{"id":4552,"date":"2020-08-05T08:00:39","date_gmt":"2020-08-05T00:00:39","guid":{"rendered":"https:\/\/social-stand.com\/?p=4552"},"modified":"2020-10-20T16:05:15","modified_gmt":"2020-10-20T08:05:15","slug":"wake-up-build-the-most-genuine-brand-equity","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/wake-up-build-the-most-genuine-brand-equity\/","title":{"rendered":"\u9192\u4f86\uff01\u6253\u9020\u6700\u771f\u5be6\u7684\u54c1\u724c\u8cc7\u7522\uff01"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u64c1\u6709\u570b\u969b\u54c1\u724c\u7684\u9999\u6e2f\u71df\u92b7\u4eba\u54e1\u66fe\u554f\uff1a\u201c\u6295\u5165\u5927\u91cf\u8cc7\u6e90\uff0c\u9084\u9700\u8981\u9999\u6e2f\u7db2\u7ad9\u55ce\uff1f <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/104002523024878\"><span style=\"font-weight: 400;\">\u81c9\u66f8\u5c08\u9801<\/span><\/a><span style=\"font-weight: 400;\"> \u4e26\u4e14\u6548\u679c\u5f88\u597d\uff1f\u201d\u4e00\u5b9a\uff01\u54c1\u724c\u61c9\u8a72\u64c1\u6709\u81ea\u5df1\u7684\u7db2\u7ad9\u3002\u7121\u8ad6\u662f\u570b\u969b\u7684\u9084\u662f\u672c\u5730\u7684\uff0c\u8457\u540d\u7684\u9084\u662f\u4e0d\u592a\u77e5\u540d\u7684\u3002\u7db2\u7ad9\u662f\u6700\u771f\u5be6\u7684\u54c1\u724c\u8cc7\u7522\u3002\u6211\u77e5\u9053\u5275\u5efa\u672c\u5730\u9801\u9762\u5c0d\u65bc\u570b\u969b\u54c1\u724c\u4f86\u8aaa\u53ef\u80fd\u662f\u4e00\u9805\u8271\u9245\u7684\u5de5\u4f5c\u3002\u4f46\u5f9e\u9577\u9060\u4f86\u770b\uff0c\u9019\u53ef\u80fd\u662f\u4e00\u7a2e\u7b56\u7565\u3002\u6709\u9060\u898b\u7684\u7ba1\u7406\u4e0d\u61c9\u8a72\u8ff4\u907f\u9019\u6a23\u7684\u91cd\u8981\u6027\u800c\u6c89\u8ff7\u65bc\u7463\u788e\u7684\u4e8b\u60c5\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/wake-up-build-the-most-genuine-brand-equity\/#Real_Own_Media_Rather_than_Facebook_Page\" >\u771f\u6b63\u7684\u81ea\u6709\u5a92\u9ad4\uff0c\u800c\u4e0d\u662f Facebook \u9801\u9762<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/wake-up-build-the-most-genuine-brand-equity\/#The_Withdrawal_of_TikTok_from_Hong_Kong_Inspires\" >TikTok\u5f9e\u9999\u6e2f\u64a4\u51fa\u6fc0\u767c\u9748\u611f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/wake-up-build-the-most-genuine-brand-equity\/#Foreign_Platforms_Such_as_%E2%80%9CAmazon%E2%80%9D_Can_Also_Close_Your_Stores\" >\u201c\u4e9e\u99ac\u905c\u201d\u7b49\u570b\u5916\u5e73\u53f0\u4e5f\u53ef\u4ee5\u95dc\u4f60\u7684\u5e97\uff01<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/wake-up-build-the-most-genuine-brand-equity\/#Website_Is_the_Most_Basic_Need_of_a_Brand\" >\u7db2\u7ad9\u662f\u4e00\u500b\u54c1\u724c\u6700\u57fa\u672c\u7684\u9700\u6c42<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/wake-up-build-the-most-genuine-brand-equity\/#The_Number_of_Fans_on_Social_Media_Platforms_Is_Less_Useful_than_Customer_Emails\" >\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u7684\u7c89\u7d72\u6578\u91cf\u4e0d\u5982\u5ba2\u6236\u96fb\u5b50\u90f5\u4ef6\u6709\u7528<\/a><\/li><\/ul><\/nav><\/div>\n\n<h4><span class=\"ez-toc-section\" id=\"Real_Own_Media_Rather_than_Facebook_Page\"><\/span><b>\u771f\u6b63\u7684\u81ea\u6709\u5a92\u9ad4\uff0c\u800c\u4e0d\u662f Facebook \u9801\u9762<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u71df\u92b7\u4eba\u54e1\u7d93\u5e38\u62b1\u6028 Facebook \u548c Instagram \u7684\u5ee3\u544a\u6210\u672c\u904e\u9ad8\u3002\u793e\u4ea4\u5a92\u9ad4\u5076\u723e\u6703\u51fa\u932f\u3002\u6709\u6642\uff0c\u5e16\u5b50\u7121\u6cd5\u986f\u793a\uff0c\u6216\u8005\u7121\u6cd5\u5728\u9801\u9762\u4e0a\u767b\u9304\u3002\u7136\u800c\uff0c\u5728\u9019\u4e9b\u554f\u984c\u5f97\u5230\u89e3\u7b54\u4e4b\u5f8c\uff0c\u4e8b\u60c5\u53c8\u6062\u5fa9\u4e86\u6b63\u5e38\u3002\u4f3c\u4e4e\u5927\u5bb6\u90fd\u5fd8\u8a18\u4e86\uff0c\u9019\u4e9b\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u53ea\u80fd\u4f5c\u70ba\u5927\u62db\u724c\u6216\u8005\u4ed8\u8cbb\u5a92\u9ad4\u4f7f\u7528\u3002\u5118\u7ba1\u4ed6\u5011\u7684\u7528\u6236\u6d41\u91cf\u5f88\u5927\u3002\u71df\u92b7\u4eba\u54e1\u715e\u8cbb\u82e6\u5fc3\u5730\u5efa\u7acb\u7684\u9801\u9762\u6216\u5e33\u6236\u5b8c\u5168\u662f\u5728\u5225\u4eba\u7684\u5e73\u53f0\u4e0a\u3002\u5b83\u4e0d\u662f\u771f\u6b63\u7684\u6240\u6709\u8005\u5a92\u9ad4\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"The_Withdrawal_of_TikTok_from_Hong_Kong_Inspires\"><\/span><b>TikTok\u5f9e\u9999\u6e2f\u64a4\u51fa\u6fc0\u767c\u9748\u611f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">TikTok\u5ba3\u5e03\u8a08\u5283\u5728\u5e7e\u5929\u5167\u9000\u51fa\u9999\u6e2f\u5e02\u5834\u3002\u9451\u65bc\u653f\u6cbb\u5c40\u52e2\uff0c\u9019\u5c07\u662f\u4e00\u500b\u91cd\u5927\u7684\u570b\u969b\u554f\u984c\u3002\u56e0\u6b64\uff0c\u71df\u92b7\u4eba\u54e1\u958b\u59cb\u8a0e\u8ad6\u5982\u679c Facebook \u548c Instagram \u6709\u4e00\u5929\u7121\u6cd5\u5728\u9999\u6e2f\u904b\u4f5c\u6703\u767c\u751f\u4ec0\u9ebc\u3002\u4f5c\u70ba\u71b1\u611b\u9999\u6e2f\u7684\u4e00\u54e1\uff0c\u6211\u7576\u7136\u4e0d\u60f3\u770b\u5230\u3002\u6211\u5e0c\u671b\u90a3\u4e00\u5929\u6c38\u9060\u4e0d\u6703\u5230\u4f86\u3002\u8b93\u9019\u6b21\u6d3b\u52d5\u6210\u70ba\u4e00\u500b\u6709\u7528\u7684\u63d0\u9192\uff1a\u60a8\u7684\u54c1\u724c\u6709\u81ea\u5df1\u7684\u5a92\u9ad4\u55ce\uff1f<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Foreign_Platforms_Such_as_%E2%80%9CAmazon%E2%80%9D_Can_Also_Close_Your_Stores\"><\/span><b>\u201c\u4e9e\u99ac\u905c\u201d\u7b49\u570b\u5916\u5e73\u53f0\u4e5f\u53ef\u4ee5\u95dc\u4f60\u7684\u5e97\uff01<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u5167\u5bb9\u71df\u92b7\u975e\u5e38\u91cd\u8981\uff0c\u5efa\u7acb\u793e\u5340\u4e5f\u662f\u5982\u6b64\u3002\u5373\u4fbf\u5982\u6b64\uff0c\u5b83\u4e5f\u4e0d\u80fd\u50c5\u50c5\u4f9d\u8cf4\u65bc\u67d0\u4e9b\u7279\u5b9a\u7684\u5e73\u53f0\u3002\u6211\u5011\u4e0d\u61c9\u8a72\u56e0\u70ba\u7c89\u7d72\u7684\u4e00\u4e9b\u6210\u529f\u800c\u611f\u5230\u81ea\u8ca0\u548c\u81ea\u6eff\u3002\u5728\u570b\u5916\u6709\u5f88\u591a\u71df\u92b7\u6848\u4f8b\u3002\u4f8b\u5982\uff0c\u4e9e\u99ac\u905c\u8ce3\u5bb6\u8cfa\u4e86\u5f88\u591a\u9322\u3002\u4ec0\u9ebc\u6642\u5019 <\/span><a href=\"https:\/\/www.amazon.com\/\"><span style=\"font-weight: 400;\">\u4e9e\u99ac\u905c<\/span><\/a><span style=\"font-weight: 400;\"> \u4e00\u591c\u4e4b\u9593\u6539\u8b8a\u4e86\u6392\u5e8f\u504f\u597d\uff0c\u9019\u4e9b\u5546\u5e97\u5c31\u6d88\u5931\u4e86\u3002\u7531\u65bc\u67d0\u7a2e\u539f\u56e0\uff0c\u5b83\u5011\u88ab\u4e9e\u99ac\u905c\u95dc\u9589\u3002\u6b64\u5916\uff0c\u6295\u8a34\u662f\u8017\u6642\u7684\u3002\u8981\u660e\u767d\uff0c\u5728\u5225\u4eba\u7684\u201c\u5546\u5834\u201d\u958b\u5e97\uff0c\u78ba\u5be6\u53ef\u4ee5\u4fdd\u8b49\u4eba\u6d41\u3002\u4f46\u638c\u63e1\u6b0a\u529b\u7684\u662f\u201c\u8cfc\u7269\u4e2d\u5fc3\u201d\u3002\u95dc\u9589\u5546\u5e97\u901a\u5e38\u4e0d\u53d6\u6c7a\u65bc\u60a8\uff0c\u7121\u8ad6\u662f\u5c0d\u9084\u662f\u932f\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Website_Is_the_Most_Basic_Need_of_a_Brand\"><\/span><b>\u7db2\u7ad9\u662f\u4e00\u500b\u54c1\u724c\u6700\u57fa\u672c\u7684\u9700\u6c42<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u559a\u9192\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u5f9e\u4ee5\u4e0b\u5e7e\u9ede\u958b\u59cb\u3002\u4e00\u662f\u591a\u5143\u5316\u3002\u6c38\u9060\u4e0d\u8981\u628a\u96de\u86cb\u653e\u5728\u4e00\u500b\u7c43\u5b50\u88e1\u3002\u81f3\u5c11\u64c1\u6709\u5169\u500b\u6d3b\u8e8d\u7684\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u3002\u6211\u77e5\u9053\u5f88\u591a\u54c1\u724c\u90fd\u975e\u5e38\u95dc\u6ce8Facebook\uff0c\u751a\u81f3\u628aInstagram\u653e\u5728\u4e00\u908a\uff08\u96d6\u7136Facebook\u548cInstagram\u5c6c\u65bc\u540c\u4e00\u5bb6\u516c\u53f8\uff09\u3002\u54c1\u724c\u9700\u8981\u7db2\u7ad9\u3002\u4e0d\u8981\u5efa\u7acb\u96e3\u4ee5\u66f4\u65b0\u7684\u7db2\u7ad9\u3002 <\/span><a href=\"https:\/\/wordpress.com\/\"><span style=\"font-weight: 400;\">WordPress<\/span><\/a><span style=\"font-weight: 400;\"> \u662f\u6211\u6700\u559c\u6b61\u7684\u7db2\u7ad9\u958b\u767c\u5e73\u53f0\u3002\u5b83\u5177\u6709\u7c21\u55ae\u7684\u5167\u5bb9\u7ba1\u7406\u548c\u5c08\u696d\u7684\u641c\u7d22\u5f15\u64ce\u512a\u5316\u3002\u60a8\u7684\u7db2\u7ad9\u4e0a\u4e5f\u61c9\u8003\u616e\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u5167\u5bb9\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"The_Number_of_Fans_on_Social_Media_Platforms_Is_Less_Useful_than_Customer_Emails\"><\/span><b>\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u7684\u7c89\u7d72\u6578\u91cf\u4e0d\u5982\u5ba2\u6236\u96fb\u5b50\u90f5\u4ef6\u6709\u7528<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\uff0c\u793e\u5340\u5efa\u8a2d\u4e0d\u80fd\u50c5\u50c5\u4f9d\u9760\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u3002\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u7684\u7c89\u7d72\u6578\u91cf\u4e26\u4e0d\u662f\u54c1\u724c\u6240\u64c1\u6709\u7684\u3002\u9019\u662f\u56e0\u70ba\u9019\u4e9b\u7c89\u7d72\u96e2\u958b\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u6642\u7121\u6cd5\u9023\u63a5\u3002\u6700\u8fd1\uff0c\u6211\u70ba\u5f88\u591a\u54c1\u724c\u5ba2\u6236\u6539\u9769\u4e86\u9019\u65b9\u9762\u7684\u71df\u92b7\u7b56\u7565\u3002\u4e00\u500b\u54c1\u724c\u81f3\u5c11\u64c1\u6709\u7c89\u7d72\u7684\u96fb\u5b50\u90f5\u4ef6\u548c WhatsApp \u4e2d\u7684\u806f\u7e6b\u4fe1\u606f\uff0c\u4ee5\u4fbf\u70ba\u66f4\u5168\u9762\u7684\u71df\u92b7\u505a\u6e96\u5099\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u5275\u9020\u529b\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/\"><span style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u9ad4\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400;\"> \u662f\u6211\u7684\u4e3b\u8981\u696d\u52d9\u3002\u8aaa\u767d\u4e86\uff0c\u5c31\u662f\u201c\u4e00\u500b\u4eba\u6f14\u6232\u201d\u3002\u50c5\u5c07\u793e\u4ea4\u5a92\u9ad4\u8996\u70ba\u54c1\u724c\u71df\u92b7\u7b56\u7565\uff0c\u9577\u9060\u4f86\u770b\u6703\u5e36\u4f86\u96b1\u6182\u3002\u6253\u9020\u6700\u771f\u5be6\u7684\u54c1\u724c\u8cc7\u7522\u662f\u95dc\u9375\uff01<\/span><\/p>\n<p><strong>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/strong> <a href=\"https:\/\/ebook.mingpao.com\/htm\/MoneyMonday\/2020\/Emag\/MM_0727\/html5forpc.html?page=30\">https:\/\/ebook.mingpao.com\/htm\/MoneyMonday\/2020\/Emag\/MM_0727\/html5forpc.html?page=30<\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Hong Kong marketers who have their international brands once asked, \u201cIs a Hong Kong website needed when a lot of resources have been invested in Facebook Page and works well?\u201d Surely! A brand should own its website. Whether it&#8217;s international or local, famous or less famous. A website is the most genuine brand equity. 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