{"id":4764,"date":"2020-08-19T08:00:12","date_gmt":"2020-08-19T00:00:12","guid":{"rendered":"https:\/\/social-stand.com\/?p=4764"},"modified":"2020-10-20T15:43:09","modified_gmt":"2020-10-20T07:43:09","slug":"discover-digital-marketing-insights-for-the-publishing-industry","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/discover-digital-marketing-insights-for-the-publishing-industry\/","title":{"rendered":"\u767c\u73fe\u51fa\u7248\u696d\u7684\u6578\u5b57\u71df\u92b7\u898b\u89e3"},"content":{"rendered":"<h4><span class=\"ez-toc-section\" id=\"Leverage_Digital_Marketing_to_Extend_Reach_Beyond_the_Annual_Reading_Buzz_Created_By_the_Book_Fair\"><\/span><b>\u5229\u7528\u6578\u5b57\u71df\u92b7\u64f4\u5927\u7bc4\u570d\uff0c\u8d85\u8d8a\u66f8\u5c55\u5275\u9020\u7684\u5e74\u5ea6\u95b1\u8b80\u71b1\u6f6e<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u96a8\u8457\u671f\u5f85\u5df2\u4e45\u7684\u66f8\u5c55\u7121\u9650\u671f\u63a8\u9072\uff0c\u8a31\u591a\u51fa\u7248\u5546\u8f49\u800c\u5728\u7db2\u4e0a\u63a8\u5ee3\u4ed6\u5011\u7684\u5716\u66f8\u3002\u611b\u66f8\u7684\u4eba\u53ea\u6703\u5f88\u6a02\u610f\u5728\u4ed6\u5011\u9078\u64c7\u7684\u66f8\u4e0a\u63ee\u970d\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u679c\u6c92\u6709\u8cbf\u6613\u6d3b\u52d5\u7684\u55e1\u55e1\u8072\uff0c\u4f8b\u5982\u80fd\u5920\u89aa\u81ea\u8207\u4f5c\u8005\u898b\u9762\uff0c\u516c\u773e\u53ef\u80fd\u4e0d\u6703\u90a3\u9ebc\u559c\u6b61\u8cfc\u8cb7\u66f8\u7c4d\u3002\u51a0\u72c0\u75c5\u6bd2\u5927\u6d41\u884c\u7121\u7591\u52a0\u5feb\u4e86\u6b65\u4f10\u3002\u50b3\u7d71\u51fa\u7248\u5546\u64c1\u62b1\u6578\u5b57\u5316\u8f49\u578b\u3002 <\/span><a href=\"https:\/\/social-stand.com\/zh\/\"><span style=\"font-weight: 400;\">\u6578\u5b57\u71df\u92b7<\/span><\/a><span style=\"font-weight: 400;\"> \u52aa\u529b\u9060\u9060\u8d85\u51fa\u4e86\u7c21\u55ae\u5730\u64c1\u6709\u4e00\u500b\u5728\u7dda\u5546\u5e97\u3002\u9664\u4e86\u964d\u4f4e\u5716\u66f8\u50f9\u683c\u5916\uff0c\u51fa\u7248\u5546\u9084\u901a\u904e\u5404\u7a2e\u5176\u4ed6\u4fc3\u92b7\u6d3b\u52d5\u4f86\u4fc3\u9032\u92b7\u552e\u3002\u5927\u6d41\u884c\u5f8c\uff0c\u51fa\u7248\u5546\u5c07\u610f\u8b58\u5230\u5168\u9762\u3001\u57f7\u884c\u826f\u597d\u7684\u6578\u5b57\u71df\u92b7\u7b56\u7565\u7684\u50f9\u503c\u3002\u9019\u6a23\u7684\u7b56\u7565\u4f7f\u4ed6\u5011\u80fd\u5920\u5168\u5e74\u63a5\u89f8\u548c\u7784\u6e96\u6d88\u8cbb\u8005\u3002\u7136\u5f8c\uff0c\u8b93\u92b7\u552e\u7684\u547d\u904b\u4e0d\u518d\u4f9d\u8cf4\u65bc\u6bcf\u5e74\u66f8\u5c55\u5275\u9020\u7684\u5be6\u9ad4\u55e1\u55e1\u8072\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/discover-digital-marketing-insights-for-the-publishing-industry\/#Leverage_Digital_Marketing_to_Extend_Reach_Beyond_the_Annual_Reading_Buzz_Created_By_the_Book_Fair\" >\u5229\u7528\u6578\u5b57\u71df\u92b7\u64f4\u5927\u7bc4\u570d\uff0c\u8d85\u8d8a\u66f8\u5c55\u5275\u9020\u7684\u5e74\u5ea6\u95b1\u8b80\u71b1\u6f6e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/discover-digital-marketing-insights-for-the-publishing-industry\/#Embrace_the_Digitalization_of_Marketing_By_the_Publishing_Industry_as_the_New_Normal\" >\u64c1\u62b1\u51fa\u7248\u696d\u71df\u92b7\u6578\u5b57\u5316\u65b0\u5e38\u614b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/discover-digital-marketing-insights-for-the-publishing-industry\/#Use_Short_Films_and_Micro_Movies_for_Brand_Storytelling\" >\u4f7f\u7528\u77ed\u7247\u548c\u5fae\u96fb\u5f71\u8b1b\u8ff0\u54c1\u724c\u6545\u4e8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/discover-digital-marketing-insights-for-the-publishing-industry\/#_Employ_Creative_Movie_Promotion_Techniques\" >\u00a0\u904b\u7528\u5275\u610f\u96fb\u5f71\u63a8\u5ee3\u6280\u5de7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/discover-digital-marketing-insights-for-the-publishing-industry\/#Engage_Young_Audiences_Through_Instagram\" >\u901a\u904e Instagram \u5438\u5f15\u5e74\u8f15\u89c0\u773e<\/a><\/li><\/ul><\/nav><\/div>\n\n<h4><span class=\"ez-toc-section\" id=\"Embrace_the_Digitalization_of_Marketing_By_the_Publishing_Industry_as_the_New_Normal\"><\/span><b>\u64c1\u62b1\u51fa\u7248\u696d\u71df\u92b7\u6578\u5b57\u5316\u65b0\u5e38\u614b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u4e0a\u9031\uff0c\u8a72 <\/span><a href=\"https:\/\/en.prnasia.com\/releases\/apac\/aim-organizes-the-2nd-hk-digital-advertising-start-ups-x-publishing-promotion-support-scheme-awards-presentation-ceremony-and-winners-sharing-seminar-287560.shtml\"><span style=\"font-weight: 400;\">Ad x Pub HK Digital Advertising Startups X \u51fa\u7248\u63a8\u5ee3\u652f\u63f4\u8a08\u5283<\/span><\/a><span style=\"font-weight: 400;\"> \u8209\u8fa6\u4e86\u9812\u734e\u5178\u79ae\u3002\u8a72\u8a08\u5283\u5305\u62ec\u5c0d\u7372\u734e\u8005\u7684\u63a1\u8a2a\u3002\u4ed6\u5011\u70ba\u5c0b\u6c42\u63a8\u5ee3\u5176\u6587\u5b78\u4f5c\u54c1\u7684\u4f5c\u8005\u5206\u4eab\u4e86\u826f\u597d\u7684\u71df\u92b7\u898b\u89e3\u3002\u71df\u92b7\u5de5\u4f5c\u5fc5\u9808\u6578\u5b57\u5316\u3002\u9084\u6709\u4ec0\u9ebc\u66f4\u597d\u7684\u65b9\u5f0f\u548c\u6642\u9593\u4f86\u8fce\u63a5\u9019\u4e00\u65b0\u5e38\u614b\uff0c\u9812\u734e\u5178\u79ae\u5728\u73fe\u5834\u76f4\u64ad\u4e2d\u9032\u884c\u3002\u96d6\u7136\u66f8\u5c55\u7684\u65b0\u65e5\u671f\uff08\u50b3\u7d71\u4e0a\u8209\u884c\u5100\u5f0f\u7684\u5730\u65b9\uff09\u5c1a\u672a\u78ba\u5b9a\uff0c\u4f46\u6578\u5b57\u5316\u8f49\u578b\u4e0d\u50c5\u9650\u65bc\u51fa\u7248\u696d\u3002\u6bcf\u500b\u884c\u696d\u90fd\u5fc5\u9808\u63a5\u53d7\u5b83\u3002\u9019\u662f\u4f01\u696d\u5fc5\u9808\u9032\u884c\u7684\u7bc4\u5f0f\u8f49\u8b8a\uff0c\u4ee5\u6210\u529f\u61c9\u5c0d\u5927\u6d41\u884c\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Use_Short_Films_and_Micro_Movies_for_Brand_Storytelling\"><\/span><b>\u4f7f\u7528\u77ed\u7247\u548c\u5fae\u96fb\u5f71\u8b1b\u8ff0\u54c1\u724c\u6545\u4e8b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u5c62\u7372\u6b8a\u69ae\u7684\u7a31\u865f\uff0c <\/span><span style=\"font-weight: 400;\">\u9713\u8679\u9eef\u8272<\/span> <span style=\"font-weight: 400;\">\u9999\u6e2f\u9713\u8679\u71c8\uff0c\u7372\u5f97Gold Ad x Pub\u734e\u3002\u9019\u672c\u66f8\u8a18\u9304\u4e86\u9999\u6e2f\u9713\u8679\u62db\u724c\u7684\u9010\u6f38\u6d88\u5931\uff0c\u9019\u8b93\u6211\u5011\u8a31\u591a\u4eba\u61f7\u5ff5\u3002 <\/span><a href=\"https:\/\/www.horizoncreativehk.com\/horizon\"><span style=\"font-weight: 400;\">\u5730\u5e73\u7dda\u5275\u610f<\/span><\/a><span style=\"font-weight: 400;\"> \u70ba\u6a19\u984c\u5e36\u982d\u6578\u5b57\u5ee3\u544a\u3002\u901a\u904e\u5c07\u4e00\u500b\u611b\u60c5\u6545\u4e8b\u548c\u4e00\u7fa4\u6b63\u5728\u6d88\u5931\u7684\u651d\u5f71\u5e2b\u7de8\u7e54\u5728\u4e00\u8d77\uff0c\u8a72\u6d3b\u52d5\u5177\u6709\u6975\u5927\u7684\u516c\u773e\u5438\u5f15\u529b\u3002\u4fc3\u6210\u6d3b\u52d5\u6210\u529f\u7684\u4e00\u500b\u56e0\u7d20\u662f\u5fae\u96fb\u5f71\u7684\u914d\u6a02\uff1a <\/span><span style=\"font-weight: 400;\">\u50be\u57ce<\/span><span style=\"font-weight: 400;\"> \u7d93\u904e <\/span><a href=\"https:\/\/www.imdb.com\/name\/nm0939409\/\"><span style=\"font-weight: 400;\">\u9ec3\u5049\u6587<\/span><\/a><span style=\"font-weight: 400;\">.\u5fae\u96fb\u5f71\u88fd\u4f5c\u7cbe\u826f\uff0c\u9023\u66f8\u7684\u4f5c\u8005\u90fd\u8feb\u4e0d\u53ca\u5f85\u5730\u60f3\u77e5\u9053\u7d50\u5c40\u3002\u5716\u66f8\u51fa\u7248\u7576\u7136\u53ef\u4ee5\u5f9e\u4f7f\u7528\u51fa\u8272\u7684\u71df\u92b7\u6545\u4e8b\u4e2d\u53d7\u76ca\u3002\u6839\u64da\u6211\u5728\u54c1\u724c\u71df\u92b7\u65b9\u9762\u7684\u7d93\u9a57\uff0c\u9019\u662f\u4e00\u500b\u7d55\u5999\u7684\u7b56\u7565\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"_Employ_Creative_Movie_Promotion_Techniques\"><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><b>\u904b\u7528\u5275\u610f\u96fb\u5f71\u63a8\u5ee3\u6280\u5de7<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u5c0d\u672c\u66f8\u71df\u92b7\u7684\u56de\u61c9\uff0c <\/span><a href=\"https:\/\/www.hkreadingcity.net\/book\/details\/5c80f45c6a0b62fb348b4619\"><span style=\"font-weight: 400;\">\u5931\u5e38\u7f6a\uff0d\u6cd5\u91ab\u7cbe\u795e\u7684\u4ee3\u544a\u767d<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u53d6\u5f97\u4e86\u5de8\u5927\u7684\u6210\u529f\u3002<\/span> <a href=\"https:\/\/www.facebook.com\/gdmorningcreative\/\"><span style=\"font-weight: 400;\">\u65e9\u5b89\u5275\u610f<\/span><\/a><span style=\"font-weight: 400;\"> \u63a1\u7528\u8207\u5ba3\u50b3\u96fb\u5f71\u76f8\u540c\u7684\u65b9\u6cd5\u88fd\u4f5c\u9810\u544a\u7247\u548c\u5287\u7167\uff08\u751a\u81f3\u63d0\u4f9b\u96fb\u5f71\u5ea7\u4f4d\uff09\u3002\u5c31\u9023\u4f5c\u70ba\u6cd5\u91ab\u7cbe\u795e\u79d1\u91ab\u751f\u7684\u4f5c\u8005\uff0c\u4e5f\u53c3\u8207\u4e86\u9019\u90e8\u61f8\u7591\u201c\u96fb\u5f71\u201d\u7684\u5275\u4f5c\u3002\u901a\u904e\u5927\u81bd\u548c\u5275\u9020\u6027\u7684\u65b9\u5f0f\u8207\u4f5c\u8005\u5408\u4f5c\u63a8\u5ee3\u66f8\u7c4d\u7684\u65b9\u6cd5\u4f3c\u4e4e\u662f\u6709\u6548\u7684\u3002\u901a\u904e\u9019\u7a2e\u65b9\u5f0f\uff0c\u8b80\u8005\u53ef\u4ee5\u5728\u50b3\u7d71\u7684\u4f5c\u8005\u7c3d\u540d\u6d3b\u52d5\u4e4b\u5916\u8207\u4f5c\u8005\u9032\u884c\u4e92\u52d5\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Engage_Young_Audiences_Through_Instagram\"><\/span><b>\u901a\u904e Instagram \u5438\u5f15\u5e74\u8f15\u89c0\u773e<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u63a8\u5ee3\u651d\u5f71\u5e2b\u517c\u4f5c\u8005\u7684\u5de5\u4f5c <\/span><a href=\"https:\/\/us.sagepub.com\/en-us\/nam\/author\/kelvin-yuen\"><span style=\"font-weight: 400;\">\u958b\u723e\u6587<\/span><\/a><span style=\"font-weight: 400;\"> \u66f8\u4e2d\uff0c <\/span><a href=\"https:\/\/topick.hket.com\/article\/1458487\/%E9%87%8E%E5%AD%A9%E5%AD%90%E8%BF%BD%E5%A4%A2%E7%9A%84%E6%95%85%E4%BA%8B%E3%80%80%E5%9C%8B%E5%AE%B6%E5%9C%B0%E7%90%86%E6%94%9D%E5%BD%B1%E5%86%A0%E8%BB%8D%EF%BC%9A%E5%BE%9E%E7%8A%AF%E9%8C%AF%E4%B8%AD%E6%88%90%E9%95%B7\"><span style=\"font-weight: 400;\">\u91ce\u5b69\u5b50\u8ffd\u5922\u7684\u4e16\u754c<\/span><\/a><span style=\"font-weight: 400;\">\uff0cM &amp; ME CREATIVE \u7684 Instagram \u611b\u597d\u5718\u968a\u8a2d\u8a08\u4e86\u4ed6\u7684\u7368\u5bb6 Instagram \u904e\u6ffe\u5668\u3002\u9019\u672c\u66f8\u4f7f\u7528\u76f8\u6a5f\u6ffe\u93e1\u4f86\u8b1b\u8ff0\u4e00\u500b\u651d\u5f71\u5e2b\u8ffd\u9010\u5922\u60f3\u7684\u6545\u4e8b\u3002\u5728 Instagram \u4e0a\uff0c\u9019\u6a23\u7684\u529f\u80fd\u5f15\u8d77\u4e86\u5e74\u8f15\u4eba\u7684\u5171\u9cf4\u3002\u5728\u71df\u92b7\u65b9\u9762\uff0c\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u7684\u65b0\u529f\u80fd\u4e0d\u65b7\u70ba\u7528\u6236\u63d0\u4f9b\u65b0\u7a4e\u7684\u9ad4\u9a57\u3002\u4f8b\u5982\uff0c <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-launches-spark-ar-studio-on-instagram\/\"><span style=\"font-weight: 400;\">\u589e\u5f37\u73fe\u5be6<\/span><\/a><span style=\"font-weight: 400;\"> \u548c VR \u529f\u80fd\u7522\u751f\u7a4d\u6975\u7684\u71df\u92b7\u6548\u679c\u3002\u5728\u63a8\u5ee3\u60a8\u7684\u54c1\u724c\u6642\uff0c\u4f7f\u7528\u9019\u4e9b\u529f\u80fd\u5c0d\u60a8\u6709\u5229\u3002\u4f5c\u8005\u7a4d\u6975\u53c3\u8207\u71df\u92b7\u904e\u7a0b\u4ee5\u78ba\u4fdd\u6210\u529f\u63a8\u51fa\u5716\u66f8\u4e5f\u5f88\u91cd\u8981\u3002\u5728\u6578\u5b57\u6642\u4ee3\uff0c\u4f5c\u8005\u4e0d\u518d\u8eb2\u5728\u4ed6\u5011\u7684\u66f8\u7c4d\u548c\u51fa\u7248\u5546\u5f8c\u9762\u3002\u6578\u5b57\u5316\u8f49\u578b\u4e5f\u5e36\u4f86\u4e86\u8a31\u591a\u8207\u8de8\u884c\u696d\u5ba2\u6236\u76f4\u63a5\u4e92\u52d5\u7684\u6a5f\u6703\u3002\u60a8\u7684\u4f01\u696d\u6e96\u5099\u597d\u5229\u7528\u6578\u5b57\u5316\u8f49\u578b\u4e86\u55ce\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<strong>\u539f\u59cb\u4f86\u6e90\uff1a<\/strong>\u00a0<a href=\"https:\/\/www.mpfinance.com\/fin\/dailyb2.php?col=1592303366123&amp;node=1597026984546&amp;issue=20200810\">https:\/\/www.mpfinance.com\/fin\/dailyb2.php?col=1592303366123&amp;node=1597026984546&amp;issue=20200810<\/a><\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair With the long-awaited book fair indefinitely postponed, many publishers have turned to promote their books online. Book lovers will only be too happy to splurge on books of their choice. The general public, on the other hand, may not [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6],"tags":[586,590,585,583,581,584,28,588,582,578,580,579,587,591,589],"class_list":["post-4764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","tag-annual-reading","tag-audience","tag-book-fair","tag-book-promotion","tag-brand-storytelling","tag-digitalization","tag-instagram-2","tag-micro-movies","tag-movie-promotion","tag-publishing","tag-publishing-company","tag-publishing-industry","tag-short-films","tag-transformation","tag-youth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discover Digital Marketing Insights for the Publishing Industry - Social Stand<\/title>\n<meta name=\"description\" content=\"Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair With the long-awaited book fair indefinitely postponed,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/discover-digital-marketing-insights-for-the-publishing-industry\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover Digital Marketing Insights for the Publishing Industry - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair With the long-awaited book fair indefinitely postponed,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/social-stand.com\/zh\/discover-digital-marketing-insights-for-the-publishing-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Stand\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/socialstandagency\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-19T00:00:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-20T07:43:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/08\/027_Discover_Digital_Marketing_Insights_for_the_Publishing_Industry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tiara@social-stand.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"tiara@social-stand.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u767c\u73fe\u51fa\u7248\u696d\u7684\u6578\u5b57\u71df\u92b7\u898b\u89e3 - \u793e\u6703\u7acb\u5834","description":"\u5229\u7528\u6578\u4f4d\u884c\u92b7\u64f4\u5927\u5f71\u97ff\u529b\uff0c\u8d85\u8d8a\u66f8\u5c55\u5e36\u4f86\u7684\u5e74\u5ea6\u95b1\u8b80\u71b1\u6f6e\u3002\u7531\u65bc\u671f\u5f85\u5df2\u4e45\u7684\u66f8\u5c55\u7121\u9650\u671f\u5ef6\u5f8c\uff0c,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/social-stand.com\/zh\/discover-digital-marketing-insights-for-the-publishing-industry\/","og_locale":"zh_HK","og_type":"article","og_title":"Discover Digital Marketing Insights for the Publishing Industry - Social Stand","og_description":"Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair With the long-awaited book fair indefinitely postponed,","og_url":"https:\/\/social-stand.com\/zh\/discover-digital-marketing-insights-for-the-publishing-industry\/","og_site_name":"Social Stand","article_author":"https:\/\/www.facebook.com\/socialstandagency","article_published_time":"2020-08-19T00:00:12+00:00","article_modified_time":"2020-10-20T07:43:09+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/08\/027_Discover_Digital_Marketing_Insights_for_the_Publishing_Industry.jpg","type":"image\/jpeg"}],"author":"tiara@social-stand.com","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"tiara@social-stand.com","\u9810\u8a08\u95b1\u8b80\u6642\u9593":"3 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/social-stand.com\/discover-digital-marketing-insights-for-the-publishing-industry\/#article","isPartOf":{"@id":"https:\/\/social-stand.com\/discover-digital-marketing-insights-for-the-publishing-industry\/"},"author":{"name":"tiara@social-stand.com","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/person\/0cf90dd7a997df2c8eced3cd954734ee"},"headline":"Discover Digital Marketing Insights for the Publishing Industry","datePublished":"2020-08-19T00:00:12+00:00","dateModified":"2020-10-20T07:43:09+00:00","mainEntityOfPage":{"@id":"https:\/\/social-stand.com\/discover-digital-marketing-insights-for-the-publishing-industry\/"},"wordCount":667,"publisher":{"@id":"https:\/\/social-stand.com\/zh\/#organization"},"image":{"@id":"https:\/\/social-stand.com\/discover-digital-marketing-insights-for-the-publishing-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/08\/027_Discover_Digital_Marketing_Insights_for_the_Publishing_Industry.jpg","keywords":["Annual Reading","Audience","Book Fair","Book Promotion","Brand Storytelling","Digitalization","Instagram","Micro Movies","Movie Promotion","Publishing","Publishing Company","Publishing Industry","Short Films","Transformation","Youth"],"articleSection":["Content-Marketing","Digital Marketing","Social Media Marketing","Social-Media \u793e\u4ea4\u5a92\u9ad4"],"inLanguage":"zh-HK"},{"@type":"WebPage","@id":"https:\/\/social-stand.com\/discover-digital-marketing-insights-for-the-publishing-industry\/","url":"https:\/\/social-stand.com\/discover-digital-marketing-insights-for-the-publishing-industry\/","name":"\u767c\u73fe\u51fa\u7248\u696d\u7684\u6578\u5b57\u71df\u92b7\u898b\u89e3 - \u793e\u6703\u7acb\u5834","isPartOf":{"@id":"https:\/\/social-stand.com\/zh\/#website"},"primaryImageOfPage":{"@id":"https:\/\/social-stand.com\/discover-digital-marketing-insights-for-the-publishing-industry\/#primaryimage"},"image":{"@id":"https:\/\/social-stand.com\/discover-digital-marketing-insights-for-the-publishing-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/08\/027_Discover_Digital_Marketing_Insights_for_the_Publishing_Industry.jpg","datePublished":"2020-08-19T00:00:12+00:00","dateModified":"2020-10-20T07:43:09+00:00","description":"\u5229\u7528\u6578\u4f4d\u884c\u92b7\u64f4\u5927\u5f71\u97ff\u529b\uff0c\u8d85\u8d8a\u66f8\u5c55\u5e36\u4f86\u7684\u5e74\u5ea6\u95b1\u8b80\u71b1\u6f6e\u3002\u7531\u65bc\u671f\u5f85\u5df2\u4e45\u7684\u66f8\u5c55\u7121\u9650\u671f\u5ef6\u5f8c\uff0c,","breadcrumb":{"@id":"https:\/\/social-stand.com\/discover-digital-marketing-insights-for-the-publishing-industry\/#breadcrumb"},"inLanguage":"zh-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/social-stand.com\/discover-digital-marketing-insights-for-the-publishing-industry\/"]}]},{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/social-stand.com\/discover-digital-marketing-insights-for-the-publishing-industry\/#primaryimage","url":"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/08\/027_Discover_Digital_Marketing_Insights_for_the_Publishing_Industry.jpg","contentUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/08\/027_Discover_Digital_Marketing_Insights_for_the_Publishing_Industry.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/social-stand.com\/discover-digital-marketing-insights-for-the-publishing-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/social-stand.com\/"},{"@type":"ListItem","position":2,"name":"Discover Digital Marketing Insights for the Publishing Industry"}]},{"@type":"WebSite","@id":"https:\/\/social-stand.com\/zh\/#website","url":"https:\/\/social-stand.com\/zh\/","name":"\u793e\u6703\u7acb\u5834","description":"\u793e\u4ea4\u5a92\u9ad4\u4ee3\u7406","publisher":{"@id":"https:\/\/social-stand.com\/zh\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/social-stand.com\/zh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-HK"},{"@type":"Organization","@id":"https:\/\/social-stand.com\/zh\/#organization","name":"\u793e\u6703\u7acb\u5834","url":"https:\/\/social-stand.com\/zh\/","logo":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/logo\/image\/","url":"https:\/\/social-stand.com\/wp-content\/uploads\/2017\/08\/touch-logo-social-stand.png","contentUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2017\/08\/touch-logo-social-stand.png","width":152,"height":152,"caption":"Social Stand"},"image":{"@id":"https:\/\/social-stand.com\/zh\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/person\/0cf90dd7a997df2c8eced3cd954734ee","name":"tiara@social-stand.com","image":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/secure.gravatar.com\/avatar\/489d9ba8e100f00e1e3e3b2640841241abf3b454d9324f5a531e85f7912c2bc4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/489d9ba8e100f00e1e3e3b2640841241abf3b454d9324f5a531e85f7912c2bc4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/489d9ba8e100f00e1e3e3b2640841241abf3b454d9324f5a531e85f7912c2bc4?s=96&d=mm&r=g","caption":"tiara@social-stand.com"},"sameAs":["https:\/\/www.facebook.com\/socialstandagency"],"url":"https:\/\/social-stand.com\/zh\/author\/tiarasocial-stand-com\/"}]}},"_links":{"self":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts\/4764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/comments?post=4764"}],"version-history":[{"count":0,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts\/4764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/media\/4765"}],"wp:attachment":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/media?parent=4764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/categories?post=4764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/tags?post=4764"}],"curies":[{"name":"\u53ef\u6fd5\u6027\u7c89\u5291","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}