{"id":4814,"date":"2020-10-09T08:00:03","date_gmt":"2020-10-09T00:00:03","guid":{"rendered":"https:\/\/social-stand.com\/?p=4814"},"modified":"2020-10-05T13:13:19","modified_gmt":"2020-10-05T05:13:19","slug":"facebook-reports-global-shifts-shaping-the-future","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-reports-global-shifts-shaping-the-future\/","title":{"rendered":"Facebook\u5831\u544a\u5f71\u97ff\u672a\u4f86\u7684\u5168\u7403\u8b8a\u5316"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2020\u5e74\u4e0a\u534a\u5e74\uff0c\u5168\u7403\u7bc4\u570d\u5167\u767c\u751f\u4e86\u91cd\u5927\u8b8a\u5316\u3002\u65b0\u578b\u51a0\u72c0\u75c5\u6bd2\u50b3\u64ad\u9a5a\u4eba\uff0c\u5f9e\u8af8\u591a\u65b9\u9762\u6539\u8b8a\u4e86\u5404\u5546\u5bb6\u548c\u4eba\u5011\u7684\u751f\u6d3b\u6a21\u5f0f\u3002\u70ba\u6b64\uff0cFacebook\u5831\u544a\u4e86\u5f71\u97ff\u672a\u4f86\u7684\u5168\u7403\u8b8a\u5316\uff0c\u5373Facebook\u5167\u90e8\u6d1e\u5bdf\u3001\u8abf\u67e5\u548c\u7b2c\u4e09\u65b9\u7814\u7a76\u7684\u7d9c\u5408\u5831\u544a\u3002\u8a72\u5831\u544a\u4e2d\u5305\u542b\u4e8634,000\u591a\u4f4d\u6d88\u8cbb\u8005\u7684\u53cd\u994b\u610f\u898b\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-reports-global-shifts-shaping-the-future\/#Five_Global_Shifts\" >\u4e94\u5927\u5168\u7403\u8b8a\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-reports-global-shifts-shaping-the-future\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_5667\" aria-describedby=\"caption-attachment-5667\" style=\"width: 539px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5667 size-full\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/2-1.png\" alt=\"\" width=\"539\" height=\"351\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/2-1.png 539w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/2-1-300x195.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/09\/2-1-18x12.png 18w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><figcaption id=\"caption-attachment-5667\" class=\"wp-caption-text\">Facebook<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Five_Global_Shifts\"><\/span><b>\u4e94\u5927\u5168\u7403\u8b8a\u5316<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5831\u544a\u4e2d\u986f\u793a\u4e86\u4e94\u5927\u5168\u7403\u8b8a\u5316\u3002\u4e00\u4e9b\u885d\u64ca\u8da8\u52e2\u9817\u70ba\u6709\u8da3\uff0c\u4f8b\u5982\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>\u8cfc\u7269\u66f4\u5b89\u5168\uff1a<\/b><span style=\"font-weight: 400;\">\u98df\u54c1\u96dc\u8ca8\u5e97\u8207\u7dda\u4e0a\u5546\u5e97\u5408\u4f75\uff0c\u6539\u8b8a\u4e86\u5168\u7403\u5404\u5730\u4eba\u7fa4\u7684\u8cfc\u7269\u65b9\u5f0f\u548c\u5167\u5bb9\uff0c\u800c\u9019\u4e00\u8f49\u8b8a\u6e90\u81ea\u65bc\u65b0\u578b\u51a0\u72c0\u75c5\u6bd2\u75ab\u60c5\u6d41\u884c\u3002\u7d04\u670971%\u7684\u7f8e\u570b\u4eba\u8868\u793a\uff0c\u4ed6\u5011\u6703\u51fa\u65bc\u5c0d\u5b89\u5168\u7684\u8003\u616e\uff0c\u9078\u64c7\u7dda\u4e0a\u8cfc\u7269\u3002\u5168\u7403\u7d04\u670940%\u7684\u6d88\u8cbb\u8005\u8a08\u5283\u65bc\u75ab\u60c5\u6d41\u884c\u904e\u5f8c\u4ecd\u7dad\u6301\u7dda\u4e0a\u8cfc\u7269\u65b9\u5f0f\u3002\u73fe\u4eca\u8f03\u70ba\u986f\u8457\u7684\u8da8\u52e2\u5c31\u662f <\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/bopis\/#:~:text=BOPIS%20stands%20for%20Buy%20Online,more%20convenient%20way%20to%20shop.\"><span style=\"font-weight: 400;\">BOPIS<\/span><\/a><span style=\"font-weight: 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rel=\"\u201cnoopener\u201d\"><span>\u52dd\u5229\u82b1\u5712<\/span><\/a>\u7684\u8208\u8da3\u4ea6\u986f\u8457\u4e0a\u5347\u4e8639.5\u500d\u3002 <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/2020-04-topics-to-watch-united-states#Victory%20Garden\"><span style=\"font-weight: 400;\">\u52dd\u5229\u82b1\u5712<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u5168\u7403\u5316\u793e\u6703\uff1a<\/b><span style=\"font-weight: 400;\">.\u5c01\u9396\u5275\u9020\u4e86\u4e00\u7a2e\u65b0\u7684\u96d9\u91cd\u8eab\u4efd\u611f\u3002\u9996\u5148\uff0c\u5168\u7403\u516c\u6c11\u610f\u8b58\u7684\u89ba\u9192\u3002\u5728\u4e16\u754c\u5404\u5730\uff0c\u4eba\u5011\u5c0d\u5168\u7403\u6d41\u884c\u75c5\u7684\u64d4\u6182\u662f\u5176\u672c\u570b\u60c5\u6cc1\u7684 1.26 \u500d\u3002 Facebook \u8a18\u9304\u4e86\u8207 COVID-19 \u76f8\u95dc\u7684 $1 \u5104\u7c4c\u6b3e\u3002\u4e8c\u662f\u52a0\u5927\u5c0d\u5730\u65b9\u4f01\u696d\u7684\u652f\u6301\u529b\u5ea6\u3002\u5f9e 2020 \u5e74 2 \u6708\u5230 2020 \u5e74 5 \u6708\uff0c\u7576\u5730 Facebook \u7fa4\u7d44\u7684\u6703\u54e1\u4eba\u6578\u589e\u9577\u4e86 3.3 \u500d\u3002\u672c\u5730\u4f01\u696d\u641c\u7d22\u91cf\u4e5f\u589e\u52a0\u4e86 23%\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Z\u4e16\u4ee3\u7684\u91cd\u751f<\/b><span style=\"font-weight: 400;\">. Z \u4e16\u4ee3\u662f\u4e00\u500b\u65b0\u8208\u7684\u4e00\u4ee3\uff0c\u5305\u62ec 2020 \u5e74\u5168\u7403\u4eba\u53e3\u7684 25%\u3002\u5927\u6d41\u884c\u5df2\u5c07\u5b83\u5011\u8207\u5728\u7dda\u5e73\u53f0\u5408\u4f75\u3002\u5728\u7dda\u5b78\u7fd2\u589e\u9577\u4e86 1.53 \u500d\uff0c\u5728\u7dda\u611b\u597d\u548c\u6d88\u9063\u589e\u9577\u4e86 1.22 \u500d\u3002\u5927\u6d41\u884c\u9084\u978f\u56fa\u4e86\u4ed6\u5011\u5c0d\u74b0\u5883\u548c\u793e\u6703\u4e8b\u696d\u7684\u652f\u6301\u3002\u5728\u6b50\u6d32\uff0cZ \u4e16\u4ee3\u5c0d\u6fc0\u9032\u4e3b\u7fa9\u548c\u793e\u6703\u904b\u52d5\u7684\u8208\u8da3\u589e\u9577\u4e86 54%\u3002\u5728\u5168\u7403\u7bc4\u570d\u5167\uff0cZ \u4e16\u4ee3\u512a\u5148\u8003\u616e\u74b0\u5883\u5f71\u97ff\u7684\u6bd4\u4f8b\u589e\u52a0\u4e86 1.21 \u500d\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u806f\u7d61\u4fbf\u5229\u6027\uff1a<\/b><span style=\"font-weight: 400;\">\u6b64\u6642\u5373\u4f7f\u5206\u9694\u5169\u5730\uff0c\u4ecd\u6709\u8457\u5c0d\u4eba\u969b\u806f\u7e6b\u611f\u7684\u9700\u6c42\u3002\u5168\u7403\u8b8a\u5316\u5176\u4e2d\u4e4b\u4e00\uff0c\u4fbf\u662f<a href=\"\/\/social-stand.com\/zh\/facebook-adds-page-inbox-in-messenger\/\u201d\/\" target=\"\u201c_blank\u201d\" rel=\"\u201cnoopener\u201d\"><span>\u5546\u52d9\u548c\u50b3\u8a0a\u61c9\u7528\u7a0b\u5f0f<\/span><\/a>\u7684\u7d50\u5408\u3002 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-adds-page-inbox-in-messenger\/\"><span style=\"font-weight: 400;\">\u4f01\u696d\u548c\u6d88\u606f\u50b3\u905e\u61c9\u7528\u7a0b\u5e8f<\/span><\/a><span style=\"font-weight: 400;\">\u5728\u5168\u7403\u7bc4\u570d\u5167\uff0c\u670940%\u7684\u5047\u671f\u6d88\u8cbb\u8005\u8003\u616e\u8cfc\u8cb7\u53ef\u4ee5<a href=\"\/\/social-stand.com\/zh\/facebook-adds-send-message-action-to-stories-ads\/\u201d\/\"><span>\u7db2\u4e0a\u50b3\u8a0a\u6e9d\u901a<\/span><\/a>\u7684\u54c1\u724c\u3002 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-adds-send-message-action-to-stories-ads\/\"><span style=\"font-weight: 400;\">\u5728\u7dda\u7559\u8a00<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ol>\n<p class=\"translation-block\">Facebook\u65bc<a href=\"\/\/www.facebook.com\/business\/news\/insights\/5-global-shifts-shaping-the-future-now\u201d\" target=\"\u201c_blank\u201d\" rel=\"\u201cnoopener\u201d\"><span>2020\u5e748\u670821\u65e5<\/span><\/a>\u5831\u544a\u5f71\u97ff\u672a\u4f86\u7684\u5168\u7403\u8b8a\u5316\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5851\u9020\u672a\u4f86\u7684 5 \u5927\u5168\u7403\u8f49\u8b8a\u7a81\u51fa\u4e86\u6578\u5b57\u71df\u92b7\u4eba\u54e1\u7684\u76f8\u95dc\u4fe1\u606f\u3002\u71df\u92b7\u4eba\u54e1\u61c9\u6ce8\u610f\u9019\u4e9b\u76f8\u95dc\u63d0\u793a\u3002\u4ed6\u5011\u53ef\u4ee5\u5c07\u5176\u7528\u4f5c\u71df\u92b7\u65b9\u6cd5\u3002 BOPIS \u662f\u4e00\u7a2e\u66f4\u4fbf\u6377\u7684\u8cfc\u7269\u65b9\u5f0f\u3002\u70d8\u7119\u3001\u5712\u85dd\u548c\u51a5\u60f3\u73fe\u5728\u5df2\u6210\u70ba\u4e3b\u6d41\u3002\u672c\u5730\u4f01\u696d\u7684\u6a5f\u6703\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u591a\u3002 Z\u4e16\u4ee3\u7684\u793e\u6703\u610f\u8b58\u4e5f\u5728\u63d0\u5347\u3002\u56e0\u6b64\uff0c\u54c1\u724c\u61c9\u8a72\u5c07\u793e\u6703\u8cac\u4efb\u7d0d\u5165\u4ed6\u5011\u7684\u6d3b\u52d5\u4e2d\u3002\u6700\u5f8c\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u80fd\u9700\u8981\u5c08\u6ce8\u65bc\u5275\u610f\u4fe1\u606f\u3002\u9019\u4e00\u6230\u7565\u662f\u4f01\u696d\u7684\u73fe\u5728\u548c\u672a\u4f86\u3002\u56e0\u6b64\uff0c\u5c08\u6ce8\u65bc\u8207\u5ba2\u6236\u5efa\u7acb\u6709\u610f\u7fa9\u7684\u806f\u7e6b\u3002\u00a0<\/span><\/p>\n<p><b>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/b> <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/5-global-shifts-shaping-the-future-now\"><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/business\/news\/insights\/5-global-shifts-shaping-the-future-now<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>A significant global change happened in the first half of 2020. The shocking spread of coronavirus has transformed businesses and lives in many ways. As such, Facebook reports global shifts shaping the future. They are a combination of internal Facebook insights, surveys, and third-party research. The report incorporates over 34,000 consumer responses. Five Global Shifts [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":5666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[625,624,10,623,622,619,621,620,627,626],"class_list":["post-4814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-bopis","tag-connected-convenience","tag-facebook","tag-gen-zs-regeneration","tag-global-community","tag-global-shifts","tag-mindful-wellnes","tag-safe-shopping","tag-telemedicine","tag-victory-gardens"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Reports Global Shifts Shaping the Future - Social Stand<\/title>\n<meta name=\"description\" content=\"A significant global change happened in the first half of 2020. The shocking spread of coronavirus has transformed businesses and lives in many ways. As\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-reports-global-shifts-shaping-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Reports Global Shifts Shaping the Future - Social Stand\" \/>\n<meta property=\"og:description\" content=\"A significant global change happened in the first half of 2020. The shocking spread of coronavirus has transformed businesses and lives in many ways. 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