{"id":4695,"date":"2020-08-28T08:00:28","date_gmt":"2020-08-28T00:00:28","guid":{"rendered":"https:\/\/social-stand.com\/?p=4695"},"modified":"2022-10-24T06:26:37","modified_gmt":"2022-10-23T22:26:37","slug":"google-provides-new-ways-for-brands-to-use-audio-engagement","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/google-provides-new-ways-for-brands-to-use-audio-engagement\/","title":{"rendered":"\u8c37\u6b4c\u70ba\u54c1\u724c\u63d0\u4f9b\u4f7f\u7528\u97f3\u983b\u53c3\u8207\u7684\u65b0\u65b9\u6cd5"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u8d8a\u4f86\u8d8a\u591a\u7684\u6d88\u8cbb\u8005\u8f49\u5411\u6d88\u8cbb\u97f3\u983b\u5167\u5bb9\uff0c\u56e0\u6b64 <\/span><a href=\"https:\/\/blog.google\/products\/admanager\/listen-new-features-grow-your-digital-audio-business\/\"><span style=\"font-weight: 400;\">\u8c37\u6b4c<\/span><\/a><span style=\"font-weight: 400;\"> \u63d0\u4f9b\u4e86\u4e00\u7cfb\u5217\u65b0\u7684\u97f3\u983b\u5ee3\u544a\u9078\u9805\u3002\u9019\u4e9b\u9078\u9805\u7684\u76ee\u7684\u662f\u5e6b\u52a9\u4f01\u696d\u6293\u4f4f\u6d88\u8cbb\u8005\u5c0d\u57fa\u65bc\u97f3\u983b\u7684\u5167\u5bb9\u7684\u8208\u8da3\u3002&nbsp;<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/google-provides-new-ways-for-brands-to-use-audio-engagement\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/google-provides-new-ways-for-brands-to-use-audio-engagement\/#Reference\" >#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">\u9019\u5c31\u662f Google Ad Manager \u7684\u7522\u54c1\u7d93\u7406 Carol Walport \u4e0d\u5f97\u4e0d\u8aaa\u7684\uff1a<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u70ba\u5e6b\u52a9\u767c\u5e03\u5546\u901a\u904e\u5176\u6578\u5b57\u97f3\u983b\u5167\u5bb9\u7372\u5229\uff0cGoogle Ad Manager \u6b63\u5728\u64f4\u5927\u5c0d\u97f3\u983b\u5ee3\u544a\u7684\u652f\u6301\uff0c\u5176\u4e2d\u5305\u542b\u7528\u65bc\u97f3\u983b\u7684\u52d5\u614b\u5ee3\u544a\u63d2\u64ad\u3001\u7a0b\u5e8f\u5316\u7372\u5229\u548c\u65b0\u7684\u97f3\u983b\u9810\u6e2c\u529f\u80fd\u7b49\u65b0\u529f\u80fd\u3002\u6709\u4e86\u9019\u4e9b\u65b0\u7684\u97f3\u983b\u529f\u80fd\uff0c\u51fa\u7248\u5546\u5c31\u6709\u6a5f\u6703\u901a\u904e\u4ed6\u5011\u7684\u6578\u5b57\u97f3\u983b\u5167\u5bb9\u7372\u5229\uff0c\u5ee3\u544a\u5546\u80fd\u5920\u63a5\u89f8\u5230\u66f4\u591a\u76f8\u95dc\u7684\u97f3\u983b\u53d7\u773e\uff0c\u807d\u773e\u53ef\u4ee5\u9ad4\u9a57\u5230\u8cea\u91cf\u66f4\u597d\u7684\u5ee3\u544a\u3002<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u8c37\u6b4c\u6b63\u5728\u6dfb\u52a0\u65b0\u529f\u80fd\u4ee5\u901a\u904e\u97f3\u983b\u5167\u5bb9\u7372\u5229\uff0c\u4e26\u5141\u8a31\u7528\u6236\u5728\u7528\u6236\u6d41\u5f0f\u50b3\u8f38\u5167\u5bb9\u6642\u63d2\u5165\u5ee3\u544a\u3002\u54c1\u724c\u5c07\u80fd\u5920\u901a\u904e\u52d5\u614b\u5ee3\u544a\u63a5\u89f8\u5230\u4ed6\u5011\u7684\u76ee\u6a19\u53d7\u773e\uff0c\u56e0\u70ba\u4ed6\u5011\u7684\u5ee3\u544a\u53ef\u4ee5\u901a\u904e\u4e0d\u540c\u985e\u578b\u7684\u5a92\u9ad4\u7372\u5f97\u5f71\u97ff\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c <\/span><a href=\"https:\/\/social-stand.com\/zh\/google-analytics-adds-new-predictive-metrics\/\"><span style=\"font-weight: 400;\">\u8c37\u6b4c<\/span><\/a><span style=\"font-weight: 400;\"> \u6b63\u5728\u63a8\u51fa\u4e00\u6b3e\u540d\u70ba Audio Mixer \u7684\u97f3\u983b\u5ee3\u544a\u5275\u5efa\u5de5\u5177\uff0c\u65e8\u5728\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u5275\u5efa\u548c\u958b\u767c\u4ed6\u5011\u7684\u97f3\u983b\u5ee3\u544a\u5167\u5bb9\u3002\u5b83\u9084\u5e0c\u671b\u5347\u7d1a\u5176\u97f3\u983b\u5ee3\u544a\u5206\u6790\u5de5\u5177\uff0c\u4ee5\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u66f4\u597d\u5730\u4e86\u89e3\u97f3\u983b\u5ee3\u544a\u7684\u5de5\u4f5c\u539f\u7406\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u97f3\u983b\u5167\u5bb9\u7684\u8208\u8d77\u662f\u71df\u92b7\u4eba\u54e1\u63a5\u89f8\u6d88\u8cbb\u8005\u7684\u4e00\u7a2e\u65b0\u65b9\u5f0f\u3002\u8c37\u6b4c\u5e0c\u671b\u901a\u904e\u5176\u65b0\u7684\u5de5\u5177\u548c\u8a08\u5283\u8b93\u57fa\u65bc\u97f3\u983b\u7684\u5167\u5bb9\u66f4\u5bb9\u6613\u7372\u5f97\uff0c\u4e26\u5e0c\u671b\u5f15\u5c0e\u4eba\u5011\u6d88\u8cbb\u66f4\u591a\u7684\u97f3\u983b\u5167\u5bb9\u3002\u5f9e\u9577\u9060\u4f86\u770b\uff0c\u57fa\u65bc\u97f3\u983b\u7684\u5167\u5bb9\u5c07\u5982\u4f55\u767c\u5c55\u6703\u5f88\u6709\u8da3\uff0c\u56e0\u70ba\u5b83\u5c07\u70ba\u54c1\u724c\u63d0\u4f9b\u4e00\u500b\u8207\u76ee\u6a19\u53d7\u773e\u4e92\u52d5\u7684\u65b0\u5e73\u53f0\u3002<\/span><\/p>\n<h6><span class=\"ez-toc-section\" id=\"Reference\"><\/span><b>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/b><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p><a href=\"https:\/\/blog.google\/products\/admanager\/listen-new-features-grow-your-digital-audio-business\/\"><span style=\"font-weight: 400;\">https:\/\/blog.google\/products\/admanager\/listen-new-features-grow-your-digital-audio-business\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>More and more consumers are turning towards consuming audio content, so Google has provided a new slew of audio advertising options. The aim of these options is to help businesses get a hold on the interest of consumers in audio-based content.&nbsp; This is what Carol Walport, a Product Manager for Google Ad Manager, had to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,408,316,6,7],"tags":[599,390,552,443,600],"class_list":["post-4695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-google","category-social-media-marketing","category-social-media-","category-social-stand","tag-audio-engagement","tag-google","tag-google-audio","tag-google-marketing","tag-monetization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google provides new ways for brands to use audio engagement - Social Stand<\/title>\n<meta name=\"description\" content=\"More and more consumers are turning towards consuming audio content, so Google has provided a new slew of audio advertising options. The aim of these\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/google-provides-new-ways-for-brands-to-use-audio-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google provides new ways for brands to use audio engagement - Social Stand\" \/>\n<meta property=\"og:description\" content=\"More and more consumers are turning towards consuming audio content, so Google has provided a new slew of audio advertising options. 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