{"id":5075,"date":"2020-11-13T08:00:07","date_gmt":"2020-11-13T00:00:07","guid":{"rendered":"https:\/\/social-stand.com\/?p=5075"},"modified":"2021-05-12T14:13:49","modified_gmt":"2021-05-12T06:13:49","slug":"tips-to-write-facebook-instagram-ads-that-generate-sales","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/tips-to-write-facebook-instagram-ads-that-generate-sales\/","title":{"rendered":"\u64b0\u200c\u5beb\u200c\u53ef\u200c\u7522\u200c\u751f\u200c\u92b7\u200c\u552e\u200c\u7684\u200cFacebook\u200c\u548c\u200cInstagram\u200c\u5ee3\u200c\u544a\u200c\u7684\u200c\u6280\u200c\u5de7\u200c"},"content":{"rendered":"<p class=\"translation-block\">2020\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0cFacebook\u7684\u6bcf\u6708\u5e73\u5747\u7528\u6236\u589e\u52a0\u5230<a href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2020\/q2\/Q2-2020-FB-Earnings-Presentation.pdf\">270\u842c<\/a>\u3002 \u9019\u610f\u5473\u8457\u8a72\u5e73\u53f0\u4ecd\u7136\u662f\u6700\u9802\u7d1a\u7684\u793e\u4ea4\u5a92\u9ad4\u7db2\u7d61\u3002 <a href=\"https:\/\/social-stand.com\/zh\/getting-started-with-facebook-and-instagram-shops\/\">Facebook\u548cInstagram\u5546\u5e97<\/a>\u65bc<a href=\"https:\/\/social-stand.com\/zh\/the-launch-of-facebook-shops\/\">2020\u5e745\u670819\u65e5<\/a>\u63a8\u51fa\u3002\u9019\u6709\u52a9\u65bc\u71df\u92b7\u4eba\u54e1\u7c21\u5316\u8cfc\u8cb7\u904e\u7a0b\u3002 <a href=\"https:\/\/social-stand.com\/zh\/facebook-adds-post-creation-to-creator-studio-app\/\">2020\u5e745\u670821\u65e5<\/a>\uff0cFacebook\u5141\u8a31\u5728<a href=\"https:\/\/www.facebook.com\/business\/help\/2501187360199777?id=203539221057259\">Creator Studio App<\/a> \u4e0a\u5411\u624b\u6a5f\u5275\u5efa\u5e16\u5b50\u3002 \u7136\u5f8c\uff0c\u4ed6\u5011\u5728<a href=\"https:\/\/social-stand.com\/zh\/facebooks-new-overview-of-how-ads-work\/\">2020\u5e746\u670811\u65e5<\/a>\u767c\u5e03\u4e86\u5ee3\u544a\u904b\u4f5c\u65b9\u5f0f\u7684\u6982\u8ff0\u3002\u6240\u6709\u9019\u4e9b\u52aa\u529b\u90fd\u6709\u52a9\u65bc\u71df\u92b7\u4eba\u54e1\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u8f49\u5316\u7387\u3002\u901a\u904e\u9019\u4e9b\u66f4\u65b0\uff0c<a href=\"https:\/\/www.socialmediaexaminer.com\/about\/\">Social Media Examiner<\/a>\u65e8\u5728\u5e6b\u52a9\u4f01\u696d\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a\u3002 \u4eca\u5929\uff0c\u5b83\u767c\u4f48\u4e86\u4e00\u4e9b\u6280\u5de7\u4f86\u7de8\u5beb\u53ef\u7522\u751f\u92b7\u552e\u7684Facebook\u548cInstagram\u5ee3\u544a\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 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href=\"https:\/\/social-stand.com\/zh\/tips-to-write-facebook-instagram-ads-that-generate-sales\/#Build_Trust_Using_Testimonial_Ads\" >\u4f7f\u7528\u63a8\u85a6\u5ee3\u544a\u5efa\u7acb\u4fe1\u4efb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/tips-to-write-facebook-instagram-ads-that-generate-sales\/#Implication_for_Marketers\" >\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff:<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Offer_Discounts\"><\/span><b>\u63d0\u4f9b\u6298\u6263<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"translation-block\">\u5168\u5e74\u7d04\u6709<a href=\"https:\/\/www.convinceandconvert.com\/digital-marketing\/10-important-statistics-your-company-needs-to-know-about-providing-discounts\/\">93\uff05<\/a>\u7684\u8cfc\u7269\u8005\u4f7f\u7528\u6298\u6263\u4ee3\u78bc\u548c\u512a\u60e0\u5238\u3002 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400;\">\u9019\u662f\u4e00\u7a2e\u7528\u6236\u751f\u6210\u7684\u5167\u5bb9\u3002\u5b83\u5011\u662f\u901a\u904e\u5ba2\u6236\u8a55\u8ad6\u6216\u8b49\u8a5e\u8b49\u660e\u54c1\u724c\u5229\u76ca\u7684\u793e\u6703\u8b49\u660e\u3002\u5728\u5927\u591a\u6578\u5229\u57fa\u5e02\u5834\u4e2d\uff0c\u57fa\u65bc\u6587\u672c\u7684\u63a8\u85a6\u5ee3\u544a\u6548\u679c\u6700\u597d\u3002\u5f9e\u5ba2\u6236\u8a55\u8ad6\u6216\u63a8\u85a6\u958b\u59cb\u3002\u76e1\u91cf\u4fdd\u6301\u7c21\u77ed\u6216\u5c07\u5176\u5206\u6210\u8f03\u77ed\u7684\u6bb5\u843d\u3002\u7528\u5f15\u865f\u5c07\u5b83\u5011\u62ec\u8d77\u4f86\uff0c\u4ee5\u5c07\u5b83\u5011\u8207\u5ee3\u544a\u6587\u6848\u7684\u5176\u9918\u90e8\u5206\u5340\u5206\u958b\u4f86\u3002\u7136\u5f8c\u4ee5\u9023\u5b57\u7b26\u7d50\u5c3e\uff0c\u5f8c\u8ddf\u5ba2\u6236\u59d3\u540d\u3002\u4e4b\u5f8c\u6dfb\u52a0\u6298\u6263\u6216\u4fc3\u92b7\u512a\u60e0\u3002\u4ee5 CTA \u7d50\u675f\uff0c\u5c07\u60a8\u7684\u53d7\u773e\u8f49\u5316\u70ba\u5ba2\u6236\u3002\u8996\u983b\u63a8\u85a6\u6700\u8fd1\u8d8a\u4f86\u8d8a\u53d7\u6b61\u8fce\u3002\u60a8\u53ef\u80fd\u9084\u60f3\u5617\u8a66\u4f7f\u7528\u5b83\u5011\u3002\u5728\u57fa\u65bc\u6587\u672c\u7684\u5ee3\u544a\u4e2d\u9075\u5faa\u76f8\u540c\u7684\u683c\u5f0f\u2014\u2014\u63a8\u85a6\u3001\u6d3b\u52d5\u548c CTA\u3002<\/span><\/p>\n<p class=\"translation-block\">Social Media Examiner\u767c\u4f48\u4e86\u7de8\u5bebFacebook\u548cInstagram\u5ee3\u544a\u7684\u6280\u5de7\uff0c\u9019\u4e9b\u5ee3\u544a\u5728  <a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-write-facebook-ads-that-reduce-barrier-to-purchase\/\">2020\u5e749\u67087\u65e5 <\/a>\u7522\u751f\u4e86\u92b7\u552e\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implication_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social Media Examiner \u64b0\u5beb\u53ef\u7522\u751f\u92b7\u552e\u7684 Facebook \u548c Instagram \u5ee3\u544a\u7684\u6280\u5de7\u503c\u5f97\u8003\u616e\u3002\u5b83\u5011\u53ef\u4ee5\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u5728\u4e0d\u540c\u985e\u578b\u7684\u53d7\u773e\u4e2d\u92b7\u552e\u7522\u54c1\u548c\u670d\u52d9\u3002\u901a\u904e\u5728 Facebook \u548c Instagram \u4e0a\u5275\u5efa\u5404\u7a2e\u6d3b\u52d5\uff0c\u8b93\u60a8\u7684\u53d7\u773e\u4fdd\u6301\u6d3b\u8e8d\u3002\u6c38\u9060\u8a18\u4f4f\uff0c\u4f60\u9700\u8981\u95dc\u6ce8\u7684\u4e0d\u50c5\u50c5\u662f\u9019\u4e09\u7a2e\u985e\u578b\u3002\u70ba\u9019\u4e9b\u5ee3\u544a\u6dfb\u52a0\u8996\u89ba\u6548\u679c\u5c07\u6709\u52a9\u65bc\u5176\u6548\u679c\u3002<\/span><\/p>\n<p><b>\u8cc7\u6599\u4f86\u6e90\uff1a <a>https:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/a><\/b> <span style=\"font-weight: 400;\">https:\/\/www.socialmediaexaminer.com\/how-to-write-facebook-ads-that-reduce-barrier-to-purchase\/<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>In the 2nd quarter of 2020, Facebook\u2019s monthly average users increased to 2.7 million. This means that the platform still is the topmost social media network. Facebook and Instagram Shops rolled out on 19 May 2020. These help marketers ease up the buying path. On 21 May 2020, Facebook enabled post creation to mobile phones [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6057,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,9,316,6],"tags":[713,10,28,714,715],"class_list":["post-5075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-instagram","category-social-media-marketing","category-social-media-","tag-discount-copy-ads","tag-facebook","tag-instagram-2","tag-reminder-ads","tag-testimonial-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips to Write Facebook &amp; Instagram Ads That Generate Sales - Social Stand<\/title>\n<meta name=\"description\" content=\"In the 2nd quarter of 2020, Facebook\u2019s monthly average users increased to 2.7 million. This means that the platform still is the topmost social media\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/tips-to-write-facebook-instagram-ads-that-generate-sales\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips to Write Facebook &amp; Instagram Ads That Generate Sales - Social Stand\" \/>\n<meta property=\"og:description\" content=\"In the 2nd quarter of 2020, Facebook\u2019s monthly average users increased to 2.7 million. 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