{"id":4990,"date":"2020-09-04T08:00:45","date_gmt":"2020-09-04T00:00:45","guid":{"rendered":"https:\/\/social-stand.com\/?p=4990"},"modified":"2020-09-03T13:20:14","modified_gmt":"2020-09-03T05:20:14","slug":"the-wisdom-of-marketing-and-fraud","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/the-wisdom-of-marketing-and-fraud\/","title":{"rendered":"\u71df\u92b7\u8207\u6b3a\u8a50\u7684\u667a\u6167"},"content":{"rendered":"<h4><span class=\"ez-toc-section\" id=\"My_Involvement_in_the_%E2%80%9CLikes%E2%80%9D_Industry\"><\/span><b>\u6211\u5c0d\u201c\u9ede\u8d0a\u201d\u884c\u696d\u7684\u53c3\u8207<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u7576\u6211\u7b2c\u4e00\u6b21\u5efa\u7acb\u6211\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/linkedin-publishes-ebook-on-planning-for-a-strong-recovery\/\"><span style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a\u516c\u53f8<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u6211\u63a5\u53d7\u4e86\u8a18\u8005\u670b\u53cb\u7684\u63a1\u8a2a\u3002\u9019\u662f\u5728\u6578\u5b57\u5ee3\u544a\u8fc5\u901f\u666e\u53ca\u7684\u6642\u5019\u51fa\u73fe\u7684\u3002\u5831\u7d19\u982d\u689d\u5beb\u8457\u201c<\/span><i><span style=\"font-weight: 400;\">\u9999\u6e2f IT \u5c08\u696d\u4eba\u58eb\u5229\u7528\u5047\u9ede\u8b9a\u7684\u84ec\u52c3\u767c\u5c55<\/span><\/i><span style=\"font-weight: 400;\">\u3002\u201d\u8a18\u8005\u539f\u672c\u6253\u7b97\u767c\u8868\u4e00\u500b\u5438\u5f15\u8b80\u8005\u7684\u6717\u6717\u4e0a\u53e3\u7684\u6a19\u984c\u3002\u4ed6\u4e0d\u60f3\u8cb6\u4f4e\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u884c\u696d\u3002\u56de\u9996\u5f80\u4e8b\uff0c\u6211\u81ea\u5632\u3002\u9019\u662f\u56e0\u70ba\u7121\u610f\u4e2d\u5c07\u71df\u92b7\u63cf\u8ff0\u70ba\u6b3a\u8a50\u2014\u2014\u9019\u7a2e\u505a\u6cd5\u5728\u4eca\u5929\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u666e\u904d\u3002\u4f46\u662f\u6211\u7684\u9019\u500b\u9ed1\u6a19\u5728\u70ba\u6211\u7684\u5ba2\u6236\u63d0\u4f9b\u670d\u52d9\u6642\u8b8a\u6210\u4e86\u4e00\u500b\u5f88\u597d\u7684\u8a71\u984c\u3002\u9019\u4e5f\u662f\u6211\u4e00\u76f4\u70ba\u4ed6\u5011\u63d0\u5021\u7684\u6982\u5ff5\u3002\u54c1\u724c\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u52aa\u529b\u7372\u5f97\u7684\u662f\u771f\u6b63\u8ffd\u96a8\u8005\u7684\u559c\u6b61\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/the-wisdom-of-marketing-and-fraud\/#My_Involvement_in_the_%E2%80%9CLikes%E2%80%9D_Industry\" >\u6211\u5c0d\u201c\u9ede\u8d0a\u201d\u884c\u696d\u7684\u53c3\u8207<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/the-wisdom-of-marketing-and-fraud\/#Quantity_or_Quality_Which_Should_Advertisements_Pursue\" >\u6578\u91cf\u9084\u662f\u8cea\u91cf\uff1a\u5ee3\u544a\u61c9\u8a72\u8ffd\u6c42\u54ea\u500b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/the-wisdom-of-marketing-and-fraud\/#What_You_Did_Not_Know_About_Tagging_Friends_and_Sharing_Posts_on_Facebook\" >\u95dc\u65bc\u5728 Facebook \u4e0a\u6a19\u8a18\u670b\u53cb\u548c\u5206\u4eab\u5e16\u5b50\u4f60\u6240\u4e0d\u77e5\u9053\u7684\u4e8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/the-wisdom-of-marketing-and-fraud\/#Fake_%E2%80%9CLikes%E2%80%9D_and_Real_%E2%80%9CLikes%E2%80%9D\" >\u865b\u5047\u7684\u201c\u559c\u6b61\u201d\u548c\u771f\u5be6\u7684\u201c\u559c\u6b61\u201d<\/a><\/li><\/ul><\/nav><\/div>\n\n<h4><span class=\"ez-toc-section\" id=\"Quantity_or_Quality_Which_Should_Advertisements_Pursue\"><\/span><b>\u6578\u91cf\u9084\u662f\u8cea\u91cf\uff1a\u5ee3\u544a\u61c9\u8a72\u8ffd\u6c42\u54ea\u500b\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u5927\u591a\u6578\u793e\u4ea4\u5a92\u9ad4\u7d93\u7406\u90fd\u660e\u767d Facebook \u548c Instagram \u662f\u5b9a\u4f4d\u5176\u54c1\u724c\u7684\u597d\u5e73\u53f0\u3002\u7136\u800c\uff0c\u4ed6\u5011\u4e5f\u610f\u8b58\u5230\uff0c\u4ed6\u5011\u64c1\u6709\u7684\u8ffd\u96a8\u8005\u6578\u91cf\u4e26\u4e0d\u662f\u793e\u4ea4\u5a92\u9ad4\u53c3\u8207\u7684\u5168\u90e8\u548c\u6700\u7d42\u76ee\u7684\u3002\u5982\u4eca\uff0c\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u7684\u6709\u6a5f\u8986\u84cb\u7387\u4f4e\u5f97\u4ee4\u4eba\u6cae\u55aa\u3002\u4e0d\u8981\u932f\u8aa4\u5730\u8a8d\u70ba Facebook \u6216 Instagram \u6703\u5c07\u60a8\u8207\u76ee\u6a19\u53d7\u773e\u806f\u7e6b\u8d77\u4f86\u3002\u60a8\u5c07\u9700\u8981\u653e\u7f6e <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-expands-access-to-fan-support-and-adds-new-ad-tools\/\"><span style=\"font-weight: 400;\">\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\"> \u8ddf\u4ed6\u5011\u3002\u7562\u7adf\uff0c\u5ee3\u544a\u8cbb\u662f\u4ed6\u5011\u7684\u6536\u5165\u4f86\u6e90\u3002\u60a8\u7684 Facebook \u9801\u9762\u6216 Instagram \u500b\u4eba\u8cc7\u6599\u7684\u95dc\u6ce8\u8005\u6578\u91cf\u662f\u4e00\u500b\u6709\u7528\u7684\u3001\u611f\u89ba\u826f\u597d\u7684\u6307\u6a19\u3002\u4f46\u662f\uff0c\u9019\u4e9b\u4f86\u4e4b\u4e0d\u6613\u7684\u8ffd\u96a8\u8005\u53ef\u80fd\u4e0d\u4e00\u5b9a\u6703\u88ab\u60a8\u7cbe\u5fc3\u88fd\u4f5c\u7684\u5167\u5bb9\u6240\u5438\u5f15\u3002\u56e0\u6b64\uff0c\u8fd1\u5e74\u4f86\u4f7f\u7528\u7684\u4e00\u7a2e\u66f4\u6709\u6548\u7684\u5ee3\u544a\u6280\u8853\u4e00\u76f4\u5c08\u6ce8\u65bc\u5c07\u5167\u5bb9\u50b3\u905e\u7d66\u6b63\u78ba\u7684\u53d7\u773e\u3002\u9019\u4e0d\u662f\u7c21\u55ae\u5730\u5438\u5f15\u66f4\u591a\u7684\u8ffd\u96a8\u8005\u3002\u5411\u54c1\u724c\u7684\u76ee\u6a19\u5ba2\u6236\u63d0\u4f9b\u9ad8\u8cea\u91cf\u7684\u5167\u5bb9\u5c07\u7372\u5f97\u771f\u6b63\u7684\u696d\u52d9\u3001\u5ba2\u6236\u3001\u559c\u6b61\u548c\u53c3\u8207\u3002\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_You_Did_Not_Know_About_Tagging_Friends_and_Sharing_Posts_on_Facebook\"><\/span><b>\u95dc\u65bc\u5728 Facebook \u4e0a\u6a19\u8a18\u670b\u53cb\u548c\u5206\u4eab\u5e16\u5b50\u4f60\u6240\u4e0d\u77e5\u9053\u7684\u4e8b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\u53c3\u8207\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u7d93\u904e\u591a\u5e74\u7684\u7d93\u9a57\uff0c\u8a31\u591a\u4e2d\u5c0f\u578b\u4f01\u696d\u4e5f\u4f86\u767c\u73fe\u5b83\u3002\u9019\u8b93\u6211\u5f88\u9ad8\u8208\u3002\u4f46\u4ecd\u6709\u8a31\u591a\u5e16\u5b50\u6566\u4fc3\u89c0\u773e\u559c\u6b61\u5e16\u5b50\uff0c\u5206\u4eab\u5b83\u4ee5\u7372\u5f97\u7372\u52dd\u7684\u6a5f\u6703\uff0c\u4e26\u6a19\u8a18\u60a8\u7684\u670b\u53cb\u3002\u8b93\u6211\u5011\u4e0d\u8981\u8a0e\u8ad6\u8d0f\u5f97\u6b64\u985e\u5e73\u5c40\u7684\u6982\u7387\u3002\u6b64\u985e\u62bd\u734e\u50c5\u5728\u9999\u6e2f\u5408\u6cd5\u3002\u4e5f\u5c31\u662f\u8aaa\uff0c\u5982\u679c\u4e00\u500b\u54c1\u724c\u64c1\u6709\u201c<\/span><a href=\"https:\/\/www.hadla.gov.hk\/el\/filemanager\/common\/docs\/forms\/TPC_Application_Forms_Guide_eng.pdf\"><span style=\"font-weight: 400;\">\u8cbf\u4fc3\u7af6\u8cfd\u724c\u7167<\/span><\/a><span style=\"font-weight: 400;\">\u201d\u95dc\u65bc\u4ed6\u5011\u7684\u4e8b\u3002 2017 \u5e74\u5e95\uff0cFacebook \u5ba3\u5e03\u4e0d\u9f13\u52f5\u9019\u7a2e\u5f62\u5f0f\u7684\u8ffd\u96a8\u8005\u53c3\u8207\u3002\u9019\u662f\u56e0\u70ba\u5b83\u5011\u88ab\u932f\u8aa4\u5730\u6a19\u8a18\u70ba\u71b1\u9580\u5167\u5bb9 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebooks-new-overview-of-how-ads-work\/\"><span style=\"font-weight: 400;\">\u7b97\u6cd5<\/span><\/a><span style=\"font-weight: 400;\">.\u5176\u4e2d\u5305\u62ec\u4f7f\u7528\u8868\u60c5\u7b26\u865f\u6295\u7968\u6216\u8acb\u6c42\u7528\u6236\u559c\u6b61\/\u5206\u4eab\/\u6a19\u8a18\u4ee5\u53c3\u8207\u62bd\u734e\uff0c\u9019\u53ea\u662f\u4e00\u6bdb\u9322\u3002\u9084\u53ef\u4ee5\u9f13\u52f5\u7528\u6236\u5728\u804a\u5929\u6a5f\u5668\u4eba\u8207\u4ed6\u5011\u4e92\u52d5\u6642\u767c\u8868\u8a55\u8ad6\u3002\u9019\u5df2\u6210\u70ba\u793e\u4ea4\u5a92\u9ad4\u4e0a\u8d8a\u4f86\u8d8a\u591a\u7684\u505a\u6cd5\u3002 Facebook \u6216 Instagram \u4e0d\u6703\u7981\u6b62\u6b64\u985e\u4f4e\u8cea\u91cf\u7684\u5e16\u5b50\u3002\u4f46\u662f\uff0c\u63a1\u7528\u9019\u7a2e\u7b56\u7565\u7684\u8cec\u6236\u6703\u5728\u4e0d\u77e5\u4e0d\u89ba\u4e2d\u53d7\u5230\u61f2\u7f70\u3002\u4ed6\u5011\u7684\u5f71\u97ff\u529b\u5c07\u5927\u5927\u6e1b\u5c11\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Fake_%E2%80%9CLikes%E2%80%9D_and_Real_%E2%80%9CLikes%E2%80%9D\"><\/span><b>\u865b\u5047\u7684\u201c\u559c\u6b61\u201d\u548c\u771f\u5be6\u7684\u201c\u559c\u6b61\u201d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u8fd1\u5e74\u4f86\uff0c\u6709\u5831\u5c0e\u7a31\u5373\u4f7f\u662f\u77e5\u540d\u54c1\u724c\uff0c\u5982 <\/span><a href=\"https:\/\/www.taobao.com\/\"><span style=\"font-weight: 400;\">\u6dd8\u5bf6<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u8cfc\u8cb7\u559c\u6b61\u3002\u7136\u800c\uff0c\u9019\u4e9b\u865b\u5047\u7684\u9ede\u8d0a\u53ea\u6703\u63d0\u5347\u4f60\u9801\u9762\u7684\u611f\u77e5\u2014\u2014\u800c\u4e0d\u662f\u5be6\u969b\u2014\u2014\u7684\u53c3\u8207\u5ea6\u3002\u76f8\u53cd\uff0c\u91cd\u65b0\u5be9\u8996\u4e00\u500b\u597d\u7684\u5167\u5bb9\u71df\u92b7\u7b56\u7565\u7684\u57fa\u790e\u3002\u60a8\u662f\u5426\u767c\u73fe\u96e3\u4ee5\u92b7\u552e\u6216\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u5167\u5bb9\u53d6\u6c7a\u65bc\u60a8\u5e0c\u671b\u5982\u4f55\u8207\u54c1\u724c\u7684\u76ee\u6a19\u53d7\u773e\u7522\u751f\u5171\u9cf4\u3002\u901a\u904e\u767c\u81ea\u5167\u5fc3\u5730\u88fd\u4f5c\u5f15\u4eba\u5165\u52dd\u7684\u54c1\u724c\u6545\u4e8b\u4f86\u7372\u5f97\u771f\u6b63\u7684\u559c\u6b61\u3002<\/span><\/p>\n<p><b>\u539f\u59cb\u4f86\u6e90\uff1a<\/b><a href=\"https:\/\/www.mpfinance.com\/fin\/dailyb2.php?col=1592303366123&amp;node=1598239063596&amp;issue=20200824\"> <span style=\"font-weight: 400;\">https:\/\/www.mpfinance.com\/fin\/dailyb2.php?col=1592303366123&amp;node=1598239063596&amp;issue=20200824<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>My Involvement in the \u201cLikes\u201d Industry When I first established my social media advertising company, I was interviewed by a reporter friend. This came at a time when digital advertising was fast-growing in popularity. 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