{"id":4277,"date":"2020-08-14T13:58:37","date_gmt":"2020-08-14T05:58:37","guid":{"rendered":"https:\/\/social-stand.com\/?p=4277"},"modified":"2020-10-20T15:46:08","modified_gmt":"2020-10-20T07:46:08","slug":"new-ad-tools-from-google-for-more-efficient-digital-campaigns","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/new-ad-tools-from-google-for-more-efficient-digital-campaigns\/","title":{"rendered":"\u4f86\u81ea Google \u7684\u65b0\u5ee3\u544a\u5de5\u5177\u53ef\u5be6\u73fe\u66f4\u9ad8\u6548\u7684\u6578\u5b57\u5ee3\u544a\u7cfb\u5217"},"content":{"rendered":"<p class=\"wp-block-paragraph\">COVID-19 \u5927\u6d41\u884c\u5df2\u63a8\u52d5\u8d8a\u4f86\u8d8a\u591a\u7684\u4f01\u696d\u8d70\u5411\u6578\u5b57\u5316\uff0c\u8c37\u6b4c\u4e0d\u65b7\u6dfb\u52a0\u65b0\u5de5\u5177\u4f86\u5e6b\u52a9\u7c21\u5316\u6d41\u7a0b\u3002\u5b83\u7684\u6700\u65b0\u66f4\u65b0\u6d89\u53ca\u65b0\u7684\u5ee3\u544a\u985e\u578b\uff0c\u5176\u4e2d\u5305\u62ec\u91dd\u5c0d\u53d7\u773e\u7684\u65b0\u63d0\u793a\uff0c\u4e26\u5c07\u5141\u8a31\u54c1\u724c\u5728\u5176\u5ee3\u544a\u4e2d\u5ba3\u50b3\u5176\u7522\u54c1\u3002<\/p>\r\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4590 size-full\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/07\/goog.png\" alt=\"\" width=\"570\" height=\"353\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/07\/goog.png 570w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/07\/goog-300x186.png 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u6839\u64da <a href=\"https:\/\/blog.google\/products\/ads-commerce\/driving-online-sales\/\">\u8c37\u6b4c<\/a>:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>\u201c\u6211\u5011\u5c08\u6ce8\u65bc\u5e6b\u52a9\u60a8\u5f71\u97ff\u6bcf\u5929\u8a2a\u554f Google \u7684\u6578\u5104\u8cfc\u7269\u8005\u3002\u4eca\u5929\uff0c\u6211\u5011\u6b63\u5728\u6dfb\u52a0\u65b0\u7684\u65b9\u5f0f\u4f86\u76f4\u89c0\u5730\u5c55\u793a\u548c\u589e\u5f37\u60a8\u7684\u54c1\u724c\u548c\u7522\u54c1\uff0c\u5f9e\u800c\u5728\u641c\u7d22\u3001\u8cfc\u7269\u548c\u5c55\u793a\u5ee3\u544a\u4e2d\u6fc0\u767c\u884c\u52d5\uff1b\u512a\u5316\u548c\u589e\u52a0\u60a8\u7684\u5ba2\u6236\u7372\u53d6\u91cf\uff1b\u4e26\u64f4\u5927\u60a8\u7684\u96fb\u5b50\u5546\u52d9\u9ad4\u9a57\u3002\u201d<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u5ee3\u544a\u73fe\u5728\u53ef\u4ee5\u7a81\u51fa\u54c1\u724c\u7684\u4e3b\u8981\u7522\u54c1\uff0c\u4ee5\u4fbf\u6d88\u8cbb\u8005\u66f4\u597d\u5730\u4e86\u89e3\u54c1\u724c\u6240\u63d0\u4f9b\u7684\u7522\u54c1\uff0c\u4e26\u53ef\u4ee5\u5438\u5f15\u9867\u5ba2\u958b\u59cb\u8cfc\u7269\u3002\u8c37\u6b4c\u9084\u6dfb\u52a0\u4e86\u589e\u5f37\u7684\u54c1\u724c\u5de5\u5177\uff0c\u9019\u5c07\u5141\u8a31\u71df\u92b7\u4eba\u54e1\u5f9e\u5404\u7a2e\u4f48\u5c40\u4e2d\u9032\u884c\u9078\u64c7\uff0c\u4e26\u6311\u9078\u51fa\u6700\u80fd\u5c55\u793a\u54c1\u724c\u7684\u4f48\u5c40\u3002<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u6700\u91cd\u8981\u7684\u662f\uff0c\u8c37\u6b4c\u70ba\u5176\u6dfb\u52a0\u4e86\u65b0\u8cc7\u6e90 <a href=\"https:\/\/www.thinkwithgoogle.com\/advertising-solutions-center\/detail\/online-sales?utm_source=keyword&amp;utm_medium=referral&amp;utm_content=online&amp;utm_campaign=44027_global_na_advertising_solutions_center\">\u5ee3\u544a\u89e3\u6c7a\u65b9\u6848\u4e2d\u5fc3<\/a> \u70ba\u71df\u92b7\u4eba\u54e1\u63d0\u4f9b\u6709\u95dc\u5982\u4f55\u6709\u6548\u69cb\u5efa\u548c\u57f7\u884c\u5176\u5ee3\u544a\u7cfb\u5217\u7684\u66f4\u591a\u4fe1\u606f\u548c\u898b\u89e3\u3002<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u9019\u4e9b\u65b0\u529f\u80fd\u65e8\u5728\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u5728\u5275\u5efa\u71df\u92b7\u6d3b\u52d5\u6642\u66f4\u597d\u5730\u4e86\u89e3\u548c\u5c0e\u822a Google\u3002\u96a8\u8457\u4e16\u754c\u65e5\u76ca\u6578\u5b57\u5316\uff0c\u71df\u92b7\u4eba\u54e1\u9700\u8981\u627e\u5230\u66f4\u6709\u6548\u7684\u65b9\u6cd5\u4f86\u5efa\u7acb\u54c1\u724c\u5728\u6578\u5b57\u9818\u57df\u7684\u5f71\u97ff\u529b\u3002<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/blog.google\/products\/ads-commerce\/driving-online-sales\/<\/div>\r\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>The COVID-19 pandemic has pushed more and more businesses into going digital, and Google is continually adding new tools to help make the process easier and more streamlined. Its most recent update involves new ad types, which include new prompts for audiences and will allow brands to advertise their products in their ads. According to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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