{"id":4939,"date":"2020-10-19T08:00:14","date_gmt":"2020-10-19T00:00:14","guid":{"rendered":"https:\/\/social-stand.com\/?p=4939"},"modified":"2020-10-20T21:03:13","modified_gmt":"2020-10-20T13:03:13","slug":"ios14-update-said-to-have-major-impacts-on-facebooks-audience-network-effectiveness","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/ios14-update-said-to-have-major-impacts-on-facebooks-audience-network-effectiveness\/","title":{"rendered":"iOS14 \u66f4\u65b0\u64da\u7a31\u5c0d Facebook \u7684\u53d7\u773e\u7db2\u7d61\u6709\u6548\u6027\u7522\u751f\u91cd\u5927\u5f71\u97ff"},"content":{"rendered":"

\u89c0\u773e\u7db2\u7d61 <\/span>\u5ee3\u544a<\/span><\/a> \u96a8\u8457 Apple iOS 14 \u7684\u63a8\u51fa\uff0c\u5728 Facebook \u4e0a\u7684\u61c9\u7528\u5c07\u8b8a\u5f97\u4e0d\u90a3\u9ebc\u6709\u6548\u30022020 \u5e74 8 \u6708 26 \u65e5\uff0cFacebook <\/span>\u767c\u4f48\u516c\u544a<\/span><\/a> \u7531\u65bc iOS 14 \u7684\u65b0\u96b1\u79c1\u529f\u80fd\u5c0e\u81f4\u5b9a\u5411\u5ee3\u544a\u7684\u6548\u679c\u4e0b\u964d\u3002\u6709\u4e9b\u7528\u6236\u53ef\u80fd\u7121\u6cd5\u770b\u5230\u4f86\u81ea Audience Network \u7684\u4efb\u4f55\u5ee3\u544a\uff0c\u800c\u6709\u4e9b\u7528\u6236\u53ef\u80fd\u4ecd\u7136\u53ef\u4ee5\u770b\u5230\uff0c\u4f46\u5ee3\u544a\u7684\u76f8\u95dc\u6027\u8f03\u4f4e\u3002\u00a0<\/span><\/p>\n

\u9019\u662f\u56e0\u70ba\u61c9\u7528\u7a0b\u5e8f\u66f4\u6e96\u78ba\u5730\u5b9a\u4f4d\u5176\u5ee3\u544a\u7cfb\u5217\u7684\u80fd\u529b\u53d7\u5230\u9650\u5236\u3002 Apple \u7684\u65b0\u66f4\u65b0\uff0c\u5373\u5ee3\u544a\u5546\u6a19\u8b58\u7b26\u529f\u80fd\uff0c\u5c07\u5141\u8a31\u61c9\u7528\u7a0b\u5e8f\u6240\u6709\u8005\u5728\u5176\u61c9\u7528\u7a0b\u5e8f\u4e2d\u8ddf\u8e2a\u7528\u6236\u7684\u500b\u4eba\u6578\u64da\u3002\u5b83\u4e0d\u6703\u986f\u793a\u7528\u6236\u7684\u500b\u4eba\u4fe1\u606f\uff0c\u4f46\u4ecd\u6703\u986f\u793a\u61c9\u7528\u6d3b\u52d5\u7b49\u3002\u8a31\u591a\u7528\u6236\u53ef\u80fd\u6703\u9078\u64c7\u95dc\u9589\u8ddf\u8e2a\u4ee5\u907f\u514d\u4ed6\u5011\u7684\u6578\u64da\u88ab\u76e3\u63a7\u3002<\/span><\/p>\n

\u9019\u662f\u4ec0\u9ebc <\/span>Facebook<\/span><\/a> \u4e0d\u5f97\u4e0d\u8aaa\uff1a<\/span><\/p>\n

\u201c\u5c0d\u65bc\u4f7f\u7528 Audience Network \u7684\u958b\u767c\u8005\u548c\u767c\u884c\u5546\uff0c\u6211\u5011\u5728 iOS 14 \u4e0a\u6295\u653e\u5b9a\u5411\u5ee3\u544a\u7684\u80fd\u529b\u5c07\u53d7\u5230\u9650\u5236\u3002\u56e0\u6b64\uff0c\u4e00\u4e9b iOS 14 \u7528\u6236\u53ef\u80fd\u770b\u4e0d\u5230\u4f86\u81ea Audience Network \u7684\u4efb\u4f55\u5ee3\u544a\uff0c\u800c\u5176\u4ed6\u7528\u6236\u53ef\u80fd\u4ecd\u6703\u770b\u5230\u4f86\u81ea\u6211\u5011\u7684\u5ee3\u544a\uff0c\u4f46\u5b83\u5011\u7684\u76f8\u95dc\u6027\u6703\u964d\u4f4e\u3002\u7531\u65bc\u5ee3\u544a\u5546\u6e96\u78ba\u5b9a\u4f4d\u548c\u8861\u91cf\u5176\u5ee3\u544a\u6d3b\u52d5\u7684\u80fd\u529b\u4e0b\u964d\uff0c\u61c9\u7528\u7a0b\u5e8f\u958b\u767c\u4eba\u54e1\u548c\u767c\u5e03\u5546\u61c9\u8a72\u671f\u671b\u5728 Audience Network \u4ee5\u53ca iOS \u4e0a\u53ef\u80fd\u7684\u5176\u4ed6\u5ee3\u544a\u7db2\u7d61\u4e0a\u7684 CPM \u66f4\u4f4e\u2026\u2026\u96d6\u7136\u76ee\u524d\u5f88\u96e3\u91cf\u5316\u5c0d\u767c\u5e03\u5546\u548c\u958b\u767c\u4eba\u54e1\u7684\u5f71\u97ff\uff0c\u6709\u9019\u9ebc\u591a\u672a\u77e5\u6578\uff0c\u5728\u6e2c\u8a66\u4e2d\uff0c\u7576\u5f9e\u79fb\u52d5\u61c9\u7528\u5ee3\u544a\u5b89\u88dd\u6d3b\u52d5\u4e2d\u522a\u9664\u500b\u6027\u5316\u6642\uff0c\u6211\u5011\u767c\u73fe Audience Network \u767c\u5e03\u5546\u6536\u5165\u4e0b\u964d\u4e86 50% \u4ee5\u4e0a\u3002\u5be6\u969b\u4e0a\uff0ciOS 14 \u5c0d Audience Network \u7684\u5f71\u97ff\u53ef\u80fd\u66f4\u5927\uff0c\u56e0\u6b64\u6211\u5011\u6b63\u5728\u88fd\u5b9a\u77ed\u671f\u548c\u9577\u671f\u6230\u7565\uff0c\u4ee5\u652f\u6301\u767c\u5e03\u5546\u61c9\u5c0d\u9019\u4e9b\u8b8a\u5316\u3002\u201d<\/span><\/i><\/p><\/blockquote>\n

\u76ee\u524d\uff0cFacebook \u4ecd\u5728\u8a66\u5716\u5f04\u6e05\u695a\u860b\u679c\u6700\u65b0\u7cfb\u7d71\u66f4\u65b0\u7684\u5168\u90e8\u5f71\u97ff\uff0c\u4f46 Audience Network <\/span>\u5ee3\u544a<\/span><\/a> \u80af\u5b9a\u4e0d\u6703\u50cf\u4ee5\u524d\u90a3\u6a23\u6709\u6548\u3002<\/span><\/p>\n

\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/b><\/p>\n

\u71df\u92b7\u4eba\u54e1\u9700\u8981\u627e\u5230\u65b0\u7684\u65b9\u6cd5\u4f86\u5e6b\u52a9\u54c1\u724c\u5728 Facebook \u4e0a\u70ba Apple \u7528\u6236\u505a\u5ee3\u544a\u3002\u5b9a\u4f4d\u4e0d\u6703\u90a3\u9ebc\u6709\u6548\uff0c\u56e0\u6b64\u71df\u92b7\u4eba\u54e1\u53ef\u80fd\u9700\u8981\u627e\u5230\u66f4\u6709\u5275\u610f\u7684\u65b9\u5f0f\u5c07\u5ee3\u544a\u6295\u653e\u7d66\u9069\u7576\u7684\u53d7\u773e\u3002 Facebook \u4e0a\u7684\u5ee3\u544a\u53ef\u80fd\u9084\u9700\u8981\u5c0d\u66f4\u5ee3\u6cdb\u7684\u53d7\u773e\u5177\u6709\u5438\u5f15\u529b\uff0c\u800c\u4e0d\u662f\u70ba\u76ee\u6a19\u53d7\u773e\u800c\u8a2d\u8a08\u3002<\/span><\/p>\n

#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc

\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/b><\/p>\n

https:\/\/www.facebook.com\/audiencenetwork\/news-and-insights\/preparing-audience-network-for-ios14\/<\/span><\/a><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Audience Network ads on Facebook are about to become less effective with the rollout of Apple\u2019s iOS 14. On 26 August 2020, Facebook released an announcement on the decreased effectiveness of targeted ads due to iOS 14\u2019s new privacy features. Some users may not be able to see any ads from Audience Network, while some […]<\/p>\n","protected":false},"author":2,"featured_media":5716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,5,316,6,7],"tags":[671,10,66,553,670,672],"class_list":["post-4939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-facebook","category-social-media-marketing","category-social-media-","category-social-stand","tag-apple","tag-facebook","tag-facebook-ads","tag-facebook-ads-manager","tag-ios14","tag-targeted-ads"],"yoast_head":"\niOS14\u00a0Update Said to Have Major Impacts on Facebook's Audience Network Effectiveness - Social Stand<\/title>\n<meta name=\"description\" content=\"Audience Network ads on Facebook are about to become less effective with the rollout of Apple\u2019s iOS 14. 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