{"id":4977,"date":"2020-11-04T08:00:48","date_gmt":"2020-11-04T00:00:48","guid":{"rendered":"https:\/\/social-stand.com\/?p=4977"},"modified":"2021-09-20T10:03:57","modified_gmt":"2021-09-20T02:03:57","slug":"linkedin-publishes-brand-and-demand-playbook","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/linkedin-publishes-brand-and-demand-playbook\/","title":{"rendered":"LinkedIn \u767c\u5e03\u54c1\u724c\u548c\u9700\u6c42\u624b\u518a"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u4eca\u5929\uff0cLinkedIn \u70ba\u5e6b\u52a9\u4f01\u696d\u5728\u7dda\u505a\u51fa\u4e86\u5f88\u591a\u52aa\u529b\u3002 Linked \u5c08\u6ce8\u65bc\u5e6b\u52a9\u54c1\u724c\u5728\u5e73\u53f0\u5167\u88fd\u5b9a\u6230\u7565\u3002\u5b83\u4e0a\u6b21\u767c\u5e03\u4e86\u5167\u5bb9\u71df\u92b7\u6307\u5357 <\/span><a href=\"https:\/\/social-stand.com\/zh\/linkedin-publishes-a-new-guide-to-content-marketing\/\"><span style=\"font-weight: 400;\">2020 \u5e74 6 \u6708 10 \u65e5<\/span><\/a> <span style=\"font-weight: 400;\">\u5728\u00a0<\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/cx\/20\/06\/content-marketing-in-times-of-uncertainty\"><span style=\"font-weight: 400;\">LinkedIn\u7684\u71df\u92b7\u89e3\u6c7a\u65b9\u6848<\/span><\/a><span style=\"font-weight: 400;\">.\u7136\u5f8c\u4f86\u4e86 <\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/marketing-for-tech-companies\/2020\/what-s-next-for-tech--key-trends-shaping-the-future-of-our-moder\"><span style=\"font-weight: 400;\">\u4e0d\u65b7\u767c\u5c55\u7684\u5de5\u4f5c\u4e16\u754c<\/span><\/a><span style=\"font-weight: 400;\">\u00a0LinkedIn\u5e73\u53f0\u65bc2020\u5e746\u670810\u65e5\u767c\u5e03\u4e86\u300a\u5167\u5bb9\u71df\u92b7\u65b0\u6307\u5357\u300b\uff0c\u96a8\u5f8c\u65bc2020\u5e746\u670826\u65e5\u767c\u5e03\u4e86\u300a\u4e0d\u65b7\u767c\u5c55\u7684\u5de5\u4f5c\u4e16\u754c\u898b\u89e3\u300b\u3002\u4eca\u5929\u7684\u514d\u8cbb\u8cc7\u6e90\u662f\u300a\u793e\u4ea4\u5a92\u9ad4\u7ba1\u7406\u54e1\u7684LinkedIn\u6307\u5357\n\u300b\u3002 <\/span><a href=\"https:\/\/social-stand.com\/zh\/linkedin-publishes-the-evolving-world-of-work-insights\/\"><span style=\"font-weight: 400;\">2020 \u5e74 6 \u6708 26 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.\u6b64\u5916\uff0c\u5e73\u53f0\u9084\u767c\u5e03\u4e86 <\/span><a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/cx\/2020\/pdfs\/turning-in-person-events-into-virtual-experiences-playbook.pdf\"><span style=\"font-weight: 400;\">\u865b\u64ec\u9762\u5c0d\u9762\u4e8b\u4ef6\u5287\u672c<\/span><\/a><span style=\"font-weight: 400;\"> \u5728 <\/span><a href=\"https:\/\/social-stand.com\/zh\/linkedin-publishes-ebook-on-planning-for-a-strong-recovery\/\"><span style=\"font-weight: 400;\">2020 \u5e74 7 \u6708 21 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.\u4eca\u5929\uff0cLinkedIn \u767c\u5e03\u4e86\u54c1\u724c\u548c\u9700\u6c42\u624b\u518a\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/linkedin-publishes-brand-and-demand-playbook\/#LinkedIn_Toolkit\" >\u9818\u82f1\u5de5\u5177\u5305<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/linkedin-publishes-brand-and-demand-playbook\/#LinkedIns_Winning_Combination_for_Marketing_Objectives\" >LinkedIn \u5728\u71df\u92b7\u76ee\u6a19\u65b9\u9762\u7684\u6210\u529f\u7d44\u5408<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/linkedin-publishes-brand-and-demand-playbook\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_6040\" aria-describedby=\"caption-attachment-6040\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-6040\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/Capture-12.png\" alt=\"\" width=\"701\" height=\"377\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/Capture-12.png 701w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/Capture-12-300x161.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/Capture-12-18x10.png 18w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><figcaption id=\"caption-attachment-6040\" class=\"wp-caption-text\">\u9818\u82f1<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u9818\u82f1\u7684 <\/span><a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/resources\/pdfs\/linkedin-brand-to-demand-playbook.pdf\"><span style=\"font-weight: 400;\">\u54c1\u724c\u548c\u9700\u6c42\u624b\u518a<\/span><\/a><span style=\"font-weight: 400;\"> \u662f\u4e00\u672c\u65b9\u4fbf\u7684\u71df\u92b7\u6307\u5357\u3002\u5b83\u63d0\u4f9b\u4e86\u6709\u95dc\u5982\u4f55\u5e73\u8861\u54c1\u724c\u5efa\u8a2d\u548c\u6f5b\u5728\u5ba2\u6236\u751f\u6210\u7684\u63d0\u793a\u3002\u5ee3\u544a\u5f9e\u696d\u8005\u5354\u6703 <\/span><span style=\"font-weight: 400;\">\u5b78\u7fd2<\/span><span style=\"font-weight: 400;\"> \u8868\u660e\u6700\u597d\u7684\u71df\u92b7\u6d3b\u52d5\u662f 60% \u54c1\u724c\u5efa\u8a2d\u548c 40% \u6f5b\u5728\u5ba2\u6236\u751f\u6210\u3002\u9019\u5c31\u662f\u6240\u8b02\u7684\u54c1\u724c\u5230\u9700\u6c42\u6230\u7565\u3002\u8a72\u624b\u518a\u5f37\u8abfLinkedIn\u662f\u4e00\u500b\u5f37\u5927\u7684\u71df\u92b7\u5e73\u53f0\uff0c\u5176\u8d85\u904e <\/span><a href=\"https:\/\/about.linkedin.com\/\"><span style=\"font-weight: 400;\">7.06\u5104<\/span><\/a><span style=\"font-weight: 400;\"> \u6210\u54e1\u3002\u5b83\u9084\u63d0\u4f9b\u4e86\u5fc5\u8981\u7684\u5de5\u5177\u4f86\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u88fd\u4f5c\u6709\u6548\u7684\u5ee3\u544a\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"LinkedIn_Toolkit\"><\/span><b>\u9818\u82f1\u5de5\u5177\u5305<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u53d7\u773e\u7279\u5fb5<\/span><\/i><span style=\"font-weight: 400;\">.\u9019\u4e9b\u662f\u5f37\u5927\u7684\u4eba\u53e3\u7d71\u8a08\u6578\u64da\uff0c\u53ef\u7528\u65bc\u66f4\u7cbe\u78ba\u7684\u53d7\u773e\u5b9a\u4f4d\u3002\u9019\u4e9b\u65b9\u9eb5\u5305\u62ec\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u516c\u53f8\u540d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6559\u80b2<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u8208\u8da3\u548c\u7279\u8cea<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5de5\u4f5c\u7d93\u9a57<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5730\u9ede<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">LinkedIn \u9084\u901a\u904e\u53c3\u8207\u548c\u5217\u8868\u63d0\u4f9b\u91cd\u65b0\u5b9a\u4f4d\u3002<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u5ee3\u544a\u89e3\u6c7a\u65b9\u6848<\/span><\/i><span style=\"font-weight: 400;\">.\u9019\u4e9b\u662f\u5e73\u53f0\u4e0a\u6d41\u884c\u7684\u8b9a\u52a9\u5167\u5bb9\u548c\u6d88\u606f\u50b3\u905e\u5ee3\u544a\u683c\u5f0f\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u55ae\u4e00\u5716\u7247\u5ee3\u544a\u53ef\u63d0\u4f9b\u5f37\u5927\u7684\u7522\u54c1\u8996\u89ba\u6548\u679c\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u53ef\u6ed1\u52d5\u54c1\u724c\u6545\u4e8b\u7684\u8f2a\u64ad\u5ee3\u544a\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u8996\u983b\u5ee3\u544a\u4ee5\u5438\u5f15\u89c0\u773e\u5c0d\u5ee3\u544a\u7cfb\u5217\u7684\u6ce8\u610f\u529b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6d88\u606f\u5ee3\u544a\u4ee5\u7acb\u5373\u63a1\u53d6\u884c\u52d5\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u8f49\u5316\u5ee3\u544a\u70ba\u5c08\u696d\u4eba\u58eb\u63d0\u4f9b\u6709\u610f\u7fa9\u7684\u8cb7\u5bb6\u9ad4\u9a57\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Gen Forms \u7528\u65bc\u6536\u96c6\u512a\u8cea\u6f5b\u5728\u5ba2\u6236\u3002<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\u7af6\u9078\u7d93\u7406<\/span><\/i><span style=\"font-weight: 400;\">.\u9019\u662fLinkedIn\u7684\u5ee3\u544a\u4e2d\u5fc3\u3002\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u5728\u9019\u88e1\u88fd\u4f5c\u3001\u767c\u5e03\u548c\u6e2c\u8a66\u5ee3\u544a\u3002\u9019\u7a2e\u5de5\u5177\u7684 3 \u500b\u71df\u92b7\u76ee\u6a19\u662f\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u54c1\u724c\u8a8d\u77e5\uff08Awareness\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u89f8\u52d5\u8003\u91cf\uff08Consideration\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u8f49\u63db\u884c\u52d5\uff08Conversation\uff09<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"LinkedIns_Winning_Combination_for_Marketing_Objectives\"><\/span><b>LinkedIn \u5728\u71df\u92b7\u76ee\u6a19\u65b9\u9762\u7684\u6210\u529f\u7d44\u5408<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e0b\u8868\u986f\u793a\u4e86 LinkedIn \u5efa\u8b70\u7684\u6709\u6548\u6d3b\u52d5\u7d44\u5408\u3002\u5b83\u7a81\u51fa\u4e86\u8996\u983b\u5ee3\u544a\u3001\u8996\u89ba\u5ee3\u544a\u3001\u4fe1\u606f\u5ee3\u544a\u548c\u6f5b\u5728\u5ba2\u6236\u751f\u6210\u8868\u683c\u7684\u4f7f\u7528\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn \u9084\u5f15\u7528\u4e86\u4e00\u4e9b\u6210\u529f\u4f7f\u7528\u5b83\u5011\u7684\u516c\u53f8\u3002\u4ed6\u5011\u662f\uff1a\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.bamboohr.com\/\"><span style=\"font-weight: 400;\">BambooHR<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.jabra.com\/\"><span style=\"font-weight: 400;\">\u6377\u6ce2\u6717<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.jnj.com\/\"><span style=\"font-weight: 400;\">\u5f37\u751f\u548c\u5f37\u751f<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.london.edu\/\"><span style=\"font-weight: 400;\">\u502b\u6566\u5546\u5b78\u9662<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.mercedes-benz.com.au\/passengercars.html\"><span style=\"font-weight: 400;\">\u6885\u8cfd\u5fb7\u65af\u5954\u99b3\u2014\u2014\u6fb3\u5927\u5229\u4e9e<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.pepperdine.edu\/\"><span style=\"font-weight: 400;\">\u80e1\u6912\u9e7c<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.topdesk.com\/en\/\"><span style=\"font-weight: 400;\">TOPdesk<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u865b\u64ec\u6a5f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">LinkedIn \u767c\u5e03\u54c1\u724c\u548c\u9700\u6c42\u624b\u518a <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-publishes-new-guide-on-how-to-use-its-ad-tools-for-brand-building\/584541\/\"><span style=\"font-weight: 400;\">2020 \u5e74 9 \u6708 1 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn \u7684\u54c1\u724c\u548c\u9700\u6c42\u624b\u518a\u6709\u52a9\u65bc\u6fc0\u767c\u53c3\u8207\u5ea6\u4e26\u5c07\u60a8\u7684\u53d7\u773e\u8208\u8da3\u8f49\u5316\u70ba\u64c1\u8b77\u8005\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9019\u53ef\u4ee5\u6210\u70ba\u5851\u9020\u6578\u5b57\u71df\u92b7\u6d3b\u52d5\u7684\u4e00\u500b\u5f88\u597d\u7684\u6307\u5357\u3002\u5229\u7528\u53d7\u773e\u7279\u5fb5\u9032\u884c\u6709\u6548\u5b9a\u4f4d\u3002\u4f7f\u7528\u5ee3\u544a\u89e3\u6c7a\u65b9\u6848\u5275\u5efa\u6709\u610f\u7fa9\u7684\u5167\u5bb9\u3002\u4e26\u8abf\u67e5\u6d3b\u52d5\u7d93\u7406\u4ee5\u91cd\u65b0\u8a55\u4f30\u60a8\u7684\u6d3b\u52d5\u3002\u6848\u4f8b\u7814\u7a76\u548c\u65b0\u7684\u6578\u64da\u898b\u89e3\u53ef\u4ee5\u8b93\u54c1\u724c\u5927\u958b\u773c\u754c\uff0c\u8b93\u4ed6\u5011\u8003\u616e\u9818\u82f1\u7684\u6210\u529f\u7d44\u5408\u3002<\/span><\/p>\n<p><b>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/b> <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/strategy-guides\/linkedin-brand-to-demand-playbook\"><span style=\"font-weight: 400;\">https:\/\/business.linkedin.com\/marketing-solutions\/strategy-guides\/linkedin-brand-to-demand-playbook<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a lot of effort made by LinkedIn today to help businesses online. Linked focuses on helping brands map out their strategy within the platform. It published a guide to content marketing last 10 June 2020 in\u00a0LinkedIn\u2019s Marketing Solution. Then came the Evolving World of Work\u00a0Insights on 26 June 2020. Furthermore, the platform issued a [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18,316,6],"tags":[687,17,685,686],"class_list":["post-4977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin","category-social-media-marketing","category-social-media-","tag-brand-and-demand-playbook","tag-linkedin","tag-linkedin-tooolkit","tag-linkedins-winning-combination"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn Publishes Brand and Demand Playbook - Social Stand<\/title>\n<meta name=\"description\" content=\"There&#039;s a lot of effort made by LinkedIn today to help businesses online. 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