{"id":4568,"date":"2020-09-07T08:00:09","date_gmt":"2020-09-07T00:00:09","guid":{"rendered":"https:\/\/social-stand.com\/?p=4568"},"modified":"2020-09-22T14:35:38","modified_gmt":"2020-09-22T06:35:38","slug":"twitter-shows-impact-of-mixed-video-ads","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/twitter-shows-impact-of-mixed-video-ads\/","title":{"rendered":"Twitter \u986f\u793a\u6df7\u5408\u8996\u983b\u5ee3\u544a\u7684\u5f71\u97ff"},"content":{"rendered":"<p>\u8996\u983b\u5ee3\u544a\u6b63\u5728\u8208\u8d77\u3002\u4ed6\u5011\u70ba\u54c1\u724c\u63d0\u4f9b\u4e86\u7a4d\u6975\u7684\u6295\u8cc7\u56de\u5831\u7387\u3002\u5927\u7d04 <a href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/video-marketing-statistics-to-know\/#:~:text=In%202020%2C%2092%25%20of%20marketers,provides%20them%20with%20positive%20ROI.\">92%<\/a> \u7684\u4f01\u696d\u5c07\u8996\u983b\u5ee3\u544a\u4f5c\u70ba\u5176\u71df\u92b7\u7b56\u7565\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206\u3002\u5728 <a href=\"https:\/\/social-stand.com\/zh\/ads-are-now-available-on-shorter-youtube-videos\/\">2020 \u5e74 7 \u6708 7 \u65e5<\/a>\uff0cYouTube \u5141\u8a31\u63d2\u64ad\u8996\u983b\u5ee3\u544a\u7522\u751f\u66f4\u591a\u6536\u5165\u3002\u53e6\u4e00\u65b9\u9762\uff0cTwitter \u65e8\u5728\u4e86\u89e3\u8996\u983b\u5ee3\u544a\u5c0d\u5e73\u53f0\u71df\u92b7\u7684\u5f71\u97ff\u3002\u4f5c\u70ba <a href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-publishes-new-data-on-the-effectiveness-of-utilizing-multiple-video\/582909\/\">2020 \u5e74 8 \u6708 4 \u65e5<\/a>\uff0cTwitter \u5c55\u793a\u4e86\u6df7\u5408\u8996\u983b\u5ee3\u544a\u7684\u5f71\u97ff\u3002<\/p>\n<figure id=\"attachment_4905\" aria-describedby=\"caption-attachment-4905\" style=\"width: 769px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-4905\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/08\/1-3.png\" alt=\"\" width=\"769\" height=\"502\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/08\/1-3.png 769w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/08\/1-3-300x196.png 300w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/><figcaption id=\"caption-attachment-4905\" class=\"wp-caption-text\">\u63a8\u7279<\/figcaption><\/figure>\n<p>Twitter \u8207 <a href=\"https:\/\/twitter.com\/MAGNAGLOBAL\">\u9ea5\u683c\u7d0d\u5168\u7403<\/a> \u53ca <a href=\"https:\/\/twitter.com\/IPGLAB\">IPG \u5be6\u9a57\u5ba4<\/a>.\u8a72\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u65e8\u5728\u7814\u7a76\u8996\u983b\u5ee3\u544a\u7684\u6709\u6548\u6027\u3002\u8a72\u5831\u544a\u986f\u793a\u4e86\u6df7\u5408\u8996\u983b\u5ee3\u544a\u5c0d\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u5f71\u97ff\u3002\u6df7\u5408\u8996\u983b\u5ee3\u544a\u901a\u904e 59% \u63d0\u9ad8\u77e5\u540d\u5ea6\u3002\u820746%\u7684\u55ae\u5f0f\u8996\u983b\u5ee3\u544a\u548c52%\u7684\u96d9\u5f0f\u8996\u983b\u5ee3\u544a\u76f8\u6bd4\uff0c\u5b83\u7684\u767e\u5206\u6bd4\u6700\u9ad8\u3002\u8a72\u5831\u544a\u9084\u986f\u793a\uff0c\u6df7\u5408\u8996\u983b\u5ee3\u544a\u5c0d\u7528\u6236\u7684\u7814\u7a76\u610f\u5716\u7684\u5f71\u97ff\u63d0\u9ad8\u4e86 6 \u500d\u3002\u4ee4\u4eba\u9a5a\u8a1d\u7684\u662f\uff0c\u96d9\u6a23\u5f0f\u8996\u983b\u5ee3\u544a\u5c0d\u8cfc\u8cb7\u610f\u9858\u7684\u5f71\u97ff\u662f 8 \u500d\u3002<\/p>\n<h3><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848<\/strong>:<\/h3>\n<p>\u96a8\u8457 Twitter \u5c55\u793a\u6df7\u5408\u8996\u983b\u5ee3\u544a\u7684\u5f71\u97ff\uff0c\u4f01\u696d\u73fe\u5728\u6709\u77ad\u5982\u4f55\u5728 Twitter \u4e0a\u8b1b\u8ff0\u54c1\u724c\u6545\u4e8b\u7684\u6307\u5357\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u5b83\u70ba\u5982\u4f55\u5236\u5b9a\u6578\u5b57\u6230\u7565\u63d0\u4f9b\u4e86\u4e00\u500b\u8070\u660e\u7684\u60f3\u6cd5\u3002\u5b83\u5efa\u8b70\u5c07\u60a8\u7684\u4e3b\u8981\u5ee3\u544a\u7cfb\u5217\u7e2e\u6e1b\u70ba\u8f03\u5c0f\u7684\u8996\u983b\u683c\u5f0f\u3002\u4f7f\u7528\u6df7\u5408\u8996\u983b\u5ee3\u544a\u53ef\u4ee5\u66f4\u597d\u5730\u5438\u5f15\u89c0\u773e\u7684\u6ce8\u610f\u529b\u3002\u9019\u662f\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u4fdd\u8b49\u3002<\/p>\n<p><strong>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/strong> <a href=\"https:\/\/business.twitter.com\/en\/blog\/diversify-twitter-ad-formats-to-amplify-message.html\">https:\/\/business.twitter.com\/en\/blog\/diversify-twitter-ad-formats-to-amplify-message.html<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Video ads are on the rise. They provide brands with positive ROIs. Around 92% of businesses include video ads as an important part of their marketing strategy. On 07 July 2020, YouTube allowed mid-roll video ads to generate more revenue. On the other hand, Twitter aims to know the impact of video ads on marketing [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4906,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6,109],"tags":[516,515,517,514,111,45],"class_list":["post-4568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","category-twitter","tag-ipg-lab","tag-magna-global","tag-mid-roll-videos","tag-mixed-video-ads","tag-twitter","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Shows Impact of Mixed Video Ads - Social Stand<\/title>\n<meta name=\"description\" content=\"Video ads are on the rise. 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