{"id":4328,"date":"2020-07-24T08:00:26","date_gmt":"2020-07-24T00:00:26","guid":{"rendered":"https:\/\/social-stand.com\/?p=4328"},"modified":"2021-07-11T13:59:28","modified_gmt":"2021-07-11T05:59:28","slug":"facebook-provides-free-training-about-some-ecommerce-tools","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-provides-free-training-about-some-ecommerce-tools\/","title":{"rendered":"Facebook \u63d0\u4f9b\u6709\u95dc\u67d0\u4e9b\u96fb\u5b50\u5546\u52d9\u5de5\u5177\u7684\u514d\u8cbb\u57f9\u8a13"},"content":{"rendered":"<p>Facebook \u85cd\u5716\u662f\u4e00\u500b <a href=\"https:\/\/www.facebook.com\/business\/learn\">\u96fb\u5b50\u5b78\u7fd2\u5e73\u53f0<\/a> \u95dc\u65bc Facebook \u548c Instagram \u71df\u92b7\u3002\u6700\u5f8c\u7684 <a href=\"https:\/\/social-stand.com\/zh\/facebook-announces-its-free-summer-of-support-program\/\">2020 \u5e74 6 \u6708 24 \u65e5<\/a>\uff0c\u5b83\u555f\u52d5\u4e86\u652f\u6301\u8a08\u5283\u7684\u590f\u5929\u3002\u5b83\u65e8\u5728\u5e6b\u52a9\u4f01\u696d\u5728 COVID-19 \u5927\u6d41\u884c\u7684\u60c5\u6cc1\u4e0b\u8b8a\u5f97\u66f4\u52a0\u6a02\u89c0\u548c\u6709\u5f48\u6027\u3002\u8a72\u7cfb\u5217\u6578\u5b57\u57f9\u8a13\u73fe\u5df2\u9032\u5165\u7b2c 5 \u9031\u3002\u4f5c\u70ba\u5012\u6578\u7b2c\u4e8c\u7ae0\uff0cFacebook \u63d0\u4f9b\u6709\u95dc\u4e00\u4e9b\u96fb\u5b50\u5546\u52d9\u5de5\u5177\u7684\u514d\u8cbb\u57f9\u8a13\u3002\u672c\u7ae0\u65e8\u5728\u5e6b\u52a9\u4f01\u696d\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\uff0c\u6210\u70ba\u6bcf\u500b\u4eba\u7684\u8ca1\u5bcc\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-provides-free-training-about-some-ecommerce-tools\/#eCommerce_Tools\" >\u96fb\u5b50\u5546\u52d9\u5de5\u5177<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-provides-free-training-about-some-ecommerce-tools\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"427\" class=\"wp-image-4380\" src=\"https:\/\/mk0socialstandcaqpxf.kinstacdn.com\/wp-content\/uploads\/2020\/07\/fb-1-1024x427.png\" alt=\"\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/07\/fb-1-1024x427.png 1024w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/07\/fb-1-300x125.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/07\/fb-1-768x320.png 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/07\/fb-1.png 1086w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n<figcaption>Facebook<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"eCommerce_Tools\"><\/span><strong>\u96fb\u5b50\u5546\u52d9\u5de5\u5177<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u95dc\u65bc\u4e00\u4e9b\u96fb\u5b50\u5546\u52d9\u5de5\u5177\u7684\u514d\u8cbb\u57f9\u8a13\u5305\u62ec\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u5411\u524d\u9081\u9032\u2014\u2014\u4f5c\u8005 Marcus Lemonis\uff0c\u6d41\u884c\u7684 CNBC \u96fb\u8996\u7bc0\u76ee\u201cThe Profit\u201d\u7684\u4e3b\u6301\u4eba\u3002\u8a72\u77ed\u7247\u65e8\u5728\u6fc0\u52f5\u4f01\u696d\u4e3b\u5728\u5927\u6d41\u884c\u4e4b\u5f8c\u8f49\u5411\u3002\u95dc\u9375\u4fe1\u606f\u662f\u5229\u7528\u6578\u5b57\u5ee3\u544a\u3002<\/li>\r\n<li>\u5927\u773e\u8cfc\u8cb7\u529b\u2014\u2014\u7531 Facebook \u5546\u696d\u696d\u52d9\u548c\u904b\u71df\u526f\u7e3d\u88c1 Gene Alston \u64b0\u5beb\u3002\u9019\u6bb5\u7c21\u77ed\u7684\u8996\u983b\u5c55\u793a\u4e86\u7576\u4eca\u793e\u4ea4\u96fb\u5b50\u5546\u52d9\u7684\u8208\u8d77\u3002\u901a\u904e\u5229\u7528\u96fb\u5b50\u5546\u52d9\u5de5\u5177\uff0c\u4f01\u696d\u53ef\u4ee5\u4e3b\u5c0e\u865b\u64ec\u5e02\u5834\u3002 Facebook \u5546\u5e97\u6539\u5584\u4e86\u6578\u5b57\u5e97\u9762\u3002\u79ae\u54c1\u5361\u9f13\u52f5\u5fe0\u8aa0\u7684\u5ba2\u6236\u652f\u6301\u54c1\u724c\u3002\u9001\u9910\u529f\u80fd\u4fc3\u9032\u9644\u8fd1\u7684\u4f01\u696d\u3002\u00a0<\/li>\r\n<li>Vertex Effects, Inc \u7684\u6545\u4e8b\u2014\u2014\u4f5c\u8005 Marcus Marangella\uff0c\u8a72\u516c\u53f8\u7684\u6240\u6709\u8005 <a href=\"https:\/\/www.vertexeffects.com\/\">\u9802\u9ede\u6548\u679c<\/a>.\u5728\u9019\u88e1\uff0c\u4ed6\u8b1b\u8ff0\u4e86\u4ed6\u5011\u5982\u4f55\u512a\u5316\u5167\u5bb9\u6d88\u606f\u50b3\u905e\u4ee5\u5728 Facebook \u548c Instagram \u4e0a\u63a8\u92b7\u4ed6\u7684\u97f3\u6a02\u7522\u54c1\u3002\u95dc\u9375\u662f\u4f7f\u7528\u6578\u64da\u5206\u6790\u3002<\/li>\r\n<li>\u4f7f\u7528 Facebook Pixels \u5efa\u7acb\u60a8\u7684\u53d7\u773e - <a href=\"https:\/\/www.facebook.com\/business\/help\/742478679120153?id=1205376682832142\">\u81c9\u66f8\u50cf\u7d20<\/a> \u662f\u4e00\u7a2e\u5206\u6790\u5de5\u5177\uff0c\u53ef\u5e6b\u52a9\u54c1\u724c\u69cb\u5efa\u3001\u8861\u91cf\u548c\u512a\u5316 Facebook\u3001Instagram \u548c Messenger \u5ee3\u544a\u3002\u8a72\u8996\u983b\u986f\u793a\u77ad\u5982\u4f55\u8a2d\u7f6e\u548c\u4f7f\u7528\u5b83\u3002\u5b83\u9084\u5c55\u793a\u4e86\u4e00\u4e9b\u512a\u5316\u5de5\u5177\u7684\u6700\u4f73\u5be6\u8e10\u3002\u00a0<\/li>\r\n<li>Basepaws \u7684\u6545\u4e8b \u2013 \u4f5c\u8005\uff1aAnna Skaya\uff0c\u5275\u59cb\u4eba\/\u9996\u5e2d\u57f7\u884c\u5b98 <a href=\"https:\/\/www.facebook.com\/basepaws\/?eid=ARDkpJ8dLrQTMBhqpdErf7DXKgUdBuzXpizX_9COwoBrakIcPwNLi1VQrCVlvp-oS3-zKjw1D4IgFInL&amp;fref=tag\">\u5f8c\u722a<\/a>.\u8a72\u8996\u983b\u5c55\u793a\u4e86\u8a72\u516c\u53f8\u5982\u4f55\u5728 Instagram \u7de8\u8f2f\u4e2d\u812b\u7a4e\u800c\u51fa\u7684\u4e00\u4e9b\u6280\u5de7\u3002\u5b83\u9084\u986f\u793a\u4e86\u6709\u95dc\u5275\u610f\u6280\u5de7\u7684\u5c08\u696d\u63d0\u793a\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Facebook \u95dc\u65bc\u4e00\u4e9b\u96fb\u5b50\u5546\u52d9\u5de5\u5177\u7684\u514d\u8cbb\u57f9\u8a13\u5c07\u5f9e <a href=\"https:\/\/www.facebook.com\/business\/news\/summer-of-support-business-commerce\/\">2020 \u5e74 7 \u6708 20 \u65e5\u81f3 2020 \u5e74 7 \u6708 26 \u65e5<\/a>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Facebook \u5c0d\u4e00\u4e9b\u96fb\u5b50\u5546\u52d9\u5de5\u5177\u7684\u514d\u8cbb\u57f9\u8a13\u5c0d\u71df\u92b7\u4eba\u54e1\u6709\u5f88\u5927\u5e6b\u52a9\u3002\u901a\u904e\u8ab2\u7a0b\uff0c\u4ed6\u5011\u5b78\u7fd2\u4e86\u6578\u5b57\u5ee3\u544a\u7684\u6280\u80fd\u3002\u8a73\u7d30\u4e86\u89e3\u5982\u4f55\u4f7f\u7528 Facebook \u5546\u5e97\u6539\u5584\u6578\u5b57\u5e97\u9762\u3002\u4f7f\u7528 Facebook \u5206\u6790\u512a\u5316\u5167\u5bb9\u6d88\u606f\u50b3\u905e\u3002\u6700\u597d\u7684\u8fa6\u6cd5\u662f\u4e86\u89e3 Facebook Pixels\u3002\u96a8\u8457\u8996\u983b\u71df\u92b7\u8d8a\u4f86\u8d8a\u53d7\u6b61\u8fce\uff0c\u9019\u500b\u5de5\u5177\u80af\u5b9a\u53ef\u4ee5\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u9806\u61c9\u6f6e\u6d41\u3002<\/p>\r\n\r\n\r\n\r\n<p><strong>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html <\/strong><a class=\"rank-math-link\" href=\"https:\/\/www.facebook.com\/business\/news\/summer-of-support-business-commerce\/\">https:\/\/www.facebook.com\/business\/news\/summer-of-support-business-commerce\/#<\/a><\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook Blueprint is an e-learning platform about Facebook and Instagram marketing. Last 24 June 2020, it launched the Summer of Support Program. It aims to help businesses become more optimistic and resilient in the light of the COVID-19 pandemic. This series of digital training is now on its 5th week. Being the second to the [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4339,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[315,5,316,6],"tags":[461,296,460,10,462,463,119,465,464,400],"class_list":["post-4328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-facebook","category-social-media-marketing","category-social-media-","tag-e-learning-platform","tag-ecommerce","tag-ecommerce-tools","tag-facebook","tag-facebook-marketplace","tag-facebook-pixel","tag-facebook-shops","tag-food-delivery","tag-gift-cards","tag-summer-of-support-program"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Provides Free Training About Some eCommerce Tools - Social Stand<\/title>\n<meta name=\"description\" content=\"Facebook Blueprint is an e-learning platform about Facebook and Instagram marketing. Last 24 June 2020, it launched the Summer of Support Program. It aims\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-provides-free-training-about-some-ecommerce-tools\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Provides Free Training About Some eCommerce Tools - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Facebook Blueprint is an e-learning platform about Facebook and Instagram marketing. Last 24 June 2020, it launched the Summer of Support Program. 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