080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-google","tag-authority","tag-expertise","tag-google","tag-google-eat","tag-seo","tag-trust"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outrank Your Competitors with Google EAT Guidelines - Social Stand<\/title>\n<meta name=\"description\" content=\"Google is the number one search engine. SEO remains as the key factor in digital marketing. It drives 1000% more traffic than posting on social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/outrank-your-competitors-with-google-eat-guidelines\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outrank Your Competitors with Google EAT Guidelines - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Google is the number one search engine. SEO remains as the key factor in digital marketing. 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