{"id":4820,"date":"2020-08-26T08:00:28","date_gmt":"2020-08-26T00:00:28","guid":{"rendered":"https:\/\/social-stand.com\/?p=4820"},"modified":"2021-05-12T14:13:47","modified_gmt":"2021-05-12T06:13:47","slug":"made-in-hong-kong-never-say-die-spirit","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/made-in-hong-kong-never-say-die-spirit\/","title":{"rendered":"Made in Hong Kong: \u6c38\u4e0d\u8a00\u6557"},"content":{"rendered":"<h4><span class=\"ez-toc-section\" id=\"A_Good_Time_to_Rebrand\"><\/span><b>\u91cd\u5851\u54c1\u724c\u7684\u826f\u6a5f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"translation-block\">\u6700\u8fd1\u6211\u70ba<a href=\"https:\/\/www.tichk.org\/public\/website\/en\/index.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">\u9999\u6e2f\u65c5\u904a\u696d\u8b70\u6703<\/span><\/a>\u8209\u884c\u4e00\u5834\u7814\u8a0e\u6703\uff0c\u8207\u5176\u6703\u54e1\u5206\u4eab\u54c1\u724c\u71df\u92b7\u7b56\u7565\u3002\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u7ffb\u8f49\u5168\u7403\u5404\u884c\u5404\u696d\uff0c\u65c5\u904a\u696d\u66f4\u9677\u51b0\u5c01\u505c\u9813\u3002\u903e300\u4f4d\u65c5\u904a\u696d\u5c08\u696d\u4eba\u58eb\u5831\u540d\u53c3\u52a0\uff0c\u4e3b\u8fa6\u55ae\u4f4d\u66f4\u6307\u5831\u540d\u4eba\u6578\u5275\u65b0\u9ad8\u3002\u4e3b\u5e2d\u9673\u592a\u986f\u9732\u9ed1\u8272\u5e7d\u9ed8\uff0c\u7b11\u6307\u51fa\u5e2d\u8005\u6709\u7a7a\u53c3\u52a0\uff0c\u4f46\u5c0d\u65bc\u9999\u6e2f\u4eba\u5728\u7a98\u5883\u4e2d\u4ecd\u7a4d\u6975\u9762\u5c0d\u524d\u8def\uff0c\u90a3\u4efd\u6c38\u4e0d\u8a00\u6557\u7684\u7cbe\u795e\uff0c\u9673\u592a\u5766\u8a00\u88ab\u6df1\u6df1\u6253\u52d5\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/made-in-hong-kong-never-say-die-spirit\/#A_Good_Time_to_Rebrand\" >\u91cd\u5851\u54c1\u724c\u7684\u826f\u6a5f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/made-in-hong-kong-never-say-die-spirit\/#Pursue_Survival_and_Reimagine_your_Playbook\" >\u7576\u4e0b\u6c42\u5b58    \u90e8\u7f72\u5c07\u4f86<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/made-in-hong-kong-never-say-die-spirit\/#Prepare_to_Embrace_the_New_Normal\" >\u5b78\u7fd2\u9069\u61c9\u65b0\u5e38\u614b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/made-in-hong-kong-never-say-die-spirit\/#Branding_and_Value_Position\" >\u5efa\u7acb\u54c1\u724c\u5b9a\u4f4d    \u5c55\u73fe\u7368\u7279\u50f9\u503c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/made-in-hong-kong-never-say-die-spirit\/#Insights_from_Swimming_Coaches_Who_Have_Pivoted_During_the_Crisis\" >\u6e38\u6cf3\u6559\u7df4\u8b8a\u9663\u6297\u75ab\u7684\u555f\u793a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/social-stand.com\/zh\/made-in-hong-kong-never-say-die-spirit\/#Seize_the_Moment\" >\u628a\u63e1\u6642\u6a5f<\/a><\/li><\/ul><\/nav><\/div>\n\n<h4><span class=\"ez-toc-section\" id=\"Pursue_Survival_and_Reimagine_your_Playbook\"><\/span><b>\u7576\u4e0b\u6c42\u5b58    \u90e8\u7f72\u5c07\u4f86<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u5766\u7387\u5730\u8aaa\uff0c\u5728\u9019\u5834\u5371\u6a5f\u4e2d\uff0c\u9999\u6e2f\u65c5\u904a\u696d\u53ef\u4ee5\u63a8\u5ee3\u7684\u7522\u54c1\u548c\u670d\u52d9\u7bc4\u570d\u6709\u9650\u3002\u8a72\u884c\u696d\u61c9\u8a72\u63d0\u4f9b\u4e00\u5207\u53ef\u4ee5\u751f\u5b58\u7684\u6771\u897f\u2014\u2014\u7121\u8ad6\u662f\u4f4f\u5bbf\u9084\u662f\u8207\u5bf5\u7269\u4e00\u8d77\u7528\u9910\u3002\u4e2d\u5c0f\u578b\u65c5\u884c\u793e\u5fc5\u9808\u8abf\u6574\u548c\u524a\u6e1b\u958b\u652f\u4ee5\u7dad\u6301\u904b\u71df\u3002\u540c\u6642\uff0c\u4ed6\u5011\u5fc5\u9808\u5411\u524d\u770b\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Prepare_to_Embrace_the_New_Normal\"><\/span><b>\u5b78\u7fd2\u9069\u61c9\u65b0\u5e38\u614b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u90e8\u5206\u8001\u95c6\u6216\u5e02\u5834\u71df\u92b7\u4eba\u54e1\u6e34\u671b\u5371\u6a5f\u904e\u53bb\uff0c\u7136\u5f8c\u4e00\u5207\u56de\u5fa9\u539f\u72c0\u3002\u75ab\u60c5\u7121\u7591\u7d42\u6703\u904e\u53bb\uff0c\u4f46\u6211\u5011\u4e0d\u61c9\u89ac\u89a6\u4e00\u5207\u56de\u5fa9\u81f3\u75ab\u60c5\u524d\u7684\u6a21\u6a23\u3002\u81ea\u75ab\u60c5\u958b\u59cb\u4ee5\u4f86\uff0c\u6d88\u8cbb\u6a21\u5f0f\u3001\u6d88\u8cbb\u8005\u7684\u7fd2\u6163\uff0c\u4ee5\u53ca\u4f01\u696d\u7d93\u71df\u65b9\u5f0f\u90fd\u5df2\u7d93\u4e0d\u518d\u4e00\u6a23\u3002\u5c07\u4f86\u7684\u300c\u5e38\u614b\u300d\u548c\u300c\u65b0\u5e38\u614b\u300d\uff0c\u4e5f\u4e0d\u518d\u5982\u5e38\u3002\u56e0\u6b64\uff0c\u4e0d\u8981\u5b88\u682a\u5f85\u5154\uff0c\u73fe\u5728\u5c31\u958b\u59cb\u90e8\u7f72\uff0c\u4ed6\u65e5\u5e02\u5834\u5fa9\u8607\uff0c\u4fbf\u53ef\u5373\u6642\u5be6\u884c\u5927\u8a08\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Branding_and_Value_Position\"><\/span><b>\u5efa\u7acb\u54c1\u724c\u5b9a\u4f4d    \u5c55\u73fe\u7368\u7279\u50f9\u503c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u9806\u5883\u6642\uff0c\u6709\u4e9b\u4f01\u696d\u4e0d\u7528\u592a\u8cbb\u795e\u7b56\u7565\u90e8\u7f72\u3002\u4f46\u6642\u79fb\u52e2\u6613\uff0c\u5b9a\u50f9\u4f4e\u4e0d\u4e00\u5b9a\u53ef\u4ee5\u62db\u5fa0\u9867\u5ba2\u3002\u6211\u8eab\u70ba\u4e2d\u4ecb\u4eba\uff0c\u4e00\u518d\u63d0\u9192\u5546\u696d\u5ba2\u6236\uff0c\u75ab\u60c5\u885d\u64ca\u52a0\u4e0a\u79d1\u6280\u9032\u6b65\uff0c\u4fc3\u4f7f\u7db2\u4e0a\u6d88\u8cbb\u8005\u884c\u70ba\u6539\u8b8a\u3002\u5c07\u4f86\uff0c\u300c\u50f9\u4f4e\u8005\u300d\u4e0d\u4e00\u5b9a\u300c\u5f97\u300d\u3002\u00a0<\/span><\/p>\n<p class=\"translation-block\">\u5949\u52f8\u5404\u4f4d\uff0c\u5c31\u5728\u9019\u6bb5\u505c\u64fa\u6642\u671f\uff0c\u64a5\u51fa\u4e00\u4e9b\u6642\u9593\u53bb\u91cd\u65b0\u601d\u8003\u4f60\u7684<a href=\"https:\/\/social-stand.com\/zh\/wake-up-build-the-most-genuine-brand-equity\/\" target=\"_self\"><span style=\"font-weight: 400\">\u54c1\u724c<\/span><\/a>\uff0c\u7576\u4e2d\u5305\u62ec\u54c1\u724c\u50f9\u503c\u3001\u5e02\u5834\u4e2d\u7684\u4f4d\u7f6e\uff0c\u4ee5\u53ca<a href=\"https:\/\/www.shopify.com.ph\/blog\/unique-selling-proposition#:~:text=Auniquesellingpropositionmore,businessbetterthanthecompetition.&amp;text=YourUSPplaystoyour,astrongUSPinitself.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">\u7368\u7279\u50f9\u503c\u5b9a\u4f4d<\/span><\/a>(Unique Selling Proposition)\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u91cd\u5851\u54c1\u724c\uff0c\u4e0d\u53ea\u662f\u66f4\u6539\u4e00\u500b\u516c\u53f8\u540d\u7a31\u3001\u4e00\u500b\u6a19\u8a8c\uff0c\u9084\u5f97\u91cd\u65b0\u8a55\u4f30\u516c\u53f8\u7684\u50f9\u503c\u3001\u7368\u7279\u4e4b\u8655\u548c\u8eab\u4efd\u3002\u8207\u540c\u884c\u76f8\u6bd4\uff0c\u751a\u9ebc\u53eb\u4f60\u8207\u5225\u4e0d\u540c\uff1f\u7576\u5ba2\u6236\u770b\u898b\u4f60\u7684\u54c1\u724c\u6642\uff0c\u4f60\u60f3\u4ed6\u806f\u7e6b\u5230\u751a\u9ebc\uff1f\u5373\u4f7f\u4f60\u7684\u7522\u54c1\u4e26\u975e\u5e02\u5834\u4e2d\u6700\u4fbf\u5b9c\uff0c\u6191\u4e0a\u8ff0\u5143\u7d20\uff0c\u4e5f\u8db3\u4ee5\u53eb\u4f60\u7684\u7522\u54c1\u5f9e\u82b8\u82b8\u5c0d\u624b\u4e2d\u7a81\u570d\u800c\u51fa\u3002\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Insights_from_Swimming_Coaches_Who_Have_Pivoted_During_the_Crisis\"><\/span><b>\u6e38\u6cf3\u6559\u7df4\u8b8a\u9663\u6297\u75ab\u7684\u555f\u793a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"translation-block\">\u6211\u8a8d\u8b58\u5169\u4f4d\u6e38\u6c34\u6559\u7df4\uff0c\u4ed6\u5011\u6700\u8fd1\u5fa9\u5de5\uff0c\u4f46\u4e26\u975e\u73fe\u5834\u6559\u6c34\u3002\u6cf3\u6c60\u4ecd\u672a\u91cd\u958b\uff0c\u5bb6\u9577\u4e5f\u60f3\u5b50\u5973\u7559\u5728\u5bb6\u4e2d\u3002\u7136\u800c\uff0c\u5169\u4f4d\u6559\u7df4\u4e26\u975e\u7121\u6240\u4e8b\u4e8b\uff0c\u7db2\u4e0a\u7db2\u4e0b\u540c\u6a23\u7a4d\u6975\u9032\u53d6\u3002\u5176\u4e2d\u4e00\u4eba\u5728\u7db2\u4e0a\u958b\u73ed\u6559\u5065\u8eab\uff0c\u6559\u6388<a href=\"https:\/\/www.triathlete.com\/training\/workouts\/weekend-swim-workout-dry-land-exercises-you-can-do-at-home\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">\u300c\u6e38\u4e7e\u6c34\u300d<\/span><\/a>\uff0c\u6df1\u53d7\u5bb6\u9577\u5b50\u5973\u6b61\u8fce\u3002\u65e2\u8b93\u5b50\u5973\u6d3b\u52d5\u8eab\u9ad4\uff0c\u4e5f\u8b93\u5728\u5bb6\u5de5\u4f5c\u7684\u5bb6\u9577\u53ef\u4ee5\u5598\u606f\u7247\u523b\u3002\u53e6\u4e00\u540d\u6559\u7df4\u5247\u56db\u51fa\u806f\u7d61\u88dc\u7fd2\u793e\u7b49\u6f5b\u5728\u5925\u4f34\uff0c\u6d3d\u8ac7\u806f\u5408\u63a8\u5ee3\u7b49\u5408\u4f5c\u6a5f\u6703\u3002\u5169\u540d\u6559\u7df4\u90fd\u662f\u8edf\u92b7\u5be6\u4f8b\uff0c\u5728\u76ee\u6a19\u5ba2\u6236\u7576\u4e2d\u9ede\u9ede\u6ef4\u6ef4\u5efa\u7acb\u6e38\u6cf3\u73ed\u7684\u77e5\u540d\u5ea6\u3002\u82e5\u4f60\u7684\u54c1\u724c\u80fd\u5920\u5728\u9867\u5ba2\u5fc3\u4e2d\u4f54\u4e0a\u9996\u4f4d\uff0c\u4ed6\u65e5\u6642\u6a5f\u4e00\u5230\uff0c\u5c31\u662f\u6536\u6210\u4e4b\u6642\u3002<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Seize_the_Moment\"><\/span><b>\u628a\u63e1\u6642\u6a5f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u6211\u5c0d\u4e2d\u5c0f\u4f01\u4ee5\u81f3\u5927\u54c1\u724c\u7684\u5fe0\u544a\uff1a <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">\u91cd\u65b0\u5b9a\u4f4d\u60a8\u7684\u54c1\u724c\uff1b\u6c92\u6709\u6bd4\u73fe\u5728\u66f4\u597d\u7684\u6642\u9593\u4e86<\/span><\/i><span style=\"font-weight: 400;\">\u3002\u201d<\/span><\/p><\/blockquote>\n<p><strong>\u8cc7\u6599\u4f86\u6e90\uff1a <\/strong><a href=\"https:\/\/www.facebook.com\/fbmedia\/videos\/954850684962374\/\">https:\/\/www.mpfinance.com\/fin\/dailyb2.php?col=1592303366123&amp;node=1597633085099&amp;issue=20200817<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A Good Time to Rebrand I recently conducted a seminar on brand marketing strategy for members of the Travel Industry Council of Hong Kong. The coronavirus pandemic had a major impact on all business sectors across the world. It has brought global tourism to a standstill. More than 300 travel industry experts signed up for [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4821,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6],"tags":[631,630,374,633,635,634,632],"class_list":["post-4820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","tag-branding","tag-crisis","tag-hong-kong","tag-new-normal","tag-playbook","tag-survival","tag-value-position"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Made in Hong Kong: Never-Say-Die Spirit - Social Stand<\/title>\n<meta name=\"description\" content=\"A Good Time to Rebrand I recently conducted a seminar on brand marketing strategy for members of the Travel Industry Council of Hong Kong. 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