{"id":4287,"date":"2020-07-21T08:00:36","date_gmt":"2020-07-21T00:00:36","guid":{"rendered":"https:\/\/social-stand.com\/?p=4287"},"modified":"2020-09-22T15:07:59","modified_gmt":"2020-09-22T07:07:59","slug":"facebook-updates-on-brand-safety-and-content-monetization","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-updates-on-brand-safety-and-content-monetization\/","title":{"rendered":"Facebook \u95dc\u65bc\u54c1\u724c\u5b89\u5168\u548c\u5167\u5bb9\u8b8a\u73fe\u7684\u66f4\u65b0"},"content":{"rendered":"<p>\u5728\u904e\u53bb\u7684\u5169\u5e74\u88e1\uff0cFacebook \u5728\u6578\u64da\u96b1\u79c1\u548c\u5b89\u5168\u65b9\u9762\u767c\u73fe\u4e86\u91cd\u5927\u554f\u984c\u3002\u63a1\u53d6\u4e86\u65b0\u63aa\u65bd\u4f86\u8655\u7406\u5ee3\u544a\u9650\u5236\u3001\u6578\u64da\u4f7f\u7528\u548c\u900f\u660e\u5ea6\u3002\u5728\u904e\u53bb\u7684\u5e7e\u500b\u6708\u88e1\uff0c\u4ed6\u5011\u6b63\u5728\u5be9\u67e5\u6709\u95dc\u6c11\u6b0a\u548c\u653f\u6cbb\u904b\u52d5\u7684\u653f\u7b56\u3002 Facebook \u4e0a\u6b21\u767c\u5e03\u4e86\u5176\u6c11\u6b0a\u5be9\u8a08\u7684\u6700\u7d42\u5831\u544a <a href=\"https:\/\/about.fb.com\/wp-content\/uploads\/2020\/07\/Civil-Rights-Audit-Final-Report.pdf\">2020 \u5e74 7 \u6708 8 \u65e5<\/a>.\u4eca\u5929\uff0cFacebook \u66f4\u65b0\u4e86\u5176\u54c1\u724c\u5b89\u5168\u548c\u5167\u5bb9\u8ca8\u5e63\u5316\u3002\u9019\u4e9b\u66f4\u65b0\u662f\u95dc\u65bc\u653f\u6cbb\u5ee3\u544a\u548c\u900f\u660e\u5ea6\u7684\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey 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baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-updates-on-brand-safety-and-content-monetization\/#Facebooks_Progress_in_System_Transparency\" >Facebook \u5728\u7cfb\u7d71\u900f\u660e\u5ea6\u65b9\u9762\u7684\u9032\u5c55<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-updates-on-brand-safety-and-content-monetization\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebooks_Progress_in_System_Transparency\"><\/span>Facebook \u5728\u7cfb\u7d71\u900f\u660e\u5ea6\u65b9\u9762\u7684\u9032\u5c55<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u9019\u4e9b\u66f4\u65b0\u5305\u62ec Facebook \u5728\u4f7f\u5176\u4fc2\u7d71\u66f4\u52a0\u900f\u660e\u65b9\u9762\u53d6\u5f97\u7684\u9032\u5c55\u3002\u9019 <a href=\"https:\/\/mediaratingcouncil.org\/\">\u5a92\u9ad4\u8a55\u7d1a\u59d4\u54e1\u6703<\/a> \u53ca <a href=\"https:\/\/wfanet.org\/garm\">\u5168\u7403\u8ca0\u8cac\u4efb\u5a92\u9ad4\u806f\u76df<\/a> (GARM) \u5c07\u5728\u5be9\u8a08\u4ee5\u4e0b\u653f\u7b56\u548c\u63a7\u5236\u65b9\u9762\u767c\u63ee\u95dc\u9375\u4f5c\u7528\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u5408\u4f5c\u5925\u4f34\u8b8a\u73fe<\/li>\r\n<li>\u5167\u5bb9\u8b8a\u73fe<\/li>\r\n<li>\u54c1\u724c\u5b89\u5168\u63a7\u5236<\/li>\r\n<li>\u5831\u544a\u6e96\u78ba\u6027<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Facebook \u5f37\u8abf\u54c1\u724c\u5b89\u5168\u7684\u91cd\u8981\u6027\u3002\u6700\u5927\u7684\u6311\u6230\u662f\u4ec7\u6068\u5167\u5bb9\u3002\u70ba\u4e86\u52a0\u5f37\u54c1\u724c\u5b89\u5168\uff0cFacebook \u73fe\u5728\u6b63\u8207 GARM \u548c <a href=\"https:\/\/jicwebs.org\/wp-content\/uploads\/2018\/07\/Digital-Trading-Standards-Group-Terms-of-Reference-Final-H1-2018-website.pdf\">\u6578\u5b57\u4ea4\u6613\u6a19\u6e96\u7d44<\/a>.\u4ed6\u5011\u9084\u8207\u5176\u4ed6\u884c\u696d\u6a5f\u69cb\u8209\u884c\u6703\u8b70\u3002\u6700\u7d42\u76ee\u6a19\u662f\u9054\u5230\u9ec3\u91d1\u6a19\u6e96 <a href=\"https:\/\/www.iab.com\/\">\u4e92\u52d5\u5ee3\u544a\u5c40<\/a> (IAB)\u3002<\/p>\r\n\r\n\r\n\r\n<p>Facebook \u66f4\u65b0\u5176\u54c1\u724c\u5b89\u5168\u548c\u5167\u5bb9\u8ca8\u5e63\u5316 <a href=\"https:\/\/www.facebook.com\/business\/news\/updates-to-our-continued-investment-in-system-transparency\/\">2020 \u5e74 7 \u6708 17 \u65e5<\/a>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Facebook \u6b63\u5728\u52aa\u529b\u63d0\u5347\u54c1\u724c\u5b89\u5168\u548c\u5167\u5bb9\u8ca8\u5e63\u5316\u6a19\u6e96\u3002\u9019\u662f\u70ba\u4e86\u589e\u52a0\u5c0d Facebook \u71df\u92b7\u7684\u4fe1\u4efb\u3002\u4e00\u65e6 Facebook \u9054\u5230 IAB \u7684\u9ec3\u91d1\u6a19\u6e96\uff0c\u71df\u92b7\u4eba\u54e1\u5c31\u6703\u53d7\u76ca\u3002\u5982\u4eca\uff0c\u4eba\u5011\u5728\u5149\u9867\u5728\u7dda\u54c1\u724c\u65b9\u9762\u66f4\u52a0\u5927\u81bd\u548c\u8070\u660e\u3002\u4ed6\u5011\u907f\u514d\u8cfc\u8cb7\u5e36\u6709\u653f\u6cbb\u548c\u793e\u6703\u504f\u898b\u7684\u54c1\u724c\u3002\u5167\u5bb9\u8ca8\u5e63\u5316\u6a19\u6e96\u6307\u5c0e\u71df\u92b7\u4eba\u54e1\u5728\u6c92\u6709\u504f\u898b\u7684\u60c5\u6cc1\u4e0b\u901a\u904e\u5176\u5167\u5bb9\u8ca8\u5e63\u5316\u3002\u54c1\u724c\u5b89\u5168\u63a7\u5236\u4fdd\u8b77\u4ed6\u5011\u514d\u53d7\u4ec7\u6068\u8a55\u8ad6\u548c\u5e16\u5b50\u7684\u5f71\u97ff\u3002<\/p>\r\n\r\n\r\n\r\n<p><strong>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html <\/strong><a href=\"https:\/\/www.facebook.com\/business\/news\/updates-to-our-continued-investment-in-system-transparency\/\">https:\/\/www.facebook.com\/business\/news\/updates-to-our-continued-investment-in-system-transparency\/#<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In the last two years, Facebook found significant concerns in data privacy and security. New measures were made to approach ad restrictions, data use, and transparency. In the past few months, they are reviewing policies on civil rights and political campaigns. Facebook published its final report on its civil rights audit last 08 July 2020. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4629,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,5,316,6],"tags":[89,446,450,10,449,451,448,447],"class_list":["post-4287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-facebook","category-social-media-marketing","category-social-media-","tag-brand-safety","tag-content-monetization","tag-digital-trading-standard-groups","tag-facebook","tag-global-alliance-for-responsible-media","tag-interactive-advertising-bureau","tag-media-rating-council","tag-system-transparency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Updates on Brand Safety and Content Monetization - Social Stand<\/title>\n<meta name=\"description\" content=\"In the last two years, Facebook found significant concerns in data privacy and security. 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