{"id":4652,"date":"2020-09-14T08:00:20","date_gmt":"2020-09-14T00:00:20","guid":{"rendered":"https:\/\/social-stand.com\/?p=4652"},"modified":"2020-10-20T15:20:43","modified_gmt":"2020-10-20T07:20:43","slug":"the-social-media-managers-guide-to-linkedin","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/the-social-media-managers-guide-to-linkedin\/","title":{"rendered":"LinkedIn \u793e\u4ea4\u5a92\u9ad4\u7d93\u7406\u6307\u5357"},"content":{"rendered":"<p>LinkedIn\u4e00\u76f4\u63d0\u4f9b\u514d\u8cbb\u8cc7\u6e90\uff0c\u4ee5\u66f4\u597d\u5730\u5e6b\u52a9\u4f01\u696d\u548c\u5c08\u696d\u4eba\u58eb\u958b\u5c55\u5728\u7dda\u696d\u52d9\u3002 <a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/cx\/2020\/pdfs\/3005-covid-content-mar-concept-design-v6.pdf\">\u5167\u5bb9\u71df\u92b7\u65b0\u6307\u5357<\/a> \u6700\u5f8c\u7684 <a href=\"https:\/\/social-stand.com\/zh\/linkedin-publishes-a-new-guide-to-content-marketing\/\">2020 \u5e74 6 \u6708 10 \u65e5<\/a>.\u7dca\u96a8\u5176\u5f8c\u7684\u662f <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/marketing-for-tech-companies\/2020\/what-s-next-for-tech--key-trends-shaping-the-future-of-our-moder\">\u4e0d\u65b7\u767c\u5c55\u7684\u5de5\u4f5c\u4e16\u754c<\/a>\u00a0LinkedIn\u5e73\u53f0\u65bc2020\u5e746\u670810\u65e5\u767c\u5e03\u4e86\u300a\u5167\u5bb9\u71df\u92b7\u65b0\u6307\u5357\u300b\uff0c\u96a8\u5f8c\u65bc2020\u5e746\u670826\u65e5\u767c\u5e03\u4e86\u300a\u4e0d\u65b7\u767c\u5c55\u7684\u5de5\u4f5c\u4e16\u754c\u898b\u89e3\u300b\u3002\u4eca\u5929\u7684\u514d\u8cbb\u8cc7\u6e90\u662f\u300a\u793e\u4ea4\u5a92\u9ad4\u7ba1\u7406\u54e1\u7684LinkedIn\u6307\u5357\n\u300b\u3002 <a href=\"https:\/\/social-stand.com\/zh\/linkedin-publishes-the-evolving-world-of-work-insights\/\">2020 \u5e74 6 \u6708 26 \u65e5<\/a>.\u4eca\u5929\u7684\u514d\u8cbb\u8cc7\u6e90\u662f <a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/cx\/2020\/images\/pdfs\/the-social-media-managers-guide-to-linkedin.pdf\">LinkedIn \u793e\u4ea4\u5a92\u9ad4\u7d93\u7406\u6307\u5357<\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/the-social-media-managers-guide-to-linkedin\/#The_5_Parts_of_the_Guide\" >\u6307\u5357\u76845\u500b\u90e8\u5206<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/the-social-media-managers-guide-to-linkedin\/#Part_1_%E2%80%93_Why_it_makes_sense_to_invest_in_social_media_marketing\" >\u7b2c 1 \u90e8\u5206 \u2013 \u70ba\u4ec0\u9ebc\u6295\u8cc7\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u6709\u610f\u7fa9\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/the-social-media-managers-guide-to-linkedin\/#Part_2_%E2%80%93_What_makes_LinkedIn_a_powerful_platform\" >\u7b2c 2 \u90e8\u5206 \u2013 \u662f\u4ec0\u9ebc\u8b93 LinkedIn \u6210\u70ba\u4e00\u500b\u5f37\u5927\u7684\u5e73\u53f0\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/the-social-media-managers-guide-to-linkedin\/#Part_3_%E2%80%93_Tips_on_telling_a_brand_story_on_LinkedIn\" >\u7b2c 3 \u90e8\u5206 - \u5728 LinkedIn \u4e0a\u8b1b\u8ff0\u54c1\u724c\u6545\u4e8b\u7684\u6280\u5de7\u3002<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/the-social-media-managers-guide-to-linkedin\/#Part_4_%E2%80%93_How_to_increase_LinkedIn_reach_from_100000_to_1_million_followers\" >\u7b2c\u56db\u90e8\u5206\uff0d\u5982\u4f55\u5c07 LinkedIn \u7c89\u7d72\u6578\u5f9e 10 \u842c\u589e\u52a0\u5230 100 \u842c\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/social-stand.com\/zh\/the-social-media-managers-guide-to-linkedin\/#Part_5_%E2%80%93_Unlocking_a_brands_potential_through_LinkedIn_Paid_Ads\" >\u7b2c5\u90e8\u5206 \u2013 \u901a\u904eLinkedIn\u4ed8\u8cbb\u5ee3\u544a\u91cb\u653e\u54c1\u724c\u6f5b\u529b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/social-stand.com\/zh\/the-social-media-managers-guide-to-linkedin\/#Implication_for_Marketers\" >\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff:<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"The_5_Parts_of_the_Guide\"><\/span><strong>\u6307\u5357\u76845\u500b\u90e8\u5206<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6307\u5357\u958b\u9996\u63d0\u51fa\u793e\u4ea4\u5a92\u9ad4\u7ba1\u7406\u662f\u4e00\u500b24\/7\u7684\u627f\u8afe\u3002 \u4f5c\u70ba\u54c1\u724c\u7ba1\u7406\u54e1\uff0c\u4ed6\u5011\u7684\u4e3b\u8981\u8077\u8cac\u662f\u4fc3\u9032\u6587\u5316\u76f8\u95dc\u6027\u548c\u771f\u6b63\u7684\u50b3\u64ad\u3002\u793e\u4ea4\u5a92\u9ad4\u7d93\u7406\u6307\u5357\u5206\u70ba\u4e94\u500b\u90e8\u5206\uff1a<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Part_1_%E2%80%93_Why_it_makes_sense_to_invest_in_social_media_marketing\"><\/span><strong>\u7b2c 1 \u90e8\u5206 \u2013 \u70ba\u4ec0\u9ebc\u6295\u8cc7\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u6709\u610f\u7fa9\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5b83\u5f37\u8abf\uff0c\u5168\u7403\u7d04\u6709 34.8 \u5104\u4eba\u4f7f\u7528\u793e\u4ea4\u5a92\u9ad4\u3002\u90a3\u662f\u4e16\u754c\u4eba\u53e3\u768450%\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Part_2_%E2%80%93_What_makes_LinkedIn_a_powerful_platform\"><\/span><strong>\u7b2c 2 \u90e8\u5206 \u2013 \u662f\u4ec0\u9ebc\u8b93 LinkedIn \u6210\u70ba\u4e00\u500b\u5f37\u5927\u7684\u5e73\u53f0\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5982\u679c\u4e00\u500b\u54c1\u724c\u7684\u4e3b\u8981\u76ee\u6a19\u662f\u5438\u5f15\u5408\u9069\u7684\u5546\u696d\u5c08\u696d\u4eba\u58eb\uff0cLinkedIn \u61c9\u8a72\u6392\u5728\u9996\u4f4d\u3002\u5b83\u64c1\u6709 6.6 \u5104\u6703\u54e1\uff0c\u88ab 97% \u7684 B2B \u71df\u92b7\u4eba\u54e1\u7528\u65bc\u5167\u5bb9\u71df\u92b7\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Part_3_%E2%80%93_Tips_on_telling_a_brand_story_on_LinkedIn\"><\/span><strong>\u7b2c 3 \u90e8\u5206 - \u5728 LinkedIn \u4e0a\u8b1b\u8ff0\u54c1\u724c\u6545\u4e8b\u7684\u6280\u5de7\u3002<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5efa\u8b70\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u63d0\u524d\u8a08\u5283\u5185\u5bb9\uff1b<\/li>\n<li>\u6a02\u65bc\u52a9\u4eba\uff0c\u771f\u8aa0\uff0c\u8a9e\u6c23\u89aa\u5207\uff1b<\/li>\n<li>\u8209\u8fa6\u6d3b\u52d5\uff1b<\/li>\n<li>\u901a\u904e\u5167\u5bb9\u4e0b\u8f09\u548c\u7db2\u7d61\u7814\u8a0e\u6703\u4fc3\u92b7\u4f86\u7522\u751f\u6f5b\u5728\u5ba2\u6236\uff1b<\/li>\n<li>\u5229\u7528\u60a8\u6700\u5927\u7684\u8cc7\u7522\u2014\u2014\u54e1\u5de5\u3002\u4ed6\u5011\u64c1\u6709 10 \u500d\u65bc LinkedIn \u4e3b\u9801\u7684\u5f71\u97ff\u529b\uff1b<\/li>\n<li>\u5c55\u793a\u601d\u60f3\u9818\u5c0e\u529b\u3002 \u9019\u5f88\u91cd\u8981\uff0c\u56e0\u70ba91\uff05\u7684LinkedIn\u6c7a\u7b56\u8005\u91cd\u8996\u601d\u60f3\u9818\u5c0e\u529b\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Part_4_%E2%80%93_How_to_increase_LinkedIn_reach_from_100000_to_1_million_followers\"><\/span><strong>\u78f7<\/strong><strong>\u85dd\u8853 4 \u2013 \u5982\u4f55\u5c07 LinkedIn \u7684\u95dc\u6ce8\u8005\u5f9e 100,000 \u589e\u52a0\u5230 100 \u842c\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uff0d \u7d66\u51fa\u7684\u5efa\u8b70\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u5728<a href=\"\/\/www.linkedin.com\/help\/linkedin\/answer\/4499\/linkedin-page-analytics-overview?lang=en\u201d\" target=\"\u201c_blank\u201d\" rel=\"\u201cnoopener\u201d\"><span>LinkedIn Page Insights<\/span><\/a>\u4e0a\u63a1\u53d6\u884c\u52d5 <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/4499\/linkedin-page-analytics-overview?lang=en\">\u9818\u82f1\u9801\u9762\u6d1e\u5bdf<\/a>;<\/li>\n<li>\u97ff\u61c9\u8a55\u8ad6\uff1b<\/li>\n<li>\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff1b<\/li>\n<li>\u65bc\u767c\u6587\u52a0\u5165\u884c\u52d5\u865f\u53ec\uff08Call-to-action\uff09\uff1b<\/li>\n<li>\u4f7f\u7528 4-1-1 \u898f\u5247\u6df7\u5408\u5167\u5bb9 \u2013 \u5171\u4eab 4 \u500b\u4ed6\u4eba\u7de8\u5beb\u7684\u5167\u5bb9\u30011 \u500b\u4f86\u81ea\u5176\u4ed6\u4f86\u6e90\u7684\u66f4\u65b0\u548c 1 \u500b\u539f\u5275\u5167\u5bb9\uff1b<\/li>\n<li>\u4fdd\u6301\u767c\u4f48\u5167\u5bb9\u7684\u4e00\u81f4\u6027\uff1b<\/li>\n<li>\u4f7f\u7528\u6b63\u78ba\u7684\u5167\u5bb9\u9032\u884c\u6709\u91dd\u5c0d\u6027\u7684\u53c3\u8207\uff1b<\/li>\n<li>\u4f7f\u7528\u4e3b\u984c\u6a19\u7c64\uff08Hashtags\uff09\uff1b<\/li>\n<li>\u4f7f\u7528\u5f15\u4eba\u6ce8\u76ee\u7684\u5a92\u9ad4\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Part_5_%E2%80%93_Unlocking_a_brands_potential_through_LinkedIn_Paid_Ads\"><\/span><strong>\u7b2c5\u90e8\u5206 \u2013 \u901a\u904eLinkedIn\u4ed8\u8cbb\u5ee3\u544a\u91cb\u653e\u54c1\u724c\u6f5b\u529b<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uff0d \u672c\u90e8\u5206\u91cd\u9ede\u4ecb\u7d39\u4e86\u901a\u904e\u5728\u71b1\u9580\u81ea\u7136\u5e16\u5b50\u589e\u52a0\u53d7\u8b9a\u52a9\u5167\u5bb9\u7684\u65b9\u5f0f\uff0c\u4ee5\u5c07\u5176\u5c55\u793a\u7d66\u65b0\u7684\u53d7\u773e\u7fa4\u9ad4\u3002 <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\">\u5229\u7528\u8d0a\u52a9\u5167\u5bb9<\/a> \uff0c1\u500bLinkedIn \u9801\u9762\u81f3\u5c11\u61c9\u5305\u542b5\u689d\u5167\u5bb9\u3002<\/p>\n<p>\u300a\u793e\u4ea4\u5a92\u9ad4\u7ba1\u7406\u54e1\u7684LinkedIn\u6307\u5357\u300b\u65bc<a href=\"\/\/business.linkedin.com\/marketing-solutions\/blog\/best-practices--social-media-marketing0\/2019\/your-guide-to-success-as-a-social-media-manager\u201d\" target=\"\u201c_blank\u201d\" rel=\"\u201cnoopener\u201d\"><span>2020\u5e748\u670810\u65e5<\/span><\/a>\u767c\u5e03\u3002 <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/best-practices--social-media-marketing0\/2019\/your-guide-to-success-as-a-social-media-manager\">2020 \u5e74 8 \u6708 10 \u65e5<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Implication_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LinkedIn \u7684\u793e\u4ea4\u5a92\u9ad4\u7d93\u7406\u6307\u5357\u63d0\u4f9b\u4e86\u5728 LinkedIn \u4e0a\u9032\u884c\u71df\u92b7\u7684\u6709\u7528\u4fe1\u606f\u548c\u63d0\u793a\u3002\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u5728\u4ed6\u5011\u7684 LinkedIn \u7b56\u7565\u4e2d\u8003\u616e\u9019\u4e9b\u512a\u9ede\u3002\u4ed6\u5011\u53ef\u4ee5\u5e6b\u52a9\u63d0\u9ad8 LinkedIn \u7684\u77e5\u540d\u5ea6\uff0c\u4e26\u5728\u54c1\u724c\u77e5\u540d\u5ea6\u65b9\u9762\u9054\u5230\u65b0\u7684\u9ad8\u5ea6\u3002\u5229\u7528\u9019\u4e9b\u514d\u8cbb\u8cc7\u6e90\u3002\u5b83\u80af\u5b9a\u6703\u4f7f LinkedIn \u6210\u70ba\u5728\u7dda\u71df\u92b7\u7684\u5bf6\u8cb4\u9078\u64c7\u3002<\/p>\n<p><strong>\u8cc7\u6599\u4f86\u6e90\uff1a <a>https:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/a><\/strong> <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/best-practices--social-media-marketing0\/2019\/your-guide-to-success-as-a-social-media-manager\">https:\/\/business.linkedin.com\/marketing-solutions\/blog\/best-practices&#8211;social-media-marketing0\/2019\/your-guide-to-success-as-a-social-media-manager<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>LinkedIn has been providing free resources to better help businesses and professionals with their online ventures. The platform published a New Guide to Content Marketing last 10 June 2020. It was followed by the Evolving World of Work\u00a0Insights on 26 June 2020. Today&#8217;s free resource is The Social Media Manager\u2019s Guide to LinkedIn. The 5 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":5024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18,316,6],"tags":[534,17,537,536,535],"class_list":["post-4652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin","category-social-media-marketing","category-social-media-","tag-likedin-marketing","tag-linkedin","tag-linkedin-page-insights","tag-sponsored-content","tag-the-social-media-managers-guide-to-linkedin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Social Media Manager\u2019s Guide to LinkedIn - Social Stand<\/title>\n<meta name=\"description\" content=\"LinkedIn has been providing free resources to better help businesses and professionals with their online ventures. The platform published a New Guide to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/the-social-media-managers-guide-to-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Social Media Manager\u2019s Guide to LinkedIn - Social Stand\" \/>\n<meta property=\"og:description\" content=\"LinkedIn has been providing free resources to better help businesses and professionals with their online ventures. The platform published a New Guide to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/social-stand.com\/zh\/the-social-media-managers-guide-to-linkedin\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Stand\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-14T00:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-20T07:20:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/08\/SSB2008-014_The_Social_Media_Managers_Guide_to_LinkedIn-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cristy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"cristy\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LinkedIn \u793e\u4ea4\u5a92\u9ad4\u7d93\u7406\u6307\u5357 - \u793e\u4ea4\u7acb\u5834","description":"LinkedIn \u4e00\u76f4\u5728\u63d0\u4f9b\u514d\u8cbb\u8cc7\u6e90\uff0c\u4ee5\u66f4\u597d\u5730\u5e6b\u52a9\u4f01\u696d\u548c\u5c08\u696d\u4eba\u58eb\u958b\u5c55\u5728\u7dda\u696d\u52d9\u3002\u8a72\u5e73\u53f0\u767c\u5e03\u4e86\u65b0\u6307\u5357","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/social-stand.com\/zh\/the-social-media-managers-guide-to-linkedin\/","og_locale":"zh_HK","og_type":"article","og_title":"The Social Media Manager\u2019s Guide to LinkedIn - Social Stand","og_description":"LinkedIn has been providing free resources to better help businesses and professionals with their online ventures. The platform published a New Guide to","og_url":"https:\/\/social-stand.com\/zh\/the-social-media-managers-guide-to-linkedin\/","og_site_name":"Social Stand","article_published_time":"2020-09-14T00:00:20+00:00","article_modified_time":"2020-10-20T07:20:43+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/08\/SSB2008-014_The_Social_Media_Managers_Guide_to_LinkedIn-01.jpg","type":"image\/jpeg"}],"author":"cristy","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"cristy","\u9810\u8a08\u95b1\u8b80\u6642\u9593":"2 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/social-stand.com\/the-social-media-managers-guide-to-linkedin\/#article","isPartOf":{"@id":"https:\/\/social-stand.com\/the-social-media-managers-guide-to-linkedin\/"},"author":{"name":"cristy","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/person\/f8a2263ad62f2a994d7b4f3842685972"},"headline":"The Social Media Manager\u2019s Guide to LinkedIn","datePublished":"2020-09-14T00:00:20+00:00","dateModified":"2020-10-20T07:20:43+00:00","mainEntityOfPage":{"@id":"https:\/\/social-stand.com\/the-social-media-managers-guide-to-linkedin\/"},"wordCount":432,"publisher":{"@id":"https:\/\/social-stand.com\/zh\/#organization"},"image":{"@id":"https:\/\/social-stand.com\/the-social-media-managers-guide-to-linkedin\/#primaryimage"},"thumbnailUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/08\/SSB2008-014_The_Social_Media_Managers_Guide_to_LinkedIn-01.jpg","keywords":["LikedIn Marketing","LinkedIn","LinkedIn Page Insights","Sponsored Content","The Social Media Manager\u2019s Guide to LinkedIn"],"articleSection":["LinkedIn","Social Media Marketing","Social-Media \u793e\u4ea4\u5a92\u9ad4"],"inLanguage":"zh-HK"},{"@type":"WebPage","@id":"https:\/\/social-stand.com\/the-social-media-managers-guide-to-linkedin\/","url":"https:\/\/social-stand.com\/the-social-media-managers-guide-to-linkedin\/","name":"LinkedIn \u793e\u4ea4\u5a92\u9ad4\u7d93\u7406\u6307\u5357 - \u793e\u4ea4\u7acb\u5834","isPartOf":{"@id":"https:\/\/social-stand.com\/zh\/#website"},"primaryImageOfPage":{"@id":"https:\/\/social-stand.com\/the-social-media-managers-guide-to-linkedin\/#primaryimage"},"image":{"@id":"https:\/\/social-stand.com\/the-social-media-managers-guide-to-linkedin\/#primaryimage"},"thumbnailUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/08\/SSB2008-014_The_Social_Media_Managers_Guide_to_LinkedIn-01.jpg","datePublished":"2020-09-14T00:00:20+00:00","dateModified":"2020-10-20T07:20:43+00:00","description":"LinkedIn \u4e00\u76f4\u5728\u63d0\u4f9b\u514d\u8cbb\u8cc7\u6e90\uff0c\u4ee5\u66f4\u597d\u5730\u5e6b\u52a9\u4f01\u696d\u548c\u5c08\u696d\u4eba\u58eb\u958b\u5c55\u5728\u7dda\u696d\u52d9\u3002\u8a72\u5e73\u53f0\u767c\u5e03\u4e86\u65b0\u6307\u5357","breadcrumb":{"@id":"https:\/\/social-stand.com\/the-social-media-managers-guide-to-linkedin\/#breadcrumb"},"inLanguage":"zh-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/social-stand.com\/the-social-media-managers-guide-to-linkedin\/"]}]},{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/social-stand.com\/the-social-media-managers-guide-to-linkedin\/#primaryimage","url":"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/08\/SSB2008-014_The_Social_Media_Managers_Guide_to_LinkedIn-01.jpg","contentUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/08\/SSB2008-014_The_Social_Media_Managers_Guide_to_LinkedIn-01.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/social-stand.com\/the-social-media-managers-guide-to-linkedin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/social-stand.com\/"},{"@type":"ListItem","position":2,"name":"The Social Media Manager\u2019s Guide to LinkedIn"}]},{"@type":"WebSite","@id":"https:\/\/social-stand.com\/zh\/#website","url":"https:\/\/social-stand.com\/zh\/","name":"\u793e\u6703\u7acb\u5834","description":"\u793e\u4ea4\u5a92\u9ad4\u4ee3\u7406","publisher":{"@id":"https:\/\/social-stand.com\/zh\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/social-stand.com\/zh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-HK"},{"@type":"Organization","@id":"https:\/\/social-stand.com\/zh\/#organization","name":"\u793e\u6703\u7acb\u5834","url":"https:\/\/social-stand.com\/zh\/","logo":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/logo\/image\/","url":"https:\/\/social-stand.com\/wp-content\/uploads\/2017\/08\/touch-logo-social-stand.png","contentUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2017\/08\/touch-logo-social-stand.png","width":152,"height":152,"caption":"Social Stand"},"image":{"@id":"https:\/\/social-stand.com\/zh\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/person\/f8a2263ad62f2a994d7b4f3842685972","name":"\u8106\u8106\u7684","image":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/secure.gravatar.com\/avatar\/58cb31ea8240cb8716f7e16d66d6e5f4c0c318617a3d097c1bbbf9d6276c4aea?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58cb31ea8240cb8716f7e16d66d6e5f4c0c318617a3d097c1bbbf9d6276c4aea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58cb31ea8240cb8716f7e16d66d6e5f4c0c318617a3d097c1bbbf9d6276c4aea?s=96&d=mm&r=g","caption":"cristy"},"url":"https:\/\/social-stand.com\/zh\/author\/cristy\/"}]}},"_links":{"self":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts\/4652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/comments?post=4652"}],"version-history":[{"count":0,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts\/4652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/media\/5024"}],"wp:attachment":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/media?parent=4652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/categories?post=4652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/tags?post=4652"}],"curies":[{"name":"\u53ef\u6fd5\u6027\u7c89\u5291","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}