{"id":4273,"date":"2020-07-20T10:55:13","date_gmt":"2020-07-20T02:55:13","guid":{"rendered":"https:\/\/social-stand.com\/?p=4273"},"modified":"2021-06-15T11:42:39","modified_gmt":"2021-06-15T03:42:39","slug":"facebook-publishes-a-cross-platform-creative-considerations-video","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-publishes-a-cross-platform-creative-considerations-video\/","title":{"rendered":"Facebook \u767c\u5e03\u8de8\u5e73\u53f0\u5275\u610f\u6ce8\u610f\u4e8b\u9805\u8996\u983b"},"content":{"rendered":"<p>\u4ec0\u9ebc\u662f Facebook \u4e0a\u7684\u6709\u6548\u5ee3\u544a\uff1f\u9019\u500b\u554f\u984c\u7684\u7b54\u6848\u975e\u5e38\u6a21\u7cca\u3002\u6709\u5f88\u591a\u56e0\u7d20\u9700\u8981\u8003\u616e\u3002\u6b64\u5916\uff0c\u9084\u9032\u884c\u4e86\u8a31\u591a\u66f4\u6539\u4ee5\u9069\u61c9\u7576\u4eca\u6b63\u5728\u767c\u751f\u7684\u4e8b\u60c5\u3002\u6700\u5f8c\u7684\u00a0<a href=\"https:\/\/social-stand.com\/zh\/facebooks-new-overview-of-how-ads-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">2020 \u5e74 6 \u6708 11 \u65e5<\/a>\uff0cFacebook \u767c\u5e03\u4e86\u95dc\u65bc\u5ee3\u544a\u5982\u4f55\u904b\u4f5c\u7684\u65b0\u6982\u8ff0\u3002\u7136\u5f8c\uff0c\u8a72\u5e73\u53f0\u6700\u5f8c\u66f4\u65b0\u4e86\u5b83\u7684\u65b0\u805e\u63d0\u8981\u7b97\u6cd5\u00a0<a href=\"https:\/\/social-stand.com\/zh\/facebook-updates-its-news-feed-algorithm\/\" target=\"_blank\" rel=\"noreferrer noopener\">2020 \u5e74 6 \u6708 30 \u65e5<\/a>.\u4eca\u5929 Facebook \u767c\u5e03\u4e86\u201c<em>\u8de8\u5e73\u53f0\u5275\u610f\u6ce8\u610f\u4e8b\u9805<\/em>\u201c \u8996\u983b\u3002\u5b83\u986f\u793a\u4e86\u6709\u95dc\u6709\u6548\u54c1\u724c\u4fe1\u606f\u50b3\u905e\u7684\u95dc\u9375\u63d0\u793a\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-publishes-a-cross-platform-creative-considerations-video\/#3_Areas_Where_Creative_Approach_Works\" >3 \u500b\u5275\u9020\u6027\u65b9\u6cd5\u6709\u6548\u7684\u9818\u57df<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-publishes-a-cross-platform-creative-considerations-video\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Areas_Where_Creative_Approach_Works\"><\/span><strong>3 \u500b\u5275\u9020\u6027\u65b9\u6cd5\u6709\u6548\u7684\u9818\u57df<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u8de8\u5e73\u53f0\u5275\u610f\u6ce8\u610f\u4e8b\u9805\u8996\u983b\u662f Facebook IQ \u5718\u968a\u7684\u6210\u679c\u3002\u5b83\u986f\u793a\u4e86\u5275\u9020\u6027\u65b9\u6cd5\u5728\u4e09\u500b\u65b9\u9762\u7684\u6709\u6548\u6027\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u6587\u672c\u3002<\/strong> \u901a\u904e\u6dfb\u52a0\u6587\u5b57\uff0c\u67e5\u770b\u6642\u9577\u589e\u52a0 12%\u3002<\/li>\r\n<li><strong>\u5b9a\u6642\u3002<\/strong> \u8996\u983b\u5167\u5bb9\u7684\u524d 3 \u5230 5 \u79d2\u5c0d\u65bc\u8f49\u63db\u81f3\u95dc\u91cd\u8981\u3002<\/li>\r\n<li><strong>\u683c\u5f0f\u8a3b\u610f\u4e8b\u9805\u3002<\/strong> 86% \u4fe1\u5fc3\u5341\u8db3\uff0c\u6df7\u5408\u683c\u5f0f\u7684\u6d3b\u52d5\u53ef\u63d0\u9ad8\u6027\u80fd\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u9019\u4e9b\u6d1e\u5bdf\u529b\u6e05\u695a\u5730\u8868\u660e\u4e86\u4ec0\u9ebc\u662f Facebook \u4e0a\u7684\u6709\u6548\u5ee3\u544a\u3002<\/p>\r\n\r\n\r\n\r\n<p>Facebook \u65bc 2020 \u5e74 7 \u6708 17 \u65e5\u767c\u5e03\u8de8\u5e73\u53f0\u5275\u610f\u6ce8\u610f\u4e8b\u9805\u8996\u983b\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Facebook IQ \u7684\u8de8\u5e73\u53f0\u5275\u610f\u6ce8\u610f\u4e8b\u9805\u662f\u4e00\u500b\u7c21\u77ed\u4f46\u5bcc\u6709\u6d1e\u5bdf\u529b\u7684\u8996\u983b\uff0c\u4f9b\u71df\u92b7\u4eba\u54e1\u6ce8\u610f\u3002\u9996\u5148\uff0c\u5b83\u6307\u51fa\u6587\u672c\u5b57\u5e55\u5c07\u89c0\u770b\u6642\u9577\u589e\u52a0\u4e86 12%\u3002\u54c1\u724c\u61c9\u6ce8\u610f\u4ee5\u4e0b\u63d0\u793a\u3002\u63d0\u51fa\u554f\u984c\u4ee5\u589e\u52a0\u89c0\u773e\u7684\u53c3\u8207\u5ea6\u3002\u5728\u6545\u4e8b\u5ee3\u544a\u4e2d\u7a81\u51fa\u986f\u793a\u7522\u54c1\u7684\u4e3b\u8981\u529f\u80fd\u4f5c\u70ba\u6587\u672c\u8986\u84cb\u3002\u5176\u6b21\uff0c\u5728\u8996\u983b\u5167\u5bb9\u7684\u524d 3 \u5230 5 \u79d2\u5167\u50b3\u905e\u54c1\u724c\u4fe1\u606f\u81f3\u95dc\u91cd\u8981\u3002\u6709\u4e86\u9019\u500b\uff0c\u54c1\u724c\u61c9\u8a72\u907f\u514d\u904e\u5ea6\u63a8\u92b7\u3002\u7784\u6e96\u7c21\u77ed\u4f46\u751c\u871c\u7684\u5167\u5bb9\u3002\u00a0<\/p>\r\n\r\n\r\n\r\n<p>\u7b2c\u4e09\uff0c\u4f7f\u7528\u591a\u7a2e\u5167\u5bb9\u5f62\u5f0f\u8b1b\u8ff0\u54c1\u724c\u6545\u4e8b\uff0c\u4ee5\u5438\u5f15\u89c0\u773e\u7684\u6ce8\u610f\u529b\u3002\u71df\u92b7\u4eba\u54e1\u61c9\u63a1\u7528\u5168\u9762\u7684\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u7b56\u7565\u3002\u4ed6\u5011\u53ef\u4ee5\u5275\u5efa\u975c\u614b\u548c\u8996\u983b\u5167\u5bb9\u6216\u4e00\u53e3\u5927\u5c0f\u7684\u6558\u8ff0\u3002\u5617\u8a66\u901a\u904e\u4f7f\u7528 CTA \u4f86\u5438\u5f15\u89c0\u773e\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4e00\u822c\u4f86\u8aaa\uff0c\u95dc\u9375\u662f\u8981\u6709\u8db3\u5920\u7684\u5275\u610f\u8b93\u89c0\u773e\u8a55\u8ad6\u3001\u53cd\u61c9\u548c\u5206\u4eab\u5e16\u5b50\u3002\u56e0\u6b64\uff0c\u9019\u5c07\u63d0\u9ad8 Facebook \u4e0a\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u8f49\u5316\u7387\u3002<\/p>\r\n\r\n\r\n\r\n<p><strong>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html <\/strong>https:\/\/www.facebook.com\/business\/news\/insights\/making-creative-impact-on-facebook-platforms-with-text-timing-and-format<\/p>","protected":false},"excerpt":{"rendered":"<p>What is effective advertising on Facebook? The answer to this question is very vague. There are lots of factors to consider. Also, many changes were made to adapt to what&#8217;s happening today. Last\u00a011 June 2020, Facebook published a new overview of how ads work. Then, the platform updated its news feed algorithm last\u00a030 June 2020. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4604,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[438,442,10,441,439,440],"class_list":["post-4273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-cross-platform-creative-considerations","tag-effective-facebook-advertising","tag-facebook","tag-format","tag-text","tag-timing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Publishes a Cross-Platform Creative Considerations Video - Social Stand<\/title>\n<meta name=\"description\" content=\"What is effective advertising on Facebook? 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